Search results “Digital brand content”
Itw métier : Pauline Raud (Fubiz) est Digital Brand Content Manager
Pauline Raud, Digital & Brand Content Manager chez Fubiz nous parle de son métier ! Vous former à ce métier en 6 mois et obtenir une certification ? Oui c'est possible :) Toutes les informations sont à retrouver ici : https://ionisx.com/formation-metier/digitalbrandcontentmanagerjunior Vous souhaitez nous parler de votre métier ? Contactez [email protected] https://ionisx.com
Views: 366 IONISx
Build A Digital Strategy in 5 Steps
Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Best Branded Content Campaigns in the World 2018
Branded Content & Entertainment Pencil Winners 2018: http://bit.ly/2xPQUNo Branding Pencil Winners 2018: http://bit.ly/2OQ0cA5 D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.
The Best Branded Content in the World 2016
D&AD Pencil Winning Branded Film Content & Entertainment 2016. We spoke to members of our Branded Film Content & Entertainment Juries to find out what they looked for when choosing the best examples of branded content in 2016. Overall, the award winning branded content that stood out was nothing short of brilliant, but what makes brilliant branded content? What does it take to get noticed by the judges and how do you win a Pencil? All these questions and more are answered by our panel, who are: Claire Donald, Head of Operations, Google Creative Lab Jimmy Smith, Chairman & CEO/CCO, Amusement Park Entertainment Khai Meng Tham, Co-Chairman & Worldwide CCO, Ogilvy & Mather Stephanie Oakley, Director of Film Production, 72andSunny Work shown in order: Hello Play - http://ow.ly/bK913029M9M Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: Blink Productions Client:Hello play! Compton - http://ow.ly/2kY73029MdJ Award: Yellow Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: TBWA Chiat Day Client: The GRAMMYs Our Greatest Adventure - http://ow.ly/G7iR3029Mni Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: RSA Films Los Angeles Client: 20th Century Fox The Story of Ivine and Pillow - http://ow.ly/7fnH3029MrJ Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: 180LA Client: UNICEF CHAMKI: The Girl From The Future - http://ow.ly/7JEX3029MyF Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: Lowe/SSP3 Client: UNILEVER GLOBAL Never Alone - http://ow.ly/IrdJ3029MFv Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: AMV BBDO Client: Diageo High School Girl? - http://ow.ly/hfkP3029MKy Award:Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: WATTS OF TOKYO INC. Client: Shiseido Kaleidoscope - Red Bull - http://ow.ly/SVeP3029MOk Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: RSA Films Client: Red Bull Media House The Power of Privacy - http://ow.ly/2XAp3029MSv Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 6-15 mins / 2016 Agency: The Guardian Client: Silent Circle Act of Love - http://ow.ly/mted3029N0b Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: HAKUHODO Kettle Client: Sagami Rubber Industries Co., Ltd. Survival Billboard - http://ow.ly/tlQ43029N91 Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Live Experience / 2016 Agency: McCann London Client: Microsoft Look Who's Driving - http://ow.ly/QwL13029Nhx Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: Forsman & Bodenfors Client: Volvo Trucks OK GO - Upside Down & Inside Out - http://ow.ly/KI3K3029NkI Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: TUTKOVBUDKOV Client: S7 Airlines
Tata Communications: Brand Content Drives Digital Transformation
Check out more on Adapt: https://bit.ly/2JNUiNW Tata Communications’ Head of Web & Social, Matthew Sykes, speaks to how content helps businesses connect to consumers in a digital world. As technology continues to transform how we communicate, content must zero in on emotional storytelling and help the world keep pace with its imagination.
Views: 166 Sprout Social
Workshop - Brand Content Digital : le pouvoir de séduction des marques
Les marques aussi ont leur personnalité et ont envie de plaire. Mais comment transmettre ses valeurs et ses qualités quand on est une marque ? Découvrez ce qu'est "le pouvoir de séduction des marques", comment font-elles pour séduire, de quoi habillent-elles leurs sites web pour se rendre attractives et surtout, comment font-elles pour marquer l'esprit des internautes ? Animé par Amanda Bertrandias, conseil en stratégie de communication. Bon replay à tous, L'équipe IONISx.
