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Brand Matters: The benefit of a clear brand purpose
 
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In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 4690 Siegel Gale
Unilever Brands with Purpose
 
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For Hult Shanghai EMBA AP - Those interested in the Brands with Purpose Challenge should watch this video briefing from Unilever.
5 iconic brands that brand with purpose (033)
 
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5 iconic brands that brand with purpose... who are they and how do they brand with purpose? Watch this video to find out! This daily vlog is going to give you tips, tricks and insights into building an iconic brand that truly brands with purpose. I've found along my journey, it's not their product or service that makes their brand, it's WHY they exist in the first place. Apple, Microsoft, Nike and Google (just to name a few iconic brands you may know) all have one thing in common. They brand with purpose! So make sure you are following the Ayrton Sudholz to keep up to date for the rest of 2018!
Views: 1 Ayrton Sudholz
How to brand with a purpose
 
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Will Marre talks about a powerful gesture brand saving kids in the 21st century.
Views: 67 williammarre
Brands with a Higher Purpose
 
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Tim Maleeny, head of planning at Ogilvy North America, speaks at the BRITE '11 conference about how Ogilvy has designed a template (The Big Ideal) to help build brand platforms from a combination of a company's purpose and the relevant cultural tensions it's suited to address. The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www8.gsb.columbia.edu/globalbrands
Building brands with purpose and conscience
 
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Brands have the power to transform the world we live in and to help address the main challenges facing humanity. At this event co-organised by the Medinge Group (a prestigious international think tank specialised in brands with a conscience and sustainability) and the ESADE Marketing Club, we reflected on a new vision of management that promotes the development of brands with purpose and conscience. This unique event featured presentations by leaders from organisations that are promoting this new philosophy, including Pere Brugal, Southern Europe Director at Tesla; Núria Ribé, Corporate Vice President for Global Marketing and Home Care at Henkel; Javier Goyeneche, founder and CEO of Ecoalf; Asun Lera, world-renowned scientist in the field of climate change and Senior Principal Scientist at DNV GL; and Oriol Iglesias, Associate Professor at ESADE and member of the Executive Committee of the European Marketing Academy.
Views: 356 ESADE
Designing Personal Brand Identity with Purpose (and Flourishes)
 
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Michael walks us through a case study with one of his students' personal brand identity project and shows us how to connect personality and terms to visuals as a basis for designing a hiring package. In addition to creating a logo, he demonstrates how to use the logo grid to inform an identity system. He also helped her with some flourishing on her logo when all was said and done. To learn more about typography, visit our site: http://type-ed.com/ Enroll in our FREE course to learn how to Design for the Reader in one week: https://type-ed.com/sevendays
Views: 1825 TypeEd
Brand with Purpose
 
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Listen in as Marlino Batanga shares with us the secret of great branding and why purpose is the power behind building a great brand.
Today on The Workshop Does Your Brand Have A Purpose, Or Just An Offering
 
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Welcome to The Workshop with Darian Chavez from DNC Marketing. Today I'm talking to Brett Krugman from BrettLauren.com (Watch their Mission Video: vimeo.com/176389322). Brett's story and the story behind the women she helps every day with her business is inspiring and beautiful. Because of her focus on the purpose behind the brand and not what the brand sells, they've been featured by celebrities and day-time TV shows. If you're interested in joining the DNC Marketing Courses, start your journey here: https://www.dncmarketing.org/p/join Wanna chat with me on The Workshop about your own Marketing needs? Email Team DNC at [email protected] We'd love to help you decide if the DNC Marketing Courses are right for you and your business. facebook.com/dncmarketing/ instagram.com/dncmarketing/ brettlauren.com/
Views: 0 Darian Chavez
Brand Deep Dives: Positioning brands with purpose
 
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We love brands with a deeper purpose. Brands that thrive because they connect deeper with people. Brand Deep Dives allow us to integrate purpose at the core of a brand. See how Unilever people talk about them.
Views: 1988 Innate Motion
Brand with Purpose EP Trailer
 
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Brand with Purpose EP is my new project dropping in Jan. 2013. Visit justpuppet.com
Views: 84 Jastin Artis
Be a brand with a purpose
 
