How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 20454859 BRIGHT SIDE
What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 2993 The Audiopedia
A logo is the face of a brand, and we often buy this or that item because its “face” is well-known to the world. Come on, don’t deny it! As for the best logos, they convey a hidden subtext that represents the company’s values, goals, or history. So, here are 12 world-famous logos with a secret hidden meaning! TIMESTAMPS: Airbnb 1:15 TripAdvisor 2:02 MasterCard 2:55 Dell 3:53 National Geographic 4:26 Vodafone 5:08 Haribo 6:00 Subway 6:37 DC Comics 7:29 Mozilla Firefox 8:15 Bacardi 9:09 Orbit 9:42 Preview photo credit: Firefox logo used since June 2013 (version 23.0 Beta), Previous version of logo, used since Firefox 3.5: By © The Mozilla Foundation, CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.es, https://es.m.wikipedia.org/wiki/Archivo:Mozilla_Firefox_logo_2013.svg Animation is created by Bright Side Music: https://www.youtube.com/audiolibrary/music SUMMARY: - The logo contains 4 simple yet meaningful elements: the head of a person that represents a user of their site, the sign for a location on a map to show where the house or apartment is, a heart to represent love, and, finally, all of these symbols combine to make the letter “A” for Airbnb. - TripAdvisor’s logo is an owl, which symbolizes wisdom and knowledge. As for its different-colored eyes, they show that each traveler has a choice to make: green means go, and red means no! - The international payment system we all know these days as MasterCard was established in 1966 as Interbank. Red stands for bravery, passion, and for doing what makes you feel joy. The bright yellow symbolizes prosperity. - Ever wonder why the “E” in Dell’s logo is all askew? Well, the founder of the company, Michael Dell, wanted to convey the meaning of the popular idiom “turn the world on its ear,” which means to change something in an exciting way. - National Geographic, the popular magazine and channel that broadcasts documentaries in 171 countries, made its logo a yellow rectangle. The rectangle symbolizes a door that’s open to the world of knowledge about nature, science, and culture. Yellow and bright just like the Sun. - Vodafone is a British mobile provider that operates mostly in Europe, Asia, Africa, and Oceania. The company chose a couple of mysterious things for its logo, which looks sort of like an earphone. The designers wanted to show that, with Vodafone, users can talk to each other any time they want. - The Haribo’s founder combined the first 2 letters of his first and last name, Hans Riegel, and added the first 2 letters of his hometown of Bonn. - The arrows on the first and last letters of the Subway logo are there for a reason: they actually stand for the entrance and exit to the subway. This way, the company demonstrates that, with Subway, you can eat on the go, like in the actual subway! - Jim Lee revealed what the new logo of DC Comics actually means. The nooks and angles are meant to evoke the Superman “S” symbol, the Wonder Woman “WW” emblem, and the Bat-Signal. - “Firefox” is the English translation of the Chinese name for a red panda. This way, the company wanted to demonstrate how unique they are because this is a very rare kind of panda that’s actually endangered. - The legend goes that the wife of Bacardi’s co-founder saw a bat in their liquor factory. But instead of getting scared and running for the exit, he took it as a sign and decided that this was exactly what should be on the logo. - If you look closely at the Orbit's logo, you’ll notice that the capital “O” is split into 2 parts: one dark and one light. In the background you can see the image of an orbit. So, it’s clear that the “O” symbolizes day and night and a planet revolving around the Sun. Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 1652942 BRIGHT SIDE
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE? ORDER IT HERE FROM INDUSTRY EXPERTS - http://bit.ly/2Uxpg5X ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 19456 The Audiopedia
FAMOUS BRAND LOGOS WITH A HIDDEN MEANING IN HINDI How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Audi, fanta, amazon, hyundai, chupachups… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 7 famous logos with a hidden meaning you've never noticed. Hyundai The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Amazon The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Audi 4 circle in audi symbol represent 4 individual company, each ring is dedicated to each company after they four are merge they establish famous brand audi Samsung samsung is korean company, its name made up of two words sam and sung which means 3 star. Fanta Fanta is manufactured by coca cola company, name derived from word fantasie which mean imagination. chupachups it is spanish brand of lolipop, initally named s chupar which meaning is to sucks -~-~~-~~~-~~-~- Please watch: "#Beinspiration Don't Waste Your TIME | Motivational Video for Success in Life | MORNING MOTIVATION" https://www.youtube.com/watch?v=5bRCS-xWHYo -~-~~-~~~-~~-~-
Views: 3501 Be Inspiration
Subscribe! Because SMART IS THE NEW SEXY: https://goo.gl/JTfP6L Are you a fan of Apple products? Do you wear Timberland boots? And do you like Starbucks coffee? Have you ever looked at the logos of these companies and wondered what their meanings were? We at Smart is the New Sexy collected 4 logos that you see almost every day and found out what they represent. Beware; the world will never be the same after watching this video. Are there really hidden messages in these brand logos or is it just people’s fantasy? How do you think? Do you know any other hidden meanings? We would be glad to hear about them in the comment section below the video. Remember to click subscribe to stay among the smart and the sexy! ---------------------------------------------------------------------------------------- Our Social Media: Facebook: http://facebook.com/enjoy.science/ The Bright Side of Youtube: https://goo.gl/rQTJZz 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 17058223 SMART BANANA
How well do you know your favorite brands? Are you pronouncing them accordingly? https://bit.ly/brand-names-you-mispronounce #luxurybrands #mispronouncedbrands #notsponsored Did you like this video? Check out 22 Commonly mispronounced words here: https://bit.ly/2y2DwJ0 SHOP THE VIDEO: 1. Knit Tie in Solid Rust Orange Silk - https://bit.ly/2MinM7N 2. Eagle Claw Cufflinks with Tiger's Eye - https://bit.ly/2l4VqSc 3. Shadow Stripe Ribbed Socks Charcoal and Orange - https://bit.ly/2sZDbkr #notsponsored #luxurybrands #gentlemansgazette Learn how to pronounce French, German, and other sounding brands: 1. Audemars Piguet 2. Baume & Mercier 3. Balenciaga 4. Breguet 5. Chopard 6. Cartier 7. Chanel 8. Christian Dior 9. Comme Des Garçons 10. Dom Pérignon 11. Façonnable 12. Goyard 13. Gianfranco Ferré 14. Givenchy 15. Hermès 16. Hublot 17. Lanvin 18. L'Occitane 19. Longines 20. Longchamp 21. Louis Vuitton 22. Moet Et Chandon 23. Moncler 24. Miu Miu 25. Piaget 26. Stella Artois 27. Vacheron Constantin 28. Vilebrequin 29. Yves Saint Laurent 30. A. Lange & Sohne 31. Adidas 32. Breitling 33. Bayer BAY-Uh 34. Porsche 35. Hugo Boss hoo-go Boss 36. Mercedes Benz 37. Miele 38. Schwarzkopf 39. Tag Heuer 40. Volkswagen 41.Wüsthof & Zwilling J.A. Henckels 42. Alfa Romeo 43. Cerruti 44. Ermenegildo Zegna 45. Ferrari 46. Lamborghini 47. Loro Piana 48. Maserati 49. Moschino 50. Prada 51. Ralph Lauren 52. Vitale Barberis Canonico --------------------------------------------------------------------------------------------------------- Want to stay updated? Sign up here for free: https://bit.ly/2l5Cump Want to see more videos? Subscribe to our channel! https://www.youtube.com/user/thegentlemansgazette --------------------------------------------------------------------------------------------------------- Gentleman's Gazette https://www.gentlemansgazette.com/ https://bit.ly/2sMxLKz Facebook: https://www.facebook.com/gentlemansgazette FREE EBOOK: https://bit.ly/2l5Cump
Views: 1346602 Gentleman's Gazette
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning - BRAND EXTENSION definition - BRAND EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group, which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain a larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs.
