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Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 121362 MeetTheBoss
What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest
 
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Concordia University Irvine Business Breakfast Series "What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest" Speaker: Denise Lee Yohn Business leader and Author of What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest Tuesday, January 28th, 2014 Concordia University Irvine is a USNews Top Tier Regional University that prepares students for their vocations—their calling in life. CUI offers undergraduate, graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options.
Brand building - How to build a brand
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 98858 Evan Carmichael
Brand Building In A Competitive Market
 
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From the first voice on the telephone to the final contact with the satisfied customer, you are building your brand in some way. Decide today on the ideal brand image you want to "own" in your customer's mind, and then make sure that everything you do is creating that message. And everything counts! _____________ CONNECT WITH ME: full site http://www.briantracy.com/YouTube twitter http://www.twitter.com/BrianTracy facebook http://www.facebook.com/BrianTracyPage Google+ http://plus.google.com/+BrianTracyOfficialPage pinterest http://www.pinterest.com/BrianTracy instagram @TheBrianTracy blog site http://www.briantracy.com/blog/ Subscribe to my channel! http://youtube.com/BrianTracySpeaker _____________
Views: 9664 Brian Tracy
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
 
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"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 149107 TEDx Talks
Building A Brand – Defining The Customer, Episode 2
 
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What is a discovery session? How do you develop a brand strategy? What questions do you ask a client? How do you create user profiles and user personas? How do you identify your customers? Why must you define a strategy before you design? The discovery meeting is the backbone of the entire project. It is what defines the brand strategy moving forward. In episode 2 of Building a Brand, Matthew and Ben from Blind sit down with Josh and Crysten from Hamilton Family Brewery to define Hamilton’s brand strategy moving forward. In this meeting, they'll define the goals of the business, identify the customers driving revenue, create user personas, and define the brand attributes. All of these exercises will help the branding team at Blind, develop a successful strategy for the business. 0:55 – Episode 1 recap 1:18 – What is a discovery session? 2:00 – What's everyone's goals? 3:20 – Excercise 1: Defining the Goals 6:48 – Excercise 2: Identifying the Customers 9:20 – Busines 101: Know your customers 9:41 – Excercise 3: User Profile 1 13:26 – Excercise 3: User Profile 2 17:21 – Excercise 4: Defining the Brand 20:20 – When the client gets stuck 20:43 – Ben Burns pulls an Ace out of his sleeve 21:18 – Looking at Stylescapes 22:33 – Discovery session recap. Next steps 23:30 – Reflecting on the discovery session 24:31 – On the next episode of Building a Brand 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow “Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch. Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ 👉 Interested in brand strategy and the discovery process? Learn our process, CORE: http://bit.ly/30PwWzZ 💪 What are Stylescapes? Remove the guesswork. Focus on good work: http://bit.ly/2JJKhEM 👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: https://bit.ly/2T647tR #BuildingABrandShow #BrandStrategy #Discovery #TheFutur #MatthewEncina #MrBenBurns #BizOfDesign === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 121087 The Futur
Building a brand.. Where do I start?!
 
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Get a Website & start your brand! http://www.squarespace.com/mckinnon - Enter MCKINNON at checkout for 10% off! Colour Graded with my PM LUTS Pack : https://sellfy.com/p/EaHg/ The Music I use: https://goo.gl/IMZC9A - AMAZING for YouTubers What's up guys! Today, we're talking about building a brand! It's an important step of the process when you are wanting to start your own business! Having a strong brand image is key and it all starts with having a website. Just watch the video, it will make more sense! Hope you guys enjoy and start building your own websites to make that dream one step closer to a reality! Like, Comment & Subscribe to stay updated with the latest content! VLOGS & TUTORIALS uploaded frequently! THE GEAR I USE: My MAIN Camera - http://amzn.to/2kdu35o My FAVOURITE Lens Ever - http://amzn.to/2kQNK4U The Magic Canon Lens of Life - http://amzn.to/2kXF9Qm The Mic I use - http://amzn.to/2l23rrZ My Drone - http://amzn.to/2kdE3M7 The stabilizer I use with iPhone : http://amzn.to/2kWhajI The BEST monopod - http://amzn.to/2lOPnn3 GoPro HERO 5 - http://amzn.to/2l1Nhit My Super Awesome Tactical Camera Bag : http://amzn.to/2m8jnaT FOLLOW ME: Instagram: https://www.instagram.com/petermckinnon/ Twitter: https://twitter.com/petermckinnon Facebook: https://www.facebook.com/petermckinnonphoto Website: http://www.petermckinnon.com
Views: 471211 Peter McKinnon
Building A Brand – Meet The Client, Episode 1
 
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How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this? Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf. “Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this episode, we meet the clients, Hamilton Family Brewery, which was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch. 0:00 – Introducing Building a Brand 1:00 – Meet Blind 1:27 – First client meeting 2:13 – Meet Josh Hamilton 2:36 – What are the business goals? 3:33 – What is a rebrand? What is a brand? 4:09 – Who is the client? Meet Hamilton Family Brewery 5:30 – What is the Hamilton approach to crafting beer? 6:45 – The current logo 8:15 – What makes for a good logo? 8:40 – What is the assignment? 9:32 – On the next episode 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ Japanese Translations by: Yurie Takashima 👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd 🎧 Do you like the music? Check out the music libraries we use in our affiliate link* below: Epidemic Sound: https://bit.ly/2T647tR 📚Read more about branding in "ZAG" https://amzn.to/2YLUHHs #BuildingABrandShow #BrandStrategy #Discovery #TheFutur #MatthewEncina #MrBenBurns #BizOfDesign === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 105236 The Futur
What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest
 