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Be a brand with a purpose and find ways of adding more value to the customer.
Views: 27 Jason Holmes
How to brand with purpose! (034)
 
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Are you a small business owner or an entrepreneur starting out? or want to build a brand name for yourself that becomes iconic? Like Apple, Google, Nike etc Watch this video to find out how to brand with purpose! This daily vlog is going to give you tips, tricks and insights into building an iconic brand that truly brands with purpose. I've found along my journey, it's not their product or service that makes their brand, it's WHY they exist in the first place. Apple, Microsoft, Nike and Google (just to name a few iconic brands you may know) all have one thing in common. They brand with purpose! So make sure you are following the Ayrton Sudholz to keep up to date for the rest of 2018!
Views: 0 Ayrton Sudholz
Branding with a Purpose
 
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Jeremy Maggs chats to Sibonile Dube Communications Director, Unilever South & Southern Africa about the marketing trend 'Branding with a purpose'.
Brand with a Purpose on Social Media
 
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#socialmedia via ripl.com
Views: 1 A R
One Brand: Apparel With a Purpose
 
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Video Produced by Maggie Rudisill
Views: 196 Maggie Rudisill
Tasha Cronin of Droga5 On Brand Purpose | Velocitize Talks
 
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It can be as simple as delivering a hot pizza, but brand purpose is a cornerstone of brands, said Tasha Cronin, co-director of interactive production at Droga5. Purpose doesn’t have to be a political stand, but any stand a brand takes must match its actions, Cronin told Velocitize Talks. “It really comes down to simple strategy, that’s the key,” she said.
Views: 5930 VelocitizePub
Innovating with a Purpose: How Brands with Great Stories Can Reinvent Business Models
 
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The art and the science of storytelling for brands that are legitimately and intrinsically connected to corporate citizenship and sustainability. The panel examined the challenges and the achievements around sustainable storytelling across a diverse set of brands. The panel featured: -Anjali Kumar, Lead Counsel and Head of Social Innovation, Warby Parker -Maxine Bedat, Co-founder, Zady.com -Tascha Rudder, Vice President of Business Development, FEED -Josh Dorfman, Site Leader at Vine.com and Creator of The Lazy Environmentalist Media Brand -Moderated by Tom Zara, Global Director, Corporate Citizenship, Interbrand
Purchase with Purpose: How Brands Are Using 'Social Good' to Win Consumer Loyalty
 
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Consumers are putting their money where their mouths are when it comes to responsible consumption. In a recent study, 73 percent of the respondents said brands have a responsibility to do more than just make a profit. Customers expect social responsibility, and even more than that, they prefer brands that try to make a difference in the world. While the concept of "social good" isn’t new, corporate responsibility is becoming more relevant as technology enables direct, personalized marketing. A company's engagement and purpose should be reflected in everything it does. This is especially important in today's multichannel marketing mélange. By talking about the issues and causes that consumers care about, brands build a better connection while promoting their core values. In this session, panelists will discuss what their organizations have done — from protecting the environment to promoting equality — to gain customer loyalty while also supporting change. Speakers: Mike Coupe, CEO, Sainsbury's Nicholas Reed, Co-Founder, Shareability Andrea Slater, Group Vice President, Western Europe, Avon Cosmetics Paul van Zyl, Co-Founder and CEO, Maiyet Simon Woodroffe, OBE, Founder, YO! Company Moderated by Hugh Cameron, Chief Brand Development Officer, PHD
Views: 586 Milken Institute
Wharton Center: Defining and Visualizing a Brand Purpose
 
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The Wharton Center looked to Prophet to help define its purpose and better position it within the extended local community. The Prophet team found that the brand’s purpose and promise were rooted in its core beliefs and reason for existing: to inspire the mind and move the soul by sharing stories, celebrating differences and creating a community through performance and education. To demonstrate its newly discovered and defined purpose through its visual assets and media, Prophet created a new visual identity for the brand and an implementation plan. The brand evolution focused on the concept of putting “Art at the Center” – it reflects both the variety and dimensionality of the performing arts by using a dynamic logotype. Prophet also introduced representational shapes to add a unique flavor to the graphic system. These shapes represent that performing arts are always alive, moving and evolving through music, dance and variety. Learn about other tactics Prophet used to redefine the brand of Wharton Center: https://www.prophet.com/case-studies/the-wharton-center/
Views: 420 Prophet
Justin Bieber - Company
 
