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Workshop - Brand Content Digital : le pouvoir de séduction des marques
 
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Les marques aussi ont leur personnalité et ont envie de plaire. Mais comment transmettre ses valeurs et ses qualités quand on est une marque ? Découvrez ce qu'est "le pouvoir de séduction des marques", comment font-elles pour séduire, de quoi habillent-elles leurs sites web pour se rendre attractives et surtout, comment font-elles pour marquer l'esprit des internautes ? Animé par Amanda Bertrandias, conseil en stratégie de communication. Bon replay à tous, L'équipe IONISx.
Views: 542 IONISx
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Stratégie de contenu marketing : par où commencer ?
 
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Vous venez de lancer votre produit/service web ? Maintenant vous vous demandez comment attirer des visiteurs sur votre site. Vous essayez de démarrer une stratégie de contenu marketing, mais vous ne savez pas par où commencer ? Dans ce cas, ce workshop est fait pour vous ! Sophie vous explique comment intégrer le contenu à sa stratégie globale : trouver des idées de contenu, savoir le rédiger pour le rendre pertinent, le diffuser pour maximiser son impact puis l’analyser pour s’améliorer. Intervenant: Sophie Ianiro, Rédacteur Web / Brand Content Freelance (https://www.linkedin.com/in/sophie-ianiro/) --- Go further with Le Wagon and learn HTML, CSS, ruby, Rails, Javascript, Github, APIs and much more 🚀 during our 2 month full-time immersive bootcamp 👉 https://www.lewagon.com/program Jingle music by http://yoann.saunier.me
Views: 3033 Le Wagon
Secrets to Creating Breakthrough Branded Content
 
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What makes a piece of sponsored content stand out? How can marketers create branded content that feels authentic and innately sharable? Gain valuable insight into the success of content in the digital space and what it takes to climb to the top of this changing industry – engaging with audiences through meaningful ways, building trust within brand platforms, and successfully integrating other brands within native content to serve both the brand and the viewer. Join First Media’s (Blossom, So Yummy and Blusher) founder as he discusses trials & tribulations through case studies, algorithm changes, and how to gain ‘super fans’ that drive viral video success. Attend this session and learn: How to apply a few minimal but crucial steps in your content formula to achieve success How to create a brand that resonates with audiences and makes them share How to adapt to a changing social industry How to integrate brands into content that feel organic in a saturated marketplace
Views: 1834 Yuval Rechter
Best Branded Content Campaigns in the World 2018
 
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Branded Content & Entertainment Pencil Winners 2018: http://bit.ly/2xPQUNo Branding Pencil Winners 2018: http://bit.ly/2OQ0cA5 D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.
Day in the Life of a Digital Marketing Manager 👩🏻‍💻 |  Working From Home
 
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👩🏻‍💻 Join me on a typical workday as a digital marketing manager at a marketing agency in Toronto! As I work remotely, you'll see a day of working from home and how I juggle between two different jobs that I have. 💬 We'll talk inbound marketing, Hubspot, marketing jargon and more! 🔔 If you like this video, please give a thumbs up (it means A LOT to me), subscribe to the channel to see the content that's coming up and turn on the alerts to be notified! ▷ If you enjoyed this, here's more video recommendations: CAREER & SELF GROWTH VIDEOS: http://bit.ly/2OiIvtJ WHAT IS REMOTE WORK: http://bit.ly/2Fiierk DO I PREFER WORKING REMOTELY: http://bit.ly/2JtNc4Q HOW TO CREATE THE PERFECT RESUME: http://bit.ly/2OiIvtJ ▷ LET'S CONNECT ●●●●●●●●●●●●●●●●●●● Book 1:1 with me: https://www.patreon.com/elifhiz Browse & shop my favorite gadgets and items I use on a daily basis ➳ https://www.amazon.com/shop/elifozgecanhz Instagram ➳ https://www.instagram.com/elifozgecanhiz Twitter ➳ https://twitter.com/elifozgecanhiz Email ➳ [email protected] ●●●●●●●●●●●●●●●●●●● #dayinthelifeof #digitalmarketer #digitalmarketing Music: Track Name: "I Will Wait" Music By: Dj Quads @ https://soundcloud.com/aka-dj-quads
Views: 53743 Elif Özgecan Hız
Brand content digital, quand la marque génère sa propre audience.
 
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En « désintermédiant » la relation entre les marques et les consommateurs, internet a rendu désormais indispensable le contenu de marque. Un contenu digital qui peut être à la fois tactique et positionnant.
Views: 322 AgenceVisualLink
Le Brand Content par Laurent Laforge
 
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Laurent Laforge, fondateur de l'agence Modedemploi et expert du brand content, répond à nos questions. Il intervient sur les formations suivantes : - Digital brand content ; - Community management : créer et gérer une communauté 2.0, lors du salon i-expo ; - Community management et stratégie de communication ; - Prospective et grandes tendances de communication ; - Médias sociaux et community management. Découvrez également notre formation sur le brand content, animée par Edouard Rencker, Directeur Général du groupe Makheia. www.strategies.fr/formation
Views: 2146 StrategiesFormations
Brand Content • Vendre, sans parler de ton produit
 
