Home
Search results “Brand with a purpose”
Brand Matters: The benefit of a clear brand purpose
 
02:38
In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 5002 Siegel Gale
Building brands with purpose and conscience
 
02:30
Brands have the power to transform the world we live in and to help address the main challenges facing humanity. At this event co-organised by the Medinge Group (a prestigious international think tank specialised in brands with a conscience and sustainability) and the ESADE Marketing Club, we reflected on a new vision of management that promotes the development of brands with purpose and conscience. This unique event featured presentations by leaders from organisations that are promoting this new philosophy, including Pere Brugal, Southern Europe Director at Tesla; Núria Ribé, Corporate Vice President for Global Marketing and Home Care at Henkel; Javier Goyeneche, founder and CEO of Ecoalf; Asun Lera, world-renowned scientist in the field of climate change and Senior Principal Scientist at DNV GL; and Oriol Iglesias, Associate Professor at ESADE and member of the Executive Committee of the European Marketing Academy.
Views: 394 ESADE
Your Biggest Business Strategy - Build A Brand With Purpose
 
10:23
Your best strategy to build a business that will make the most money, is to create something and serve an audience that you are in alignment with. ► Subscribe to My Channel Here https://www.youtube.com/user/RyanMoran13?sub_confirmation=1 After The Capitalism Conference I felt inspired by many of the speakers and attendees. AJ Vaynerchuk especially motivated me the way he builds businesses around his passion, things he would be doing anyway. Things he would love to do for free. After hearing him talk about building VaynerSports with his brother Gary Vaynerchuk this became clear. Figure out how to MONETIZE your purpose and you'll be on the right track. If you want to follow my journey closer and listen to interviews where the world's top 1% of entrepreneurs share their habits & strategies listen to my podcast here: https://www.capitalism.com/TheOnePercentPodcast ► Subscribe to My Channel Here https://www.youtube.com/user/RyanMoran13?sub_confirmation=1 CONNECT ON SOCIAL MEDIA: Instagram: https://www.instagram.com/ryandanielmoran/ Twitter: https://twitter.com/RyanMoran Linkedin: https://www.linkedin.com/in/theryanmoran/
Views: 846 Ryan Daniel Moran
Russell Brand: ON How He Nearly Ruined His Career | On Purpose Podcast Ep. 2
 
41:48
You may think you know Russell Brand - the actor, the comedian, ect... but that’s only a small part of who he truly is. Prepare yourself, today’s conversation gets intimate. Russell opens up about his struggles with addiction, his experience chasing fame, money, sex, and why that’s not something people should aspire to. He shares what has enlightened and led him to a life of sobriety for over 14 years now and the role mentors and spirituality has played in getting him there.He even shares some surprising wisdom from a mutual friend of Puff Daddy, comparing the challenges of life to levels in a video game. You can listen to my podcast on any platform! iTunes: https://apple.co/2Gsrqw0 Spotify: https://spoti.fi/2SQrsUm Sound Cloud: https://bit.ly/2Xgrh49 Google Play: https://bit.ly/2NlvezO It would mean so much to me if you subscribe to my YouTube Channel! http://bit.ly/2n6hiQP INSTAGRAM: https://bit.ly/2sTTAaZ FACEBOOK: http://bit.ly/2wFIOoB TWITTER: http://bit.ly/2A9a3Nb WEBSITE: http://bit.ly/2eBk2gA
Views: 65040 Jay Shetty
Unilever Brands with Purpose
 
30:08
For Hult Shanghai EMBA AP - Those interested in the Brands with Purpose Challenge should watch this video briefing from Unilever.
Brand impact: building a OOH campaign with purpose
 
19:37
Speakers; Aaron Yanez, Marketing Director, Clear Channel Mexico & Pit Castro, Marketing Manager, Twitter Mexico
Views: 22 Festival of Media
How to brand with a purpose
 
01:28
Will Marre talks about a powerful gesture brand saving kids in the 21st century.
Views: 67 williammarre
Designing Personal Brand Identity with Purpose (and Flourishes)
 
20:28
Michael walks us through a case study with one of his students' personal brand identity project and shows us how to connect personality and terms to visuals as a basis for designing a hiring package. In addition to creating a logo, he demonstrates how to use the logo grid to inform an identity system. He also helped her with some flourishing on her logo when all was said and done. To learn more about typography, visit our site: http://type-ed.com/ Enroll in our FREE course to learn how to Design for the Reader in one week: https://type-ed.com/sevendays
Views: 3059 TypeEd
Brand with Purpose EP Trailer
 
00:55
Brand with Purpose EP is my new project dropping in Jan. 2013. Visit justpuppet.com
Views: 85 Jastin Artis
Brands with a Higher Purpose
 