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‘PURPOSE’ AVAILABLE EVERYWHERE NOW: iTunes: http://smarturl.it/PurposeDlx?IQid=VEVOCompany Stream & Add To Your Spotify Playlist: http://smarturl.it/sPurpose?IQid=VEVOCompany Google Play: http://smarturl.it/gPurpose?IQid=VEVOCompany Amazon: http://smarturl.it/aPurpose?IQid=VEVOCompany Production Company: A Rory Kramer Vision Producer: Rory Kramer Director- Rory Kramer Editor- Rory Kramer FOLLOW JUSTIN: http://facebook.com/justinbieber http://twitter.com/justinbieber http://instagram.com/justinbieber http://shots.com/justinbieber http://fahlo.me/justinbieber Bkstg: https://s.bkstg.com/lFHAZjz Snapchat: rickthesizzler And sign up to Justin’s newsletter: http://justinbiebermusic.com LYRICS: Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company Let's set each other's lonely nights Be each other's paradise Need a picture for my frame Someone to share my reign Tell me what you wanna drink Tell you what I got in mind Oh I don't know your name But I feel like that's gonna change You ain't gotta be my lover For me to call you baby Never been about no pressure Ain't that serious Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company It ain't about the complications I'm all about the elevation We can keep it goin' up Oh, don't miss out on us Just wanna have a conversation Forget about the obligations Maybe we can stay in touch Oh that ain't doin' too much You ain't gotta be my lover For me to call you baby Never been about no pressure Ain't that serious, no Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company Can be, can be Be each other's company Be each other's company Just be each other's company Be each other’s company Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company http://vevo.ly/TS6mfg
Views: 496608603 JustinBieberVEVO
Create and Design Your Brand Online with a Purpose
 
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In todays Internet world it's really necessary to create and online brand to stand out in the ocean of online marketers. In this video I share with you why is important have one and also share 6 tips on how to create an awesome brand identity. Like me on Facebook Terrence C Pennington: https://goo.gl/Iyx1bQ Follow me on Twitter TerrencePennin1: https://goo.gl/13gfUz Contact me on Skype: tesquire1 http://goo.gl/NQriN6 Email me at: [email protected] Blogs: www.workwithterrence.com penningtontips.blogspot.mx Web site: www.penningtontips.com Make it a great day!
A Giveaway for your Brand - With a Real Purpose
 
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Learn about an up to date, of the moment product that will be kept and used by your audience and enable your brand or message to be seen multiple times a day.
Views: 19 Hidentity UK
Collin Sexton | YoungBull Episode 4 - "Move With A Purpose" Season 1 FINALE
 
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Want to give a huge thanks to Collin, his parents Darnell & Gia Sexton, his brother Jordan, his trainer Nick Stapleton, his support system Manolo, Kendrick, Jason & Brandon, his coach George Washington and the entire school of Pebblebrook. You guys made this first Season of YoungBull possible and an incredible experience. I can't thank you guys enough. To the fans who watch it and support each and every time it drops, you guys mean a lot to me. Thank you. Special Shoutout to Glass Meadow for the song at the end called "Stage". You can check out their SoundCloud here: https://soundcloud.com/glassmeadow Make sure to follow HoopDiamonds on all our social platforms! Instagram: http://www.instagram.com/hoopdiamonds Twitter: http://www.twitter.com/hoopdiamonds SnapChat: HoopDiamonds HoopDiamonds is a grassroots & high school basketball content creation platform based out of South Florida, dedicated to bringing you the best and highest quality basketball video content on the internet. Tags: Collin Sexton, YoungBull, HoopDiamonds
Views: 344411 HoopDiamonds
INDI KIDS - Kids Fashion Brand with Purpose
 
