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Brand Equity
 
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“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 29491 DSIMS
Creating Brand Equity | Marketing Management (Lecture 9)
 
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Creating Brand Equity | Marketing Management (Lecture 9) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?
Views: 3088 Get Knowledge
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 34811 LeadersIn
Brand equity in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 21481 study with chanchal
How to Build a Brand Equity That Sets You Apart from the Crowd | How to Build a Brand | Ep 3
 
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This week, we are using Fiverr to develop our Brand Equity statement. This is a short description of what you want your brand to stand for in the in the hearts & minds of your customers. To learn more about the services I used through Fiverr this week and to get your FREE download click here: http://www.toastmeetsjam.com/category/build-your-brand/ Shop the new brand: http://www.livefreelyco.com Leave your comments below and join the conversation over at http://www.toastmeetsjam.com You’re watching Toast Meets Jam TV- advice, interviews, and inspiration to help you make a living doing what you love. Like this video? make sure to subscribe to Toast Meets Jam so you never miss an episode! You can find more Toast Meets Jam on: - Instagram: http://www.instagram.com/toastmeetsjam - Twitter: http://www.twitter.com/toastmeetsjam - Facebook: http://www.facebook.com/toastmeetsjam - Pinterest: http://www.pinterest.com/toastmeetsjam - I'm Perfect: http://im-perfectmagazine.com/author/tmj-collab/
Views: 2673 Jen A.Miller
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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✪✪✪✪✪ GET FREE BITCOINS just for surfing the web as you usually do - https://bittubeapp.com/?ref?2JWO9YEAJ ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 19210 The Audiopedia
What is Brand Equity?
 
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Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Brand Equity - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 14857 Marketing by Vijay
Create, Measure and Manage Brand Equity
 
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Views: 326 Christina Pakpahan
Brand Resonance Model
 
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A discussion of the Brand Resonance Model.
Views: 55782 DrKC2010
Brand equity in the hearts and minds of consumers
 
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This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 7515 Hannes Datta
Measuring brand equity
 
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Views: 2498 Atul Gharge
Brand Equity Measurement
 
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DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM.
Views: 3127 CSS Mentoring
Building Brand Equity: McDonald's Case study
 
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These slides aim to present some methods of building brand equity in the market by taking the example of Mc Donald's. Part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Views: 2262 Tejas Kotha
Kelompok 9 "Creating Brand Equity"
 
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Tugas UTS Manajemen Pemasaran
Views: 24 yanie herdiyanie
Brand Equity: In Conversation With Marketing Legend Philip Kotler
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers! Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 42720 ET NOW
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 917003 TED Archive
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
 
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"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 147944 TEDx Talks
The 7 Steps to  Creating Wealth Through Building Brand Equity
 
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http://www.berntullmann.com/7stepslive - This training provided by Bernt Ullmann (see http://www.berntullmann.com is designed to help motivated business owners how to create wealth through brand equity. This training goes much deeper than how to build a brand. But rather how to build brand equity, which in turns builds wealth.
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How do you build brand equity?
 
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Attracting loyal, long-term customers and fulfilling market share don't happen by chance. GREENCREST Chief Strategy Officer Kelly Borth explains what brand equity is and how it drives the bottom line.
Views: 271 GREENCREST
Why You Should Be Building Brand Equity
 
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Sitting down for a media meeting and wanted to let you guys in on what I've been reading in Gary Vaynerchuk's book CRUSH IT! Find out what tips of his have really resonated with me and hopefully will answer some questions of your own! xK Music: https://soundcloud.com/miagladstone/n... Find me on: Instagram: http://instagram.com/karinbohn Twitter: https://twitter.com/houseofbohn Facebook: https://www.facebook.com/House-of-Boh... Snapchat: @karinbohn Personal Blog: http://www.karinbohn.com Interior Design Website: http://www.houseofbohn.com
Views: 6427 Karin Bohn
Aaker on Branding: 20 Principles That Drive Success
 