Views: 298 IONISx
How To Grow Your Brand By Leveraging Other People's Content ("OPC") | Digital Marketing Tips
Subscribe ➡️ http://bit.ly/SeanAzariYouTubeChannel Using "OPC" (Other People's Content) can help accelerate the expansion of your brand & your means to identify your brands message. In this video, I outline several techniques that can help grow your brand significantly online!
Views: 1759 Sean Azari
How to Create the Optimal Content Marketing Strategy
http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 34631 Fanatics Media
Brand Safety, Live Video & Measurement at IAB Digital Content NewFronts
Jill Weiss, Director of Media of Royal Caribbean discusses why she attends the IAB Digital Content NewFronts and trends seen this year #NewFronts.
Le Brand Content par Laurent Laforge
Laurent Laforge, fondateur de l'agence Modedemploi et expert du brand content, répond à nos questions. Il intervient sur les formations suivantes : - Digital brand content ; - Community management : créer et gérer une communauté 2.0, lors du salon i-expo ; - Community management et stratégie de communication ; - Prospective et grandes tendances de communication ; - Médias sociaux et community management. Découvrez également notre formation sur le brand content, animée par Edouard Rencker, Directeur Général du groupe Makheia. www.strategies.fr/formation
Views: 1912 StrategiesFormations
Ezra here, and in this video I’m going behind the scenes of Content & Commerce Summit 2017 to give you the key takeaways from Digital Marketer’s amazing event. BRAND, CONTENT & COMMUNITY The reason I love this event so much is because it’s so much more than a conversation about selling products — it’s a conversation about building brand and community through content. In this short video, I introduce you to some of the notable speakers, including… Ryan Deiss, Brett Curry, Ryan Moran, Molly Pitman, and more… And convince these experts to share the best insights from their presentations so you can incorporate them into your business. Enjoy!
Marketing Digital : stratégies numériques et brand content - ORSYS Formation
Marketing Digital : stratégies numériques et brand content, présenté par notre expert ORSYS Formation. Pour en savoir plus : http://www.orsys.fr Retrouvez notre communauté : Facebook : http://www.facebook.com/ORSYS.formation Twitter : http://twitter.com/ORSYS Viadeo : http://fr.viadeo.com/fr/profile/forma... LinkedIn : http://fr.linkedin.com/in/orsysformation
Views: 500 ORSYSformation
ITW Henkel : comment marier brand content et transactionnel grâce au digital
Quelles sont les ficelles du programme relationnel digital de Henkel France ? Comment faire du consommateur le nouveau média et la voix de son expérience, et tisser une relation durable avec les consommateurs dans un modèle de distribution indirecte ? 3ème partie de la Table Ronde " LE CLIENT EN MAÎTRE DE SON EXPERIENCE CROSS-CANAL" avec le témoignage de Catherine Marroc Latour, CRM Manager de Henkel France, leader mondial des marques et des technologies sur les produits d’entretien, cosmétiques, et adhésifs. Catherine intervient à la table ronde au côtés de : - Peter Verhoeven, Directeur Général Europe, Moyen-Orient et Afrique de Booking.com, N°1 mondial de la réservation hôtelière en ligne, - Juliette Bron, Directrice du Développement Digital du Groupe Macif, acteur mutualiste de premier plan, - Muriel Lemesre, Directrice CRM de Meetic, leader des services de rencontre en ligne et in Real Life Les Tables Rondes "Innovation & Cross-média" sont organisées par MC Factory http://www.mcfactory.fr/ en partenariat avec http://www.strategies.fr/, IBM http://www.ibm.com/fr/fr/, OpenText http://www.opentext.fr/ et Synomia http://www.synomia.fr/fr/
Views: 379 Majda Chaplain
Digital Branding: Being an Evangelist for Your Company
PR educator Bill Zimmerman delivers a talk on how to truly discover your brand and how to use that insight to create engaging social media content. Whether you're cultivating a personal brand or launching a startup, you'll learn what a brand is, see examples from branding role models and hear tools for building brand competency. The talk was given March 28, 2018, as part of the Happy Valley LaunchBox Expert Speaker Series. Bill Zimmerman is a lecturer in the Department of Advertising & PR in Penn State's Donald P. Bellisario College of Communications.