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After spending a decade with Ralph Lauren, Matt Aprile was driven to fulfill his purpose and create an ethical fashion line that empowers children through education. Inspired by indigo traditions from across the globe, each piece is created to honor artisans and their craft through fair wages and consumer education. For every garment produced a portion of the cost will be invested in the empowerment of children through our partnership with girl2b and our artisan communities. http://www.indi-kids.com
Views: 11 See Love Daily
Scott Harrison on Starting Charity: Water, Finding Purpose and Giving Back | #AskGaryVee Episode 300
 
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On episode 300 of the #AskGaryVee Show, Charity: Water founder Scott Harrison returns and we talk about: - The difference between “giving” and “giving back” - Removing poisonous people from your life - Scott’s new book “Thirst” #QUESTIONS: 23:40 - What should an up and coming charity focus on to be successful? 37:00 - How do you find your purpose without being sucked into fake ideology? Follow Scott on these platforms: Instagram: https://www.instagram.com/scottharrison/ Twitter: https://twitter.com/scottharrison Donate to and learn more about Charity: Water here: https://www.charitywater.org/ Get a copy of Scott’s new book “Thirst” here: https://www.amazon.com/Thirst-Story-Redemption-Compassion-Mission/dp/1524762849 — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 14154 GaryVee
The Ellucian Brand: Our Purpose
 
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POWERED BY OUR PASSION FOR HIGHER EDUCATION   At Ellucian, we are inspired by the transformative impact of education. It drives us to create solutions that power the essential work of colleges and universities and solve their most pressing challenges. Like the thousands of institutions we serve, and the millions of students they educate, we never stop learning as we shape campus technology for the next generation.
Views: 5820 Ellucian
Burger King: Brand Purpose with a Side of Fries
 
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Can a burger stand up against bullying? Can a burger promote equality and world peace? Find out when Burger King's Global Chief Marketing Officer, Fernando Machado takes to the stage at Dubai Lynx on Sunday 11 March 2018 https://www.dubailynx.com/programme?#/day/All/e4-29168
Views: 172 Dubai Lynx
Which Duct Tape Brand is the Best?  Let's find out!
 
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What brand of duct tape (all purpose tape) is the best? Let's do some testing and find out! Thanks for supporting the channel: Patreon: https://www.patreon.com/projectfarm
Views: 2637819 Project Farm
BRAND WITH  PURPOSE key note speech @SMWRME 2017
 
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Prima parte dell'intervento di Elena Grinta alla social media week di Roma - Casa del cinema - 2017 Branded Entertainment e social media
Views: 32 Elena Grinta
Ignite Your Soul Purpose Brand with Sabine Messner
 
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"What's your niche?" "Who is your ideal client?" These questions are questions that usually force people's purpose, vision and desires away and THOSE are the very thins that attract money, joy and fulfillment in your business. Sabine Messner joins Angella Johnson on this interview about how to Ignite Your Soul Purpose Brand and get out of the niche syndrome that is trapping your brilliance from shining.
Views: 48 Angella Johnson
Innovating with a Purpose: Brands with Great Stories - Maxine Bédat
 
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How are people buying differently? More importantly, will your organization be in front of these critical shifts in customer behavior, or will you be left on the outside looking in? Maxine Bédat is a leading authority on the emergence of new customer value and has built two companies that have helped forge new consumer paths. To book now: https://www.apbspeakers.com/speaker/maxine-b%C3%A9dat/
Views: 8 APB Speakers
BEAUTY BRANDS SUPERSTARS |TAG WITH A PURPOSE |MAKEUP SUPERSTARS FROM FAVORITE BRANDS
 