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Concordia University Irvine Business Breakfast Series "What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest" Speaker: Denise Lee Yohn Business leader and Author of What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest Tuesday, January 28th, 2014 Concordia University Irvine is a USNews Top Tier Regional University that prepares students for their vocations—their calling in life. CUI offers undergraduate, graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options.
IndustryCreds in Brand Building
 
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Unleash your marketing career through India’s most sought after brand building program. Learn directly from top marketers, create campaigns for real brands, tap into exclusive recruitment opportunities and get recognized as a high potential marketing talent.
Views: 382 Kraftshala
Brand Building Must Give Way to Hard Sell During Recession
 
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NEW YORK (YouTube.com/AdAge) -- The best strategy for ad agencies in the recession is to anticipate and support their client's likely desire to shift from brand-building to hard-sell advertising for the duration of the downturn. That's according to Nick Brien speaking at Ad Age's Media Mavens Awards event. He's the CEO of Interpublic Group of Cos.' Mediabrands, a unit designed to coordinate that holding company's media assets. Mr. Brien is the former CEO of Universal McCann where he won wide recognition as a savvy corporate turnaround artist.
Views: 2651 AdAge
The Top 3 Things Stopping You from Building Your Gaming Brand
 
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HOW TO BUILD YOUR GAMING BRAND. In this video we cover the most common problems I come across when working with people getting started with their gaming brands. I get asked how to build a Youtube or Twitch in gaming all of the time. Out of everyone I've talked to there's three problems that come up consistently when building gaming brands. This video is to address the mindset problems that come up in the first six months of creating content. ---------------------------------------------------------------- Please Subscribe! https://goo.gl/Onqi9y Please ask questions! Use the Youtube comments section or #askDMN @devinnash on Twitter or devinmnash on Snapchat. You can also use http://www.ask.fm/mylixia Follow my social for different types of updates: http://www.instagram.com/devinmnash - Personal development short videos, images and stuff you won't find anywhere else. My main platform right now. http://www.facebook.com/Mylixia - all my updates, videos, and information is here. http://www.twitter.com/devinnash - personal development and gaming commentary. Snapchat - devinmnash - high value shorts on personal development. Watch the life of a CEO and what it takes to live with no limits Channel Editor/Manager: Trustyturkey (youtube.com/c/TrustyTurkey)
Views: 752 Devin Nash
7 Brand Building Strategies Using Online Video Marketing 2017
 
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Brand Building Strategy & Branding Strategies Using Online Video Marketing 2017. What is Branding? How to Build a Brand? All Questions Answered With 7 tips on Building Your Brand: 1. Be your brand’s biggest advocate 2. Commit to brand building through content marketing 3. Develop visible brand experts and brand leaders 4. Cultivate prestigious brand partners 5. Let your biggest fans become your brand spokespeople. 6. Dominate the social media space with youtube 7. Engage in philanthropic activities To read the full article “Top 10 Brand Building Startegies Using Online Video” click below: http://thevisualcube.com/brand-building-strategies-using-online-video-marketing-2016 American Airlines “thank You” Video: https://youtu.be/pzOy-3j4pYA www.thevisualcube.com
Views: 1774 The Visual Cube
BUILDING YOUR BRAND—The 2 Sides Every Brand Needs to Master
 
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POWERFUL VIDEO to watch: "LinkedIn Live — David Brier Talks About Brand Intervention and Brand Growth " https://www.youtube.com/watch?v=SexaHQO_O8Y --~-- #brandbuilding #howtobrand One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 37 of One Minute Wednesday covers the 2 sides of a brand every company needs to master to grow, to sustain growth, and maintain relevance. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 263 David Brier
Are Selfie Campaigns a Good Option for Brand Building?
 
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Q: What is your opinion on brands building social campaigns around consumers taking selfies? Watch the full #AskGaryVee Show Episode 97 here: https://www.youtube.com/watch?v=lnsB3sH5qrc Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 3817 GaryVee Archives
3 Steps to Building Your Brand
 