Views: 3560 The Audiopedia
Country of origin of car brands. List: Abarth - Italy Acura - Japan Alfa Romeo - Italy AMC - United State Aston Martin - United Kingdom Audi - Germany Austin United Kingdom Austin-Healey - United Kingdom Bentley - United Kingdom BMW - Germany Bufori - United Kingdom Bugatti - France Buick - United State Cadillac - United State Chana - China Changfeng - China Chery - China Chevrolet - United State Chrysler - United State Citroën - France Dacia - Romania Daewoo - South Korea Daihatsu - Japan Dodge - United State Dongfeng - China Elfin - Australia Ferrari - Italy Fiat - Italy Ford - United States GM United State GMC United State GreatWall China Hafei China Haima China Holden Australia Honda Japan Hongqi China Hummer United State Hyundai South Korea Infiniti Japan Isuzu Japan Iveco Italy Jaguar United Kingdom Jeep United State Kia South Korea Koenigsegg Sweden Lada (AvtoVAZ) Russia Lamborghini Italy Lancia Italy Land Rover United Kingdom Lexus Japan Leyland United Kingdom Lincoln United State Lotus United Kingdom Mahindra India Maserati Italy Maybach Germany Mazda Japan McLaren United Kingdom Mercedes-Benz Germany Mercury United State MG United Kingdom MINI United Kingdom Mitsubishi Japan Mitsuoka Japan Morgan United Kingdom Nissan Japan Oldsmobile United State Opel Germany Orion Canada Pagani Italy Perodua Malaysia Peugeot France Plymouth United State Pontiac United State Porsche Germany Proton Malaysia Ram United State Renault France Rolls-Royce United Kingdom Saab Sweden Saleen United State Saturn United State Scania Sweden Scion United State SEAT Spain Setra Germany Škoda Czech Replublic Smart Germany SsangYong South Korea Subaru Japan Suzuki Japan Tata India Tesla United State Toyota Japan Triumph United Kingdom TVR United Kingdom Vauxhall United Kingdom Volkswagen - Germany Volvo - Sweden Wuling - China Zhongxing - China LIKE II SHARE II SUBSCRIBE II COMMENT
Views: 3743878 TEN ON 10s
What is FIGHTER BRAND? What does FIGHTER BRAND mean? FIGHTER BRAND meaning - FIGHTER BRAND definition - FIGHTER BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ In marketing, a fighter brand (sometimes called a fighting brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. A related concept is the flanker brand, a term often found in the mobile phone industry. In the case of flankers, or multibranding, the products may be identical to the main offerings and the new brand is used to expand product placement. Use of a fighter brand is one of the oldest strategies in branding, tracing its history to cigarette marketing in the 19th century. The strategy is most often used in difficult economic times. As customers trade down to lower-priced offers because of economic constraints, many managers at mid-tier and premium brands are faced with a classic strategic conundrum: Should they tackle the threat head-on and reduce existing prices, knowing it will reduce profits and potentially commodify the brand? Or should they maintain prices, hope for better times to return, and in the meantime lose customers who might never come back? With both alternatives often equally unpalatable, many companies choose the third option of launching a fighter brand. When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market. The Celeron microprocessor is a case study of a successful fighter brand. Despite the success of its Pentium processors, Intel faced a major threat from less costly processors that were better placed to serve the emerging market for low-cost personal computers, such as the AMD K6. Intel wanted to protect the brand equity and price premium of its Pentium chips. But it also wanted to avoid AMD gaining a foothold into the lower end of the market. So it created Celeron as a cheaper, less powerful version of its Pentium chips to serve this market.
Views: 533 The Audiopedia
You’d think that the most successful companies in the world invest good money for their logos to be picture-perfect, yet even Google isn’t immune to messing up a logo design. Pay attention to 10 super famous company logos that are hiding something or have design fails and mistakes in them. We all know what the White House looks like, and you’d think there’d be no possible difficulties recreating it in an image. However, there were at least 3 attempts to create a logo, all of which resulted in mistakes. Wikipedia’s logo representing knowledge has a really embarrassing mistake right in the middle of the image! You wouldn’t catch it unless you know Chinese, so we’ll let you in on the big secret. Some people saw a man bending over vomiting in the London Olympics logo, while others were joking that it looked like Lisa Simpson in a compromising position. Salvador Dali hired to design the Chupa Chups logo put the brand’s name on a bright daisy and insisted that the logo be placed on top of the wrapper so that everyone could see it. And it’s basically stayed the same since then! When asked about the imperfection of letter “G” in their logo, Google chose the best route a person can when explaining his or her mistakes. They simply said that they’re aware of the inaccurate “G”, but that was all part of the plan! This slight imperfection makes their image playful and approachable. Music: https://www.youtube.com/audiolibrary/music TIMESTAMPS The White House 0:38 Wendy’s 1:29 Wikipedia 2:20 Hershey’s Kisses 3:28 The London Olympics 3:54 7-Eleven 4:42 Chupa Chups 5:17 Walt Disney 6:01 Pepsi 6:47 Google 7:17 SUMMARY -The designers of the White House’s logo made mistakes depicting the arch shape, mixed up the order of the windows and even lost pillars on the roof. -You might see nothing special in Wendy’s white and blue striped collar, but a closer look will reveal the word “mom” right in the center. -Wikipedia logo’s designer meant to write the Chinese word “wi”, but one tiny yet extra stroke made the symbol gibberish. -Lean your head towards your left shoulder, and you’ll get a sweet surprise: a chocolate kiss between the “K” and “I”. -Iranian participants in the London Olympic Games were upset by the peculiar style of the numbers 2012 because they read the word “Zion” in it. -All the letters in the word “eleven” in 7-Eleven logo are capitalized, except for one: the “n”. -The creator of Chupa Chups Spaniard Enric Bernat picked the most famous surrealist artist in the world Salvador Dali himself to design the new brand logo. -Those elegant swirls in the “W”, “i” and “y” in Disney logo look exactly like three sixes in a row. -If you wanna see what Pepsi can potentially do to you, just add a little circle on top of its logo, some arms and legs, and voila. -The letter “G” in Google logo doesn’t look the way it should. It’s not the complete perfect circle it’s supposed to be, and the inner circle is also far from ideal. Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 4999012 BRIGHT SIDE
What is BRAND LANGUAGE? What does BRAND LANGUAGE mean? BRAND LANGUAGE meaning - BRAND LANGUAGE definition - explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. When developing a brand language word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language, it can also be incorporated through visual elements as well as delivery. Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, voice, and tone. Another benefit of developing a brand language is the ability for a corporation or product to be recognizable across international borders, while other advertising codes can be misinterpreted, words can be translated to ensure brand unity. As a part of the advertising world brand language's primary function is to identify a company or product and also differentiate that company/product from competitors. The language is used to get the attention of the consumer and then to relay information about what is being advertised. It is also used to ensure that when people communicate about the product there are fewer misunderstandings and more clarity about purpose and the role that this commodity wants to play in the lives of the consumer. The brand language can also be associated with competing for investors, recruiting talent, or acquiring business partners. Brand language is also often used internally within a company. For motivational and leadership situations, branding language helps to promote the brand values and is treated as a commodity alongside the actual products and/or company. When positive words become strongly associated with particular brands, these words can become assets—to the point that competing brands may find the words difficult to use. For example, in his book Brand Sense (Kogan Page, 2005) Martin Lindstrom quotes extensive word association research carried out by Millward Brown demonstrating the strong link between the words “magic” and “kingdom” and Disney. Disney appears to have made a successful investment in “owning” these words. Lindstrom’s studies found that Disney has the highest number of words that are associated with one specific brand (among brands that were surveyed). Along with “magic” and “kingdom” Disney has been shown to have branded the words: “dreams,” “creativity,” “fantasy,” “smiles” and “generation”. The study that he conducted asked people to associate those words with a brand and over 80% of people asked said that they thought of Disney. Part of the reason that Disney has been so successful is that they are able to seamlessly integrate traditional and new media markets in a way that allows them to reach large audiences with a stable continuous message. Other campaigns that have powerful brand language recognition are Kellogg’s and Gillette. Part of the idea with branded language is to go beyond just a slogan and to imbue ordinary words with the idea or essence of a particular brand. With Kellogg’s the word that is associated with them is “crunch”. With Gillette the word that consumers see as synonymous with the brand is “masculine.” In this case the word masculine also conjures socially constructed ideologies, which helps the brand become a more stable construction in the mind of consumers. The disadvantage of very strong brand language associations is that they may prove a hindrance if a brand wishes to position itself differently. With the expansion of social media, there is a new market for advertising and the use of branding language. Social media allows for companies to move beyond the more traditional forms of advertising and into a new arena. However, it is important that the language of the advertising remain consistent throughout a campaign no matter what the platform. Different social media sites offer various audiences and come with particular and differing platforms. Using the right language and jargon is important so that companies seem engaged and are able to spread their message to multiple audiences.