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Stephanie Marie created this helpful and useful tag! It's a tag with a purpose! In this video, I'll share my Beauty Brand Superstars!!! I noted in the description some sales that I found :-) Hi Everyone! I didn't tag anyone, but if you have a YouTube channel, feel free to do this tag! If you’re a viewer and want to see other creators do this tag, please share it on your social media and tag creators you want to participate or tell them about it in a video comment! I found this tag be a great resource for both viewers and creators! Please click the Like button if you enjoyed this video! Thanks for watching! :) xoxo💋 Marlene Channels Mentioned: Stephanie Marie (Creator of this Tag): https://youtu.be/_YGqr9oyJj0 MrsMelissaM: https://youtu.be/Z-etfcx_5W0 I'd Love for you to watch the entire video, but here are the timestamps: Kat Von D: 1:11 Jouer: 2:39 NARS: 3:53 Milk: 5:03 Viseart: 6:03 Buxom: 6:48 IT Cosmetics: 7:54 Violet Voss: 8:35 Zoeva: 9:24 Juvia's Place: 11:07 Anastasia Beverly Hills: 12:58 Urban Decay: 14:33 Dose of Colors: 16:11 Huda Beauty: 17:51 Makeup Geek: 18:54 💞Visit the fabulous ladies on YouTube: http://ohcarolshow.blogspot.com/ How I save money; if you use my link, I will receive a small commission, and you will receive a $10 gift card. You can also go directly to eBates.com; If you decide to use my link, Thank You!!!!!! https://www.ebates.com/r/THOMPS3547?eeid=28187 *TubeBuddy: https://www.tubebuddy.com/FabandGlamOver50 📧Business Inquiries: [email protected] 📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧 📧Drop a Note Fab and Glam Over 50 125 E Merritt Island Causeway Ste 107 #270 Merritt Island, Fl 32952 💜💜FTC: I receive a few pennies when you click on the magiclinks below. There will NO additional charges to your purchase(s). 💜Products Mentioned: 💜Kat Von D: Shade + Light Eye Contour Palette: http://go.magik.ly/ml/2dq4/ Kat Von DShade + Light Face Contour Refillable Palette http://go.magik.ly/ml/8ssr/ Lock-It Brightening Powder: http://go.magik.ly/ml/9ogm/ 💜Jouer Springtime in Paris Eyeshadow Palette http://go.magik.ly/ml/5lha/ Longwear Liquid Lipsticks: http://go.magik.ly/ml/afyp/ Longwear Lip Toppers: http://go.magik.ly/ml/afys/ 💜NARS Velvet Lip Glides: http://go.magik.ly/ml/4iql/ Natural Radiant Longwear Foundation: http://go.magik.ly/ml/9j8w/ NARSissist Unfiltered Cheek Palette: http://go.magik.ly/ml/7s8f/ 💜Milk Makeup Eye Pigments: Hotel Lobby: http://go.magik.ly/ml/4iqi/ After Party: http://go.magik.ly/ml/4gsz/ 💜Viseart: Theory Palette 02 Minx: http://go.magik.ly/ml/3g77/ Amethyst: http://go.magik.ly/ml/7e1q/ 💜Buxom Lip Creams (White Russian & Blushing Margarita) http://go.magik.ly/ml/4go2/ Customizable Eyeshadow Bar Single Refills: http://go.magik.ly/ml/afzh/ 💜IT Cosmetics: Bye Bye Under Eye Eye Cream : http://go.magik.ly/ml/6jur/ Naturally Pretty Eyeshadow Trio: http://go.magik.ly/ml/1gu6/ Bye Bye Pores Silk HD Anti-Aging Micro-Powder: http://go.magik.ly/ml/afzo/ Bye Bye Pores Illumination: http://go.magik.ly/ml/afzs/ 💜Violet Voss: Violet Voss Website: http://go.magik.ly/ml/aggq/ Sephora: http://go.magik.ly/ml/aggs/ 💜Zoeva: Cult Beauty: Free WorldWide Shipping: US, UK, & International (limited time) http://go.magik.ly/ml/aggw/ Palettes I showed: Nud3 Spectrum Blush Palette Nud3 Spectrum Eyeshadow Palette Warm Spectrum Eyeshadow Palette 💜Juvia's Place: Palettes and Blushes on sale plus free shipping on orders $50. http://go.magik.ly/ml/aggz/ Palettes Shown: Magic Nubian 2 Masquerade 💜Anastasia Beverly Hills Modern Renaissance: http://go.magik.ly/ml/agh0/ Pro Pencil 2: http://go.magik.ly/ml/agh2/ Dip Brow Pomade: http://go.magik.ly/ml/agh1/ 💜Urban Decay Naken 3: http://go.magik.ly/ml/agh3/ 24/7 Eye Pencils: http://go.magik.ly/ml/agh4/ 24/7 Lip Pencils (selected shades on sale for $10): http://go.magik.ly/ml/agh5/ 💜Dose of Colors: Hidden Treasures: http://go.magik.ly/ml/agh6/ Creamy Lipsticks: http://go.magik.ly/ml/agh7/ (shade shown: Ditto) Lip Gloss: http://go.magik.ly/ml/agh9/ (shade shown: Dolly) 💜Huda Beauty: Obsessions Eyeshadow Palette: http://go.magik.ly/ml/aghb/ Liquid Lipsticks: http://go.magik.ly/ml/aghf/ (My favorites are Trophy Wife and Trendsetter) Lip Strobe: http://go.magik.ly/ml/aghg/ (My favorite is Shameless) Contour & Strobe Lip Set (Not shown but a nice set of 2 minis and lip liner): http://go.magik.ly/ml/aghe/ 💜Makeup Geek (Cruelty Free): http://go.magik.ly/ml/aghi/ *TubeBuddy is an affiliate link. I will receive a small commission if you sign up. Use my link, if you'd like. #maturebeauty #fabat60 #beautybrandsuperstars FTC: This is NOT a sponsored video. I purchased all products with my own money. I would never accept any money/products in return for a positive review. All opinions are 100% my own. I will always be honest with you.
Wait A Minute: Identifying Your Brand's Causes with the Fifth "P" — Purpose-Led Marketing
 