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Dorie Clark, world authority on helping people get their message out in a crowded marketplace, my wonderful friend and 100 Coach, shares with us three steps to building your brand in this week’s interview. https://dorieclark.com/ 3 Steps to Building Your Brand By Marshall Goldsmith Dorie Clark, world authority on helping people get their message out in a crowded marketplace, my wonderful friend and 100 Coach, shares with us three steps to building your brand in this week’s interview. Dorie is recognized as a “branding expert” by the Associated Press. She is the author of Entrepreneurial You, Reinventing You, and Stand Out, and she is also an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business, a former presidential campaign spokeswoman and a frequent contributor to the Harvard Business Review and Forbes. Following is an excerpt from our interview. Marshall: Dorie, you are a world’s authority at helping people get their message across in a very crowded marketplace. One thing that's very important to me is the idea of personal brand. And, you know a lot about that! In just a couple minutes can you share some of your insights to our listeners on what they can do to build their own professional and personal brand? Dorie: Absolutely, Marshall. As we get into an increasingly globalized economy, it becomes much easier for companies to find someone who's willing to do things more cheaply perhaps around the world, so the only defense against that for an individual or for a company for that matter, is to become known as being an expert in what they do. People are willing to pay more because they are going to you specifically because you are the expert. I wrote about this in my book, Reinventing You. And, it’s a three-step process to personal branding. 1) The first step is getting clear on what your current brand is. When thinking of brand, a lot of people immediately ask themselves, “How do I create a brand?” But the truth is, you already have one. So, it's getting a sense of what that brand is by canvassing your friends and colleagues and really understanding how you are perceived in the marketplace. 2) The second step is to come up with a future vision for your brand. Where do you want to go and what skills or capabilities do you need to develop to get there? And then create an action plan towards that goal. 3) The final step is what I call living out your brand. Oftentimes the discourse around reinvention, around personal branding, is this “one-and-done” phenomenon. But that’s not enough. We have to live our brands day-to-day, on a consistent basis, send that message in all the small steps we take along the way. This way you really get the message across in a way that lasts with other people. Marshall: This is great! You know, I wrote a book with Sally Helgesen called How Women Rise. In our book, Sally came up with some really good thoughts. For instance, with women specifically sometimes they have more of a challenge with self-promotion, with promoting their own brand. Do you have any specific thoughts on how to get over that kind of phobia towards self-promotion? Dorie: Absolutely, and I think you're exactly right. I know so many talented women, who have no problem talking up their friends, colleagues, or companies, but when it comes to themselves, it's a challenge. One thing that I like to suggest, which I wrote about in a Harvard Business Review article, is to avoid adjectives and to think about nouns. For instance, rather than introducing themselves with adjectives, like “I’m the best expert in personal branding,” or “I’m the leading attorney in New York City,” both of which are of course subjective adjectives and could potentially be perceived as bragging, try sticking to nouns. Stick to things that you have objectively accomplished, whether it’s winning a particular award or a particular role you are in. For instance, “I am the SVP of Finance at XXX company.” Or, “I am the President of IP of the local Bar Association.” These things convey expertise. They show implicitly that you have the credentials and that you are relating facts, not just putting a self-promotional gloss on yourself. Marshall: I love it! Thank you! https://dorieclark.com/
Views: 2208 Marshall Goldsmith
Brand Building Strategies To Build A $2 Million Amazon Business in 18 Months
 
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How Myles sold $323,000 in ONE month: https://youtu.be/YjES1EeikDM "Best FBA course I have done and I have previously paid $2,000 for an FBA course" - Brian. My Amazon Course Is $97 Because I'm Not Just Here To Take Your Money 😀 https://adamfaa17d.clickfunnels.com/1-amazon-fba-course Free One-On-One Mentorship Call When You Buy Viral Launch Pro: https://youtu.be/V03HJysqn7c 50% Off The BEST Amazon Research Software: https://viral-launch.com/market-intelligence.html?affcode=ADAMF ------------------------------------------------------------------------------------------------------- My Amazon Course (start selling with almost no money): https://adam-fisher.mykajabi.com/p/203574 FREE GUIDE // Make Money On Amazon Selling Product From These 10 Stores: https://adam-fisher.mykajabi.com/pl/17618 Have questions? Schedule a call with me! https://adam-fisher.mykajabi.com/pl/23578 PayPal: https://www.paypal.me/markK36 My Amazon Supplies: My Scale: http://amzn.to/2sG3KhS Labels: http://amzn.to/2Csobyc BEST Way To Remove Labels: http://amzn.to/2C5pE20 My Camera: http://amzn.to/2szeyhN WebCam: http://amzn.to/2Csox80 Myles has built an Amazon FBA private label brand that will do $2 million in sales this year. He's going to show you exactly how he build and scaled his brands. ★☆★ FOLLOW AND MESSAGE ME ★☆★ Facebook ► https://www.facebook.com/adam.fisher.313 Instagram ► https://www.instagram.com/th3adamfisher/ Youtube ►https://www.youtube.com/channel/UC2HLoaD96lAy_YDQ8LvoArg?
Views: 10363 Adam R Fisher
The Secret Sauce to Creating Good Content and Building Your Brand | Podcast EP. 11
 
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Are you creating relevant, valuable and compelling content? If you can’t definitively say “Yes” to all three of those, you need to listen to this interview with Iris Chen. She’s a content creator and entrepreneur whose passion is helping other entrepreneurs find their purpose and build their brands online. Let this episode help you refine your content strategy, gauge the results and level up your content creation to take your business to new heights. For show notes and more information visit: https://tfi.media/2OH3Jld Check out Iris on Instagram: @irisychen ------------ Keep up with me and what's new on my other channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Instagram - http://instagram.com/TomFerry Twitter - http://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast YouTube - http://youtube.com/CoachTomFerry
Views: 5139 Tom Ferry
Top 4 Webflow Tips – Building A Brand, Website Tutorial
 
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In this video, Digital Director, Ben Burns, breaks down how we built the Hamilton Family Brewery website in Webflow. Here Ben shares his top four tips that helped us design and develop a dynamic and beautiful website for our client. 👉 Try Webflow for FREE: http://bit.ly/BABfutur 🍺 Check out the Hamilton Family Brewery Website: https://www.hamiltonfamilybrewery.com/ 🎥 Watch the behind the scenes documentary of building the website for the Hamiltons: https://youtu.be/LZtM7wyqe7w 🖥 Watch the entire Building A Brand series: http://bit.ly/BuildingABrandShow – Episode Breakdown 0:59 – The Webflow learning curve 1:42 – Tip one: Responsive columns with Flexbox 3:40 – CSS Grids 3:54 – Tip two: Themed custom content elements 4:40 – CMS collection, to create the Beer section 5:33 – Create and style the template 6:14 – Tip three: Using symbols to hack page layouts 6:35 – What is a Symbol? 8:13 – Tip four: Create impressive animations fast 8:35 – Animations are great to add visual interest to your websites 8:59 – The animations on the Hamilton Family Brewery website 10:31 – The results of the Hamilton Family Brewery Website 11:19 – No code needed, but can you hand off to developers? 11:50 – Episode Recap 12:00 – Support The Futur by Trying Webflow for FREE 🖥 Want to learn Webflow? Check out Ran Segal’s Masterclass, and learn web design, using our affiliate link*: http://bit.ly/Futur-Ran #Webflow #Sponsored #BuildingABrandShow #Ad #WebDesign #WebDevelopment #TheFutur === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne
Views: 24656 The Futur
Building Your Brand with Content - Top Online Marketing Strategies - Grow Smart Marketing
 