Views: 25 Bill Zimmerman
Alenka Bester & Inga Batur: Spicing Up a Traditional Brand - Content Strategy Forum Conference 2014
http://www.csforum2014.com/ My colleague and I would like to give a hands on talk on how we deal with Content Marketing in our company. The Triglav Group is the leading insurance-financial group in Slovenia and one of the leading groups in South-East Europe. With headquarters in Slovenia and eight different markets our business is based on insurance and asset management. We are a conservative company and are perceived by the public as such. This is even enhanced by the fact that our majority shareholders are state funds, which is why we are highly regulated and need to be very transparent. On top of it, our customers usually associate us with negative feelings – being the ones who only want more premiums while never paying enough for the claims. At the beginning our presentation will address the challenges we faced when we ventured into the field of Digital communication. Starting off our main goal was to soften up our image, while still trying to reflect our core values in our online presence. We will address how despite the hurdles, we managed to accomplish the goals such as standing out from the crowd online, being social while staying true to ourselves. The right approach was using Content Marketing. But we realized it hasn’t only changed the way we are perceived from the outside, it brought along the change within our company. So, the Content Marketing strategy and its cornerstones had to include all the developments. We utilized the following tools: website as the platform for publishing our content, regular newsletter both for internal as well as external public as the extension of our website, focused on providing valuable content and less about plain sales. And the use of Social media as a channel to better promote our content across the web and build special communities with both our employees as well as other stakeholders. At the end we realize that Content Marketing is constantly evolving and we would like to point out the challenges we all might be facing like: how to get more involvement from the employees in the process of creating content, turning seemingly boring topics into valuable and engaging posts, finding the formats that work best and how much is too much, as to avoid the infamous content shock. Staying on top of the change has in our own experience got us from cautious content marketing beginners who have only tested the waters, to industry leaders in this field in Slovenia.
Les secrets du brand content d'Oasis
Aline Bonnet - Media Strategy Manager Orangina-Schweppes Interview en marge de la soirée débat Cels'and Co du 2 octobre 2014: "Brand content et digital: quelle stratégie gagnante pour les marques ?" Retrouvez-nous sur Twitter #Celsandco
Views: 297 Celsa Alumni
Les premiers exemples de Brand Content
Georges Lewi - Mythologue, spécialiste des marques, consultant en branding et E-branding, écrivain et conférencier Interview en marge de la soirée débat Cels'and Co du 2 octobre 2014: "Brand content et digital: quelle stratégie gagnante pour les marques ?" Retrouvez-nous sur Twitter #Celsandco
Views: 407 Celsa Alumni
How To Create A Content Strategy For Your Content Marketing
Creating a content marketing strategy can be an incredibly difficult process, especially if you’re unsure of you you’re targeting, or what you’re trying to achieve. An effective content strategy is an invaluable resource, helping to structure and drive your content campaign. In this video, James explains everything you need to know about creating a winning content marketing strategy, and how you can go about putting together a plan that works for your business. Target Audience Firstly, James explains the importance of understanding your target audience. Whilst there are countless methods of targeting the right audience, a few highlights James includes are creating buyer personas and utilising data from Google Analytics. You can use tools like YouGov Profiler: https://yougov.co.uk/profiler#/ to gain a clearer view of your audience’s interests, likes and habits, and apply this information to different stages throughout your buying cycle. You can also pull audience reports from Google Analytics, which