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http://www.schwartzmsl.com/onyourmark/2013/05/identifying_your_brands_causes.php Brands today are realizing that it's no longer just about what you sell, but also what you stand for. By integrating purpose-led marketing into your communications strategy, your corporate story will be more meaningful, memorable and credible to your audiences. In this week's Wait A Minute video, Schwartz MSL's Heather McIntyre talks about why it is crucial to incorporate purpose-led marketing strategies into your communications plan to be relevant in today's market place.
Views: 60 Schwartz MSL
Find Your Why, And You’ll Find Your Purpose… with Simon Sinek
 
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In 2009, Simon Sinek wrote a little book called, “Start With Why, How Great Leaders Inspire Everyone To Take Action.”, and in that book he starts with a fundamental question…     Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees, and even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.   That book turned into a movement.   Today Simon’s two TED talks have more than 40 million views, and the book has sold more copies every single year for the past nine years, than the previous year.   Well today Simon joins us to talk about the process they use to help leaders like you and I, discover our Why, and effectively communicate it to the world.   If you are feeling lost, if you are feeling unsure, or uninspired about your life, your work, or your future, start with why… If you own a company and want to create a world-class brand with an incredibly loyal customer base, start with why…   And if you need help figuring out your why, you can start with this episode of Self Made Man.
Views: 11001 Self Made Man
Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
 
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Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hB TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 5326031 TEDx Talks
#5 Small Fish Business Channel - Brand Begin with Purpose + People + Culture
 
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Welcome to Small Fish Business Channel - In today video Business Coach LeikHong share about how to build a successful brand. In his definition, a good brand must have 3 elements: Purpose + People + Culture. Subscribe and follow Coach LeikHong to learn more about business and marketing. LIKE Small Fish Business: www.facebook.com/smallfishbusiness Twitter: @leikhong www.smallfish.com.my
Views: 101 leikhong leow
Sports Apparel Brand Plays With Purpose
 
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Read the full Forbes article and watch the interview here: http://onforb.es/1QMBXwn. Sports play a special role in world culture–consider the influence of the World Cup and the Olympics. Within that world, the Australian sports clothing company SKINS is playing an outspoken role, advocating for integrity and equality in sports. SKINS CEO Jaimie Fuller notes, “ History is littered with examples where sport has played a major role in shaping values and behaviours, cite eradication of apartheid in south Africa and then bringing the nation together in the rugby world cup in 1995. In the right hands with great vision and leadership, sport can advance social progress like almost no other.” Fuller has been a vocal critic of FIFA and other international sporting organizations. He says, “Today sport at the international level is not in the right hands. Immense scandals in soccer (FIFA), athletics (IAAF) inc doping, cycling (UCI and Lance Armstrong affair), tennis (ITF and match fixing) continue to amaze and disappoint. The public (consumer to some) has genuinely lost faith in what it is watching as money becomes bigger and more important.” “Sports that historically were amateur that have over short periods of time embraced ever increasing dollars at play, have mostly failed to make the transition with the most egregious examples entailing massive corruption. SKINS has been actively championing reform for the last 4 years, driven initially by the Lance Armstrong affair, and has been successful in reform of cycling, doping, IOC, cricket and soccer to one degree or another,” he boasts. Fuller doesn’t view activism as an incidental part of the business strategy, but as the central tenet of the brand. Read the full Forbes article and watch the interview here: http://onforb.es/1QMBXwn Please consider whether a friend or colleague might benefit from this piece and, if so, share it.
Views: 66 Devin Thorpe
The Best Branding I've Ever Seen - Coffee with Purpose | #FFLTV Case Study
 