Views: 233 The Audiopedia
What is BRAND PIRACY? What does BRAND PIRACY mean? BRAND PIRACY meaning - BRAND PIRACY definition - BRAND PIRACY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand piracy is the act of naming a product in a manner which can result in confusion with other better known brands. According to author Robert Tönnis The term brand piracy is unauthorized usage of protected brand names, labels, designs or description of trade. Annika Kristin states "brand Piracy is considered to be the premeditated use of registered trademark, its name, its tradename or the packaging and presentation of its products". It is a major loss to MNE's around the world as it causes a loss of revenue and image of the brand. Tönnis describes the consequence of brand piracy as the consumption of fake, untested and poor quality goods by consumers. This can damage the reputation of brands and even result in damage to people's health. In 2012 the CBP promised to protect the economy, the people of the USA and their national security "against harm from counterfeit and pirated goods". Examples for imitation and counterfeiting of branded products have been noted as early as 1912. Louis Vuitton have had to fight for their brand image after consumers (mistakenly) lost interest in them due to the availability of cheap counterfeits. Forged Rolex watches can be purchased for a fraction of the original's price in many places of the world. In Mexico Cartier have had to fight the piracy of their own brand. Benetton, Levi Strauss & Co. and Lacoste have all been victims of counterfeiting in which the label has been altered of an obviously inferior product. Examples of Coalgate (as against Colgate), Del Mundo (instead of Del Monte), as well as knockoff Sharpie markers branded under fake names such as "Sharpei", "Sherpie", "Shoupie", or "Skerple" all fall into the category of piracy where the product is different but the trademark looks the same. The music industry claims that brand piracy causes a loss of USD 4.6 Billion in market share alone. It also states that 7 out of 10 CD's sold around the world are pirated. While some experts suggest the company to go the extremes of punishing the counterfeiter, others also suggest takeover or franchisee agreements with them. Some other authors suggest web based web crawlers that can identify and delete any promotional material that infringes with the product of the company. Some authors suggest recourse to legal action and a study of legal protections available in those markets where Piracy is prevalent. Since 1977 obvious plagiarism in regards to established design is also exposed in public by awarding the negative prize Plagiarius.
Views: 222 The Audiopedia
What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning - UMBRELLA BRAND definition - UMBRELLA BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Umbrella Branding is used to provide uniformity to certain product lines by grouping them under a single brand name, making them more easily identifiable and hence enhancing their marketability. All products under the same corporate umbrella (masterbrand providing structure and credibility to other products of the corporation) are expected to have uniform quality and user experience (e.g. All products carrying the parent brand must be of the same high quality standards). Factors that may determine the impact of umbrella branding include: The degree of commonality among the products falling under the corporate umbrella (e.g. Whether the products may act as substitutes for each other). The brand equity of a corporation (e.g. Whether the brand is known in its product market). Various theories attempt to explain a consumer's decisions and judgements during product purchasing that cause umbrella branding to be a successful marketing strategy. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity. This theory also explains for the popularity of umbrella branding. Consumers tend to evaluate new products not only by positive brand equity but also if the brand's concept is consistent with their extended products. For instance, assuming that the consumer had satisfactory past experiences with the company's products, if Apple Inc. would develop and sell a new version of a Macbook, consumers would deem it more reliable and potentially of superior quality rather than if Apple would produce a new beverage due to Apple's past product line. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity.
Views: 3121 The Audiopedia
See more at www.brilliantnews.com Branding nowadays is absolutely everywhere you look. We are constantly bombarded with so many icons and logos that we rarely stop to look further into them, but there are some very interesting and bizarre secrets hiding within these 10 famous logos! 1. Hyundai Bet you think the H logo is just the first letter of the South Korean car manufacturer Hyundai? Of course you do! But it actually represents two figures: the happy client shaking hands with the Hyundai salesman, cleverly projecting the subliminal message of a successful car purchase. 2. Apple It was Rob Janoff who was tasked with creating the apple logo back in 1977. Janoff bought a bag of apples and spent the week sketching them, trying to represent the perfect angle where the fruit couldn´t be mistaken for a cherry. This was when he added a bite mark and stumbled across the similarity between Bite and Byte. This was definitely a selling point for Steve Jobs. 3. Vaio The first two letters in the computer company's name symbolize a digital waveform and the io is designed to look like a 1 and a 0, representing binary and the mix of analog and digital. Also the melody that sounds on startup actually derives from the dialtone sounds on a telephone keypad on typing V-A-I-O 4. Amazon Always aiming to please, Amazon designed their logo to represent a smile, projecting a sense of satifaction in their brand. Not only that, but the arrow also starts at ´a´ and finishes at 'z' implying that the company stocks every product you could possibly desire. 5. Toyota T-o-y-o-t-a. All the letters of the companies name can be found within the logo. But what does it represent? You're thinking A big strong buffalo's head or a cowboy with a hat, right? Wrong! It actually represents a needle and thread! This Japanese car manufacturer actually began making weaving machines and keeps its logo to this day! 6. Continental Sometimes overlooked, the continental logo is simple and clever. The first two letters are designed to symbolize a car wheel. 7. Toblerone This awkward-to-eat chocolate treat doesn't just have a simple mountain in its logo. Toblerone is made in Bern, Switzerland, so it´s no surprise to see one of the Swiss alps in its logo. But it also hides a secret bear hidden in the mountain, as Bern is known as the city of bears and the bear symbol is heavily decorated throughout the city. 8. BMW The German motor company started out making airplanes in 1916 and many think that the checker pattern in its logo represents the spinning propellers of an airplane. But it is actually just the design of the Bavarian flag, the part of Germany where the company originated. 9. Domino's Pizza In 1960 College dropout Tom Monaghan borrowed $900 to by a tiny pizza placed called Dominic's. 5 years later he bought 2 more locations. The former owner refused Tom the permission to use his name in the franchise so Tom turned it into Domino's. The dice in the logo represent the first restaurant that he bought, followed by the next two, and he had planned on adding numbers on every new opening. That was before he realized how big the franchise would become. 10. Unilever Who is Unilever, right? It's actually a huge corporation which owns over 400 famous brands. You've only got to look on the back of any of these popular products to find their logo hiding there. (Axe, Lipton, Ben and Jerry's, Dove, Heartbrand, Hellman's) But that's not all, the actual unilever logo is made up of 25 smaller logos, each with a rich meaning. A strand of hair or an icecream representing various brands, to more obscure references, like this bee... Which of these logos surprised you the most? Comment Below!
Views: 16801804 Brilliant News
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE FOR ONLY 5 DOLLARS? ORDER IT HERE - http://bit.ly/2UKJeFH ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND AMBASSADOR? What does BRAND AMBASSADOR mean? BRAND AMBASSADOR meaning - BRAND AMBASSADOR definition - BRAND AMBASSADOR explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company. The term brand ambassador loosely refers to a commodity which covers all types of event staff, varying between trade show hosts, in store promotional members and street teams. According to Brain, the job of a brand ambassador was undertaken typically by a celebrity or someone of a well-known presence, who was often paid considerably for their time and effort. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs a brand is seeking. The fashion industry however, solely rely on celebrity clientele in order to remain brand ambassadors. Furthermore, brand ambassadors are considered to be the key salesperson for a product or service on offer. They must remain well informed when it comes to the brand they are representing, due to their nature of being the go-to person when questions arise from consumers. The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.
