Search results “Brand with a purpose”
Brand Matters: The benefit of a clear brand purpose
In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 5172 Siegel Gale
Building brands with purpose and conscience
Brands have the power to transform the world we live in and to help address the main challenges facing humanity. At this event co-organised by the Medinge Group (a prestigious international think tank specialised in brands with a conscience and sustainability) and the ESADE Marketing Club, we reflected on a new vision of management that promotes the development of brands with purpose and conscience. This unique event featured presentations by leaders from organisations that are promoting this new philosophy, including Pere Brugal, Southern Europe Director at Tesla; Núria Ribé, Corporate Vice President for Global Marketing and Home Care at Henkel; Javier Goyeneche, founder and CEO of Ecoalf; Asun Lera, world-renowned scientist in the field of climate change and Senior Principal Scientist at DNV GL; and Oriol Iglesias, Associate Professor at ESADE and member of the Executive Committee of the European Marketing Academy.
Views: 411 ESADE
Your Biggest Business Strategy - Build A Brand With Purpose
Your best strategy to build a business that will make the most money, is to create something and serve an audience that you are in alignment with. ► Subscribe to My Channel Here https://www.youtube.com/user/RyanMoran13?sub_confirmation=1 After The Capitalism Conference I felt inspired by many of the speakers and attendees. AJ Vaynerchuk especially motivated me the way he builds businesses around his passion, things he would be doing anyway. Things he would love to do for free. After hearing him talk about building VaynerSports with his brother Gary Vaynerchuk this became clear. Figure out how to MONETIZE your purpose and you'll be on the right track. If you want to follow my journey closer and listen to interviews where the world's top 1% of entrepreneurs share their habits & strategies listen to my podcast here: https://www.capitalism.com/TheOnePercentPodcast ► Subscribe to My Channel Here https://www.youtube.com/user/RyanMoran13?sub_confirmation=1 CONNECT ON SOCIAL MEDIA: Instagram: https://www.instagram.com/ryandanielmoran/ Twitter: https://twitter.com/RyanMoran Linkedin: https://www.linkedin.com/in/theryanmoran/
Views: 955 Ryan Daniel Moran
Justin Bieber - Company
‘PURPOSE’ AVAILABLE EVERYWHERE NOW: iTunes: http://smarturl.it/PurposeDlx?IQid=VEVOCompany Stream & Add To Your Spotify Playlist: http://smarturl.it/sPurpose?IQid=VEVOCompany Google Play: http://smarturl.it/gPurpose?IQid=VEVOCompany Amazon: http://smarturl.it/aPurpose?IQid=VEVOCompany Production Company: A Rory Kramer Vision Producer: Rory Kramer Director- Rory Kramer Editor- Rory Kramer FOLLOW JUSTIN: http://facebook.com/justinbieber http://twitter.com/justinbieber http://instagram.com/justinbieber http://shots.com/justinbieber http://fahlo.me/justinbieber Bkstg: https://s.bkstg.com/lFHAZjz Snapchat: rickthesizzler And sign up to Justin’s newsletter: http://justinbiebermusic.com LYRICS: Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company Let's set each other's lonely nights Be each other's paradise Need a picture for my frame Someone to share my reign Tell me what you wanna drink Tell you what I got in mind Oh I don't know your name But I feel like that's gonna change You ain't gotta be my lover For me to call you baby Never been about no pressure Ain't that serious Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company It ain't about the complications I'm all about the elevation We can keep it goin' up Oh, don't miss out on us Just wanna have a conversation Forget about the obligations Maybe we can stay in touch Oh that ain't doin' too much You ain't gotta be my lover For me to call you baby Never been about no pressure Ain't that serious, no Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company Can be, can be Be each other's company Be each other's company Just be each other's company Be each other’s company Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company http://vevo.ly/TS6mfg
Views: 527685416 JustinBieberVEVO
Innovating with a Purpose: How Brands with Great Stories Can Reinvent Business Models
The art and the science of storytelling for brands that are legitimately and intrinsically connected to corporate citizenship and sustainability. The panel examined the challenges and the achievements around sustainable storytelling across a diverse set of brands. The panel featured: -Anjali Kumar, Lead Counsel and Head of Social Innovation, Warby Parker -Maxine Bedat, Co-founder, Zady.com -Tascha Rudder, Vice President of Business Development, FEED -Josh Dorfman, Site Leader at Vine.com and Creator of The Lazy Environmentalist Media Brand -Moderated by Tom Zara, Global Director, Corporate Citizenship, Interbrand
Coca Cola's purpose, brand awareness and communications
Anastasia Sideri, Communications Director, The Coca-Cola Company, Central and Eastern Europe discusses the importance of an authentic brand story, Coca-Cola's 'Empowerment' campaign and the importance of having a purpose behind your brand. For more information on AMBA, please visit www.mbaworld.com. For more information on AMBA Events, please visit www.mbaworld.com/events.