provide valuable key demographic data, including location and the sites your audience are also visiting. Building Goals Now you understand who it is you’re going to be aiming your content towards, you can formulate worthwhile goals and objectives for your content marketing campaign. These goals will vary depending on your own business values and marketing plans, as well who you’re trying to reach with your work. Your content marketing goals could be targeted towards gaining more followers, increasing traffic, boosting social shares or driving conversions; it will all depend on your business’ needs. Whichever goal you select, you’ll then need to formulate objectives to help you achieve them. You goal is what you’re aiming for; your objective is how you’ll get there. The video above contains plenty of information on relevant objectives which you can set to help you achieve the goals you’ve set. Social Media James also explains the importance of establishing social profiles on popular social media platforms, in order to further build your brand, and boost your content promotion efforts. During this process, it’s also worthwhile searching for industry relevant websites, such as forums and blogs, which will allow you to gain an overview of current attitudes, opinions and issues related to your business. By engaging with key users and influencers on social and sites such as these, you can begin to build a loyal group of followers with an active interest in your brand. Content Audit Before you begin creating a new plan, it’s necessary to take a look back, and carry out an in depth content audit to determine what has worked, and what has failed, in the past. As part of this, you’ll also want to carry out a competitor content analysis on three or four of your key competitors, in order to get a better idea of what your competition are doing to gain traction. Details on how to perform both these audits are revealed at length in the video above, where James also explains how you can use tools like Google Trends https://www.google.com/trends/ and Google Analytics to get a better understanding of your previous campaigns. These techniques should provide you with enough information to formulate new ideas. Editorial Calendar An editorial calendar is paramount to your campaign’s success. It will allow you to plot what should be created when, and give you a better idea of the activities you need to carry out to stay relevant and up to date. Promotion and Measurement Finally, James explains how you can successfully promote your content using the contacts you’ve established, and measure this success against the goals you’ve set. Watch the video above for the full details, but for more information on planning winning content marketing campaigns, download our complete guide today: http://www.koozai.com/resources/whitepapers/the-complete-guide-to-content-marketing/ For more information visit http://www.koozai.com/seo/content-marketing/ For more information on our digital marketing services, please visit http://www.koozai.com/services/. Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 31201 Koozai
EDF - Snapchat et Digital Brand Content
Episode 1 : Interview avec une vision annonceur (EDF) Episode 2 à paraître : Interview avec une vision agence (HAVAS) Crédits musique : Pandrezz sur YouTube :) Me suivre sur les réseaux sociaux : Facebook : L'oeil de la com Twitter : @oeil_de_la_com LinkedIn : Philippe Rohel
Views: 375 L'oeil de la com
Digital Brand Manager
Digital Brand Manager : Jean-Marc DUPOUY (St John's)
Using Content Marketing to Build Your Digital Brand
No matter what you offer, your digital brand is referenced before anyone buys from you, a partner works with you, or a deal is closed. Bottom-line, your target audience will review your digital footprint before considering any offerings. So, how does your brand look online? If you're perplexed by that question, you need to attend this online session. This session will focus on: * How content helps to develop your identity. * How to use content to gain more visibility. * How to leverage content to increase credibility. All with NO budget or resources! You may not have the budget to produce a blockbuster content, but you can create something special to enhance your digital brand.