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See the full #FFLTV episode here: https://youtu.be/dqMjA_uAgTI On this case study we've got a very special guest, our Tribe community director and founder of Perky Perky coffee, Maruxa!! Discover how to build million dollar businesses, invest for passive income, and grow successful companies on the Freedom Fast Lane podcast: http://www.freedomfastlane.com/itunes ► Subscribe to Freedom Fast Lane Channel Here: https://www.youtube.com/user/RyanMoran13 Welcome Fast Laners to The #FFLTV Show, your weekly source for how to build a successful online business and invest the profits. FIND FREEDOM FAST LANE Website: https://www.FreedomFastLane.com Facebook: https://www.facebook.com/FreedomFastLane YouTube: https://www.youtube.com/user/RyanMoran13 Facebook (Ryan): https://www.facebook.com/ryandanielmoran/
Views: 3963 Ryan Daniel Moran
Build a Purpose Driven Business, Education and Life with WeWork Co-founder Rebekah Neumann
 
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Thank you for watching this powerful interview with Rebekah Neumann! Check out the show notes here: https://www.lewishowes.com/716 ----- Rebekah Neumann is a founding partner and Chief Brand Officer at WeWork, where she has directed the company’s mission, values, and culture from its inception. As an artist, entrepreneur, and yogi, Neumann has also worked as an equity trader for Solomon Smith Barnet, gained certification as a Jivamukti yoga teacher and acted in and produced a number of film projects. Neumann majored in Business and studied Buddhism at Cornell University. Mother to five children, she is committed to creating a conscious educational community that fosters growth in children’s minds, bodies, and souls, unleashing endless happiness, global citizenship, and every child’s superpowers. Rebekah has now created WeGrow as a new approach to childhood education. She’s hoping to consciously and authentically help the planet through her work using her superpower of intuition. So get ready to get in touch with your superpowers on Episode 716. ----- In This Episode, You Will Learn: Rebekah’s superpower (11:43) Why anger isn’t a helpful emotion (19:46) The biggest thing Rebekah is working on (21:20) Rebekah’s innovative approach to early education (26:01) How Rebekah used career setbacks to find her true passion (31:50) Why it’s important to be constantly changing (44:06) Plus much more… Let me know what you think as well by subscribing on social media: You can follow Lewis at: Website: http://lewishowes.com/ Instagram: https://www.instagram.com/lewishowes/ Facebook: https://www.facebook.com/lewishowes/ Twitter: https://twitter.com/LewisHowes SnapChat: https://snapchat.com/add/LewisHowes ----- Lewis Howes' New Book - The Mask of Masculinity https://lewishowes.com/man ----- Lewis Howes is an NY Times Bestselling author, entrepreneur, and former professional Arena League football player. He hosts The School of Greatness, a talk show distributed as a podcast. Learn and hear the stories of various successful people around the world, become inspired, motivated and educated with the SCHOOL OF GREATNESS. lewishowes.com/book Build a Purpose Driven Business, Education and Life with WeWork Co-founder Rebekah Neumann
Views: 11526 Lewis Howes
How to brand and message with purpose for results
 
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Thanks for watching and subscribing here: https://bit.ly/2HFa9Qu visit us: https://www.maggiesarfo.com/businesses/ This live webinar was hosted by Gina Johnson. Links I mention in video: Ultimate Business Dev Guide: http://www.maggiesarfo.com/sd 5 Steps to Develop Purpose: http://bit.ly/2fIzZnt Forbes branding article: https://bit.ly/2q4sg8v
Views: 36 Maggie Sarfo
#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences
 