Views: 119 Association of MBAs
Brands with Purpose by Sunder Madakshira
Brands with Purpose by Sunder Madakshira
Views: 98 Barkath Ali
Brand with a Purpose on Social Media
#socialmedia via ripl.com
Views: 1 A R
Be a brand with a purpose
Be a brand with a purpose and find ways of adding more value to the customer.
Views: 24 Jason Holmes
Five Commandments for Brands Considering Marketing With Purpose | Sam Garrity | RocketMill
Too many brands are creating ads with one purpose: to win awards. RocketMill MD, Sam, offers some tips to those looking to create a campaign with a real, sustainable purpose. To find out more about RocketMill: Visit our website: https://www.rocketmill.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/rocketmill Like us on Facebook: https://www.facebook.com/RocketMillLtd Follow us on Twitter: https://www.twitter.com/RocketMill Follow us on Instagram: https://Instagram.com/rocketmill_
Bret L Simmons Personal Branding - Brand With Purpose.wmv
Describing your brand or value is one of the hardest parts of personal branding. In this video, I give a few tips on how to think about your purpose - why you do the things you do.
Views: 54 Bret Simmons
Brands With A Purpose
Lessons In Marketing Excellence (L.I.M.E.) is back again. In its 8th season now, the country's top marketing competition for B schools has a new theme, Brands With A Purpose. Watch the curtain raiser to know more.
Views: 525 CNBC-TV18
Brand with Purpose - Michel Hogan
Florence Guild Sydney Event – 17th October 2018 -- Michel Hogan is an independent thinker and adviser. After 15 years in the US, Michel returned to Australia where she continues her practice helping individuals and organisations make promises they can keep and keep the promises they make with a robust, resilient brand as the result. Michel is a regular contributor and sought-after commentator on brand, organisations and people’s experience, writing weekly for SmartCompany.com.au and is the author of Between Making Money and World Peace; A Brand Blogthology on Purpose, Values and Keeping Your Promises. -- Florence Guild: Subscribe - http://bit.ly/2lhdVkuFlorenceGuild Work Club: Website - http://workclubglobal.com/ Facebook - https://www.facebook.com/workclubglobal/ LinkedIn - https://www.linkedin.com/company/work-club-sydney Instagram - https://www.instagram.com/WorkClubGlobal/
Views: 44 Florence Guild
How to Develop Brands with Purpose - PepsiCo's Ricardo Arias-Nath
In this interview clip, Ricardo Arias-Nath discusses the how marketers can develop brands with a purpose far greater than the products they sell. Ricardo has over 20 years of consumer and corporate strategy, marketing, business development, and merger & acquisition experience with a deep understanding of fast-moving consumer goods (FMCG,) Media and Entertainment, and Technology Industries in both domestic and international markets. At the time of this interview, he is serving as SVP and Chief Marketing Officer for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement, and partnership development. Prior to joining PepsiCo, he worked as Managing Consultant for Zyman Group and Prophet Brand Strategy, managing a wide range of engagements for clients domestically and internationally in consumer and durable goods, telecommunications, and financial services industries. From 2000 to 2006, co-founded and served as Chief Executive Officer for Tokenzone in New York, taking the company from inception into a profitable and award-winning online marketing, research, and consulting services firm for media and consumer product companies worldwide such as Disney, MTV Networks, Warner Bros. and FIFA. Ricardo started at Procter & Gamble Latin America Division in a diverse range of finance, marketing, and general management roles, including P&L management, financial planning, M&A, brand management, and innovation.