Digital campaign - brand content
Vodafone Super Hour campaign Youtube video
Content Creation Strategies: How To Create Content Online
Join Affiliate Marketing Mastery: http://www.affiliatemarketingmastery.com/getstarted In this video, Stefan shares with you some content creation strategies that he has utilized in his business that has helped him create a 7-figure online brand. He also shares with you how to create content online, so that you can attract more people to you, and build a brand that will make you money. Content marketing is one of the best ways to build any business. It is a very fulfilling and enjoyable process. It is what Stefan spends the majority of his time doing in his business, and the #1 thing that has allowed him to create a 7-figure online brand. You have to utilize content in order to attract people. The reality is that people do business with those that they like and trust. Educate, inform and inspire your audience with high-quality content. When you add value, and contribute to the lives of others, in turn, it enhances your life and your business. ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/content-creation-stategies-how-to-create-content-online/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ WANT TO BE COACHED BY ME? ★☆★ You can apply for my 1-on-1 and group coaching programs here: http://projectlifemastery.com/coaching ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 54064 Project Life Mastery
digital mkg & brand content
Views: 9 Tina Wehrli
Pullman - A New Digital and Brand Content Strategy
The world changes, Pullman's customers change too. Hyperconnected, cosmopolitan and more mobile than ever before. A new digital and brand content strategy for people who work hard, play hard to meet modern-day nomads wherever ther are, whenever they connect. #PullmanLife
Nathan Okuley, Digital Brand Strategist: Social Content Creation
Nathan Okuley, digital brand strategist and social media marketing consultant, shares his experience creating social media content for a variety of clients.
Views: 152 Write Like a PR Pro
Building Your Brand with Content - Top Online Marketing Strategies - Grow Smart Marketing
Top Online Marketing Strategies for Small Businesses Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on. (Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com) But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them? Brand Awareness: Top Content Marketing Goal It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so. (Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com) Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen. Content Improves Branding, Website Traffic & Sales Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others. Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales. (Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com) Grow Smart Marketing 2295 Towne Lake Pkwy #116 Woodstock, GA 30189 (678) 831-4567 (888) 477-6255 https://www.youtube.com/watch?v=n78Wj752VBs http://www.youtube.com/watch?v=pWVI1nvNrrA Top Online Marketing Strategies
Views: 4906 Grow Smart Marketing
Brand Storytelling: A Docu-Series | Vol. 5 | The Future of Branded Content
During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.
Views: 5147 BrandStorytelling.tv
Digital campaign - brand content
Vodafone Super Hour campaign Youtube video
My Best Marketing Strategies for [2018] | Creative Growth Plans for Business
Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 63986 Neil Patel
Documentary- The Story of Content: Rise of the New Marketing
For more info: https://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/... FOR TONS MORE advice & education: http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... Register today for #CMWorld: http://www.contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Digital campaign - brand content
Vodafone Super Hour campaign Youtube video
Digital campaign - brand content
Vodafone Super Hour campaign Youtube video
We Brand User Generated Content Template Marketing and Digital Asset Management Solution
WeBrand.com is the World leader in SaaS technology for branding editable and restrictable templates with a PDF import and edit function. With We Brand, your digital assets are no longer a liability.
Views: 14508 We Brand
SUPER PR - Brand Content - Digital Storytelling - Public Relations
Wollen Sie Ihre Zielgruppen emotional erreichen? Eine virale Geschichte wie Supergeil von Edeka erzählen? Wir machen SUPER PR, die die Beziehungen mit Ihren Zielguppen langfristig pflegen. Wir unterstützen Sie mit unserem Know How aus TV und PR und machen Unternehmenskommunikation, die Ihre Marke und Ihre Brand Story optimal unterstützt. Wir sind eine PR-Agentur, die Expertise aus beiden Bereichen vereint und deshalb unschlagbar. Wir wissen was strategische Unternehmenskommunikation bedeutet, wir bereiten Sie mit unseren Medientrainings optimal vor und können Ihre Botschaften in unterschiedlichen Content-Formaten umsetzen und transportieren. Wir sind Ihre Partner im Mediendschungel. Arbeiten mit uns macht Spaß und bringt einen messbaren Mehrwert. "Videomarketing" steht für alle Formen des Internetmarketing in Verbindung mit Online Videos. Auf YouTube und anderen Videoportalen werden täglich mehrere Millionen neue Videos hochgeladen. Damit ist klar, dass es nicht reicht ein Video auf einem Videoportal hochzuladen und zu erwarten, dass es von vielen Personen angeschaut wird. Wie setzt man Videos ein? Wohin geht die Zukunft der PR? TAGS: Onlinemarketing Videomarketing Filmproduktion Videoproduktion Imagefilm Werbefilm Eventfilm Musikvideo Videoberatung After Effect CS6 Premiere Pro CS6 ABONNIEREN! KOMMENTIEREN! PLEASE SUBSCRIBE!!!! ABONNIERT UNSEREN KANAL UND BLEIBT AM LAUFENDEN! SUPER PR: Sabine Sikor Petz Sladjana Krsteska Christian Cabek
Views: 1935 SUPER PR
Keynote: Content, Stories and Videos: Digital Brand Storytelling (AVMD14)
Prof. Dr. Dieter Georg Herbst von der Universität der Künste Berlin spricht in einer Keynote im Rahmen der Audiovisual Media Days 2014 in München über die Inszenierung von Geschichten in unseren digitalen Medien und wie Marken davon profitieren können.