04:39
Tim Maleeny, head of planning at Ogilvy North America, speaks at the BRITE '11 conference about how Ogilvy has designed a template (The Big Ideal) to help build brand platforms from a combination of a company's purpose and the relevant cultural tensions it's suited to address. The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www8.gsb.columbia.edu/globalbrands
Brand Deep Dives: Positioning brands with purpose
 
04:48
We love brands with a deeper purpose. Brands that thrive because they connect deeper with people. Brand Deep Dives allow us to integrate purpose at the core of a brand. See how Unilever people talk about them.
Views: 2037 Innate Motion
Despina Spanou on Brand Purpose
 
03:18
As part of Project Reconnect's efforts to better understand different stakeholder views on marketing, WFA interviewed the EU Director of Consumer Affairs on brand purpose to ask her views on brand purpose. Follow #ProjectReconnect: Website http://www.project-reconnect.com Twitter https://twitter.com/WFAReconnect
Views: 728 WFA
Create and Design Your Brand Online with a Purpose
 
06:13
In todays Internet world it's really necessary to create and online brand to stand out in the ocean of online marketers. In this video I share with you why is important have one and also share 6 tips on how to create an awesome brand identity. Like me on Facebook Terrence C Pennington: https://goo.gl/Iyx1bQ Follow me on Twitter TerrencePennin1: https://goo.gl/13gfUz Contact me on Skype: tesquire1 http://goo.gl/NQriN6 Email me at: [email protected] Blogs: www.workwithterrence.com penningtontips.blogspot.mx Web site: www.penningtontips.com Make it a great day!
INDI KIDS - Kids Fashion Brand with Purpose
 
02:24
After spending a decade with Ralph Lauren, Matt Aprile was driven to fulfill his purpose and create an ethical fashion line that empowers children through education. Inspired by indigo traditions from across the globe, each piece is created to honor artisans and their craft through fair wages and consumer education. For every garment produced a portion of the cost will be invested in the empowerment of children through our partnership with girl2b and our artisan communities. http://www.indi-kids.com
Views: 10 See Love Daily
Be a brand with a purpose
 
01:58
Be a brand with a purpose and find ways of adding more value to the customer.
Views: 24 Jason Holmes
Brand with Purpose - Michel Hogan
 
11:10
Florence Guild Sydney Event – 17th October 2018 -- Michel Hogan is an independent thinker and adviser. After 15 years in the US, Michel returned to Australia where she continues her practice helping individuals and organisations make promises they can keep and keep the promises they make with a robust, resilient brand as the result. Michel is a regular contributor and sought-after commentator on brand, organisations and people’s experience, writing weekly for SmartCompany.com.au and is the author of Between Making Money and World Peace; A Brand Blogthology on Purpose, Values and Keeping Your Promises. -- Florence Guild: Subscribe - http://bit.ly/2lhdVkuFlorenceGuild Work Club: Website - http://workclubglobal.com/ Facebook - https://www.facebook.com/workclubglobal/ LinkedIn - https://www.linkedin.com/company/work-club-sydney Instagram - https://www.instagram.com/WorkClubGlobal/
Views: 13 Florence Guild
Innovating with a Purpose: How Brands with Great Stories Can Reinvent Business Models
 
01:14:13
The art and the science of storytelling for brands that are legitimately and intrinsically connected to corporate citizenship and sustainability. The panel examined the challenges and the achievements around sustainable storytelling across a diverse set of brands. The panel featured: -Anjali Kumar, Lead Counsel and Head of Social Innovation, Warby Parker -Maxine Bedat, Co-founder, Zady.com -Tascha Rudder, Vice President of Business Development, FEED -Josh Dorfman, Site Leader at Vine.com and Creator of The Lazy Environmentalist Media Brand -Moderated by Tom Zara, Global Director, Corporate Citizenship, Interbrand
Whats The Bigger Purpose Behind Your Brand  with Scott Mulvaney | The Brand Doctor
 
53:59
__ Henry Kaminski, Jr., founder of UniqueDesignz.net, a full­-service graphic design, branding, and marketing company, shares with you the fundamentals of branding and how to apply it to your business to help you grow and prosper. Daily videos will be about - Ways to help boost brand presence and messaging so that they can better connect with your audience - Business building strategies to help grow and scale your business - Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients Subscribe to our channel and hit the bell to get notified of new videos http://www.youtube.com/c/UniquedesignzNetHMKGroup For more on Unique Designz http://www.uniquedesignz.net Follow Henry and Unique Designz at Facebook: www.facebook.com/HenryKaminskiJr Facebook:www.facebook.com/UniqueDesignzbytheHMKGroup Instagram: https://www.instagram.com/thebranddr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr Get Your 7 Point Brand Audit Today! https://uniquefunneldesigns.com/brandaudit Brand Basics Video Training https://uniquefunneldesigns.com/brand­building­training Branding On Demand http://www.uniquefunneldesigns.com/intro Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57Ek Refuse To Give Up Mini Documentary: https://youtu.be/L401mm5neJM Grab his book: https://uniquefunneldesigns.com/refuse-to-give-up Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the­brand­doctor­podcast/id1263945262?mt=2
5 iconic brands that brand with purpose (033)
 