Views: 6403 Anthony Miyazaki
How to brand with a purpose
Will Marre talks about a powerful gesture brand saving kids in the 21st century.
Views: 67 williammarre
Brand Deep Dives: Positioning brands with purpose
We love brands with a deeper purpose. Brands that thrive because they connect deeper with people. Brand Deep Dives allow us to integrate purpose at the core of a brand. See how Unilever people talk about them.
Views: 2074 Innate Motion
How to brand with purpose! (034)
Are you a small business owner or an entrepreneur starting out? or want to build a brand name for yourself that becomes iconic? Like Apple, Google, Nike etc Watch this video to find out how to brand with purpose! This daily vlog is going to give you tips, tricks and insights into building an iconic brand that truly brands with purpose. I've found along my journey, it's not their product or service that makes their brand, it's WHY they exist in the first place. Apple, Microsoft, Nike and Google (just to name a few iconic brands you may know) all have one thing in common. They brand with purpose! So make sure you are following the Ayrton Sudholz to keep up to date for the rest of 2018!
Views: 0 Ayrton Sudholz
Brand Purpose: What Do You Stand for?
Excerpt from the WOBI Bogota Keynote Speech
Views: 451 Mohanbir Sawhney
Create and Design Your Brand Online with a Purpose
In todays Internet world it's really necessary to create and online brand to stand out in the ocean of online marketers. In this video I share with you why is important have one and also share 6 tips on how to create an awesome brand identity. Like me on Facebook Terrence C Pennington: https://goo.gl/Iyx1bQ Follow me on Twitter TerrencePennin1: https://goo.gl/13gfUz Contact me on Skype: tesquire1 http://goo.gl/NQriN6 Email me at: [email protected] Blogs: www.workwithterrence.com penningtontips.blogspot.mx Web site: www.penningtontips.com Make it a great day!
Unilever Brands with Purpose
For Hult Shanghai EMBA AP - Those interested in the Brands with Purpose Challenge should watch this video briefing from Unilever.
5 iconic brands that brand with purpose (033)
5 iconic brands that brand with purpose... who are they and how do they brand with purpose? Watch this video to find out! This daily vlog is going to give you tips, tricks and insights into building an iconic brand that truly brands with purpose. I've found along my journey, it's not their product or service that makes their brand, it's WHY they exist in the first place. Apple, Microsoft, Nike and Google (just to name a few iconic brands you may know) all have one thing in common. They brand with purpose! So make sure you are following the Ayrton Sudholz to keep up to date for the rest of 2018!
Views: 9 Ayrton Sudholz
Southwest Airlines: Our Purpose and Vision
From our very beginning, Southwest Airlines has been a maverick in the airline and Customer Service industries. We set ourselves apart every single day by delivering our Customers to the places, events, and People that are most important to them. This reason for being is encompassed in our defining statement -- our Purpose: To connect People to what's important in their lives through friendly, reliable, and low-cost air travel. We created this video to bring our Purpose to life through snapshots of interactions that our Employees have had with our Customers. These seemingly everyday situations demonstrate how our Employees go above and beyond to connect People to what's important in their lives.
Views: 415536 Southwest Airlines
Pioneers With Purpose Entrepreneurship And Empowerment | Fast Company
Whitney Wolfe, founder and CEO of Bumble, and Diane von Furstenberg, iconic fashion designer, sit down at the Fast Company Innovation Festival to talk about what drove them to start their companies, and how female leaders will hopefully inspire other women to step into leadership roles. Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design. Follow us on: https://www.facebook.com/FastCompany/ https://twitter.com/FastCompany https://www.instagram.com/fastcompany/ https://www.linkedin.com/company/fast-company/
Views: 475 Fast Company
Brands with a Higher Purpose
Tim Maleeny, head of planning at Ogilvy North America, speaks at the BRITE '11 conference about how Ogilvy has designed a template (The Big Ideal) to help build brand platforms from a combination of a company's purpose and the relevant cultural tensions it's suited to address. The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www8.gsb.columbia.edu/globalbrands
Branding with a Purpose
Jeremy Maggs chats to Sibonile Dube Communications Director, Unilever South & Southern Africa about the marketing trend 'Branding with a purpose'.