Brand content digital, quand la marque génère sa propre audience.
En « désintermédiant » la relation entre les marques et les consommateurs, internet a rendu désormais indispensable le contenu de marque. Un contenu digital qui peut être à la fois tactique et positionnant.
Views: 313 AgenceVisualLink
+ Digital Branding Work // Marketing Trailer [content we developed for client: DJ E.F. Cuttin]
By: Creativity Ainta Side Hustle {www.CreativityAintaSideHustle.com} Let's Build: +1 213.256.4935 // Twitter @WeBrandCre8ives Client: DJ E.F. Cuttin {Curren$y's Tour DJ} By: Creativity Ainta Side Hustle {www.CreativityAintaSideHustle.com} Let's Build: +1 213.256.4935 // Twitter @WeBrandCre8ives Trailer Score: DJ E.F. Cuttin @EFCuttin Testimonials: Lupe Fiasco, Mannie Fresh, Juvenile, Wild Wayne, Curren$y Project: We took the notion of a movie trailer and re-conceived its use as a powerful marketing tool for E.F. The trailer generates excitement + Interest + articulates his status and capabilities + demonstrates his musical gift. ______ Creativity Ainta Side Hustle is a unique website design studio based in Los Angeles, that exclusively works with Artists and Creatives. Their client lists ranges from Independent Films to Professional DJ's to incredible Event Designers. For more information about website design specifically for Artists and Creatives, visit www.CreativityAintaSideHustle.com or call 213.256.4935 or email [email protected] ______ Creativity Ainta Side Hustle is the "go to" website design and branding studio in Los Angeles. C.A.S.H. works exclusively with artists and brands situated in the Creative Industries. Their client list ranges from Filmmakers to Celebrity DJ's to Platinum Selling Musicians. For more information about branding and website design specifically for Artists and Creatives, visit www.CreativityAintaSideHustle.com, call 213.256.4935 or email [email protected]
Views: 83 SideHustlesBeGone
Du Brand Content à la Brand culture - HUBFORUM 2011
Louis Vuitton, Europcar, IBM : les clés de la conversation ! Natalie Rastoin Directeur Général Ogilvy France From Soda to Media Jean-Robert Bellanger Digital Marketing Manager Red Bull France Nouveaux publics, nouvelles conversations Nicolas Levant Resp. Pub. Retail Monde BNP Paribas Daniel Bô (modérateur) PDG QualiQuanti Plus d'info : www.hubforum.org
Views: 888 HUB Institute
Meet Digital Content Lab Our Creative Studio for Branded Content (30sec)
We launched our latest solution & team, Digital Content Lab, to provide our brand advertisers with custom branded content across various digital channels. This piece is comprised of 100% original content and blends footage we shot from DSLRs, GoPros, drones, and helicopter flights. The execution of this piece embodies the DCL ethos and approach---custom designed content from the pre-production phase all the way through post-production and final delivery. We can work with clients from an idea’s inception, to content strategy, creative storytelling, videography, editing, graphic design, motion graphics, sound design/editing and color correction. Let the DCL team deliver your brand’s story from a unique perspective that we can build together. Learn more about our Digital Content Lab: https://directagents.com/digital-content-lab If you have any questions or would like to learn how our Creative team can help your brand, please contact us at [email protected] Connect with us on social media! Like us on https://www.facebook.com/directagentsinc Tweet us @ https://twitter.com/directagents Follow us on https://www.linkedin.com/company/dire... Subscribe @ https://www.youtube.com/c/directagents Follow us on https://www.instagram.com/directagents
Views: 1249 Direct Agents
Digital Content - When Is Brand Extension Appropriate?