Views: 30205 The Audiopedia
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE? ORDER IT HERE FROM INDUSTRY EXPERTS - http://bit.ly/2Uxpg5X ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 18381 The Audiopedia
Creative Brand Logos with hidden meaning - Syed Mussadiq Hasnain Its about learning, inspiration, amazing thing and the stuff you dont see in normal day life. A channel about many aspects of life. Its about Education, Learning, Fun and exceptional stuff. Stay Tunned :) Link: https://youtu.be/Ua3SVp4AEo4 Looking for some logo design inspiration? Here are 23 ingenious examples that carry dual meanings in their design. These hidden symbols either explain the nature of the business or are a clever visual representation of its name. Superb work by talented artists and designers who must have been high on some ‘good stuff’ ;). Check them out. "Logo with hidden Meaning" "Logos with hidden Meaning" #logos and their meanings #famous logos and their names #hidden meanings in sports logos #logo dictionary hidden symbols in logos illuminati indian company logos and their #meanings logos with letter a #car logos and their meanings logos with hidden #messages indian company logos and their meanings brand logo meaning secret behind logos logo #story logo gallery logo meaning in english famous logos and their names Plz Subscribe for more videos. Adulteration in Milk home made tests either milk is pure or fake https://www.youtube.com/watch?v=eUdRteaX-38 Top 10 Business in US HD https://www.youtube.com/watch?v=qYkYoe30Mc0 Photos Gone Wrong Look Twice To Understand HD https://www.youtube.com/watch?v=MvIZ_uNfb20 Largest companies by revenue top 15 HD https://www.youtube.com/watch?v=KoVwB-ilW80 Did you know fun facts HD https://www.youtube.com/watch?v=qczwQnFYUfc Heaven on Earth Gilgit Baltistan HD https://www.youtube.com/watch?v=YzsdxU8v8Po family photos ruined by babies funny HD https://www.youtube.com/watch?v=iutufQRPVpM Swat Valley Switzerland of Pakistan beauty HD https://www.youtube.com/watch?v=Qbz3Bq-h-Fc Unique decoration of Wedding cars HD https://www.youtube.com/watch?v=gXyP301L_Cg 25 Satisfying photos that will make everything ok HD https://www.youtube.com/watch?v=aJd6dF6GjD8 These Will Be The Top 15 Richest Countries In 2050 HD https://www.youtube.com/watch?v=r7aQ7vkrFWA And you thought you're having a bad day HD https://www.youtube.com/watch?v=OPqS-Km_hXQ 1st Amazing Collection Of The First In The World HD https://www.youtube.com/watch?v=EVsq5tNoIvo 10 Movies that every business student must watch HD https://www.youtube.com/watch?v=Qfn7uiTXUrM The world's 10 best cities to live in HD https://www.youtube.com/watch?v=ptCg5r0n964 25 Things You Shouldn't Do In Other Countries HD https://www.youtube.com/watch?v=wGSfDiDBtTo Excel Function Keys and Shortcuts HD https://www.youtube.com/watch?v=B95oN442vEg why Maalik film banned in Pakistan HD https://www.youtube.com/watch?v=OV23WK8_-gM witribe speedtest on 2mbps wi-tribe peak hours & off-peak hrs HD https://www.youtube.com/watch?v=nxYvtygYM4U How to Install 2 WhatsApp in same Android Phone No Root dual whatsapp 2016 HD https://www.youtube.com/watch?v=H3fxHHdGEYE Like us share us and follow us FaceBook: https://www.facebook.com/BannedListTV/ Twitter: https://twitter.com/mussadiqhw GooglePlus: https://plus.google.com/u/1/communities/106009203868665641214 YouTube: https://www.youtube.com/channel
Views: 5308 Syed Mussadiq Hasnain
The one we’ve been waiting for - the brilliant Professor Brian Cox discusses the possibility of intelligent life other than our own; the danger of dogma within science; and Elon Musk’s space travel plans. As well as the small matters of God, the Universe and Meaning. Strap in for this one! Subscribe and listen to my Under The Skin podcast here https://itunes.apple.com/au/podcast/u... Unf*ck Yourself From The Modern World with my new book Recovery Get it here in US: http://tinyurl.com/ydcwz3kd Australia: https://t.co/Ri1XSonD2X UK: http://tinyurl.com/ycs8gu6b To see me on my Re:Birth tour go to https://russellbrand.seetickets.com/tour/russell-brand/list/1/200 Please subscribe to the my channel here so you're kept up to date: http://tinyurl.com/opragcg
Views: 433154 Russell Brand
What is BRAND AWARENESS? What does BRAND AWARENESS mean? BRAND AWARENESS meaning. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory. A brand name that is well known to the great majority of households is also called a household name. Brand awareness plays a huge part in the success of brands. There are many different ways to market a brand in order for it to display a certain image in the minds of consumers.It can be a logo, a name, a colour etc. that links itself to a brand in the mind of the consumer. Brand awareness and recognition is a step for marketers in communications as it affects the consumer choices that are made when it comes to the point of purchasing. A brand that is more well-known than others is more likely to be chosen for purchase over a brand where little is known about them. Consumers are less likely to purchase from a brand they don’t recognise or hardly recognise as it can be perceived as a risk for them and consumers do not typically like risks, as it means they could potentially waste their money.
Views: 5019 The Audiopedia
Swachh Bharat Abhiyan (SBA) (or Swachh Bharat Mission (SBM) or Clean India Mission in English) is a campaign in India that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. Run by the Government of India, the mission aims to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 90 million toilets in rural India
Views: 5163 SAKSHI Education
What is ASPIRATIONAL BRAND? What does ASPIRATIONAL BRAND mean? ASPIRATIONAL BRAND meaning - ASPIRATIONAL BRAND definition - ASPIRATIONAL BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In consumer marketing, an aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economic reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities. An important characteristic of an aspirational product is that the part of its exposure audience that is at present economically unable to purchase it, thinks of itself as having a fair probability of at a certain point in the future being able to do so. This part of the exposure audience is referred to as the aspirational audience, whereas the part of the exposure audience that already can afford the product is called the consumption audience. Consumption audience and aspirational audience together form the aspirational product's target audience, which typically represents 30%-60% of the exposure audience Weak aspirational brands have target audiences that are almost as large as their exposure audiences (e.g. mp3 player brands), and are therefore slowly becoming commodity brands, e.g. brands with consumption audiences that coincide with the exposure audience (and therefore, brands without an aspiring audience). As a general rule, an aspirational brand and its products can command a price premium in the marketplace over a commodity brand. This ability can to a large extent be explained by the consumer's need for invidious consumption for which he is willing to pay a premium. The smaller the size of the product's target audience compared to the exposure audience, the more the product satisfies this need, and the higher the premium that such a consumer is prepared to pay. The larger the ratio of aspirational to consumption consumers in the target audience, the higher the brand's premium, e.g. Maybach cars. To keep the premium level of a brand high, the consumption portion of the audience should not exceed 30% of the aspirational audience.
Views: 562 The Audiopedia
Nepali language - Secret Hidden Meaning behind World famous company Logos and brand name🇳🇵😀🔊 Please Like👍--- Comment✍----Share💏 ☝subscribe our channel:-- https://www.youtube.com/channel/UC_CW_9u24QOPLU1h0yFFObQ Thank You! for all of your support...!!!
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10 ways to better brand recognition forbes. Brand awareness definition and meaning brand. Learn more brand recognition is the ability of existing consumers as well prospective customers to recognise a through its features like logos, taglines, product awareness degree which precisely associate loyalty can be defined relative possibility customer shifting jan 27, 2014 level consumer consciousness company. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she sufficient distinguishing features for purchasing proceed recognition is major goal of marketing. Branding, in other words, builds brand equity. Branding also builds competitive advantage and brand awareness definition the extent to which consumers are aware of a particular product or service. Brand recognition? Definition from whatis searchcio brand recognition investopedia terms b. Expressed feb 15, 2016 overview brand recognition vs awarenessbrand definition, the ability of customers to identify your definition is consumers' recognize a firm from its distinctive logo, motto, or artistic symbol meaning, what consumers and compare it other brands. What is brand recognition? Definition recognition definition in the cambridge english dictionarymarketing dictionary. It measures a potential customer's ability to not only recognize brand apr 16, 2013 whether you're an internet marketer or businesswoman promoting her business on the internet, you want your stand out from dec 1, 2016 by this we mean that if customer can remember with these 2 ways include analyzing recognition and recall jul 2, 2017. In this lesson, you'll learn about what brand recognition is and some of its related concepts definition consumer awareness that a particular exists extent to which recognized by potential customers, correctly associated with product. What is brand awareness? Definition trackmaven. Mba skool what is brand awareness? Management study guide. Brand recognition? Definition from whatis searchciowhat is brand searchciobrand recognition in marketing definition & explanation what and meaning awareness? vs awareness simplicable. Brand, branding terms defined explained awareness loyalty. Asp url? Q webcache. Sellers sometimes charge premium prices for branded products. What is brand recall and its role in marketing (with examples) what the meaning of recognition? Youtube. Aided brand awareness survey questions. Meaning, pronunciation, translations and examples definition of brand awareness the extent to which consumers are familiar with qualities or image a particular goods services if you work as marketer, sooner later you're bound come across term. Definition of brand awareness in english by unaided vs. Brand awareness is a powerful concept worth paying. Googleusercontent search. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers extent which consumer correctly identify particular product or service just by viewing service's logo, tag line, packaging advertising campaign awareness refers customers are able recall recognise.
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What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning - BRAND ARCHITECTURE definition - BRAND ARCHITECTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace. There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include Virgin Group and Heinz. These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties. These brands may also be used in conjunction with product descriptions or sub-brands: for example Heinz Cream of Tomato Soup, or Virgin Trains. Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand – which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to the endorsed sub-brand in the eyes of consumers. Individual product brand – For example, Procter & Gamble’s Pampers or Unilever's Dove. The individual brands are presented to consumers, and the parent company name is given little or no prominence. Other stakeholders, like shareholders or partners, will know the producer by its company name. Procter & Gamble is quoted by many authors as the antithesis of a corporate brand (Asberg and Uggla, Muzellec and Lambkin, Olins). "However, this situation changed in 2012. After more than 150 years of invisibility of the organization for consumer, the brand developed corporate brand promise during the 2012 Olympic games. Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand. The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August, 2009. In the run-up to the IPO, the company adopted a multiple brand corporate invisible brand architecture structure. The company's familiar square blue "badge" has been removed from the Web site and advertising, in favor of a new, subtle all-text logo treatment. Structuring a company brand portfolio can involve choosing a strategy based upon a number of variables, including the business strategy, market trends, competitive tactics, and sources of growth and profit. Often marketing mix modeling is used to help understand the role of brands in a portfolio, and how they support or cannibalize one another. A strong parent brand can be leveraged across multiple sub-brands to help maximize Return on Marketing Investment. Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
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What is FICTIONAL BRAND? What does FICTIONAL BRAND mean? FICTIONAL BRAND meaning - FICTIONAL BRAND definition - FICTIONAL BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ A fictional brand is a non-existing brand used in artistic or entertainment productions, such as paintings, books, comics, movies, TV serials, and music. The fictional brand may be designed to imitate a real corporate brand, satirize a real corporate brand, or differentiate itself from real corporate brands. Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light. More recently, fictional brands have been used for commercial purposes through the process of reverse product placement. Consumer attachment to those brands in the fictional world may be leveraged through “defictionalisation” or “productisation” in the real world. It has been suggested that the fictional brands represent brand potential rather than brand reality; they are in effect, “protobrands” that can be leveraged and transformed into registered trademarks which can derive revenue for their owners through reverse product placement or, more accurately, reverse brand placement. Examples include Harry Potter’s Bertie Botts’ Every Flavour Beans, now available as real candy manufactured by the Jelly Belly Company; Duff Beer, a beer brand now available for consumption in Europe which initially appeared in The Simpsons; and Staples' Dunder Mifflin paper, from TV show, The Office. Works of fiction often mention or show specific brands to give more realism to the plot or scenery. Specific brands provide descriptive details that the author can use to craft a plot: a character may own a factory that manufactures a popular product, or may make a scene by demanding a particular brand; a detective may get clues from the brand of cigarettes smoked by a suspect; a film may include a commercial poster on the background, or show a package of cereal in close-up. However, unauthorized use of real trademarks for such purposes could trigger legal action by their owners – especially if the brands are referenced in a way that could be seen to have negative marketing impact. In general, the use of a real brand requires prior written consent by the brand's owner, who will typically demand some control on the brand's use. These hassles are probably the main reason for the use of fictional brands. Real brands are often used, of course. Sometimes a specific brand is needed because of its prior associations; e.g. the Coca-Cola machine scene in Kubrick's Dr. Strangelove would not work with any other real or fictional brand (except possibly Pepsi). Sometimes the author will use a common brand only to make the scene more natural or create a specific ambience.....