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Le message est fort, et pourtant. Tente le coup de ne pas parler de ton produit et de mettre en avant tous les éléments autour, afin de générer du trafic. Pour le reste, ton personal branding fera le reste 😉 ------------------------------- 📍COACHING EDITORIAL Pour bénéficier de mon coaching sur le calendrier éditoriale, et avoir une organisation à toute épreuve pour réussir à produire des contenus de manière régulière, il te suffit de rejoindre l'équipe : http://www.emilie-mahaux.com/coaching-editorial/ Le déroulement du coaching : ✑ 1 semaine de coaching ✑ 5 mails, soit un par jour ✑ Des exercices pratiques ✑ Des échanges privilégiés avec moi ------------------------------- 📍CONTACT Et si tu as besoin de me contacter pour faire appel à mes services en rédaction de contenu et en stratégie éditoriale : ➤ Mon site professionnel : http://www.emilie-mahaux.com ➤ Mon email professionnel : [email protected] ➤ Facebook : https://www.facebook.com/emiliemahauxfreelance/
Views: 902 EmilieCopywriter
Le Brand Content, comment ça marche ?  - Coorpacademy.com
 
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Le brand content c'est quoi ? www.coorpacademy.com Véritable révolution dans le domaine de l’apprentissage, les plateformes réalisées par Coorpacademy s’adaptent aux besoins des clients. Elles évoluent en temps réel dans une logique de bêta perpétuelle en fonction, entre autres, des feedbacks utilisateurs. Adossée à un protocole pédagogique innovant, Coorpacademy offre aux utilisateurs une expérience d’apprentissage unique : principe du “learning by doing”, gamification, approche collaborative, interface graphique ergonomique et intuitive… Des solutions pédagogiques et technologiques au service d’un idéal : donner envie d’apprendre à des utilisateurs engagés !
Views: 845 Coorpacademy
David Fried: Digital Agency Branding & Content Strategist | Episode 017
 
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David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he's crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element. http://efmagency.com/ Content Strategy Interviews are hosted by Larry Swanson of Elless Media. https://ellessmedia.com/csi/
Le Brand content stratégique - version intégrale - [Daniel Bô]
 
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Xerfi Canal a reçu Daniel Bô, PDG de QualiQuanti, dans le cadre du livre "Brand Content Stratégique : Le contenu comme levier de création de valeur". Une interview menée par Mounia Van de Casteele.
Views: 210 Xerfi Canal
OH MY JOB! : Brand Content Manager
 
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« Mon travail, c'est être responsable du contenu de la marque et raconter son histoire sur l'ensemble des canaux qu'on peut utiliser. » Mélissa, Brand Content Manager chez Tediber, nous explique son boulot dans ce nouvel épisode de OH MY JOB!
Using Content Marketing to Build Your Digital Brand
 
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No matter what you offer, your digital brand is referenced before anyone buys from you, a partner works with you, or a deal is closed. Bottom-line, your target audience will review your digital footprint before considering any offerings. So, how does your brand look online? If you're perplexed by that question, you need to attend this online session. This session will focus on: * How content helps to develop your identity. * How to use content to gain more visibility. * How to leverage content to increase credibility. All with NO budget or resources! You may not have the budget to produce a blockbuster content, but you can create something special to enhance your digital brand.
Content Creation Strategies: How To Create Content Online
 
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Join Affiliate Marketing Mastery: https://affiliatemarketingmastery.com/masterclass/?utm_medium=social&utm_source=youtube&utm_campaign=affiliate-marketing-mastery-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description In this video, Stefan shares with you some content creation strategies that he has utilized in his business that has helped him create a 7-figure online brand. He also shares with you how to create content online, so that you can attract more people to you, and build a brand that will make you money. Content marketing is one of the best ways to build any business. It is a very fulfilling and enjoyable process. It is what Stefan spends the majority of his time doing in his business, and the #1 thing that has allowed him to create a 7-figure online brand. You have to utilize content in order to attract people. The reality is that people do business with those that they like and trust. Educate, inform and inspire your audience with high-quality content. When you add value, and contribute to the lives of others, in turn, it enhances your life and your business. ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/content-creation-stategies-how-to-create-content-online/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=content-creation-stategies-how-to-create-content-online Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=content-creation-stategies-how-to-create-content-online Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=content-creation-stategies-how-to-create-content-online Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=content-creation-stategies-how-to-create-content-online ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description
Views: 82183 Project Life Mastery
How to Create the Optimal Content Marketing Strategy
 
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http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 36718 Fanatics Media
Content Marketing: Brand Storytelling in a Digital Age
 