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We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal. But in our age of digital marketing, the transition from print publishing to online communications can be a struggle. Our guest today can teach you how to approach story branding through every possible channel, to engage your audience and drive powerful new stories. Cassie Roma joins us from New Zealand to bring her years of storytelling experience to you. Cassie is the GM of content marketing at New Zealand Media and Entertainment, where she works with her team to create incredible narratives that fit in any form of media. She’s a renowned keynote speaker and social activist in LGBT groups in and around New Zealand. She’s going to teach you how to romance your customers with storytelling, drive deep customer engagement, explain why she believes modern marketing is going through a renaissance, and how you can use this to rise to the top. In This Episode, You Will Learn The importance of wooing your customers with stories What to look for in a story to make it uniquely your own, and relevant to and resonate with your audiences Examples of some of Cassie’s favorite brand storytelling campaigns Key Quotes “My passion was born into me by this love of stories, using language to create visual imagery.” – Cassie Roma “I did whatever I could to be around creative people. I didn’t realize it, but what we were all doing was congregating and telling stories.” – Cassie Roma “Never ever forget the human at the end of a story.” – Cassie Roma “Storytelling is that human connection that makes you resonate with your customers.” – Cassie Roma “What’s your story? What do you stand for? How is a human being going to connect with you so they know you are going to give them some sort of value? – Cassie Roma “People were getting lazy at marketing. Just features, functions and benefits, and no romancing the customer with story.” – Park Howell Mentioned In This Episode Cassie Roma Cassie Roma Twitter New Zealand Media and Entertainment Allbirds Shoes Kingswood Skis Hunt for the Wilderpeople Phil Knight Shoe Dog
Whats The Bigger Purpose Behind Your Brand  with Scott Mulvaney | The Brand Doctor
 
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__ Henry Kaminski, Jr., founder of UniqueDesignz.net, a full­-service graphic design, branding, and marketing company, shares with you the fundamentals of branding and how to apply it to your business to help you grow and prosper. Daily videos will be about - Ways to help boost brand presence and messaging so that they can better connect with your audience - Business building strategies to help grow and scale your business - Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients Subscribe to our channel and hit the bell to get notified of new videos http://www.youtube.com/c/UniquedesignzNetHMKGroup For more on Unique Designz http://www.uniquedesignz.net Follow Henry and Unique Designz at Facebook: www.facebook.com/HenryKaminskiJr Facebook:www.facebook.com/UniqueDesignzbytheHMKGroup Instagram: https://www.instagram.com/thebranddr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr Get Your 7 Point Brand Audit Today! https://uniquefunneldesigns.com/brandaudit Brand Basics Video Training https://uniquefunneldesigns.com/brand­building­training Branding On Demand http://www.uniquefunneldesigns.com/intro Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57Ek Refuse To Give Up Mini Documentary: https://youtu.be/L401mm5neJM Grab his book: https://uniquefunneldesigns.com/refuse-to-give-up Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the­brand­doctor­podcast/id1263945262?mt=2
Confusing Brand Positioning With Brand Purpose | Branding Strategy Insider
 
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Confusing Brand Positioning With Brand Purpose | Branding Strategy Insider
Views: 4 Liên Tỉ
Profit with Purpose
 
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Many private and public companies are involved in different aspects of philanthropy: Canadian Tire has Jump Start, McDonald's has Ronald McDonald House and Canada's big five banks sponsor their share of large events. Besides brand building, what do these companies get out of this good work? The Agenda welcomes Phil Haid, co-founder and CEO of Toronto-based social impact company PUBLIC Inc., to discuss how corporate social responsibility can be profit-motivated.
How to know your life purpose in 5 minutes | Adam Leipzig | TEDxMalibu
 
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Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hB Adam Leipzig has overseen more than 25 movies as a producer, executive and distributor. and has produced more than 300 stage plays and live events, and he was one of the founders of the Los Angeles Theatre Center. AdamLeipzig.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 13073411 TEDx Talks

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