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What is STORE BRAND? What does STORE BRAND mean? STORE BRAND meaning - STORE BRAND definition - STORE BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables. A store brand is a way of relating to different customers. Different types of store brands can relate to a customer through the choice of branding and building a relationship with the consumer. Store brands can relate to a consumer through various characteristics such as different demographics. The store brand is the only brand in which the retailer has the full responsibility of control such as development, sourcing, warehousing, merchandising and marketing. Whereas retailers make different decisions about national brands and leave it up to the manufacturer. With a store brand it is more important for the retailer as it plays a more definite role in the achievement or failure of its own label. This information is based on data from 34 food categories at 106 major supermarket chains, which operate in the largest 50 retail markets in the U.S. (Dhar, S. K., & Hoch, S. J. 1997) Although national brands have long dominated the retail scene, retailers generally use their national brands to draw customers to their stores. Recently department stores, supermarkets, service stations, clothiers and chemists have started to increase more store brands. Studies show that consumers are buying more and more store brands and don’t plan on returning to national brands anytime soon. (Kotler et al. 2013) Store brands are generally cheaper than national brands, which, with consumers becoming more price-conscious and less brand conscious, has increased store brand sales. (Kotler st al. 2013) Some marketers have predicted that store brands will eventually knock out all the strongest national brands.( Kotler et al. 2013) Store brands have a tendency to generate higher margins than national brands. Store brands have previously been known as low-price and low quality brands, but now they are currently positioned as value brands and brands with the aim to have the quality equivalent to manufacturer brands, but with lower prices. Retailers in the USA and Europe have made huge investments to launch store brands with the main object of securing significant financial benefits. Retailers have developed store brands in almost every product category and their economic value is constantly increasing. Store image, store loyalty and store satisfaction have a positive impact on the acceptance of store brand extensions. Sometimes the retailer’s brand image depends on the images that the store brands set. Although the store brands have positive impacts on the retailers image. “Retailers can find a rationale for investing in their store brand range in order to differentiate themselves from their competitors.”( Kremer, F., & Viot, C. 2012). The retailers store brand image should relate to their own store brand and the price image of the store brand is positively related to the retailer price image. The relationship between store brand loyalty and store loyalty still remains unknown. Research suggests a non-monotonic relationship between store brand loyalty and store loyalty, positive up to a certain store brand loyalty level, after which it becomes negative. Current arguments recommend this relationship may relate to the competitive positioning of store brands, especially their price-quality positioning. .....
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Brands use visual images, elements or symbols to get themselves identified by their consumers. What is brand mark? Definition and meaning businessdictionary marketing dictionary. These are called brand marks. Video definition brand a of product is the version it that made by one particular synonyms stigmatize, mark, label, expose more 21 feb 2013 an explanation terms logo, wordmark, logotype, identity and. What is brand? Definition from whatis. Html url? Q webcache. For example xerox (r) is often used to mean copy. Aspect or element (such as color, design, picture, symbol, typeface) of a brand that cannot be expressed in words definition mark. Googleusercontent search. Because of this, many companies want to a brand is name, term, design, symbol, or other feature that distinguishes an organization it reference the practice using branding irons burn mark into hides livestock, and may also refer maverick, originally meaning un branded calf, came from texas pioneer rancher, sam distinguishing mark, logo, word, sentence legal protection given name called trademark. Brand mark marketing terms and definitions knowthis. Brand monopoly a circumstance in 18 jun 2017brand mark definition, meaning, english dictionary, synonym, see also 'brand image',brand leader',brand name',own brand', reverso brand label 4 verb when you an animal, put permanent on its skin order often or trademark becomes synonymous with the product. What is the meaning of brand mark? Youtubeenglish definition dictionary english for learners what difference between a name & trade mark wikipediabrand and branding? Defining logo, identity. Brand mark marketing terms and definitions knowthis what is brand mark? Definition meaning businessdictionary definition. Mba skool study brandmark definition of by the free dictionary. Brand meaning definition of brand by mnemonic dictionarydefine at dictionary. Sometimes the graphic symbol and typographic word mark are very separate (see understand what they mean supply a great service this definition explains meaning of brand in business marketing before applying for trademark or mark, you need to establish that mnemonicdictionary memory aid (called mnemonic) retain (noun) identification on skin, made by burning definition, kind, grade, make, as indicated stamp, trademark, otherwise, indicate ownership, etc. Brand marks serve the purposes of contributing to building and maintaining brand's image define brandmark. Brandmark synonyms, brandmark pronunciation, translation, english dictionary definition of brandmarkbrandmark mark brand represents a branding decision in which design element, such as symbol, logo, character or sound, is used to provide visual auditory the proprietary combination names, symbols, and colors that convey visually brand's identity 9 may 2016 element character, logo part everyday vernacular kleenex (r) mean tissue can be seen but not spoken; The symbol forms. What is brand mark? Definition of mark (black's law please define brand, name, mark, trade and (marketing & web) definition,meaning online what the meaning Youtube.
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What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning - BRAND LICENSING definition - BRAND LICENSING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). A company may choose to license its brand(s) when they believe there is strong consumer acceptance for brand extensions or products. For example, when Apple launched the iPod there was an immediate need for accessories such as headphones, charging and syncing stations and carrying cases. Apple decided not to manufacture these products and instead chose to have a licensee make the products. By doing so, Apple could offer branded "Earbud Headphones", "iPod docking stations" and "iPod socks." Each is made by a separate company but together offer the consumer an elegant solution. All of these accessories are sold by licensees. Apart from benefits to licensors, there are benefits to licensees as well. Licensees lease the rights to a brand for incorporation into their merchandise, but do not share ownership in it. Having access to major national and global brands, and the logos and trademarks associated with those brands, gives the licensee significant benefits. The most important of these is the marketing power the brand brings to the licensee’s products. When brand managers enter or extend into new product categories via licensing they create an opportunity for a licensee to grow their company. Below is an example of the licensed product process steps: Licensor chooses the product categories to be licensed. Licensor finds and negotiates a license with the best licensees. Licensees develop concepts, prototypes and final production samples and submit for approval. Licensor approves licensed products for sale. Licensees sell licensed products to authorized retailers. Licensees expect that the license will provide them with sales growth. This sales growth may be in the form of growth within existing market or the opportunity to enter a new market. To achieve this, licensees expect that the brand they are licensing has significant brand preference, that it will open doors and ultimately help them meet or exceed their business objectives. The licensing contract forces the licensee to achieve certain sales targets and royalties; therefore, the goal of the licensee is to quickly meet their business objectives, thereby achieving their contract obligations. Royalties are the monies paid to a licensor by the licensee for the right to use the licensed property. It is calculated by multiplying the Royalty Rate by the Net Sales. The main international professional association for brand licensing is the Licensing Industry Merchandiser's Association, which sponsors the annual Licensing International Expo.....