06:24
5 iconic brands that brand with purpose... who are they and how do they brand with purpose? Watch this video to find out! This daily vlog is going to give you tips, tricks and insights into building an iconic brand that truly brands with purpose. I've found along my journey, it's not their product or service that makes their brand, it's WHY they exist in the first place. Apple, Microsoft, Nike and Google (just to name a few iconic brands you may know) all have one thing in common. They brand with purpose! So make sure you are following the Ayrton Sudholz to keep up to date for the rest of 2018!
Views: 5 Ayrton Sudholz
Brand Purpose: What Do You Stand for?
 
00:45
Excerpt from the WOBI Bogota Keynote Speech
Views: 420 Mohanbir Sawhney
One Brand: Apparel With a Purpose
 
01:43
Video Produced by Maggie Rudisill
Views: 206 Maggie Rudisill
A Greater Purpose - Behind The Brand | RO§E Apparel Ep.1
 
02:25
The introduction we should have done the day we launched. It hasn't been an easy subject matter to discuss. But here goes. The short of a long answer to the main question the brand gets, "Why RO§E?" In this episode, our creator and CEO, Jarrhette Burke, discusses the reason the brand was born. This brand is, and always will be in honor of Kristopher Ross Burke. Kris battled a brilliant fight against Stage 4 osteosarcoma, and moved on to heaven June 6, 2017. The courage, humility, and strength Kris fought with are the attributes that make Rosse Apparel everything it is. We indeed believe, Legacy Lasts Forever. Let this be encouragement for those fighting, those effected, and people in general. Rosse Apparel Website - Free Shipping Over $50 https://www.rosseapparel.com/online-store Want the shirt from the video? http://bit.ly/2W5iikL Rosse Apparel on Social Media @rosseapparel https://www.instagram.com/rosseapparel/ https://www.facebook.com/RosseApparel/ More on Jarrhette Jarrhette is a Creative Director and Owner of a design agency. He is a top-rated designer with close to a decade of B2B design experience. Behind the scenes, he's designed work seen by millions across around the world. This natural sketch artist turned designer has the creative savvy to take brands to next level. Canvas art, Videography, Photography, Animation, Web Design; Burke has done it all. He's designed for fashion brand's before. This time it's for a very purposeful reason. Jarrhette's Website https://www.jburkearts.com Jarrhette on Social Media @therealjburke https://www.instagram.com/therealjburke/ https://www.facebook.com/jburkearts Music https://www.youtube.com/watch?v=1tXOLqnjSg8 VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** PANASONIC LUMIX GH5 4K Digital Camera https://amzn.to/2UBpAfQ ** Lens Panasonic LUMIX G VARIO 14-45mm/F3.5-5.6 https://amzn.to/2Y2v45k ** Lighting https://amzn.to/2Y5qR0M ** Tripod https://amzn.to/2Fdb9bi ** Mic https://amzn.to/2TJgm4J ** DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, we’ll receive a small commission.
Views: 66 Rosse Apparel
Justin Bieber - Company
 
03:28
‘PURPOSE’ AVAILABLE EVERYWHERE NOW: iTunes: http://smarturl.it/PurposeDlx?IQid=VEVOCompany Stream & Add To Your Spotify Playlist: http://smarturl.it/sPurpose?IQid=VEVOCompany Google Play: http://smarturl.it/gPurpose?IQid=VEVOCompany Amazon: http://smarturl.it/aPurpose?IQid=VEVOCompany Production Company: A Rory Kramer Vision Producer: Rory Kramer Director- Rory Kramer Editor- Rory Kramer FOLLOW JUSTIN: http://facebook.com/justinbieber http://twitter.com/justinbieber http://instagram.com/justinbieber http://shots.com/justinbieber http://fahlo.me/justinbieber Bkstg: https://s.bkstg.com/lFHAZjz Snapchat: rickthesizzler And sign up to Justin’s newsletter: http://justinbiebermusic.com LYRICS: Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company Let's set each other's lonely nights Be each other's paradise Need a picture for my frame Someone to share my reign Tell me what you wanna drink Tell you what I got in mind Oh I don't know your name But I feel like that's gonna change You ain't gotta be my lover For me to call you baby Never been about no pressure Ain't that serious Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company It ain't about the complications I'm all about the elevation We can keep it goin' up Oh, don't miss out on us Just wanna have a conversation Forget about the obligations Maybe we can stay in touch Oh that ain't doin' too much You ain't gotta be my lover For me to call you baby Never been about no pressure Ain't that serious, no Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company Can be, can be Be each other's company Be each other's company Just be each other's company Be each other’s company Can we, we keep Keep each other company? Maybe we, can be Be each other's company Oh company http://vevo.ly/TS6mfg
Views: 517396687 JustinBieberVEVO
How to brand with purpose! (034)
 