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30th November 2017 - Hooked Digitally conducted yet another successful workshop facilitated by Rob Thurner. This session tells the tale of content marketing in a brand perspective. How content has shifted from traditional to digital. What are the key contents which attracts individuals today and what can us as companies do to keep up with the game to implement to our content marketing action plan? Why digital now? Digital transformation is moving at the speed of a charging bullet train. It is going at a pace too fast for academia to keep up. We keep you at the forefront by bringing you lessons from a practitioner consultant that no local academic tutor can match with the speed of change in the digital world. Our training workshops have been structured for a limited capacity of 20 participants each to maximize tutor-participant engagement and a hands-on experience. We will expound enough material to help you successfully assess your marketing strategy that is aligned with the needs of your organization, including tips on managing digital communication in the event of a crisis scenario. More about us - Hooked Digitally is powered by the Institute of Direct and Digital Marketing (the IDM) London. The IDM leads at the frontier of data and digital marketing through experiential and interactive learning taught by marketing practitioner consultants. Our strategic partner has been in the industry for over 30 years across 30 countries, with over 100,000 digital, data and direct marketing qualifiers and graduates. We offer focused, interactive and action-oriented training to develop your expertise from strategic planning to execution and monitoring of key metrics. We aim to drive your business return on investment by bringing you the latest digital marketing trends and learnings to ASEAN at the same value. Like us on our social media! Find out more: http://www.hooked-digitally.com/ Follow our Facebook: https://www.facebook.com/hookeddigitally/ Like our Instagram: https://www.instagram.com/hookeddigitally/ Follow our Linkedin page: https://www.linkedin.com/company/hookeddigitally/ Follow our Linkedin community: https://www.linkedin.com/groups/10361138 For more info, please email: [email protected] to find out more about our upcoming workshops.
Views: 49 Hooked Digitally
The Best Branded Content in the World 2016
 
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D&AD Pencil Winning Branded Film Content & Entertainment 2016. We spoke to members of our Branded Film Content & Entertainment Juries to find out what they looked for when choosing the best examples of branded content in 2016. Overall, the award winning branded content that stood out was nothing short of brilliant, but what makes brilliant branded content? What does it take to get noticed by the judges and how do you win a Pencil? All these questions and more are answered by our panel, who are: Claire Donald, Head of Operations, Google Creative Lab Jimmy Smith, Chairman & CEO/CCO, Amusement Park Entertainment Khai Meng Tham, Co-Chairman & Worldwide CCO, Ogilvy & Mather Stephanie Oakley, Director of Film Production, 72andSunny Work shown in order: Hello Play - http://ow.ly/bK913029M9M Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: Blink Productions Client:Hello play! Compton - http://ow.ly/2kY73029MdJ Award: Yellow Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: TBWA Chiat Day Client: The GRAMMYs Our Greatest Adventure - http://ow.ly/G7iR3029Mni Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: RSA Films Los Angeles Client: 20th Century Fox The Story of Ivine and Pillow - http://ow.ly/7fnH3029MrJ Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: 180LA Client: UNICEF CHAMKI: The Girl From The Future - http://ow.ly/7JEX3029MyF Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: Lowe/SSP3 Client: UNILEVER GLOBAL Never Alone - http://ow.ly/IrdJ3029MFv Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: AMV BBDO Client: Diageo High School Girl? - http://ow.ly/hfkP3029MKy Award:Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: WATTS OF TOKYO INC. Client: Shiseido Kaleidoscope - Red Bull - http://ow.ly/SVeP3029MOk Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: RSA Films Client: Red Bull Media House The Power of Privacy - http://ow.ly/2XAp3029MSv Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 6-15 mins / 2016 Agency: The Guardian Client: Silent Circle Act of Love - http://ow.ly/mted3029N0b Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: HAKUHODO Kettle Client: Sagami Rubber Industries Co., Ltd. Survival Billboard - http://ow.ly/tlQ43029N91 Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Live Experience / 2016 Agency: McCann London Client: Microsoft Look Who's Driving - http://ow.ly/QwL13029Nhx Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: Forsman & Bodenfors Client: Volvo Trucks OK GO - Upside Down & Inside Out - http://ow.ly/KI3K3029NkI Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: TUTKOVBUDKOV Client: S7 Airlines
How To Create A Content Strategy For Your Content Marketing
 