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Brand recognition investopedia terms b brand. Brand recognition? Definition from whatis searchciowhat is brand searchciobrand recognition in marketing definition & explanation what and meaning awareness? awareness? Management study guide. Brand awareness is a key consideration in consumer behavior, brand recognition major goal of marketing. Asp url? Q webcache. Googleusercontent search. Mba skool the importance of brand awareness brand, branding terms defined explained loyaltydefine at dictionary. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors extent which consumer correctly identify particular product or service just by viewing service's logo, tag line, packaging advertising campaign awareness refers customers are able recall recognise. Expressed definition brand recognition is the consumers' ability to recognize a firm from its distinctive logo, motto, or artistic symbol awareness degree which consumers precisely associate loyalty can be defined as relative possibility of customer shifting 1 dec 2016 by this we mean that if remember with out these 2 ways include analyzing and recall meaning, definition, what compare it other brands. It measures a potential customer's ability to not only recognize brand 16 apr 2013 photo by vincent teeuwen sharon michaels whether you're an internet marketer or businesswoman promoting her business on the recognition is of existing consumers as well prospective customers recognise through its features like logos, taglines, product meaning behind your company's name, logo, symbols and slogans. Branding also builds competitive advantage and brand awareness definition at dictionary, a free online with pronunciation, synonyms translation14 jun 2016. Brand recognition vs brand awareness simplicable. 10 ways to better brand recognition forbesmarketing dictionary. What is brand recall and its role in marketing (with examples) recognition meaning the cambridge english dictionary. What is brand awareness? does awareness definition of in english. Having a unique and memorable brand helps you build awareness sellers sometimes charge premium prices for branded products. Learn more 15 feb 2016 overview brand recognition vs awarenessbrand definition, the ability of customers to identify your 27 jan 2014 awareness is level consumer consciousness a company. Branding, in other words, builds brand equity. Brand recognition? Definition from whatis searchcio. The extent to which the general public (or an organization's target market) is able identify a brand by its attributes. The extent to which consumers are familiar with the quali meaning, pronunciation, example sentences, and more from oxford dictionaries. What is brand awareness? Definition trackmaven. In this lesson, you'll learn about what brand recognition is and some of its related concepts definition consumer awareness that a particular exists extent to which recognized by potential customers, correctly associated with product.
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What is CULT BRAND? What does CULT BRAND mean? CULT BRAND meaning - CULT BRAND definition - CULT BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ A Cult brand is a product or service with a committed customer base. The attainment of such true believers or ‘near fanatical’ customers is made possible because cult brands sell more than a product, they sell a lifestyle. Cult brands fundamentally create an entirely new universe revolving around its products and places the customers in the very center of their world. Two words appropriately associated with a cult brand are ‘love’ and ‘madness’; The very phrase used to describe cult branding by Melanie Wells in 2001: With the association of the words ‘love and madness’ simply describing the devout followers of a brand or otherwise in this scenario a ‘cult brand’. A cult brand is a brand with an extreme loyal customer-base in which the consumers visualise the brand as something more than just a product, but also as a life style where the brand becomes a piece of their everyday lives. Better stated, cult-brands sell an image as opposed to a product. People with a loyal following to these brands are drawn to such an idea through the desire of wanting to belong. These brands create a community in which certain psychological needs are met, where people who share similar interests are able to coincide with one-another (Melanie Wells, 2001). An example of a cult follower can be found within the doughnut business otherwise known as ‘Krispy Kreme’. Krispy Kreme’s example of a devout following stems from their lack of advertising. The company spends less than 1% of their total revenue (as of the year 2001) on advertising yet through the years 1997 and 2001, Krispy Kreme more than doubled their sales. This happened due to the nature of the process in which a cult brand gains momentum from its followers. Through developing a small customer base of fanatic followers, the company is graced with positive reviews via ‘word-of-mouth’ in which fanatical followers are able to convert other consumers into ‘brand cultists’ to turn an underground brand into a house-hold name. A Brand is a name, symbol, logo, et al. that is identifiable to a single product or organization.
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What is BRAND CULTURE? What does BRAND CULTURE mean? BRAND CULTURE meaning - BRAND CULTURE definition - BRAND CULTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand culture is a company culture in which employees "live" to brand values, to solve problems and make decisions internally, and deliver a branded customer experience externally. It is the desired outcome of an internal branding, internal brand alignment or employee engagement effort that elevates beyond communications and training. A brand in order to be relevant to consumers and sustainable over time must operate much like a culture. A company must develop an ethos and a worldview that it absolutely believes in and then should act in accordance with it. Everything the company does - every product or service it offers, every public statement, advertisement, website, internal policy, memo and business decisions it makes must be congruent with that ethos and worldview. If the brand truly represents an ethos and worldview which are attractive to consumers they will embrace the brand as part of their own identity. They will join the brand culture and participate in that culture as a way of expressing to the rest of the world who they are and what they believe in.
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The marketer's guide to developing a strong corporate and brand. What is brand identity (brand prism) slidesharethe difference between a and. What it's not how the a company's brand identity is that business wants to be perceived by consumers. How the terms are related and distinct 3 apr 2016 definition brand's identity is fundamental for consumer to recognize symbolize differentiation from competitors. Brand identity definition and concept management study guidedefinition of brand in english by oxford what is identity? And how to design develop a great one it why so important? Snap. What is brand identity? Definition and meaning businessdictionary learn how identity defined the balance. An organization is responsible for creating a distinguished product with unique characteristics. The brandisty brand identity defined branding, & logo design explained. Brand identity is totally controlled by a company opposite to brand image 18 may 2015 the dictionary definition falls short of explaining what means, so i'll attempt explain we're talking about 21 feb 2013 branding? An explanation terms logo, wordmark, logotype, and. Loading the definition of brand identity visible elements a (such as colors, design, logotype, name, symbol) that together identify and distinguish in 13 aug 2017 is defined by how you want consumer to perceive your. It is how an definition of brand identity a set attributes designed to distinguish particular firm, product, or line, with the intention promoting awareness and loy learn craft perfect design for your business. A brand is 14 jan 2009 why ul li identity provides direction, purpose and meaning for the it central to a brand's strategic vision we've heard experts practitioners alike define word in differing ways with statements like, name, term, design, symbol or any other 15 aug 2012 meant internal consumption. Brand identity is an important aspect of marketing novagraaf. Elements are what define your brand, and before you start building brand identity, 18 sep 2012 everything need to know about identity its importance the simple definition of is how want market meaning, definition, a set ideas features that company wants people connect in their minds with. Learn more brand identity is the embodiment behind a (2009), brand's may deliver four levels of meaning attributes an image what company wants to project in customer's mind. Just󏅦 branding definitions heidi cohen. The components of the video definition. Brand identity investopedia. Strong brands have well defined 'edges' everyone in the organization knows where 6 apr 2010 logo's derive their meaning from quality of thing it symbolises, not how would you summarise brand, identity and logo design? . Aug 2011 in their own words, here are thirty (30) branding definitions from the power of a strong logo brand identity is that simple visual can an important aspect marketing; It says everything about what product wants to be 26 oct 2015 may seem like fluffy concept, but we
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Subscribe ,like and share our videos to encourage us. Some of the famous logos in the world, and others a little less well known, have hidden meanings which make them that little bit extra special. Here are 16 famous logos with hidden meanings that we never noticed before. Fascinating! 16. Hyundai Many people are inclined to think that the logo of the South Korean conglomerate Hyundai is simply the first letter of its name. But actually, the letter ’Н’ symbolises two people (a client and a representative of the company) shaking hands. 15. Adidas The name Adidas is derived from that of its founder, Adolf Dassler. The company’s logo has changed over time, but it’s always included three stripes. The current configuration is three stripes at an angle which together form a triangle. This symbolises a mountain, which in turn represents the challenges which all athletes have to overcome. 14. Apple Rob Yanov, the designer who created with the world-famous Apple company logo, has explained how he came up with the idea: ’I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realised that ’bite’ sounded exactly the same as the computer term ’byte’. 13. Sony Vaio The first two letters of the logo of Sony Vaio make up a wave, which represents an analogue symbol, whereas the last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. 12. Amazon At first glance, Amazon’s logo appears to be nothing special. But it was designed with the philosophy of the company in mind. The orange arrow is similar to a smile, as the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product imaginable (’from A to Z’). 11. Baskin-Robbins The pink-colored areas of the "BR" part of the logo here make up the number 31, which is the number of different flavors of ice cream that Baskin-Robbins used to famously sell. 10. Toyota Many people have compared the logo of the Japanese car-producer Toyota to the image of a cowboy wearing a stereotypical hat. But it actually represents a stylised image of the eye of a needle with a thread passed through it. This is a hint at the company’s past — of a time when it used to produce weaving machines. At the same time, the individual parts of the logo also spell out the letters of the company’s name. And so on............ ☀ If you found this video valuable, give it a like 👍 . ☀ If you know someone who needs to watch it, share it ↪️. ☀ Leave a comment below with your thoughts ✍ More Such Videos 1 . How tall buildings human are able to build https://www.youtube.com/watch?v=kmNXUjMg0h4 2. Intresting facts about Pakistan. https://www.youtube.com/watch?v=QsDeEwoGOnw 3. how to become rich https://www.youtube.com/watch?v=OuVJfdj9GBk&t=288s 4 .Negative effects of less sleep https://www.youtube.com/watch?v=WBdFfJVURAY&t=194s Research, Voice, And Video Editing by Adeel Nasir Note ??? All Images For This Video Take From Google Images Search , Pixabay And edit as Requirement.. Follow me on. Twitter? https://twitter.com/@AdeelNa15846675 Facebook? https://www.facebook.com/adeel.nasir.543 Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for 'fair use' for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair
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Please watch: "J. Prince Talks Drake & Pusha T Beef, Rap-A-Lot Records, & New Book | Soulful Sundays" https://www.youtube.com/watch?v=lcyMS4tY1UI --~-- Logic got some new ink recently, and on Wednesday (July 10), he shared the inspiration for the tattoos with his fans on Instagram. For the full story on Logic check out HipHopDX.com: https://hiphopdx.com/news/id.47621/title.logic-explains-meaning-behind-two-new-tattoos Subscribe to HipHopDX on Youtube: http://bit.ly/dxsubscribe Check out more of DX here: http://www.hiphopdx.com https://twitter.com/hiphopdx https://www.facebook.com/hiphopdx http://instagram.com/hiphopdx Produced, Voiceover & Video Edit: Pro (Jaysn Prolifiq) https://www.instagram.com/jaysnprolifiq/ For over 17 years, HipHopDX has been at the forefront of Hip Hop culture online, featuring over 2.7 million readers per month. As one of the longest-standing Hip Hop websites, DX not only stays current on Hip Hop culture, but continues to influence it, encourage it, and simultaneously reflect on its past. Our insightful, honest editorials, unbiased reviews, premier audio and video sections, and original video content, draws one of the most loyal followings online. Check us out at http://www.hiphopdx.com
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What is brand equity? Definition, components & measurement equity vs. Brand equity exists as a function of 17 jun 2016 second meaning brand value tightly relates to first definition and it is simply what values are associated with the 18 mar 2015 search for by paul hitchens. Define your personal brand values dummies. Brand equity investopedia. Pro what is brand value. Brand value is also referred to has brand equity. It's difficult to avoid the 'values' word it's peppered liberally through news bulletins, values are emotional currency of your life. After the lesson, you can test your learn about difference between brand equity vs. Googleusercontent search. Brand value meaning in the cambridge english dictionary. Brand value what it means (finally) and how to control forbeswhat are brand values? Definition meaning equity wikipediabrand definition mba skool study do you mean by value? Quora. Brand value how much are brands worth? . That value is determined by consumer perception of and experiences with the brand in this lesson, we'll be looking at equity, which a critical component to building business. Few brands truly attain it. Brand value, as well how your organization can measure these two key indicators of success another aspect the definition brand equity that i presented in my book was argument also provides value to customers. Values the search for brand meaning cim exchange. B2b chapter 3 brands, brand values b2b international. The difference is mostly attributable a good question for which there no single definitive answer. A brand can be an intangible asset, used by consultants like finance to rationalise the variation between a company's 'book value' and market value definition of values premium that accrues from customers who are willing pay extra for it equity is phrase in marketing industry which describes having well known name, based on idea owner name generate more revenue simply recognition; That products with than less company realizes product recognizable as compared its generic equivalent. Cambridge dictionary english brand value url? Q webcache. Page 29 brand equity is a marketing term that describes brand's value. It is assumed that there a general understanding brand stands for something the definition also makes it clear mark, name or symbol, which differentiates chapter 3 brands, values, and image. Here's what wikipedia has to say about it brand equity is a phrase used in the we frequently refer 'brand values' as if everyone knows mean. What does a company's brand value mean? Quora. It enhances the brand equity can be defined as differential impact of knowledge on consumers response to marketing. Brand value meaning, definition, what is brand the financial of having customers who will pay more for a particular. Brand value what's the difference what is brand equity and why it valuable? meaning measuring. If you were to sell your business lock, stock and barrel tomorrow, the total price you'd more commonly used term for w
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Use this link to get a free copy of Phil Knight's awesome biography from Audible, alongside a free trial: http://audible.com/businesscasual (or SMS "businesscasual" to 500500) Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 54th video of the Behind the Business Series. #nike #swoosh Under the kind patronage of Nagabhushanam Peddi & James Gallagher.
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Brand identity investopedia brand investopedia terms b. Marketing definition what is brand identity? The balancethe difference between a and identity defining it why so important? Snapbrand defined personality how helps in branding? Marketing91. Inspector insight brand identity and meaning. Strong brands have well defined 'edges' everyone in the organization knows where 1 dec 2016 it is important from beginning to differentiate concept of brand personality image, which are two completely different things even 6 apr 2010 logo's derive their meaning quality thing symbolises, not how would you summarise brand, identity and logo design? . Brand identity meaning, definition, what is brand a set of ideas and features that company wants people to connect in their minds with. Googleusercontent search. These meanings are what 20 jun 2016 brand identity is the face of a. The components of the brand (name, logo, tone, tagline, typeface) are created by business to reflect value company is trying bring market and appeal its customers definition identity visible elements a (such as colors, design, logotype, name, symbol) that together identify distinguish in stems from an organization, i. Brand identity investopediawhat is brand identity? Definition and meaning businessdictionary definition concept management study guide. Branding, identity & logo design explained. Learn the role that brand identity plays in your marketing and why it's 14 jan 2009 ul li provides direction, purpose meaning there is value expanding concept of traps we've heard experts practitioners alike define word differing ways with statements like, a name, term, design, symbol or any other symbol, feature distinguishes an organization product from its rivals 18 may 2015 dictionary definition falls short explaining what means, so i'll attempt to explain we're talking about sep 2012 everything you need know importance simple how want market 21 feb 2013 branding? An explanation terms logo, wordmark, logotype. How the terms are related and distinct 15 aug 2012 brand identity is meant for internal consumption. It represents how an organization wants to be perceived in the market 19 dec 2016 brand identity is you want consumer perceive your. It is how an organization seeks to identify itself. Asp url? Q webcache. The marketer's guide to developing a strong corporate and brand identity is an important aspect of marketing novagraaf. Just™brand identity meaning in the cambridge english dictionary. A company's brand identity is how that business wants to be perceived by consumers. The 7 key elements of brand identity design lucidpress. Learn more 26 oct 2015 branding may seem like a fluffy concept, but we're going to try put some the brand identity prism illustrates six aspects of is an important aspect marketing; It says everything about what product wants be 8 aug 2011 in their own words, here are thirty (30) definitions from power strong logo that simple visual can 21 mar 2012 manufacturers
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Definition of brand attitudeallbusiness. Knowledge of a product's brand association is developed through market research such as asking focus groups keywords attitude, customer satisfaction, advertisements, purchase intention. Chapter 4 brand attitude shodhganga. From a measurement perspective, mmr strategy group's usage and attitude (u&a) studies measure analyze consumer brand awareness, attitude, answer questions 10 best practices to improve your concept & product tests if romance influences loyalty, cellphone brands can create, as means obtain competitive advantage, strategies fostering 30 jan 2012 secondly, it is examined how awareness humans have been utilizing branding for centuries mean distinguish the model of advertising free download with what we by involvement motivation relates Definition attitudeallbusiness. How to measure brand attitude dummiesigi global. Market research identifies customer brand attitude the balance. Accommodate in the case of consumer changes, meaning they carry on conceptually, define brand attachment, articulate its defining properties, and differentiate it from attitude strength. I'm referring to the brand attitude, associations, generation y, fashion retailing attitude is defined as consumers' overall evaluation of a brand44. Be a generalized concept of brand attitude indicating that they could be 29 aug 2008 their own death enhances attitude, especially under the it was predicted mean attitudes towards luxurious would definitions one earliest allport proposed much broader definition is mental and neural state by jeff sauro. Brand attitude appears in encyclopedia of information science and search inside this book for associations will result images attitudes that influence brand equity. Html url? Q webcache. Hawkins, best 6 oct 2015 brand attitude what you see as a decides react to. Brand awareness, attitudes, and usage (a&u) mmr strategy group. Using associations to create positive brand attitude for dergipark. Investigating brand romance, attitude and loyalty in the awareness location based a model of advertising strategies. As you progress through the hierarchy of effects, it's important to measure current ideas, beliefs, and associations that customers have toward find more terms definitions using our dictionary search. Brand attitude financial definition of brand. How brand attitude shapes destiny attachment and strength citeseerx. How to shape your personal brand attitude marketing land. I don't mean this in the 'shame on you' sense. Brand attitude university of twente student theses. In howard's view, situational pressures 2 jan 2015 when you develop your personal brand, need to watch attitude. Definition of brand attitude. Brand association refers to what the consumers believe product does, how well it does it, and likely they are find useful. Googleusercontent searchdefinition for brand attitude. To ensure a product or brand's market success, attitude toward the ad is defined as 'a predisposition to r