05:24
Are you a small business owner or an entrepreneur starting out? or want to build a brand name for yourself that becomes iconic? Like Apple, Google, Nike etc Watch this video to find out how to brand with purpose! This daily vlog is going to give you tips, tricks and insights into building an iconic brand that truly brands with purpose. I've found along my journey, it's not their product or service that makes their brand, it's WHY they exist in the first place. Apple, Microsoft, Nike and Google (just to name a few iconic brands you may know) all have one thing in common. They brand with purpose! So make sure you are following the Ayrton Sudholz to keep up to date for the rest of 2018!
Views: 0 Ayrton Sudholz
How to Develop Brands with Purpose - PepsiCo's Ricardo Arias-Nath
 
02:44
In this interview clip, Ricardo Arias-Nath discusses the how marketers can develop brands with a purpose far greater than the products they sell. Ricardo has over 20 years of consumer and corporate strategy, marketing, business development, and merger & acquisition experience with a deep understanding of fast-moving consumer goods (FMCG,) Media and Entertainment, and Technology Industries in both domestic and international markets. At the time of this interview, he is serving as SVP and Chief Marketing Officer for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement, and partnership development. Prior to joining PepsiCo, he worked as Managing Consultant for Zyman Group and Prophet Brand Strategy, managing a wide range of engagements for clients domestically and internationally in consumer and durable goods, telecommunications, and financial services industries. From 2000 to 2006, co-founded and served as Chief Executive Officer for Tokenzone in New York, taking the company from inception into a profitable and award-winning online marketing, research, and consulting services firm for media and consumer product companies worldwide such as Disney, MTV Networks, Warner Bros. and FIFA. Ricardo started at Procter & Gamble Latin America Division in a diverse range of finance, marketing, and general management roles, including P&L management, financial planning, M&A, brand management, and innovation.
Views: 4430 Anthony Miyazaki
BEAUTY BRANDS SUPERSTARS |TAG WITH A PURPOSE |MAKEUP SUPERSTARS FROM FAVORITE BRANDS
 