Designing Personal Brand Identity with Purpose (and Flourishes)
Michael walks us through a case study with one of his students' personal brand identity project and shows us how to connect personality and terms to visuals as a basis for designing a hiring package. In addition to creating a logo, he demonstrates how to use the logo grid to inform an identity system. He also helped her with some flourishing on her logo when all was said and done. To learn more about typography, visit our site: http://type-ed.com/ Enroll in our FREE course to learn how to Design for the Reader in one week: https://type-ed.com/sevendays
Views: 3545 TypeEd
Point of Purchase Displays with a Purpose
http://SkyCom-ad.com Brands and retailers need point of purchase displays that have a purpose. Sky Displays innovative backlit displays bridge the gap between retailer, consumer and brand. The term POP in the marketing industry means point of purchase. Years ago brands had the power but now that has shifted over to the retailers. This has created a challenge for brands to get their POP placed since retailers are so protective of their in-store environments. Sky Displays point of purchase solutions don't interfere with the retailers floor, wall or shelf space. This allows your POP advertising campaign to get placed in the store in a highly visible way. Sky Displays give your brand's message a purpose!
Views: 5784 jimjinright
Innovating with a Purpose: Brands with Great Stories - Maxine Bédat
How are people buying differently? More importantly, will your organization be in front of these critical shifts in customer behavior, or will you be left on the outside looking in? Maxine Bédat is a leading authority on the emergence of new customer value and has built two companies that have helped forge new consumer paths. To book now: https://www.apbspeakers.com/speaker/maxine-b%C3%A9dat/
Views: 10 APB Speakers
Whats The Bigger Purpose Behind Your Brand  with Scott Mulvaney | The Brand Doctor
__ Henry Kaminski, Jr., founder of UniqueDesignz.net, a full­-service graphic design, branding, and marketing company, shares with you the fundamentals of branding and how to apply it to your business to help you grow and prosper. Daily videos will be about - Ways to help boost brand presence and messaging so that they can better connect with your audience - Business building strategies to help grow and scale your business - Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients Subscribe to our channel and hit the bell to get notified of new videos http://www.youtube.com/c/UniquedesignzNetHMKGroup For more on Unique Designz http://www.uniquedesignz.net Follow Henry and Unique Designz at Facebook: www.facebook.com/HenryKaminskiJr Facebook:www.facebook.com/UniqueDesignzbytheHMKGroup Instagram: https://www.instagram.com/thebranddr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr Get Your 7 Point Brand Audit Today! https://uniquefunneldesigns.com/brandaudit Brand Basics Video Training https://uniquefunneldesigns.com/brand­building­training Branding On Demand http://www.uniquefunneldesigns.com/intro Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57Ek Refuse To Give Up Mini Documentary: https://youtu.be/L401mm5neJM Grab his book: https://uniquefunneldesigns.com/refuse-to-give-up Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the­brand­doctor­podcast/id1263945262?mt=2
Purchase with Purpose: How Brands Are Using 'Social Good' to Win Consumer Loyalty
Consumers are putting their money where their mouths are when it comes to responsible consumption. In a recent study, 73 percent of the respondents said brands have a responsibility to do more than just make a profit. Customers expect social responsibility, and even more than that, they prefer brands that try to make a difference in the world. While the concept of "social good" isn’t new, corporate responsibility is becoming more relevant as technology enables direct, personalized marketing. A company's engagement and purpose should be reflected in everything it does. This is especially important in today's multichannel marketing mélange. By talking about the issues and causes that consumers care about, brands build a better connection while promoting their core values. In this session, panelists will discuss what their organizations have done — from protecting the environment to promoting equality — to gain customer loyalty while also supporting change. Speakers: Mike Coupe, CEO, Sainsbury's Nicholas Reed, Co-Founder, Shareability Andrea Slater, Group Vice President, Western Europe, Avon Cosmetics Paul van Zyl, Co-Founder and CEO, Maiyet Simon Woodroffe, OBE, Founder, YO! Company Moderated by Hugh Cameron, Chief Brand Development Officer, PHD
Views: 611 Milken Institute
One Brand: Apparel With a Purpose
Video Produced by Maggie Rudisill
Views: 207 Maggie Rudisill
Ad:Tech Mumbai 2018 - Brands with Purpose
Aims to explore how brands can bring positive social change by associating with the right causes, and why this is important for brands in today’s socially connected world.