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Creating a content marketing strategy can be an incredibly difficult process, especially if you’re unsure of you you’re targeting, or what you’re trying to achieve. An effective content strategy is an invaluable resource, helping to structure and drive your content campaign. In this video, James explains everything you need to know about creating a winning content marketing strategy, and how you can go about putting together a plan that works for your business. Target Audience Firstly, James explains the importance of understanding your target audience. Whilst there are countless methods of targeting the right audience, a few highlights James includes are creating buyer personas and utilising data from Google Analytics. You can use tools like YouGov Profiler: https://yougov.co.uk/profiler#/ to gain a clearer view of your audience’s interests, likes and habits, and apply this information to different stages throughout your buying cycle. You can also pull audience reports from Google Analytics, which provide valuable key demographic data, including location and the sites your audience are also visiting. Building Goals Now you understand who it is you’re going to be aiming your content towards, you can formulate worthwhile goals and objectives for your content marketing campaign. These goals will vary depending on your own business values and marketing plans, as well who you’re trying to reach with your work. Your content marketing goals could be targeted towards gaining more followers, increasing traffic, boosting social shares or driving conversions; it will all depend on your business’ needs. Whichever goal you select, you’ll then need to formulate objectives to help you achieve them. You goal is what you’re aiming for; your objective is how you’ll get there. The video above contains plenty of information on relevant objectives which you can set to help you achieve the goals you’ve set. Social Media James also explains the importance of establishing social profiles on popular social media platforms, in order to further build your brand, and boost your content promotion efforts. During this process, it’s also worthwhile searching for industry relevant websites, such as forums and blogs, which will allow you to gain an overview of current attitudes, opinions and issues related to your business. By engaging with key users and influencers on social and sites such as these, you can begin to build a loyal group of followers with an active interest in your brand. Content Audit Before you begin creating a new plan, it’s necessary to take a look back, and carry out an in depth content audit to determine what has worked, and what has failed, in the past. As part of this, you’ll also want to carry out a competitor content analysis on three or four of your key competitors, in order to get a better idea of what your competition are doing to gain traction. Details on how to perform both these audits are revealed at length in the video above, where James also explains how you can use tools like Google Trends https://www.google.com/trends/ and Google Analytics to get a better understanding of your previous campaigns. These techniques should provide you with enough information to formulate new ideas. Editorial Calendar An editorial calendar is paramount to your campaign’s success. It will allow you to plot what should be created when, and give you a better idea of the activities you need to carry out to stay relevant and up to date. Promotion and Measurement Finally, James explains how you can successfully promote your content using the contacts you’ve established, and measure this success against the goals you’ve set. Watch the video above for the full details, but for more information on planning winning content marketing campaigns, download our complete guide today: http://www.koozai.com/resources/whitepapers/the-complete-guide-to-content-marketing/ For more information visit http://www.koozai.com/seo/content-marketing/ For more information on our digital marketing services, please visit http://www.koozai.com/services/. Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 34956 Koozai
Interview métier : Brand Content Manager - BforBank
 
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En quoi consiste le métier de Brand Content Manager chez BforBank ? BforBank : https://www.bforbank.com/ Notre page Facebook : http://bit.ly/BfBfb Notre compte Twitter : http://bit.ly/BfBtwitter Notre page LinkedIn : http://bit.ly/BfBLinkedIn Pour s’abonner à notre chaîne Youtube : http://bit.ly/BfBTv
Views: 1036 BforBank
CONTENT & COMMERCE 2017: BRAND, CONTENT AND COMMUNITY
 
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Ezra here, and in this video I’m going behind the scenes of Content & Commerce Summit 2017 to give you the key takeaways from Digital Marketer’s amazing event. BRAND, CONTENT & COMMUNITY The reason I love this event so much is because it’s so much more than a conversation about selling products — it’s a conversation about building brand and community through content. In this short video, I introduce you to some of the notable speakers, including… Ryan Deiss, Brett Curry, Ryan Moran, Molly Pitman, and more… And convince these experts to share the best insights from their presentations so you can incorporate them into your business. Enjoy!
Les 2 piliers du Brand Content
 
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Julien Guagliardo - Directeur de Yahoo Studio Interview en marge de la soirée débat Cels'and Co du 2 octobre 2014: "Brand content et digital: quelle stratégie gagnante pour les marques ?" Retrouvez-nous sur Twitter #Celsandco
Views: 423 Celsa Alumni
EDF - Snapchat et Digital Brand Content
 
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Episode 1 : Interview avec une vision annonceur (EDF) Episode 2 à paraître : Interview avec une vision agence (HAVAS) Crédits musique : Pandrezz sur YouTube :) Me suivre sur les réseaux sociaux : Facebook : L'oeil de la com Twitter : @oeil_de_la_com LinkedIn : Philippe Rohel
Views: 396 L'oeil de la com
Brand Building in the Digital Age
 
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Speakers: Frédéric Levron, Executive Director - Head of Digital and Brand Content, Ogilvy & Mather Moderator: Tiffany St James, Executive Director of British Interactive Media Association [@ tiffanystjames] Advertising has never been more fun. Digital media, technology and the entertainment industry are all booming, and brands are getting in on the action, investing an increasing share of marketing dollars into new-age brand building programs. Hear how leading advertising agency, Ogilvy & Mather Paris, has embraced digital and branded entertainment to build brands such as Coke Zero, Europcar, Perrier, Ford and more.
Views: 748 mipmarkets
DIGITAL DAY FIGARO 2013 --  BRAND CONTENT
 
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Chaque année le Groupe Figaro et FigaroMedias convient leurs clients au DIGITAL DAY. Un événement, organisé au sein de les locaux du 14 bd Haussmann, qui s'articule autour d'ateliers et de rencontres qui traitent de problématiques digitales. La promesse : nourrir conjointement nos cultures digitales et nos réflexions, confronter nos expériences et apporter des solutions. ATELIER L'EDITORIALISATION DES CONTENUS, BRAND CONTENT ET CROSS CANAL "Le brand content est une expression publicitaire qui s'exprime hors des formats traditionnels". La publicité devient alors suggérée et non imposée bien décryptée pour les jeunes générations. Ces stratégies de communication amènent l'affranchissement des contraintes techniques au service de l'idée. Entre opérations digitales et citations de Lee Clows (Chairman & global director de TBWA/Worldwide), nous découvrons ici une dimension du brand content où l'objectif est de servir les marques en défendant leurs valeurs et leur identité. Intervenants : Franck Botbol et Hugues Cholez - Directeurs Généraux de DAN Paris TBWA et Directeurs de Création digitale TBWA Paris Retrouvez tous les contenus Digital Day Figaro #4 http://www.figaromedias.fr/content/digital-day-4eme-edition www.figaromedias.fr Twitter : @FigaroMedias
Views: 654 MEDIA.figaro
Como fazer Branded Content em 10 passos
 