Multiplatform, cross-platform, transmedia...whatever you call it, everyone is jumping on the brand extension bandwagon, yet making extensions should only be done when and where it makes sense -- from an audience, content and ROI perspective. Are producers creating extensions that are engaging or merely mediocre? In this session we will look at the question, "when and how should content be extended across platforms, if at all"? Angela Heck (moderator) leads business development at Tactica Interactive Mark Bishop, Executive Producer, marblemedia Victoria Evans, consultant Caitlin O'Donovan, Director, Digital Products, Corus Entertainment Alan Sawyer, founder and executive producer at Changing Channels Entertainment and the founder of Two Solitudes Consulting Prime Time in Ottawa 2013 panel, recorded March 7, 2013
Alan Shulman, Managing Director, Brand & Creative Content, Deloitte Digital - &THEN17
For more information about &THEN - https://andthen.thedma.org There’s Data aplenty – but where’s the Creative that takes advantage of data? Can rules-driven ad messages really move anybody to emotion or to action? While media agencies now drive the bulk of dynamic ad creative, other players are using data to fuel more emotional creative experiences and consumer connections. In this keynote address, join creative and content veteran Alan Schulman as he explores and demonstrates how savvy brands are improvising in realtime and leveraging the power of “nowness” to create emotionally resonant data-driven creative. You’ll see and learn: Best-in-class examples of data-driven creative What makes data-driven creative different and powerful How the principles of jazz improvisation can empower data-driven creativity
Views: 200 DMAVIDEOS
David Fried: Digital Agency Branding & Content Strategist | Episode 017
David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he's crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element. http://efmagency.com/ Content Strategy Interviews are hosted by Larry Swanson of Elless Media. https://ellessmedia.com/csi/
Our Brand Pillars - Digital Content Production
Backed by over 25 years of content production experience, our focus is producing digital marketing content that engages your target audience. According to HubSpot, including video on a landing page can increase conversion by 80%. Successful digital content plans include quality video. Effective video marketing content results from a sound digital marketing strategy. SyncLab Media’s video-centric approach to digital marketing delivers industry leading solutions that support our clients’ success.
Views: 70 SyncLab Media
How Your Brand Can Dominate Instagram
I-- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 127170 GaryVee
Marketing Minute 092: “Developing Online Content for B2B Audiences (Digital / Content Marketing)
Many B2B companies, especially those that provide customized solutions to their clientele, have a hard time developing online content because their audiences are diverse in their industries and their interests. In these cases, the key to providing relevant content is not necessarily to spend the majority of time discussing the details of the services the company provides, but rather to step back and observe the more general underlying goals of your various target audiences. Consider first that your target audiences are not the companies to which you sell, but the people who work at those companies. From there, it’s a straightforward evaluation of two areas: (1) what general business-related topics are of interest to your current and potential clientele? And (2) how would you like to present your company and your people to your target audiences? If, for example, you sell technology services, you’d like to present yourself to your potential buyers as being a leader in technology, adept at developing solutions to fit your customers' needs, and (3) savvy regarding business practices. More importantly, create and publish content that your audiences are motivated to share with others. By doing this, you help your clients to build their brands using your content. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 13565 Anthony Miyazaki
(create) Brand Mag, Digital Content, Triple X Success
Views: 169 LaShanda Henry

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