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Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He'll comment on both the history and the future of branding, touching on the power of brand as asset, the role of a brand vision, the importance of innovation, and the need to change the focus from the offering to what the customer is passionate about.
How to Build Brand Equity? | #CharmedBiz Chat featuring @MandyJeanChic
 
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GET YOUR FREE STUDY GUIDE TO ACCOMPANY THIS #CHARMEDBIZ CHAT HERE: http://eepurl.com/bB6Puv Make sure to follow Mandy on her channel: https://goo.gl/EZx6Rd Are you ready to make your business idea a reality? Join Empire Building Today! http://bit.ly/EmpireBuilding Thanks for watching! Here are some FAQs and important links below! Interested in a printable you saw in my planner? http://goo.gl/8ffhdd Like my glasses? Get yourself a pair, here: http://bit.ly/ZTw7pb Make sure to visit my blog @ http://www.strangecharmed.com Follow me on Instagram @ http://www.instagram.com/misstrenchcoat Follow me on Twitter @ http://www.twitter.com/misstrenchcoat Follow me on Facebook @ http://www.facebook.com/StrangeandCharmedBlog Follow me on Pinterest @ http://www.Pinterest.com/misstrenchcoat Disclaimer: I often use affiliate links in my description box to help my viewers find products. If you discovered an item through my videos that you would like to purchase, please support me and my efforts to bring you quality content by using these links. They do not cost you anything additional and they help support me!
Episode 57: What Is Brand Equity
 
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Brand equity is the most important aspect in growing your business. Subscribe to this YouTube channel for more business, marketing and success videos! www.youtube.com/user/alexandernovicov You can follow me on Snapchat for behind the scenes and Q&A’s: @alexnovicov Instagram for inspiration: www.instagram.com/alexnovicov Twitter for instant updates: www.twitter.com/alexnovicov Facebook for blog articles and other fun staff: www.facebook.com/alexnovicovcom Alexander Novicov believes in Thinking Beyond. It starts from the way he communicates on a daily basis to the way he runs his business. Thinking Beyond is not about a Facebook post, a tweet or a snap, it's about engaging with people on a personal level. Creating emotional connection and caring for your clients. www.alexnovicov.com
Views: 2236 Alexander Novicov
Mc Donald's Case(Creating Brand equity)
 
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This is a presentation made by Aswin Shankharan for his Marketing Management Internship during winter 2017 under Prof.Sameer Mathur of IIM Lucknow.
Views: 18 Aswin Shankharan
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 1059100 Video Influencers
Creating Brand Equity Through Digital Marketing - NameSummit 2017
 
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Creating Brand Equity Through Digital Marketing from NameSummit 2017 in New York City, NY. Panelists: Alex Melen, Michael Melen, and Roberto Blake. Moderated by Braden Pollock. Learn how to execute on a digital strategy to foster long term growth.  It’s not just social and PPC.  Understanding how to incorporate your branding with a solid web site presence.  Having someone be able to help you set an agenda and outline for developing your brand, improving your marketing or setting up your digital presence, can greatly accelerate your success and reduce frustration. The difference between success and failure is rarely a lack of ability or even effort, but a lack of clear objectives and the practical means to reach them. -- ► Subscribe to My Channel: http://www.youtube.com/subscription_center?add_user=amelen1 -- Alex Melen is an Award-Winning Serial Entrepreneur and Keynote Speaker. He is the founder and CEO of web hosting company T35 Hosting and advertising agency Melen, LLC (dba SmartSites). Melen started T35 Hosting in 1999, growing it to over 600,000 clients by 2009. In 2011, Melen Co-Founded advertising agency Melen, LLC (dba SmartSites). Alex has been featured in Top 100 Young Entrepreneurs, Babson College Business of the Year, BusinessWeek's Top 25 Entrepreneurs under 25, Bloomberg, Forbes, NPR, Empact Top 100 and Barack Obama's Entrepreneurship Initiative. Connect with me: Website: http://www.alexmelen.com Facebook: http://facebook.com/alexmelen Twitter: http://twitter.com/amelen Instagram: http://instagram.com/alex.melen LinkedIn: https://linkedin.com/in/alexmelen
Views: 187 Alex Melen
Building Brand Equity Through Marketing Automation. IO Integration
 