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Top Online Marketing Strategies for Small Businesses Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on. (Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com) But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them? Brand Awareness: Top Content Marketing Goal It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so. (Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com) Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen. Content Improves Branding, Website Traffic & Sales Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others. Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales. (Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com) Grow Smart Marketing 2295 Towne Lake Pkwy #116 Woodstock, GA 30189 (678) 831-4567 (888) 477-6255 https://www.youtube.com/watch?v=n78Wj752VBs http://www.youtube.com/watch?v=pWVI1nvNrrA Top Online Marketing Strategies
Views: 6296 Grow Smart Marketing
Brand Management : Strategic brand building process  part 1
 
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Explore the full course on Udemy (special discount included in the link): https://www.udemy.com/build-successfull-brands/?couponCode=BRAND-WINNERS To manage brands in the best possible way we have to be extremely conscious of the nature of the brands we are looking at. Their character needs to be analyzed or the viewpoint to support the brand may appear incongruent and unstable. A brand is a mix of functional and emotional values and the combination of the two together can deliver an exclusive product with which the customers identify themselves. One of the principles of brand management is nurturing brands. To do that there are a few steps which need to be taken...
Views: 10145 OxfordLearningLab
The Brand Building Process
 
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The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands are chosen because of the unique culture they offer. A brand embodies a unique set of language, visuals, legends, imagery, colors and style. Learn how great brands transport the customer into a different mental space.
Views: 17321 ThatBrandGuy.com
How to Build a Powerful Brand and Explode Your Business | Lisa Nichols
 
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How can you build a powerful brand and explode your business? This incredible talk was filmed at Mindvalley A-Fest Dominican Republic 2013. Since then, Lisa has gone to explode her personal brand and exploded her business on a scale that exceeded even her own expectations. In this video, from Mindvalley's A-Fest event, Lisa will walk you through how to discover and leverage free speaking engagements to quantum leap your business growth, secure a book deal and write a best-selling book or win the attention of big names like Oprah and Larry King. Lisa Nichols will show you how to communicate and connect with deep, powerful authenticity in her FREE masterclass👉 👉https://go.mindvalley.com/KjH7qJYa About Lisa: Lisa Nichols is a best-selling author, a popular public speaker, a powerful coach, and a charismatic teacher. Her participation in the self-development phenomenon, The Secret, catapulted her popularity across the globe. Lisa has appeared on the "Oprah Winfrey Show," "Extra," "Larry King Live" and on NBC's Emmy Award-winning show, "Starting Over".
Views: 107062 Mindvalley Talks
Positioning a Brand: Building Powerful Family & Home Brands
 
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http://602communications.com/ Graeme Newell explains how LL Bean has domesticated a rugged outdoor spirit and turned it into a comforting suburban fantasy. Learn how successful companies use emotional marketing to build a deep trust with their customers. Watch this presentation from an outdoor products conference in Portland.
Views: 1190 Graeme Newell
Package Design, What Could go Wrong? – Building A Brand, Ep. 9
 
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Why is great packaging important? What is the package design process? How do you design a craft beer can? How do you stand out on the shelf amongst so many other options? A product's packaging may be the first time a customer interacts with what your business is selling. In a crowded market place, how do you catch a potential customers eye, and convey the quality and craftsmanship of what's inside? In episode 9 of Building A Brand, the team at Blind will take on the packaging for Hamilton Family Brewery's new cans. Until now, Hamilton's customers have mostly had their first experiences with the beer either in the Tasting Room, in a local bar, or at a live event. With Josh and Crysten hoping to move into retail, they'll need a design for their cans that can translate the quality, craftsmanship, and love that they put into everything they do. 🎬 Episode breakdown: 00:47 - Previously On 01:34 - During the Discovery Session 03:00 - Identifying the things that need to be communicated 03:41 - Transparency is the goal 04:30 - Ben shares his million-dollar mistake 06:23 - Jieun walks Ben and Matthew through some designs 08:06 - Presenting designs to Josh and Crysten 08:24 - Design Direction 1: Flavor Stripes 10:28 - Design Direction 2: Split 12:20 - Design Direction 3: In Your Hands 15:05 - Presentation review and next steps 16:10 - Call With The Printer 19:45 - Post Call Discussion 20:19 - Matthew and Ben travel to Rancho Cucamonga to see the final can 23:48 - Matthew and Ben's thoughts on the can 24:52 - On our next episode – RESOURCES How you present your work can be the difference between getting someone's attention or getting skipped over. A high-quality mockup can make all the difference. That's why our friends over at Design Cuts created this amazing mockup pack for you, our audience. 👉🖥 http://bit.ly/Futur-Design-Cuts ✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo 👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: https://bit.ly/2T647tR – 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow Follow us: @mrbenburns @matthewencina @thefuturishere Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ #BuildingABrandShow #PackagingDesign #GraphicDesign #BrandStrategy #Stylescapes #TheFutur === 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Retro Supply Co.: http://bit.ly/2GW8gzR Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 34522 The Futur
Marketing Minute 122 "Building Brand Communities with Social Media" (Digital Marketing / Branding)
 