Views: 57 ad:tech New Delhi
Seeds, Weeds & Intention | Jay Shetty & Russell Brand
Subscribe to my channel here: http://tinyurl.com/opragcg (make sure to hit the BELL icon to be notified of new videos!) You can get my new book Mentors here (and as an audiobook!): https://amzn.to/2t0Zu9U Listen to my Under The Skin podcast here: http://russellbrand.com/podcasts Or listen on Spotify: https://spoti.fi/2POil1A Get my book "Recovery" here: https://amzn.to/2R7c810 Instagram: http://instagram.com/trewrussellbrand/ Twitter: http://twitter.com/rustyrockets Produced by Jenny May Finn (Instagram: @jennymayfinn)
Views: 178484 Russell Brand
Brand impact: building a OOH campaign with purpose
Speakers; Aaron Yanez, Marketing Director, Clear Channel Mexico & Pit Castro, Marketing Manager, Twitter Mexico
Views: 24 Festival of Media
The Benefits of USG Sheetrock® Brand Lightweight All Purpose Joint Compound with Dust Control
USG's complete line of finishing solutions ensures you'll get any job done right—the first time. Learn about the benefits of using USG Sheetrock® Brand Lightweight All Purpose Joint Compound with Dust Control for your next project.
Views: 5606 USG Corporation
CMO POV on Brand Purpose: Denise Karkos of TD Ameritrade
Denise Karkos, CMO of TD Ameritrade, believes brand purpose is foundational. Find out why in this video.
Views: 35 ANAmarketers
INDI KIDS - Kids Fashion Brand with Purpose
After spending a decade with Ralph Lauren, Matt Aprile was driven to fulfill his purpose and create an ethical fashion line that empowers children through education. Inspired by indigo traditions from across the globe, each piece is created to honor artisans and their craft through fair wages and consumer education. For every garment produced a portion of the cost will be invested in the empowerment of children through our partnership with girl2b and our artisan communities. http://www.indi-kids.com
Views: 10 See Love Daily
CMP POV on Brand Purpose: Deborah Wahl of Cadillac
Deborah Wahl, CMO at Cadillac, says brand purpose can be incredibly motivating, but marketers need to be careful about how they approach it. She breaks down steps to ensure authenticity in this short video.
Views: 31 ANAmarketers
Ignite Your Soul Purpose Brand with Sabine Messner
"What's your niche?" "Who is your ideal client?" These questions are questions that usually force people's purpose, vision and desires away and THOSE are the very thins that attract money, joy and fulfillment in your business. Sabine Messner joins Angella Johnson on this interview about how to Ignite Your Soul Purpose Brand and get out of the niche syndrome that is trapping your brilliance from shining.
Views: 52 Angella Johnson
🔴 2000 sub Celebration | Mountain Biking with Purpose!!!!!! Building a brand!