20:16
Stephanie Marie created this helpful and useful tag! It's a tag with a purpose! In this video, I'll share my Beauty Brand Superstars!!! I noted in the description some sales that I found :-) Hi Everyone! I didn't tag anyone, but if you have a YouTube channel, feel free to do this tag! If you’re a viewer and want to see other creators do this tag, please share it on your social media and tag creators you want to participate or tell them about it in a video comment! I found this tag be a great resource for both viewers and creators! Please click the Like button if you enjoyed this video! Thanks for watching! :) xoxo💋 Marlene Channels Mentioned: Stephanie Marie (Creator of this Tag): https://youtu.be/_YGqr9oyJj0 MrsMelissaM: https://youtu.be/Z-etfcx_5W0 I'd Love for you to watch the entire video, but here are the timestamps: Kat Von D: 1:11 Jouer: 2:39 NARS: 3:53 Milk: 5:03 Viseart: 6:03 Buxom: 6:48 IT Cosmetics: 7:54 Violet Voss: 8:35 Zoeva: 9:24 Juvia's Place: 11:07 Anastasia Beverly Hills: 12:58 Urban Decay: 14:33 Dose of Colors: 16:11 Huda Beauty: 17:51 Makeup Geek: 18:54 💞Visit the fabulous ladies on YouTube: http://ohcarolshow.blogspot.com/ How I save money; if you use my link, I will receive a small commission, and you will receive a $10 gift card. You can also go directly to eBates.com; If you decide to use my link, Thank You!!!!!! https://www.ebates.com/r/THOMPS3547?eeid=28187 *TubeBuddy: https://www.tubebuddy.com/FabandGlamOver50 📧Business Inquiries: [email protected] 📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧📧 📧Drop a Note Fab and Glam Over 50 125 E Merritt Island Causeway Ste 107 #270 Merritt Island, Fl 32952 💜💜FTC: I receive a few pennies when you click on the magiclinks below. There will NO additional charges to your purchase(s). 💜Products Mentioned: 💜Kat Von D: Shade + Light Eye Contour Palette: http://go.magik.ly/ml/2dq4/ Kat Von DShade + Light Face Contour Refillable Palette http://go.magik.ly/ml/8ssr/ Lock-It Brightening Powder: http://go.magik.ly/ml/9ogm/ 💜Jouer Springtime in Paris Eyeshadow Palette http://go.magik.ly/ml/5lha/ Longwear Liquid Lipsticks: http://go.magik.ly/ml/afyp/ Longwear Lip Toppers: http://go.magik.ly/ml/afys/ 💜NARS Velvet Lip Glides: http://go.magik.ly/ml/4iql/ Natural Radiant Longwear Foundation: http://go.magik.ly/ml/9j8w/ NARSissist Unfiltered Cheek Palette: http://go.magik.ly/ml/7s8f/ 💜Milk Makeup Eye Pigments: Hotel Lobby: http://go.magik.ly/ml/4iqi/ After Party: http://go.magik.ly/ml/4gsz/ 💜Viseart: Theory Palette 02 Minx: http://go.magik.ly/ml/3g77/ Amethyst: http://go.magik.ly/ml/7e1q/ 💜Buxom Lip Creams (White Russian & Blushing Margarita) http://go.magik.ly/ml/4go2/ Customizable Eyeshadow Bar Single Refills: http://go.magik.ly/ml/afzh/ 💜IT Cosmetics: Bye Bye Under Eye Eye Cream : http://go.magik.ly/ml/6jur/ Naturally Pretty Eyeshadow Trio: http://go.magik.ly/ml/1gu6/ Bye Bye Pores Silk HD Anti-Aging Micro-Powder: http://go.magik.ly/ml/afzo/ Bye Bye Pores Illumination: http://go.magik.ly/ml/afzs/ 💜Violet Voss: Violet Voss Website: http://go.magik.ly/ml/aggq/ Sephora: http://go.magik.ly/ml/aggs/ 💜Zoeva: Cult Beauty: Free WorldWide Shipping: US, UK, & International (limited time) http://go.magik.ly/ml/aggw/ Palettes I showed: Nud3 Spectrum Blush Palette Nud3 Spectrum Eyeshadow Palette Warm Spectrum Eyeshadow Palette 💜Juvia's Place: Palettes and Blushes on sale plus free shipping on orders $50. http://go.magik.ly/ml/aggz/ Palettes Shown: Magic Nubian 2 Masquerade 💜Anastasia Beverly Hills Modern Renaissance: http://go.magik.ly/ml/agh0/ Pro Pencil 2: http://go.magik.ly/ml/agh2/ Dip Brow Pomade: http://go.magik.ly/ml/agh1/ 💜Urban Decay Naken 3: http://go.magik.ly/ml/agh3/ 24/7 Eye Pencils: http://go.magik.ly/ml/agh4/ 24/7 Lip Pencils (selected shades on sale for $10): http://go.magik.ly/ml/agh5/ 💜Dose of Colors: Hidden Treasures: http://go.magik.ly/ml/agh6/ Creamy Lipsticks: http://go.magik.ly/ml/agh7/ (shade shown: Ditto) Lip Gloss: http://go.magik.ly/ml/agh9/ (shade shown: Dolly) 💜Huda Beauty: Obsessions Eyeshadow Palette: http://go.magik.ly/ml/aghb/ Liquid Lipsticks: http://go.magik.ly/ml/aghf/ (My favorites are Trophy Wife and Trendsetter) Lip Strobe: http://go.magik.ly/ml/aghg/ (My favorite is Shameless) Contour & Strobe Lip Set (Not shown but a nice set of 2 minis and lip liner): http://go.magik.ly/ml/aghe/ 💜Makeup Geek (Cruelty Free): http://go.magik.ly/ml/aghi/ *TubeBuddy is an affiliate link. I will receive a small commission if you sign up. Use my link, if you'd like. #maturebeauty #fabat60 #beautybrandsuperstars FTC: This is NOT a sponsored video. I purchased all products with my own money. I would never accept any money/products in return for a positive review. All opinions are 100% my own. I will always be honest with you.
Zyxel Brand Purpose - Unlock People's Potential
 
01:10
So much of the world’s potential is trapped behind slow, insecure or even non-existent network access. Great businesses are waiting to be discovered. Brilliant talent is waiting to be found. And knowledge is out there, waiting to be shared. At Zyxel, we’re building the networks of tomorrow to help the world unlock this potential. So more businesses and more people can achieve their goals and change the world for the better. We’re Zyxel and we’re Your Networking Ally.
Views: 1993 Zyxel
Brands With A Purpose
 