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One of the most effective marketing strategies is that of building a community around the brand as well as integrating the brand within existing communities. This works best when the organization’s marketers are sincere in their efforts not only to serve their target audiences, but also to help those audiences achieve higher-order life purposes by serving fellow members of their communities (think “self-actualization” in Maslow’s hierarchy of needs). When people are united in their efforts to progress, they tend to develop communities that support, nurture, and encourage each other. When these communities are developed around a particular brand, that brand becomes an essential component of the community. How do brands build community? Digital technology gives us the ability to build communities that are far-reaching as well as highly interactive. For example, in the health and fitness industry, it used to be that physical locations were the base station for building these community groups, but social media platforms have allowed community building to include participants far outside the immediate geographic area. This means that the stand-alone yoga or dance or fitness studio now has an opportunity to develop products and services that can be offered across the world. As this occurs, it becomes even more important to build brand because the competitive circle has now expanded globally as well. Social media also helps brands build more interactive and engaged communities. People can discuss the brand at any time and in any place. But marketers cannot just allow the discussion to take place without direction. Instead, they need to guide the discussion so that it’s instrumental both in building the community and in keeping in line with the image that the brand is trying to develop, maintain, and convey. Remember… A great way to build brand community is to use the brand image, attributes, and benefits to unite people in a manner that helps them achieve a meaningful shared identity around that brand. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 7485 Anthony Miyazaki
Getting Your Creative Team Aligned – Building A Brand, Ep 3
 
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What is a creative brief? How do you clearly communicate ideas from the client to your team? How do you translate strategy into visuals? In episode 3 of Building a Brand, Ben and Matthew sit down with the design team at Blind to brief them on the project. The challenge here is trying to communicate what they learned in the discovery session, and how they might take the insights they've gathered and turn it into a visual brand. 📝 The main components of a creative brief include: - The client and project goals - Highlight the key insights from the discovery session - The design challenge - User profiles, and intended audience - Brand attributes - Creative parameters to work within - Assign tasks to each team member 🎬 Episode breakdown: 0:44 – Meet the Designers on the Project 1:26 – Briefing the design team on the strategy 1:54 – What is a Creative Brief? 2:22 – Insights about the tasting room 3:20 – What are the brand attributes and what do they mean? 7:07 – What is the designers' process? 8:41 – Communicating the user profiles and user needs 9:33 – Designer, Emily Xie, presents her ideas 13:05 – Art Director, Sang Chung, presents his ideas 18:15 – Designer, Minhye Cho, presents her ideas 21:00 – Matthew and Ben don't agree on the use of the word “Retro” 24:00 – the big challenges of this project 24:55 – On the next episode of Building a Brand – 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 👉 Interested in brand strategy and the discovery process? Learn our process, CORE: http://bit.ly/30PwWzZ 💪 What are Stylescapes? Remove the guesswork. Focus on good work: http://bit.ly/2JJKhEM 👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: https://bit.ly/2T647tR – 🖥 Watch the entire Building a Brand series playlist here: http://bit.ly/BuildingABrandShow Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ – A note on Stylescapes: The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright. #BuildingABrandShow #BrandStrategy #Discovery #TheFutur #MatthewEncina #MrBenBurns #BizOfDesign #CreativeBrief === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 63369 The Futur
The Key to Building An Online Audience
 
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The biggest vulnerability when building an audience is worrying about what’s in it for yourself. The reason I always win when I enter a new space is because I’m obsessed with what I can deliver for you … No matter whether you have 11 million followers or 47 followers or zero. Super important concept that a lot of entrepreneurs and influencers don’t understand … I expand on it more in this keynote. — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). Watch the full keynote here: https://garyvee.com/VidSummit2018FullKeynote — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 218097 GaryVee
"Building a Storybrand" by Donald Miller - Storytelling - BOOK SUMMARY
 
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Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) --Introduction-- In “Building a StoryBrand” Donald Miller guides you through a framework to help you clarify your message so customers will listen. These days, it’s desperately hard to get anybody’s attention. The average consumer encounters 3,000 commercial messages a day and most of them get ignored. In “Building a StoryBrand” Donald Miller introduces us to a powerful framework that has been getting and keeping people’s attention for thousands of years. If you want to get attention for your products, services or for yourself, the author teaches you how by using a powerful story formula. --The Power of a StoryBrand-- Here’s an example: Kyle Shultz was a photographer, who created a course to teach parents how to take better photos of their kids. He launched with $28,000 in sales. His message was “the power of photography in the hands of parents”. After working through the StoryBrand framework, his messaging evolved to “we help parents take better pics” and the copy on his website went from 1,000 words down to less than 200 words. Instead of telling a confusing story, Kyle invited customers into a story. The result? His second launch – to the same email list – produced $103,000 in sales! --Key Insight-- Don’t think for a second this book is about learning to tell your story. In fact, the author argues that telling your story is a great way to go bankrupt! Instead, try inviting customers into a story. Companies need to understand that the Brand is NOT the hero. The CUSTOMER is the hero. That’s the only way to engage them. And the Brand’s role is to guide the hero successfully through their challenges. You want your Brand to be the Yoda to Luke Skywalker, your customer. --The Big Idea-- So how do you accomplish this? How do you invite a customer into a story? EVERY memorable story is built on a simple framework: A hero has a problem, meets a guide who gives them a plan, and calls them to action. Failure would be devastating, but the guide navigates the hero to success! Take any blockbuster move and you’ll see this framework applies. --Key Lessons-- Most companies waste enormous amounts of money trying to tell their story. The truth is nobody cares. But every human being wants to be invited into a story. They want you to offer them a vision of a better life, help them overcome challenges, act as their guide and take them to a climactic scene in which their story ends happily. --Conclusion-- Start by going to your home page: are you making the story about you or the customer? As you’re reading the book, takes notes along the way, brainstorm and craft a clearer message for your brand, and then update all your communications. YOUR MARKETING should invite your customer into a story. It if doesn’t, you’re certainly losing thousands of dollars and you might even be losing millions. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 20353 Book Video Club
Brand-Building Principles That Separate the Best from the Rest:  Denise Lee Yohn
 