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Your brand is everything. Join your enterprise marketing, brand communications, and advertising production management peers to see how top brands are using marketing automation technologies and production best practices to boost sales and customer loyalty while reducing costs. Learn how to take control of your brand across channels — mobile, social, print, web, video — from local, targeted campaigns to global media.
Views: 672 IO Integration
Creating Brand Equity Quiz - MCQsLearn Free Videos
 
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Learn creating brand equity quiz on MCQsLearn, a free website http://mcqslearn.com for exam preparation. Practice MCQs with creating brand equity quiz questions and answers for marketing management practice tests. This free video contains 20 MCQs based tests on creating brand equity in marketing management for online competitive exam preparation.
Views: 155 Bushra Arshad
Brand Equity – What is it and How Do I Build it?
 
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🔻 https://adversent.com 🔻 Brand equity is the value a brand gives to a product or service. Through positive brand awareness, associations, and loyalty, brand equity will increase and be a huge asset to a company. Today, running a brand means using research collected from consumer behavior and analyzing trends in the market to develop strategies that ensure the brand remains at the top of consumers’ minds. Brand managers plan how to promote and change the public perception of brands. Managing a brand is about pushing a business forward for growth; it runs so much deeper than just the logo of the business or a sale promotion. And it’s more important than ever to have a strong brand today. In our digital age, consumers have access to more information and more options when it comes to making a purchase. What was once only available in select stores or cities can be shipped quickly and easily from anywhere in the world. Alternatives to traditional services have been cropping up all over the internet for the past decade. With all of this information overload, brands are competing more and more to be top of mind when it comes to that purchase decision. Your brand is the basis for all your future efforts in your business. When you want to grow (as every business should), whether it is by the introduction of a new product, partnering with someone new, introducing an innovation, or even expanding internationally, investing the time and effort into creating a brand that has purpose and direction will help you in making the informed decisions to experience continual growth and sales over the years to come. This video is taken from Chapter 2 of Adversent’s Branding Mastery Course. Check it out here ▶️ https://www.adversent.com/collection/branding-mastery-course/ SUBSCRIBE 📹 LIKE 👍 COMMENT 💬 SHARE 😁 And check us out on our website! Adversent is a digital marketing education company that provides business owners and budding entrepreneurs a place to learn the real methods of how to build a successful business online. Learn more here! https://www.adversent.com
Views: 26 Adversent
The Personal Brand of You | Rob Brown | TEDxUoN
 
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Global networking expert and bestselling author of the book 'How to Build Your Reputation' Rob Brown shares how to personally brand yourself to stand out from the crowd… In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 180016 TEDx Talks
" DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY"
 
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At core of building brand equity is marketing programs or strategies. Marketing activities can facilitate in increasing brand awareness as well as in creating the right brand image. Marketing activities can be weaved around product, pricing and distribution channel. But the way these marketing activities are carried out has gone under revolutionary change owing to the modern technological driven world.
" Choosing Brand Elements to build Brand Equity "
 
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Brand equity is the result of a process which leads to a creation of a unique and distinct brand identity. The most ideal brand elements would be those which satisfy all the criteria. But it is not possible have a brand element which would satisfy all the above criteria.
How To Generate Recall Value | Brand Promise | Dr Vivek Bindra
 
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In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand Equity
 
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Brand equity is based on the extent to which a brand has high loyalty. visit: www.b2bwhiteboard.com
Views: 34980 B2Bwhiteboard
Creating Brand Equity Through Digital Marketing @NAMESUMMIT - New York City | SmartSites
 
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Alex and Michael Melen join a panel of digital gurus on the topic of how to foster long term, sustainable growth in the digital space at NameSummit New York.
Views: 7 SmartSites
2/2 Can SEO Alone Build Brand Equity?
 