2000 Sub celebration!!! Intense Recluse 2018 PATREON: https://www.patreon.com/user?u=4513636 Jax Bicycle Shop 26612 Margarita Rd, Murrieta, CA 92562 Phone: 951 239 8239 Check out Nate Hills New Followcamfriday video on his Yeti SB 5.5c mountain bike: https://www.youtube.com/watch?v=_Xje_DMevMU Help get MTBdropIN to 5,000 Subscribers LIKE, SHARE, SUBSCRIBE http://www.youtube.com/c/MTBdropIN Subscribe to MTBdropIN Network! http://www.youtube.com/c/MTBdropIN You can look forward to future mtb reviews and bike tests on 2018 Santacruz Nomad. Camera Gear: Using Garmin Virb Ultra 30, GoPro Chesty Camera Settings: 2.7k, 30fps, wide Gimbal: Evo SS 3axis Wearable gimbal Bike: 2018 Intense Recluse Elite Build ---------------------------------------------------------------------------------------------------------------- - Become a Subscriber: http://www.youtube.com/c/MTBdropIN Website: http://www.mtbdropin.com Twitter: https://twitter.com/MTBdropIN Instagram: https://www.instagram.com/mtbdropin/ Google+ https://plus.google.com/u/0/102506038... (MTBdropIN) SPECIAL THANKS TO: I want to thank guys like Brian from BKXC, Seth from Seth's Bike Hacks, Alex from Singletrack Sampler, Neil Donahue from GMBN, Skills With Phil and Nate Hills for leading the way and inspiring me to get out and make this life change. They have inspired me to get out and follow my dreams and to use this channel as a vehicle to make a difference in the lives of others, we are almost to 500 subscribers in just a few months and I know this will turn into 5,000 subscribers very soon. A special shout out to you guys, thank you!!!! Check out their channels below: GMBN: https://www.youtube.com/user/globalmtb Seth's Bike Hacks: https://www.youtube.com/channel/UCu8YylsPiu9XfaQC74Hr_Gw BKXC: https://www.youtube.com/channel/UC3DFdy_qc-cqgKCyQTHLGzA Singletrack Sampler: https://www.youtube.com/channel/UCfUGBBnxQYezwJM9wi3F-Lg Nate Hills: https://www.youtube.com/channel/UCywMHpWJsb9GXD0lakYf6WA Skills with Phil: https://www.youtube.com/user/ThePhilkmetz http://amzn.to/2nlaMRc -MTBdropIN
Views: 784 MTBdropIN
Robert Madelin on 'brands with purpose'
As part of Project Reconnect's efforts to better understand different stakeholder views on marketing, WFA interviewed the EU Director General for Communications Networks, Content and Technology to ask his view on 'brands with purpose' Follow #ProjectReconnect: Website http://www.project-reconnect.com Twitter https://twitter.com/WFAReconnect
Views: 280 WFA
#5 Small Fish Business Channel - Brand Begin with Purpose + People + Culture
Welcome to Small Fish Business Channel - In today video Business Coach LeikHong share about how to build a successful brand. In his definition, a good brand must have 3 elements: Purpose + People + Culture. Subscribe and follow Coach LeikHong to learn more about business and marketing. LIKE Small Fish Business: www.facebook.com/smallfishbusiness Twitter: @leikhong www.smallfish.com.my
Views: 137 leikhong leow
You NEED to Realize Your Identity & Purpose Are NOT Your Job | Natalie Manuel Lee on Women of Impact
This week’s guest on Women of Impact is Natalie Manuel Lee. Natalie Manuel Lee is a fashion influencer and brand manager at Fear of God. In this episode she talks about fashion, entertainment, and the mental health epidemic we face in the age of social media. WATCH NOW WITH NATALIE: https://bit.ly/2V68R8B SHOW NOTES How wanting legacy contributes to who we become [02:25] Why your identity shouldn't be tied to your job [04:58] When encouragement becomes dangerous [08:12] Why you need to shift your mindset every single day [10:02] The development of 'Now with Natalie' [11:31] Why do we glorify celebrities? [13:13] The real definition of success [15:14] How to meet people where they are [18:56] Dealing with judgment from others [20:22] How to extend grace to people you don't want to extend grace to [22:34] Why recognizing your mistakes is the first step towards growth [25:24] How to trust in the process [27:08] How clothes can be part of your identity [28:49] Is dressing sexy okay when you're married? [33:20] What story do you want to tell about yourself? [35:25] The future for Natalie's show [37:41] FOLLOW NATALIE INSTAGRAM: https://bit.ly/2XYwz3Y
Views: 23728 Women of Impact
#126: How to Tell Your Brand Story on Purpose With Social Media