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SPEAKER: Denise Lee Yohn, Consultant, Speaker and Author, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass, 2014) Branding Experts Speaker Series @ Rotman. Taped September 22, 2014 Located in downtown Toronto and part of the University of Toronto, the Rotman School of Management (http://www.rotman.utoronto.ca) is the top business school in Canada. Rotman offers a Full-Time MBA program, and several programs for working professionals, including the Morning and Evening MBA, Master of Finance, One-Year Executive MBA and Omnium Global Executive MBA. Whichever degree or program you choose, Rotman will give an edge in your career and help you make the most of your potential. #anewwaytothink #newwaytothink #Rotman #RotmanSchool
Brand Building—Entrepreneurial Ability to Pivot
 
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POWERFUL VIDEO to watch: "LinkedIn Live — David Brier Talks About Brand Intervention and Brand Growth " https://www.youtube.com/watch?v=SexaHQO_O8Y --~-- #branding #brand #growth One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 40 of One Minute Wednesday covers the A VITAL SKILL EVERY BRAND NEEDS TO SURVIVE: THE ABILITY TO PIVOT. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 787 David Brier
Brand Building in Emerging Countries
 
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How to deal successfully with Chinese market? Does the best marketing strategy for doing business in China exist? What are challenges of brand building in emerging markets? How to build a successful brand? Understanding cross-cultural differences is crucial for successful business relationships and business development. Globalization encourages and forces a confrontation of cultures and breaking stereotypes.
Views: 334 MyYWEA
5 Brand Building Best Practices
 
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Grow your Company with 5 best practices. Place your company to the next level.
Building Your Personal Brand From Scratch | Creator Advocate Workshop
 
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How to Build a Personal Brand From Scratch. Building a Personal Brand is a powerful advantage in today's world, and your personal brand is leverage as a creator. Your content is your body of work and your story gives people context on who you are and your values. Building Your Personal Brand matters, whether you realize it or not, whether you leverage it or not. DOWNLOAD SLIDE DECK: https://www.slideshare.net/robertoblake/personal-branding-from-scratch-creator-advocate-workshop BEST TOOL TO GROW A YOUTUBE CHANNEL http://tubebuddy.com/awesome GET THE YOUTUBE STARTER KIT http://bit.ly/youtuberstarterkit DISCOUNT CODE: FORFIFTY MY YOUTUBE SETUP https://kit.com/robertoblake/youtube-setup-2017 JOIN MY GROUP MENTORING PROGRAM! https://www.awesomecreatoracademy.com/store/Wtbg6kG3 INVEST IN BITCOIN WITH COINSBASE! http://bit.ly/startcoinbasenow CONNECT WITH ME ONLINE http://robertoblake.com http://twitter.com/robertoblake http://facebook.com/robertoblake2 http://periscope.tv/robertoblake http://instagram.com/robertoblake Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the channel at no extra cost.
Views: 37324 Roberto Blake
Brand Building — Use This Rebranding Tool Secret
 
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POWERFUL VIDEO to watch: "LinkedIn Live — David Brier Talks About Brand Intervention and Brand Growth " https://www.youtube.com/watch?v=SexaHQO_O8Y --~-- #brandbuilding #branding One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 38 of One Minute Wednesday covers Brand Building, Initiating a Movement, and Starting a Revolution. Each is those is AN ACT OF DEFIANCE which I discuss on https://www.risingabovethenoise.com/7-defiant-steps-for-true-brand-building/ Realize each of these is a definite cousin of the same gene pool. — As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 294 David Brier
Importance of Brand building - Have you done your homework ??
 
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Go to: http://www.capiointeractive.com/ An Animated explainer video describing the importance of brand building in the competitive market. Production House: Capio Interactive Capio Interactive try to explain the importance of brand creation before you start a business or later how you can smartly re brand your business. With the market turning competitive , A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.. with that note Capio Interactive is presenting a short animated ex plainer. Visit www.capiointeractive.com. Email us [email protected]
Views: 12552 Capio Interactive
Engagement Platforms Building Brand Community | Raheel Pasha | TEDxBeaconhouseKarachi
 
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With too much clutter on the mass media and social media channels, advertising and consumer engagement has now became much more difficult. In this age of advertising, brands that are able to create meaningful relations with its audience and engage them actively are able to taste the success through engagement platforms Raheel Pasha is a marketing professional with an experience of 14 years at Unilever, Reckitt and P&G, which are few of the top marketing companies of Pakistan. He has worked on building popular brands like Dettol, Veet, Safeguard, Knorr, Rafhan, Blue Band, Lux, Lifebuoy, Dove, Fair&Lovely, Vaseline and Ponds, to name a few. He is currently the Marketing Director, Personal Care at Unilever and will be sharing his thoughts on impact of engagement platforms in building brand equity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 1294 TEDx Talks
Psychology Secrets For Building Strong Brands – The Importance Of Personal Branding In Sales -DTSM#9
 