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Baixe nosso ebook “9 passos para o Branded Content que sua audiência deseja”. Link » http://bit.ly/youtube-branded-content Nesse episódio da série Dicas Práticas vou falar sobre o branded content, conteúdo que expressa toda a personalidade de uma marca, diverte as pessoas e influencia vendas conquistando clientes ainda mais satisfeitos. ---------------------------------------------------------------------------------------------------------- 👓 Cursos de Marketing Digital da Viver de Blog: 🔶 http://bit.ly/cursos-vdb ---------------------------------------------------------------------------------------------------------- 📽 Playlist de Vídeos com Mais Dicas Práticas: Link » http://bit.ly/youtube-dicas-praticas ---------------------------------------------------------------------------------------------------------- 🔴 Inscreva-se no canal do Viver de Blog no Youtube: Link » http://bit.ly/yt-vdb - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 💎 Acompanhe o Viver de Blog 💎 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - • Blog » http://bit.ly/youtube-blog-vdb • Youtube » http://bit.ly/yt-vdb • Facebook » http://bit.ly/facebook-vdb • Instagram » http://bit.ly/instagram-vdb • Snapchat » http://bit.ly/snapchat-vdb • Podcast » http://bit.ly/podcast-vdb ---------------------------------------------------------------------------------------------------------- !? Pesquisas comuns sobre branded content respondidas nesse vídeo: 1. O que é branded content? 2.Como fazer branded content? 3. Quais as características do branded content? 4. Como vender através do branded content? 5.Como atingir o público-alvo com branded content? 6. Pra quê serve o branded content? 7. Qual a importância do branded content? 8. Qual a função do branded content? 9. Quem precisa produzir branded content? 10. Por que você precisa produzir branded content? #ProduçãodeConteúdo #MarketingViral #SEO #GatilhosMentais #Produtividade #AltaPerformance #FerramentasdeMarketingDigital #Motivação #Inspiração #LivrosparaLer
Views: 3834 Viver de Blog
What is Integrated Digital Marketing?
 
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Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website? Or to have just a strong social media strategy? Not unless they are integrated! As the popularity of digital platforms continues to grow, Integrated Digital Marketing is becoming more and more crucial to the success of a company's marketing efforts. In its essence, Integrated Digital Marketing (IDM) offers an overarching strategic and tactical framework for companies to build meaningful relationships with those who find value in their brand across all digital platforms. What exactly is IDM? Watch and learn.... Love Integrated Digital Marketing as much as we do? Subscribe to Synecore Tech's YouTube Channel for more insight into the world of IDM! Follow Synecore on Twitter: https://twitter.com/SynecoreTech Follow Spencer on Twitter: https://twitter.com/spenceafied Check out Synecore's website at: http://www.synecoretech.com Find out why you need to implement an Integrated Digital Marketing Strategy, now! Check out our FREE download, "The IDM Blueprint: Define and Establish" - http://hub.am/1hRPm4Y TRANSCRIPT: Many businesses understand the need of having some sort of digital presence, whether it be a Facebook page or a Website. But how does one meet the challenges of the growing digital space if their brand's marketing efforts aren't integrated? Today's consumers expect seamless online user experiences. They're looking for content that informs, entertains, or otherwise adds value to their daily lives. They're looking for Integrated Digital Marketing! Define and Establish: The first step in executing an effective IDM strategy is to "Define and Establish" your brand for the digital age. Consider this: What are your organization's target goals? Defining specific goals that are well thought out and reflect the future direction of the organization is a critical aspect of the IDM strategic process. Convey and Promote: The second step in an IDM strategy is leveraging digital content to convey your organization's brand message, product, expertise, and creativity. Organic search, paid search, and social channels are utilized to effectively promote your brand message and content. Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising. Connect and Convert: A successful IDM strategy conveys your brand message across all digital platforms to form personalized connections with your target consumers, no matter the device or location they receive or access your brand. Three factors drive the mobile user experience: convenience, simplicity, and proximity. Mobile devices make our lives more convenient, while Mobile-optimized websites and apps simplify the path to discovery, create relevance, and top-of-mind awareness. Measure and Refine: The final step in an IDM Strategy is to measure and refine your efforts. To be successful, you must consistently evaluate all tactics and tools to measure your actual outcomes against expected performance. You must then use those insights to further refine and improve upon any future IDM initiatives. By seamlessly integrating various digital marketing channels into one cohesive approach, you are better able to foster deeper and more meaningful connections with those who find value in your brand. Remember IDM: It's Integrated, It's Digital, It's Marketing!
Views: 3234 SyneCoreTech
[#WebCafé 40] QU'EST-CE QUE LE BRAND CONTENT ?
 