22:37
Lessons In Marketing Excellence (L.I.M.E.) is back again. In its 8th season now, the country's top marketing competition for B schools has a new theme, Brands With A Purpose. Watch the curtain raiser to know more.
Views: 525 CNBC-TV18
Purchase with Purpose: How Brands Are Using 'Social Good' to Win Consumer Loyalty
 
56:01
Consumers are putting their money where their mouths are when it comes to responsible consumption. In a recent study, 73 percent of the respondents said brands have a responsibility to do more than just make a profit. Customers expect social responsibility, and even more than that, they prefer brands that try to make a difference in the world. While the concept of "social good" isn’t new, corporate responsibility is becoming more relevant as technology enables direct, personalized marketing. A company's engagement and purpose should be reflected in everything it does. This is especially important in today's multichannel marketing mélange. By talking about the issues and causes that consumers care about, brands build a better connection while promoting their core values. In this session, panelists will discuss what their organizations have done — from protecting the environment to promoting equality — to gain customer loyalty while also supporting change. Speakers: Mike Coupe, CEO, Sainsbury's Nicholas Reed, Co-Founder, Shareability Andrea Slater, Group Vice President, Western Europe, Avon Cosmetics Paul van Zyl, Co-Founder and CEO, Maiyet Simon Woodroffe, OBE, Founder, YO! Company Moderated by Hugh Cameron, Chief Brand Development Officer, PHD
Views: 602 Milken Institute
Brand with Purpose
 
39:45
Listen in as Marlino Batanga shares with us the secret of great branding and why purpose is the power behind building a great brand.
Wharton Center: Defining and Visualizing a Brand Purpose
 
00:31
The Wharton Center looked to Prophet to help define its purpose and better position it within the extended local community. The Prophet team found that the brand’s purpose and promise were rooted in its core beliefs and reason for existing: to inspire the mind and move the soul by sharing stories, celebrating differences and creating a community through performance and education. To demonstrate its newly discovered and defined purpose through its visual assets and media, Prophet created a new visual identity for the brand and an implementation plan. The brand evolution focused on the concept of putting “Art at the Center” – it reflects both the variety and dimensionality of the performing arts by using a dynamic logotype. Prophet also introduced representational shapes to add a unique flavor to the graphic system. These shapes represent that performing arts are always alive, moving and evolving through music, dance and variety. Learn about other tactics Prophet used to redefine the brand of Wharton Center: https://www.prophet.com/case-studies/the-wharton-center/
Views: 615 Prophet
Afdhel Aziz Leading with Purpose
 
45:51
Afdhel Aziz Leading with Purpose (How to find meaning and purpose in your work) In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living. Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he inspires people to go on their own purpose journey, using the revolutionary 'GPS to Purpose' model which asks : What are your Gifts? What are your Passions? How can you be of Service to others? PERFECT FOR: COMPANY ANNUAL CONFERENCES, HR CONFERENCES, PERSONAL PURPOSE CONFERENCES. Founder + Chief Purpose Officer, Conspiracy of Love | Inspirational Speaker | Best-Selling Author 'Good is the New Cool' Afdhel Aziz is one of the world’s leading experts in brand purpose, marketing innovation, and social impact. He is an award-winning marketer who has led brands at Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York. He is currently the Founder and Chief Purpose Officer of Conspiracy of Love, a brand purpose consultancy that helps brands like Sonos, Adidas, Bombay Sapphire, Mars and Coty find ways to 'make money and do good'. Afdhel is the co-author of the book 'Good is the New Cool: Market Like You Give a Damn', a provocative manifesto for a bold new model of marketing. The book was a #1 Amazon New Release in ‘Philanthropy and Charity’ and has been hailed as the new ‘Ogilvy on Advertising’. He is one of the world's leading experts on how to deliver cutting-edge campaigns, content, and experiences; working with world-class artists such as Lady Gaga, Deadmau5, and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, and the Andy Warhol Foundation. He is an inspirational and motivational keynote speaker who has spoken at the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, TOM's Shoes, Columbia University and more. His work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable and more. Expert on Brand Purpose | Inspirational Keynote Speaker on Creativity Innovation and Change | Social Impact | Marketing Innovation | CSR | Sustainability | Cause Marketing | Ethical Consumption | Social Capital | Corporate Social Responsibility | Social Innovation | VR Virtual Reality | Pop Culture | Technology | Martech | Brandtech | Freelance | Consultancy | Social Good | Social Entrepreneurship | Intrapreneurship | Conscious Capitalism | Conscious Marketing | Business as a Force for Good Perfect for Trade Conferences and Expos, Marketing Offsites, Away Days, Team Building, Company Conferences, Brand Workshops and More.
Views: 720 Afdhel Aziz
🔴 2000 sub Celebration | Mountain Biking with Purpose!!!!!! Building a brand!
 
