How To Create A High Converting Newsletter For Your Business. Subscribe to my channel for more tools and tips for real estate entrepreneurs: https://www.youtube.com/channel/UC53tINZJUVINBWa8yAoyxBw More at http://www.OliverGraf.tv
Do you send a real estate newsletter to your prospects and former clients? You should, promoting prime real estate with newsletters can greatly improve a realtor (or brokers) business.
In this interview I talk with Dustin Matthews on how to create a real estate newsletter for your business.
A real estate newsletter will help you connect with your local market on a deeper level and have you dominating your farm area.
0:08 - How To Create A High Converting Newsletter
0:35 - What we're sippin on
1:09 - Why use a newsletter, isn't that the old way
2:39 - Junk Mail vs A REAL Newsletter
4:18 - Ninja Strategy #1 The stamp trick [Do This]
5:01 - How To Get Through Peoples "Junk Mail Filter"
6:03 - What Makes A Successful Newsletter For Your Farm
6:09 - Pick a Theme and Always Include A Price $$$
8:38 - Tips For A Farming Neighborhood Newsletter
10:07 - The Main Content For Your Real Estate Newsletter
10:28 - Ninja Strategy #2 "Sections and Recognition"
11:35 - Ninja Strategy #3 "Covert Selling With Testimonials"
12:13 - How To Get Real Estate Referrals
15:06 - Can't I Just Email It Out Instead Of Mail?
16:18 - How Much Is This Newsletter Going To Cost?
19:10 - Ninja Strategy #4 How To Get It Done For FREE
20:39 - Step 1 To Making This Happen Today
21:28 - Dustins Book [You Need This]
Your real estate newsletter will help you attract leads, win more listings. Newsletters make them think of you when buying or selling real estate. Build Referrals & Your Client Base!
Give Your Newsletter The Next Level Of Personalization With A Custom Templates. If you'd like a template for your real estate newsletter, I have another video on How To Find "Ready To Use" Design and Marketing Assets For Your Business: https://www.youtube.com/watch?v=wjX0MGETGQg&t=1s
How To Create A High Converting Newsletter For Your Real Estate Business.
As a realtor or broker, Real estate newsletters are an invaluable marketing tool, they can help you easily dominate your market at farming area.
Real estate newsletters are one of the most time-tested, proven strategies for marketing yourself a real estate professional. Top agents know that to capture more buyers, sellers and referrals a printed newsletter is the key.
Sending a real estate email newsletter requires a fair amount of work, and remember your clients sift through junk mail every day. So grabbing their attention before they throw away your real estate newsletter can be a tall order.
There's never been a better time to launch a real estate newsletter, it can be your best vehicle for providing value and engaging with your clients. As a realtor or broker keeping in contact with past clients and current buyers and sellers is critical. Using a real esate newsletter will help keep your brand in front of everyone.
See the full post on why (and how) newsletters still work ft. Dustin Matthews:
Have more questions on how to create a high converting newsletter for your real estate business, contact me at http://www.OliverGraf.tv/contact
Here is a snipit of the transcript:
Oliver: So that’s things you can do with your sphere of influence, you can do with prominent people in your neighborhood, in your area, with people that give referrals. And once you’ve given one referral, you go on the list and then all of a sudden, that list starts to grow and grow and then people find themselves wanting to be on the list, even though it’s just a newsletter that you’re sending out every month.
Dustin: Yeah, absolutely. I got a ninja strategy, it just popped into my head. And the ninja strategy was sponsorship. So along the way, when I was doing my newsletter... I was like, “How on the heck can I make this for free?” So two ways I did it. Number one was sponsorship. So I found a business that wanted to ride along with me. So we put either an insert into the newsletter or we put an ad like you did on the back there.
And then the second one is affiliate and so what I would do when I didn’t have a sponsorship and I said, “Hey, maybe I can get some of this cost back.” Even though I would have paid for it, time and time again, because I believed in the long term. What I said was, I put in a flyer in there and it had a special link on it or I’d set up a special arrangement so that anyone that bought to or went to the website of this person I was promoting, I would get paid on it after the fact. And so I figured out ways to try to monetize this thing in more ways than just building my own brand.
To your success,
I hope you enjoyed this episode on how to create a newsletter for your real estate business.