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Qu'est-ce que le brand content ? A quoi ça sert et comment le mettre en oeuvre ? Comment les marques deviennent-elles de véritables medias ?
Content Marketing Strategy | Joe Pulizzi
 
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Jump in — grab your tickets to C3 2018 now. | https://goo.gl/kDcnjv Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/ Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers. In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI. Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands. In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team. 1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 ) 2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 ) 3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 ) 4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 ) 5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 ) 6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 ) C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3 Explore Conductor’s Web Presence Management technology here: http://www.conductor.com
Views: 106753 Conductor
Making Content Marketing work for your Brand - Panel Discussion at the Digital Leadership Summit
 
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Making Content Marketing work for your Brand - the Panel Discussion at the Digital Leadership Summit (http://www.digitalsummit.in) with the below two panelists moderated by Mr. Prem Kumar Sivakumaran from The Smart CEO: Ms. D Vijayalakshmi - Murugappa Group Mr. Rajasekar KS - Matrimony.com
Views: 2761 Social Beat
SUPER PR - Brand Content - Digital Storytelling - Public Relations
 
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Wollen Sie Ihre Zielgruppen emotional erreichen? Eine virale Geschichte wie Supergeil von Edeka erzählen? Wir machen SUPER PR, die die Beziehungen mit Ihren Zielguppen langfristig pflegen. Wir unterstützen Sie mit unserem Know How aus TV und PR und machen Unternehmenskommunikation, die Ihre Marke und Ihre Brand Story optimal unterstützt. Wir sind eine PR-Agentur, die Expertise aus beiden Bereichen vereint und deshalb unschlagbar. Wir wissen was strategische Unternehmenskommunikation bedeutet, wir bereiten Sie mit unseren Medientrainings optimal vor und können Ihre Botschaften in unterschiedlichen Content-Formaten umsetzen und transportieren. Wir sind Ihre Partner im Mediendschungel. Arbeiten mit uns macht Spaß und bringt einen messbaren Mehrwert. "Videomarketing" steht für alle Formen des Internetmarketing in Verbindung mit Online Videos. Auf YouTube und anderen Videoportalen werden täglich mehrere Millionen neue Videos hochgeladen. Damit ist klar, dass es nicht reicht ein Video auf einem Videoportal hochzuladen und zu erwarten, dass es von vielen Personen angeschaut wird. Wie setzt man Videos ein? Wohin geht die Zukunft der PR? TAGS: Onlinemarketing Videomarketing Filmproduktion Videoproduktion Imagefilm Werbefilm Eventfilm Musikvideo Videoberatung After Effect CS6 Premiere Pro CS6 ABONNIEREN! KOMMENTIEREN! PLEASE SUBSCRIBE!!!! ABONNIERT UNSEREN KANAL UND BLEIBT AM LAUFENDEN! SUPER PR: Sabine Sikor Petz Sladjana Krsteska Christian Cabek
Views: 1989 SUPER PR
What IS Shareable Content? A Digital Brand Envy Guide
 
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Read our blog post about this topic here!: Shareable content: https://www.digitalbrandenvy.com/what-is-shareable-content In today's video, Olivia walks you through what shareable content is, and why it can prove to be a vital part of your business and social media! Welcome to Digital Brand Envy: The Marketing education group dedicated to accelerating your marketing with bite-sized content. We've helped small and large businesses alike take their marketing to the next level, with methods that are proven to work.
Alan Shulman, Managing Director, Brand & Creative Content, Deloitte Digital - &THEN17
 
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For more information about &THEN - https://andthen.thedma.org There’s Data aplenty – but where’s the Creative that takes advantage of data? Can rules-driven ad messages really move anybody to emotion or to action? While media agencies now drive the bulk of dynamic ad creative, other players are using data to fuel more emotional creative experiences and consumer connections. In this keynote address, join creative and content veteran Alan Schulman as he explores and demonstrates how savvy brands are improvising in realtime and leveraging the power of “nowness” to create emotionally resonant data-driven creative. You’ll see and learn: Best-in-class examples of data-driven creative What makes data-driven creative different and powerful How the principles of jazz improvisation can empower data-driven creativity
Views: 258 DMAVIDEOS
Pullman - A New Digital and Brand Content Strategy
 
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The world changes, Pullman's customers change too. Hyperconnected, cosmopolitan and more mobile than ever before. A new digital and brand content strategy for people who work hard, play hard to meet modern-day nomads wherever ther are, whenever they connect. #PullmanLife
Les premiers exemples de Brand Content
 
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Georges Lewi - Mythologue, spécialiste des marques, consultant en branding et E-branding, écrivain et conférencier Interview en marge de la soirée débat Cels'and Co du 2 octobre 2014: "Brand content et digital: quelle stratégie gagnante pour les marques ?" Retrouvez-nous sur Twitter #Celsandco
Views: 479 Celsa Alumni
Fitness Marketing Strategies - 11 Tips To Grow Your Business
 