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✔SUBSCRIBE✔ https://www.youtube.com/channel/UCwwONWb7JPUMjmmQhnnLfLQ?sub_confirmation=1 Today I’m talking with Deb Gabor about the importance of personal branding and how to market your brand effectively. Deb is an expert at building strong brands and so, in my opinion, there’s no better person to be discussing this topic with. Deb explains her process to brand building as follows: First, she identifies who the ideal customer is. Who is your brand ultimately for? Aim everything at that person. Then ask these questions: What does it say about the customer that they use your brand? What is the singular thing that the customer gets from your brand? And how do you make that customer become the hero in their own story? The key to building strong brands is knowing how to help your customer. Once you can do this, you can make your brand exclusive. In her words, you can “put up a velvet rope.” Deb only works with brands that are the best customers and willing to work hard to align their values. This exclusivity creates desire in the marketplace. You should be targeting your brand at ONLY your ideal customer. This will make your job much easier because it’ll give you a target to hit. By the way, the importance of personal branding and the methods that Deb imparts are applicable to one-on-one selling. By getting to know your ideal customer, you will have a much easier time crafting your message and getting in their path when the time comes. Successfully building strong brands comes down to understanding your ideal customer. The importance of personal branding is that you can target a highly specific category of people and aim all of your efforts at them. This will save you time and energy and help you to sell more.
Views: 235 Dave Lorenzo
Best Western Italia - Real Brand Building
 
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Perchè il nostro Brand è fatto di 3 colori e... 70 persone! Starring: Best Western Italia team Musica: Stoop - http://www.stoop.it Video: [email protected]
Views: 3567 Best Western Italia
Brand Building for Small Businesses & Consultants | CXL Institute Free Webinar
 
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Join Mike L. Murphy, a CXL Institute Instructor, who has worked on Lord of the Rings, Harry Potter, Fast & Furious as he reveals how to make your brand a Blockbuster. Discover easy strategies to educate & entertain your leads so they want to buy from you. For a deeper dive on building your brand, check out CXL Institute's in-depth course: https://conversionxl.com/institute/online-course/brand-building/ In this free webinar you'll learn: -Why Branding Matters Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. So we called in a branding veteran. -How to Create a Brand Strategy Mike will show you how to start building your brand in a way that's realistic and actionable. -How to Find Your Image Are you presenting your company in the best possible light? Do you even know what others think of your brand? Co-founder of Visionary Planner, Mike will show you how to start building your brand in a step-by-step process that anyone can complete. Mike directs his own studio to help online businesses just like yours build amazing online brands that make them consistent and reliable income.
Views: 168 CXL
Best Alternatives to Aliexpress Suppliers | Ship Faster While Building a Brand
 
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Here's a tutorial on how to source products outside of Aliexpress for faster shipping, cheaper pricing and higher quality! Build a proper brand and a long term business with these eCommerce strategies. Stay tuned for Parts 2 & 3 Of This Series where I'll show you how to source local suppliers! 🔥 Take these steps to become an Ecom Nomad: 1️⃣ JOIN MY VIP TRAINING LIST - EXCLUSIVE FREE COURSE, PAID COURSE & COACHING ---- http://bit.ly/2G9AGn7 2️⃣ NEED EXTRA SUPPORT? BOOK A 1 ON 1 WITH ME ---- http://bit.ly/30zlBTL 3️⃣ JOIN MY FREE FACEBOOK GROUP FOR FREE CONTENT ---- http://bit.ly/2LWN6jU ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⬇️ // FREE STUFF FOR YOU // ⬇️ 💎 Product Research Tool ---- http://bit.ly/2FMJ2B7 💎 Shopify 14 Day Free Trial ---- http://bit.ly/32iZC59 💎 Google Shopping Cheat Sheet ---- https://bit.ly/2UpXsg3 💎 Google Ads Scaling Cheatsheet ---- https://m.me/263080934557927 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ CONNECT WITH ME: 🧠 Facebook: https://www.facebook.com/Nik-Armenis-263080934557927 🔥 Follow me on Instagram: http://bit.ly/2IEInFD 🚀 Want me to look at your ads? www.armenisdigital.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🔥 SUBSCRIBE FOR MORE VIDEOS 🔥 http://bit.ly/2GPNY9v POPULAR VIDEOS: Top 5 Products to Sell Right Now: https://youtu.be/-HjNUnp9vvE Product Research Guide - https://youtu.be/35QLAcP7iLw Google Shopping Testing Strategy: https://youtu.be/PaXFEI8B3-E Facebook Ads Strategy: https://youtu.be/Nuk906zfJdQ FREE Google Dropshipping Course: https://www.youtube.com/playlist?list=PLMbTBGNQrXt0us8VQZbdW6q55rYKzwTVH ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Got plenty of cool stuff coming guys!
Views: 292 Nik Armenis
How Integrating Brand and Culture Powers the World's Greatest Companies with Denise Lee Yohn
 