01:27:33
2000 Sub celebration!!! Intense Recluse 2018 PATREON: https://www.patreon.com/user?u=4513636 Jax Bicycle Shop 26612 Margarita Rd, Murrieta, CA 92562 Phone: 951 239 8239 Check out Nate Hills New Followcamfriday video on his Yeti SB 5.5c mountain bike: https://www.youtube.com/watch?v=_Xje_DMevMU Help get MTBdropIN to 5,000 Subscribers LIKE, SHARE, SUBSCRIBE http://www.youtube.com/c/MTBdropIN Subscribe to MTBdropIN Network! http://www.youtube.com/c/MTBdropIN You can look forward to future mtb reviews and bike tests on 2018 Santacruz Nomad. Camera Gear: Using Garmin Virb Ultra 30, GoPro Chesty Camera Settings: 2.7k, 30fps, wide Gimbal: Evo SS 3axis Wearable gimbal Bike: 2018 Intense Recluse Elite Build ---------------------------------------------------------------------------------------------------------------- - Become a Subscriber: http://www.youtube.com/c/MTBdropIN Website: http://www.mtbdropin.com Twitter: https://twitter.com/MTBdropIN Instagram: https://www.instagram.com/mtbdropin/ Google+ https://plus.google.com/u/0/102506038... (MTBdropIN) SPECIAL THANKS TO: I want to thank guys like Brian from BKXC, Seth from Seth's Bike Hacks, Alex from Singletrack Sampler, Neil Donahue from GMBN, Skills With Phil and Nate Hills for leading the way and inspiring me to get out and make this life change. They have inspired me to get out and follow my dreams and to use this channel as a vehicle to make a difference in the lives of others, we are almost to 500 subscribers in just a few months and I know this will turn into 5,000 subscribers very soon. A special shout out to you guys, thank you!!!! Check out their channels below: GMBN: https://www.youtube.com/user/globalmtb Seth's Bike Hacks: https://www.youtube.com/channel/UCu8YylsPiu9XfaQC74Hr_Gw BKXC: https://www.youtube.com/channel/UC3DFdy_qc-cqgKCyQTHLGzA Singletrack Sampler: https://www.youtube.com/channel/UCfUGBBnxQYezwJM9wi3F-Lg Nate Hills: https://www.youtube.com/channel/UCywMHpWJsb9GXD0lakYf6WA Skills with Phil: https://www.youtube.com/user/ThePhilkmetz http://amzn.to/2nlaMRc -MTBdropIN
Views: 782 MTBdropIN
Brand with a Purpose on Social Media
 
00:15
#socialmedia via ripl.com
Views: 1 A R
A Giveaway for your Brand - With a Real Purpose
 
03:56
Learn about an up to date, of the moment product that will be kept and used by your audience and enable your brand or message to be seen multiple times a day.
Views: 18 Hidentity UK
Marketing with a Purpose for Brands Going Big
 
01:23
Join over 20 brands in Cincinnati, Ohio with fresh, customer-centric websites and marketing plans that work. Anxious Creations empowers you to start marketing with a purpose. You will market with the proper strategy, aim at what your customers want and crush your goals when you hire a seasoned partner that adds value. Empower your team while you get fast, reliable support, high quality work and results produced right here in and for our community.
Heavy Duty Securing with VELCRO® Brand All-Purpose Strap
 
00:43
Used inside or out, our all-purpose straps make taking your things on the go hassle-free. VELCRO® Brand All Purpose Straps make it easy to bundle, secure, and cinch cargo, luggage, toolboxes, equipment, and more. These fasteners cinch and adhere to itself for a firm hold. Great for power cords, camping, and organizing a variety of indoor or outdoor items. VELCRO® Brand straps are easily adjustable and reusable. ► Available in various widths and lengths: http://bit.ly/17P5J2Z Stay updated on VELCRO® Brand Products! Facebook: https://www.facebook.com/velcrobrand Twitter: https://twitter.com/velcrobrand Instagram: https://www.instagram.com/velcrobrand/ Pinterest: https://www.pinterest.com/velcrobrand/ Google +: https://plus.google.com/+VelcroBrand/about
Views: 3143 VELCRO® Brand
The Best Branding I've Ever Seen - Coffee with Purpose | #FFLTV Case Study
 