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Do you own a gym or a fitness center? Want to grow your business and increase signups? Check out these 11 Fitness Marketing Strategies & Tips! Tip #1) Build a highly convertible and professional website (mobile first). Take pride in your content - your website is your 24/7 sales person that never calls in sick! When people are researching gyms and/or trainers, they compare websites Tip #2) Build a strong presence on social media! Social proof is huge with a gym, people want to see you’re posting good content and your members are engaged and passionate about your brand. Instagram, Facebook and YouTube would be among the most popular social platforms for gyms. Tip #3) Create lots of videos! One idea is to write down questions you are asked during the week and make videos of those things to share on social media! You can also create a weekly email or SMS tips series people can subscribe to and get tips via email or text! Also tell your client’s stories, feature a member of the week Tip #4) Use a CRM! Keep detailed notes on your clients, send automated emails for holidays, birthdays and more. Check-in & follow up with clients and keep them engaged! This CRM is free for life! https://www.marketing360.com/small-business-crm/ Tip #5) Invest in building a strong online reputation. Give a free month for a review! Tip #6) Get Listed & Optimize Local Listings & Directories Tip #7) Get on 1st page of Google for your top keywords (SEO, Maps, Paid Search). Also run brand campaigns for your gym’s name! You can even consider competitor ads (run ads for other gym names) Tip #8) Run retargeting ads on google display network, YouTube, Facebook and Instagram Tip #9) Run Social Targeting Ads on Facebook & Instagram in your area. Consider targeting followers of other gyms. Video ads work best, provide value, don’t sell. Tip #10) Develop a corporate program and offer businesses and organizations nearby a discount! Consider running classes for those groups. Tip #11) Increase your revenue per client by selling swag, supplements, gear, drinks & snacks, meal plans, etc.. Bonus Tip - Use an all-in-one marketing platform which has both the talent & technology you need to succeed. Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 10116 Marketing 360
Estelle - Digital Content Manager
 
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Testimonial of Estelle, Digital Content Manager, about how proud she is to work in an environement where there are a lot of activities.
Views: 1879 Michelin
Creating the best content for brands - Brands VS Creatives
 
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www.timurtugalev.com Timur Tugalev is a freelance Travel Filmmaker and Photographer, winner of the National Geographic Traveller Photography Award in the video category for 2 consecutive years (2017 and 2018) and co-founder of the leading Italian Travel and Lifestyle blog: thelostavocado.com, with its travel stories featured by National Geographic, GQ, EL PAIS, Condé Nast Traveler, Former Growth Video Marketing Manager at Skyscanner. Current content production overview BRANDS vs CREATIVES. If you want to make better content for your brand or if you are a creative looking to collaborate with big brands - watch my new video! #ContentMarketing So, on one side big brands are trying to make the best content for them to achieve growth - but can't make decisions when it comes to hiring the creatives and developing ideas. On the other side, there are talented creators trying to find work which would ideally be interesting for them too so they can be sincerely passionate about what they're doing and feel satisfied.
Views: 501 Timur Tugalev
Online Presence = SEO, Social Media, Content Marketing, Digital Branding, Mobile Friendly Websites
 
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http://externalseoandsem.com , http://numberoneonthelist.com - Online Presence = SEO, Social Media, Content Marketing, Digital Branding, Mobile Friendly Websites - NumberOneOnTheList. TRANSCRIPT In today's digital age, it's vital your business has what's called an online presence. If you don't or what you do have isn't very good, it's going to be very difficult to grow your brand, increase profits, and be successful. And here is another problem: creating a powerful online presence means mastering numerous types of online marketing techniques. Let's face it, you are an expert in your particular industry, but, unless you have time, energy and a lot of money to waste while you learn from your mistakes,becoming a master at creating an online presence is going to be difficult, if not impossible, and that is why you need online marketing experts like Number One On The List. We have the expertise and experience you need to increase sales and profits significantly. That means having an outstanding responsive website that's easy to navigate on all mobile devices and desktops using feature-rich mobile apps across any platform, creating engaging marketing videos, social media marketing and Facebook apps to interact in new persuasive ways. We can do all of this for your business and even more - including SEO, SEM, digital branding, pay-per-click marketing, web hosting and domain services. Our expert team has years of experience and our customer service is simply as good as it gets - the point being this - when you work with us we take care of handling all your digital marketing and do it at an affordable price. We build your online presence into something powerful that creates long-term sales and an affinity for your brand, leaving you to do what's most important - run your business and take care of your customer. If that sounds like an excellent idea get in touch with us, with Number One On The List today.
Views: 201 NumberOneOnTheList
Retour sur la conférence « Social Media & Brand Content » 2018
 
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Découvrez le best-of de la deuxième édition de la conférence ISM « Social Media & Brand Content : Prenez le pouvoir sur vos contenus ! », en partenariat avec Abilways Digital et le CFPJ. Si la présence sur les réseaux sociaux est désormais incontournable, il est parfois difficile de s’y retrouver : Faut-il être présent partout ? Tout le temps ? Comment faire le tri ? Décryptage avec les professionnels et échanges de bonnes pratiques entre pairs étaient au rendez-vous. Retrouvez toute notre programmation de conférences : https://www.ism.fr/article/conferences-d-actualite-ism
Views: 39 ISM - Formation
Digital Branding: Being an Evangelist for Your Company
 