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Today I'm joined by author Denise Lee Yohn, Denise is a leading authority on building and positioning exceptional brands - she helps businesses blend internal culture and external brand to yield consistently phenomenal business results. Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogues. Denise went on to head Sony Electronic Inc.'s first-ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. An influential writer, Denise enjoys challenging readers to think differently about brand-building. She penned the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Denise regularly contributes to Harvard Business Review, Forbes, Seeking Alpha, appears on FOX Business TV, and is the writer of the popular monthly column Brand New Perspectives to QSR Magazine. In 2008 she launched her blog, brand as business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs. With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she's not writing or speaking, she serves as the brand director for TEDx San Diego and sits on the board of directors for San Diego Sport Innovators. Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences. Learn more about Denise at http://deniseleeyohn.com -------------------- CONNECT WITH PETER BOOLKAH: -------------------- http://www.Boolkah.com https://www.facebook.com/Boolkah https://www.instagram.com/pboolkah/ https://www.linkedin.com/in/boolkah https://twitter.com/boolkah -------------------- ABOUT PETER BOOLKAH -------------------- Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible. It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing. Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs. So if you are scaling up your business, you’re in a business transition period, and want to know more then connect with Peter at Boolkah.com -------------------- THE TRANSITION GUY -------------------- Peter Boolkah is the World's #1 Business Transition Coach and also known as ‘The Transition Guy’. This YouTube channel and his podcast is where he shares his unique and direct approach to taking back control of your business (and your life) while growing and transitioning your business from one level to the next. As a business owner, transitioning your business is all about setting and reaching your goals as well as business transition planning and process. Do you want to accomplish what you set out to do with your business? Do you have dreams of doing things other than running your current business? Could you do with some honest help and guidance to make it happen? If you answered YES then The Transition Guy is for YOU!
[#BiteSize] Dustin Stout's Best Tips On Building A Powerful Brand Story
 
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Dustin Stout, digital media consultant and speaker, shares his tips on building a powerful brand story that people care about, in the latest episode of #BiteSize by Arkenea - a mobile experience consulting firm: http://arkenea.com.
Views: 59 Arkenea
GHOST Legend® x SOUR PATCH KIDS® Is Here! - Building The Brand | S4:E27
 
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► PLEASE SUBSCRIBE - http://bit.ly/GHOST_SUB ► GHOST - https://goo.gl/fEUf8Q GHOST Chicago HQ 400 North State St. Suite 420 Chicago, IL 60654 We're back legends! This year is going to be EPIC and we are stoked to bring you along for the ride. In this episode, we reveal our long-awaited apparel of the month program, check in on our plans for Volleywood, and unbox GHOST Legend® x SOUR PATCH KIDS REDBERRY® Comment below and let us know what else you want to see. ► Spotify - http://www.bit.ly/GHOSTVibesSpotify ► Instagram - http://www.instagram.com/ghostlifestyle ► Facebook - http://www.facebook.com/ghostlifestyle ► Twitter - http://www.twitter.com/ghostlifestyle
Views: 22574 GHOST
Content Marketing & Brand Building - MasterClass
 
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Masterclass with Irene Mbonge, MCIPR Continuous advancement of technology affects how we run our businesses today. The Marketing and PR industries have been relatively affected by this and it is important to engage the current trends in these fields. In this month’s Marketing Masterclass, Irene Mbonge, expounds more on the relationship between Content Marketing and Brand Building for Organizations. Learn how you can use the resources you have at your workplace to build a better brand. Also get an understanding of how you can maintain a good digital PR for your organization. Irene Mbonge is a Member of the Chartered Institute of Public Relations. She is an expert in Public Policy, Strategic Communication, Crisis Management, Government and Stakeholder relations. She has worked in the Social Protection & Financial sectors in Kenya and within the greater East & Central Africa region. Irene is currently, the Group Head for Corporate Communications & Public Affairs at the CPF Financial Services
Building Brand Loyalty - #VirginWow
 
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Top entrepreneurs at the Virgin Startup #VirginWow event discuss how to build a brand that keeps customers coming back for more. To find out how Virgin Startup can help get your business off the ground, visit www.virignstartup.org today - and get started.
Views: 4089 Virgin StartUp
98% of the Brands You Love Will Collapse
 
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This London Fireside chat comes from Gary's trip to Europe during June of 2019. Gary talks about the best way to build a brand, the role of influencers, the only thing consumers care about, and more! There are also some interesting insights into the current state of Gary's most recent endeavors; including Empathy Wines and K-Swiss sneaker collaborations. — 1:10 | How Empathy Wines started 3:55 | Year 2 of Empathy: act more as a brand rather than leveraging a personal brand 4:10 | Is Instagram the most important platform for Empathy? 5:00 | Why most of the brands you love will collapse 6:45 | Dollar Shave Club Strategy and building brand equity 8:15 | Top spenders on Facebook 9:00 | Being one dimensional is scary for brands 10:00 | Retail can still be a huge leverage for brands, consumers only care about convenience 11:00 | K- Swiss GV 004's campaign 13:30 | The role of influencers in DTC 14:30 | How to measure the success of the business 16:45 | Gary will be extinct in the UK in 2050 17:30 | History repeats itself 18:00 | When voice becomes the tollbooth, most brands are in trouble — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My new K-Swiss sneaker: https://garyvee.com/GV004 — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber. VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water. — GaryVee Highlights on YouTube: http://garyvee.com/Highlights Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: http://garyvaynerchuk.com TikTok: http://garyvee.com/TikTok Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
Views: 85520 GaryVee
Part 1: Re-thinking Brand Positioning:  Building Brands of Character
 
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In this the first of our series on "Re-thinking Brand Positioning", Added Value's CMO, Paul McGowan, looks at how defining your brand's character can bring definition and differentiation to your brand positioning strategy.
Views: 2161 Kantar Consulting