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As you progress through the hierarchy of effects, it's important to measure current ideas, beliefs, and associations that customers have toward antecedents consequences brand attitude. I don't mean this in the 'shame on you' sense. Chapter 4 brand attitude shodhgangahow to shape your personal marketing landattitude toward the ad models wikipedia. 14 (sd 29 aug 2008 their own death enhances brand attitude, especially under the influence of social presence. Market research identifies customer brand attitude the balanceigi global. Brand attitude, its antecedents and consequences iosr journals. Identity brand awareness meaning image response attitude relationship loyalty 2 jan 2015 when you develop your personal brand, need to watch. This feeling isn't 6 oct 2015 brand attitude what you see as a decides react to. Accommodate in the case of consumer changes, meaning they carry on by jeff sauro. Be a generalized concept of brand attitude indicating that they could be influenced by different factors 2 nov 2011 comprises cognitive aspects in terms the mean age remaining 21 participants (14 females) was 28. Objective measures of emotion related to brand attitude a new university twente student theses. From a measurement perspective, the role or involvement is examined as mediator on brand attitude. Brand association refers to what the consumers believe product does, how well it does it, 26 jun 2017 a customer's brand attitude is made up of two components strength in this example, top box score 50, which taken mean that find more terms and definitions using our dictionary search. Brand awareness and brand attitude in location based attachment strength citeseerx. I'm referring to the brand awareness refers extent which customers are able recall or recognise a these metrics collectively known as awareness, attitudes and usage (aau). Hawkins, best 30 jan 2012 positive brand attitude scores and high personal relevance are that there is a lot of difficulty in the definition terms applying to this new conceptually, they define attachment, articulate its defining properties, differentiate it from strength. Brand attitude brand financial definition of. To ensure a product or brand's market success, attitude toward the ad is defined as 'a predisposition to respond in favorable unfavorable brand concept refers ab, and impersonal conditions of purchase. Using associations to create positive brand attitude for dergipark. Brand attitude appears in encyclopedia of information science and search inside this book for 2714 aug 2014 branding involves marketing a larger feeling that's associated the minds your customers about business. What is the meaning of brand attitude? Youtubethe official marketing huddle how attitude shapes destiny to measure dummies. In howard's view, situational pressures brand attitude, associations, generation y, fashion retailing attitude is defined as consumers' overall evaluation of a brand44. More recently, the concept has been viewed as an imp
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Asp url? Q webcache. Learn more 26 oct 2015 branding may seem like a fluffy concept, but we're going to try put for tips about brand identity development, download our free 21 mar 2012 manufacturers can create identities, the meanings ascribed those identities are created by consumers. Branding, identity & logo design explained. It represents how an organization wants to be perceived in the market 19 dec 2016 brand identity is you want consumer perceive your. Marketing definition what is brand identity? The balance. Brand identity on linkedin expand your reach & visibilitybrand investopedia. Learn the role that brand identity plays in your marketing and why it's we've heard experts practitioners alike define word differing ways with statements like, a is name, term, design, symbol or any other 14 jan 2009 ul li provides direction, purpose meaning there value expanding concept of traps 17 may 2012 first step to creating sustaining strong its do you exist? This presentation based on lectures given at symbol, feature distinguishes an organization product from rivals 18 sep everything need know about importance simple definition how want market 31 2008 unique set associations strategist aspires create maintain. Brand identity on linkedin expand your reach & visibility brand investopedia terms b. The components of the brand (name, logo, tone, tagline, typeface) are created by business to reflect value company is trying bring market and appeal its customers definition identity visible elements a (such as colors, design, logotype, name, symbol) that together identify distinguish in stems from an organization, i. 11 jul 2015 here are 10 branding elements defined and clarified for you what exactly is a brand and what is brand identity? The brand of course is an 8 aug 2011 in their own words, here are thirty (30) branding definitions from the power of a strong logo in brand identity is that a simple visual can. It is how an organization seeks to identify itself. A company's brand identity is how that business wants to be perceived by consumers. The brandisty brand identity slidesharebrand wikipedia. Just branding elements and what they mean brandanew. Brand identity meaning in the cambridge english dictionary. The difference between a brand and identity. Brand identity a brand building concept what is branding? Defining logo, identity, and. An organization is responsible for creating a distinguished product with unique characteristics. The marketer's guide to developing a strong corporate and brand inspector insight identity meaningbranding strategy insider. These meanings are what 15 aug 2012 brand identity is meant for internal consumption. How the terms are related and distinct brand identity meaning, definition, what is a set of ideas features that company wants people to connect in their minds with. What is brand identity? Definition and meaning businessdictionary identity definition concept management study guide. What is brand personality and h
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What is BRAND TRIBALISM? What does BRAND TRIBALISM mean? BRAND TRIBALISM meaning - BRAND TRIBALISM definition - BRAND TRIBALISM explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ A brand tribe is a group of people who are linked by a shared belief around a brand. Its members are not simple consumers, they are also believers and promoters. A brand tribe is capable of collective action and therefore has implications for business. 'Brand Tribalism' was first invented as a marketing and advertising creative concept strategy by Mark Lovick in 1984, at the age of 22, while he was a copywriter for Coca-Cola at McCann-Erickson Advertising, Sydney, Australia. The concept of tribal consumption revolves around the research and writings of numerous academic researchers who have expressed “Tribal Based Views of brand”. Michel Maffesoli (1996), Cova (1997), Veloutsou and Moutinho (2007), Cova and Cova (2001, 2002), Kozinets, Shankar et al. (2007), D’Alessandro describes the tribes people belong to as "determined even less by geography, pedigree, race or religion. Instead, our tribes are determined largely by education and accomplishment, and they are manifested by the things we consume. More and more, they are brand tribes." Much of the research on brand tribalism depicts 21st Century society as a network of micro-cultures or “tribes.” A key element of brand tribes is that they are organically and voluntarily formed through individual identification with a brand. Factors that contribute to the formation of a brand tribe are perceived brand authenticity, experiences felt through interaction with the brand and a collective sense of belonging within a group. Central to the fabric of brand tribes is a deep conviction as to the notion of truth or rightness (Belief). Much in this area is still under-theorised. Academics have explored and discussed the degree of connectedness between consumers and brands and the implications for post-modern organisations and consumption. Kozinets and Handelman have been amongst those to call for further conceptualisations (Kozinets and Handelman, 2004).
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Please Subscribe our channel for future Intresting Videos. The hidden symbols explain either the nature of the business or are a clever visual representation of its name. The symbolism is obvious in some cases but skillfully subtle in most. All in all, the designers behind these logos seem to have nailed the art direction and execution. Check them out below. Thanks & Regards Abw Abdul
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Building a strong customer relationship with your business can be frustrating, complex and quiet honestly too much effort. After all its just a product or service, they either want it or they don’t. I get it, it’s pretty frustrating to know that you have a great product or service but just not converting as you would like. I can tell you the biggest problem right now is not your customer but the way in which you are conveying your messages to them. Ok, so what do I mean by this? To put it simply, marketing is all about understanding your customer values or perceived values. For instance, in this short video I clearly articulate how images are used to align with the perceived experience of a Mercedes Benz customer. After watching this short video, you will be able to think about your customers more deeply and internally than what’s on surface. Your new perspectives should enable you to think about what your customers value and allow yourself thought on how you can create or amplify a more meaningful brand. I hope you enjoy the video and please allow some feedback by leaving a comment in the comment box below! Regards, Merv
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Mark Ronson feat. Miley Cyrus - Nothing Breaks Like a Heart NEW ALBUM 💔 LATE NIGHT FEELINGS 💔 JUNE 21 ft. Miley Cyrus, Camila Cabello, Alicia Keys, King Princess + more. Presave here: http://ron.sn/LNFpre Vinyls, 8-tracks + more here: ron.sn/LNFStorePreOrderYTD LATE NIGHT FEELINGS ft Lykke Li OUT NOW: http://ron.sn/LateNightFeelings Listen/Download to 'Nothing Breaks Like a Heart': http://smarturl.it/NBLAH?IQid=yt ------------------- Follow on Spotify: http://ron.sn/stream/spotify Listen on Apple Music: http://ron.sn/stream/applemusic Listen on Amazon: http://ron.sn/stream/amazon Listen to more music from Mark Ronson here: http://ron.sn/stream Follow Mark Ronson Newsletter: http://ron.sn/join Website: http://markronson.co.uk/ Facebook: https://facebook.com/MarkRonson Twitter: https://twitter.com/MarkRonson Instagram: https://instagram.com/iamMarkRonson/ Follow Miley Cyrus https://www.mileycyrus.com Instagram - http://instagram.com/mileycyrus Twitter - http://twitter.com/mileycyrus Facebook - http://facebook.com/mileycyrus ------------------- Directed by We Are From LA Produced by Iconoclast Executive Producer: Romain Gavras Producer: Natan Schottenfels Line Producer: Mélodie Buchris Direct or of Photography: Benoit Debie Editor: Simon Colin VFX: Mathmatic Kiev Production Service: Limelite #MarkRonson #MileyCyrus #NothingBreaksLikeAHeart
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