On our website: https://businessofstory.com/podcast/brand-story-erik-deckers/ As business storytellers, we have more online channels now than ever to share our messages. But your brand stories drown in this cacophony of communication unless you make your content marketing stand out. It’s not about being better than everyone else. It’s about telling brand stories and business narratives that are uniquely your own. Authentic stories that illustrate how you are different. Because it is within your uniqueness where the treasure of your market advantage is found. Author and long-time social media strategist Erik Deckers returns for an encore episode to teach you how to best optimize your online and interpersonal marketing. Author of No Bullshit Social Media and Branding Yourself, Erik’s books have helped brand marketers share their stories through all online channels. Today you will learn about the Fichtean Curve and how you can use it to create a powerful story, the steps towards building your own brand, and the three things you need to do to create compelling content and a robust community. In This Episode, You Will Learn The importance of getting your story straight first Why you should write every blog post as if it is an email to your mom Three things you should do to get clarify your brand story to focus your business storytelling and build a robust community Key Quotes “Social media marketing has become just another broadcast advertising tool, where commercials interrupt whatever you’re doing and just shout at you to buy something. There’s no real communication.” – Erik Deckers “We need to focus on the importance of treating people like people. Opportunities come because you communicate with humans, not data.” – Erik Deckers “We get greedy, and try to get big numbers. The more you people who see your add, the more people will buy. But you can’t rely on quantity, rather than quality. It’s made us lazy as communicators.” – Erik Deckers “Connect with people who do what you do, no matter if they’re customers or not.” – Erik Deckers “There is no amount of social media that is ever going to replace one-on-one communication.” – Park Howell Brand Story Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.
REPLAY: Stitch up an All-Purpose Apron with our brand new Missouri Star Souvenir Collection!
REPLAY: Stitch up an All-Purpose Apron with our brand new Missouri Star Souvenir Collection! Join us for our brand new Fall Festival event Oct. 15-19 in Hamilton, MO! Reserve your tickets here: http://bit.ly/FallFestival_ytlive092518 Shop the Missouri Star Souvenir Collection here: http://bit.ly/MissouriStarSouvenirFabric_ytlive0918 Find the free All Purpose Apron download here: http://bit.ly/AllPurposeApron_ytlive
The Makeup of a Purposeful Brand
Learn more at https://sap.com/forwardthinkers At SAP, our purpose is to help the world run better and improve people’s lives. To raise awareness on the impact a great purpose can have on equality, education, supply chains, and more, we interviewed forward-thinking individuals that are leading their lives with purpose. The end result is a drumbeat of conversation with Forward Thinkers who both inspire and motive others to act. Hear from Simon Mainwaring, the founder of We First, as he shares how businesses can become purpose-driven brands that make an impact on society, the economy, the environment, and more.
Views: 92 SAP
God, The Universe and Meaning... | #43 Under The Skin with Russell Brand & Brian Cox
The one we’ve been waiting for - the brilliant Professor Brian Cox discusses the possibility of intelligent life other than our own; the danger of dogma within science; and Elon Musk’s space travel plans. As well as the small matters of God, the Universe and Meaning. Strap in for this one! Subscribe and listen to my Under The Skin podcast here https://itunes.apple.com/au/podcast/u... Unf*ck Yourself From The Modern World with my new book Recovery Get it here in US: http://tinyurl.com/ydcwz3kd Australia: https://t.co/Ri1XSonD2X UK: http://tinyurl.com/ycs8gu6b To see me on my Re:Birth tour go to https://russellbrand.seetickets.com/tour/russell-brand/list/1/200 Please subscribe to the my channel here so you're kept up to date: http://tinyurl.com/opragcg
Views: 433173 Russell Brand