11:48
See the full #FFLTV episode here: https://youtu.be/dqMjA_uAgTI On this case study we've got a very special guest, our Tribe community director and founder of Perky Perky coffee, Maruxa!! Discover how to build million dollar businesses, invest for passive income, and grow successful companies on the Freedom Fast Lane podcast: http://www.freedomfastlane.com/itunes ► Subscribe to Freedom Fast Lane Channel Here: https://www.youtube.com/user/RyanMoran13 Welcome Fast Laners to The #FFLTV Show, your weekly source for how to build a successful online business and invest the profits. FIND FREEDOM FAST LANE Website: https://www.FreedomFastLane.com Facebook: https://www.facebook.com/FreedomFastLane YouTube: https://www.youtube.com/user/RyanMoran13 Facebook (Ryan): https://www.facebook.com/ryandanielmoran/
Views: 4181 Ryan Daniel Moran
Content Marketing for Brand & Business Purpose with GE's Penny Shone
 
41:52
For the first ACMA Content Conversations of 2018, we sat down with senior communications executive Penny Shone, who most recently led Global Growth Communications at GE. Penny explains how to win senior executive buy-in for content marketing, walks us through the global roll-out of content hub GE Reports, and explains why long-form content continues to be valuable. The full transcript is here: https://asiacontentmarketing.net/?p=135 ACMA Content Conversations is a series hosted by the Asia Content Marketing Association, where we have a conversation with someone doing compelling work in content. Join the ACMA Content Conversations Meetup Group to get updates on the next events: http://eepurl.com/diO6pH
#126: How to Tell Your Brand Story on Purpose With Social Media
 
01:02:00
On our website: https://businessofstory.com/podcast/brand-story-erik-deckers/ As business storytellers, we have more online channels now than ever to share our messages. But your brand stories drown in this cacophony of communication unless you make your content marketing stand out. It’s not about being better than everyone else. It’s about telling brand stories and business narratives that are uniquely your own. Authentic stories that illustrate how you are different. Because it is within your uniqueness where the treasure of your market advantage is found. Author and long-time social media strategist Erik Deckers returns for an encore episode to teach you how to best optimize your online and interpersonal marketing. Author of No Bullshit Social Media and Branding Yourself, Erik’s books have helped brand marketers share their stories through all online channels. Today you will learn about the Fichtean Curve and how you can use it to create a powerful story, the steps towards building your own brand, and the three things you need to do to create compelling content and a robust community. In This Episode, You Will Learn The importance of getting your story straight first Why you should write every blog post as if it is an email to your mom Three things you should do to get clarify your brand story to focus your business storytelling and build a robust community Key Quotes “Social media marketing has become just another broadcast advertising tool, where commercials interrupt whatever you’re doing and just shout at you to buy something. There’s no real communication.” – Erik Deckers “We need to focus on the importance of treating people like people. Opportunities come because you communicate with humans, not data.” – Erik Deckers “We get greedy, and try to get big numbers. The more you people who see your add, the more people will buy. But you can’t rely on quantity, rather than quality. It’s made us lazy as communicators.” – Erik Deckers “Connect with people who do what you do, no matter if they’re customers or not.” – Erik Deckers “There is no amount of social media that is ever going to replace one-on-one communication.” – Park Howell Brand Story Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.
Brands with purpose
 
03:59
Speaking on brand, Karl stated brand is the soul of a company. He said that great brands have a larger purpose for instance Coke and Pepsi are the same product at the end of the day ,the difference being one talks about 'happiness' the other talks about 'refresh'. Social media today is the real world on steroids.
Views: 114 Franchise India
#5 Small Fish Business Channel - Brand Begin with Purpose + People + Culture
 
03:26
Welcome to Small Fish Business Channel - In today video Business Coach LeikHong share about how to build a successful brand. In his definition, a good brand must have 3 elements: Purpose + People + Culture. Subscribe and follow Coach LeikHong to learn more about business and marketing. LIKE Small Fish Business: www.facebook.com/smallfishbusiness Twitter: @leikhong www.smallfish.com.my
Views: 122 leikhong leow
Our brand new purpose built Cancer Centre
 
00:31
Academic discussing the purpose built Cancer Centre which is due to open in winter 2019 at the University of Nottingham. Find out more: https://www.nottingham.ac.uk/ccs
Ignite Your Soul Purpose Brand with Sabine Messner
 
33:31
"What's your niche?" "Who is your ideal client?" These questions are questions that usually force people's purpose, vision and desires away and THOSE are the very thins that attract money, joy and fulfillment in your business. Sabine Messner joins Angella Johnson on this interview about how to Ignite Your Soul Purpose Brand and get out of the niche syndrome that is trapping your brilliance from shining.
Views: 51 Angella Johnson
Popcorn—and a promotional product—with a purpose
 
02:19
“How do customers remember me?” is a question many businesses—including Poppin’ Z’s—have. Watch how the addition of a practical promo item is helping its brand stay fresh in minds, and the inspiring story behind how this business popped up.
Views: 71 4imprint