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This is a https://seomelbourne.com & https://seosydney.com product In part one of our brand equity series, we learnt that the Jansen et. al. study argued that the prominence of a website from a search engine result has a similar effect to the prominence of a traditional retail display. This assumption is further supported by the idea that Internet users normally expect to see more well-known brands displayed first and that their recognition of a lesser known brand will be higher when the brand is displayed before well-known brands in SERPs. The reason for this is due to cognitive elaboration of the consumer’s thought processes. When a lesser known brand is ranked higher than one that is already established, the viewer adopts the understanding that the unknown is now, in fact, as memorable as the well-known, leading to increased awareness of the brand. This increased awareness allows for greater recall of a brand which leads to an increase in brand equity, as a consumer's ability to recognise or recall a brand is central to purchasing decision-making. These findings suggest that through controlling the indirect effects by increasing a website’s page ranking on SERPs through organic SEO practices, the benefits of the direct effects will also increase, as the perceived quality of the site is directly relative to its page rank. Essentially, brand equity can be improved through effective SEO practices. A well-implemented SEO campaign can build upon more than just a website’s ranking. A business’s page’s ranking can be complemented by calculated website development and increased user experience which then, in turn, improves upon the company’s image and therefore improves its brand equity. Rather than sourcing other marketing means to build brand awareness, a complete SEO campaign can develop a strong online presence that is necessary in establishing a high-quality and reputable brand-name.
Views: 40 SEO TV
Brand equity
 
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http://indybiztvshows.com Jay Bilunas shares the importance of creating brand equity
Views: 91 BizTV Shows
Brand Positioning 12 48)
 
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Wharton University, Online course material
Views: 20395 IDERSUREN Batkhuu
Brand Equity of Narendra Modi Vs Rahul Gandhi | Dr. Vivek Bindra
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Gandhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
AMA Aquent  Building Brand Equity Through Experience
 
54:50
In this session, you will get a crash course in delivering your brand promise across all touch points--moving from traditional media to the digital and physical services, and your employees, who touch your customers every day.
Views: 207 Aquent
Brand Equity - Creating 'Video'preneurs
 
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Brand Equity - Creating 'Video'preneurs
Views: 175 ET NOW
Social Media Minute - Build brand equity through retweeting!
 
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Build your brand and brand equity through retweeting. For other twitter and facebook tips to help your marketing efforts, go to http://www.socialmediadudes.com or check us out on Facebook at http://www.facebook.com/socialmediadudes
Views: 30 SocialMediaDudes
Building Brand Equity Online
 
06:42
So many clients I speak too don't put out consistent content because they struggle to find content ideas. I always tell them that they have enough content within their daily lives, they just don't know how to repackage it, so that it comes out as valuable content. In this video I talk about your first 3 objectives when building brand equity online, as well as highlight the 5 different content categories you can use to create awesome content for your audience.
Views: 12 Andre Misrole
Invitation to Building Brand Equity - 21st March 2012
 
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Book Tickets here: http://bit.ly/NX0312. Come and join us at the Networx Brisbane Event "Building Brand Equity - What makes YOU different or better?" to learn what is brand equity and why it is important. We'll also go through strategies to build and protect strong brand equity and show you how to measure your brand equity and health. On our panel for this event will be Jack Perlinski, Director at DAIS and Nick Pritchard, Creative Director at Decoder. Your panel facilitator will be Cat Matson. See you all there! Ride Free Media (Video Marketing & Content Strategy): http://www.youtube.com/user/Ridefreemedia101 http://www.ridefreemedia.com.au/
Views: 194 Networx Brisbane
Gary Vaynerchuck: Social Media Marketers, Build Brand Equity Now.
 
01:34
Gary Vaynerchuck urges marketers to take advantage of the fact that social media isn't mainstream yet.
Views: 706 Radian6video