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PR educator Bill Zimmerman delivers a talk on how to truly discover your brand and how to use that insight to create engaging social media content. Whether you're cultivating a personal brand or launching a startup, you'll learn what a brand is, see examples from branding role models and hear tools for building brand competency. The talk was given March 28, 2018, as part of the Happy Valley LaunchBox Expert Speaker Series. Bill Zimmerman is a lecturer in the Department of Advertising & PR in Penn State's Donald P. Bellisario College of Communications.
Views: 32 Bill Zimmerman
Tata Communications: Brand Content Drives Digital Transformation
 
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Check out more on Adapt: https://bit.ly/2JNUiNW Tata Communications’ Head of Web & Social, Matthew Sykes, speaks to how content helps businesses connect to consumers in a digital world. As technology continues to transform how we communicate, content must zero in on emotional storytelling and help the world keep pace with its imagination.
Views: 207 Sprout Social
디지털 브랜드 콘텐츠 기획자 (digital brand content manager)
 
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브랜드를 말하는 이야기꾼인 디지털 브랜드 콘텐츠 기획자
Branded Content: A History Revealed
 
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If you thought branded content was a modern phenomenon, you don’t know your history. __________________________________________________________________ Above Average is a digital-first entertainment company that creates and distributes award-winning comedy programing for platforms, brands and fans. Guided by a creator-first philosophy, the company works with the industry's top comedians and celebrities, as well as rising stars of tomorrow – from Alec Baldwin and Vanessa Bayer to Liza Koshy. Above Average partners with leading networks and media companies including Comedy Central, go90, IFC, NBC, TBS, truTV and YouTube Red, and brands such as Pepsi, Marriott and Chex Mix, to bring world class comedy content of all formats to audiences across digital devices, TV screens and social media. Above Average’s owned-and-operated channels are home to short-form original series such as 7 Minutes in Heaven, Alec Baldwin's Love Ride, Hudson Valley Ballers, Small Town Hackers, Sound Advice and Storytime. In 2015, Above Average launched the web’s leading sports comedy destination, The Kicker, led editorially by SNL co-head writer Bryan Tucker. Founded in 2012 as an independent subsidiary of Lorne Michaels’ Broadway Video, Above Average enjoys a 40-year TV and film legacy. CAST: BRANDED CONTENT HISTORIAN Wes Haney BRANDED CONTENT AUTHOR Cathryn Mudon BRANDED CONTENT REPORTER Alex Dickson BRANDED CONTENT CRITIC/ENTHUSIAST Ben Rameaka BRANDED CONTENT JOURNALIST Sahil Patel CREW: DIRECTOR Dan Beers EXECUTIVE PRODUCER - Jon Perry WRITER - Brennan Keller PRODUCER Jamie Rasmussen PROD. CO. Brandon Zingone DP David Vlastis CAM OP Jon Arturo AC/GAFFER/GRIP Rhys Stevenson PRODUCTION DESIGNER Alina Uzlov ART PA Brittany Dahlberg SOUND Alessandro Altman HMU Meraly Lopez PA Otto Goldstone
Views: 55580 Above Average
Marketing Minute 077 “What Are Keyword & Content Cannibalization?” (Digital Marketing Strategy)
 
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In digital marketing, “keyword cannibalization” occurs when you have multiple pages on your website that target the same word or phrase. Related is “content cannibalization,” where on YouTube or a blog you continually create content on a core topic and promote many of the pieces using the same keywords. In both cases, marketers typically do this on purpose with the idea that having multiple pages or content sources with the same keyword will result in higher rankings on search engines. Unfortunately, the opposite often occurs. Because no one particular page or content piece is seen as the ultimate source of information for that topic or keyword, the search engines end up ranking each of your pages or content pieces lower than if you had one outstanding source. To fix this on a website, you might have to restructure your site architecture so that more specific variations of the topic all link back to one most relevant page that will have higher authority than the other pages. For content on third-party platforms, the key is to build communication connections to your audience via subscriptions, email lists, groups, etc. so you can inform them directly regarding new content. When you’re in the business of content creation (and we all are), how you structure access to your content is often as important as the content itself. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 16020 Anthony Miyazaki
Attracting an Audience with Branded Content | How to Build a Brand | Ep 6
 
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My partnership with Fiverr continues this week as I turn to them to help me attract an audience with branded content. Make sure to check out the blog http://www.toastmeetsjam.com/build-your-brand/brand-content-fivver/ Leave your comments below and join the conversation over at http://www.toastmeetsjam.com You’re watching Toast Meets Jam TV- advice, interviews, and inspiration to help you make a living doing what you love. Like this video? make sure to subscribe to Toast Meets Jam so you never miss an episode! You can find more Toast Meets Jam on: - Instagram: http://www.instagram.com/toastmeetsjam - Twitter: http://www.twitter.com/toastmeetsjam - Facebook: http://www.facebook.com/toastmeetsjam - Pinterest: http://www.pinterest.com/toastmeetsjam - I'm Perfect: http://im-perfectmagazine.com/author/tmj-collab/
Views: 21016 Jen A.Miller
Content Creation Strategy For Ecommerce and Online Brands
 
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Today's brand building tip. We're going to be talking all about the content trifecta method. This is where you can take one piece of content and you can multiply it by three. You will be getting you more eyeballs on your content and also on your brand for a potential sale. So if you're interested in learning this trifecta method, watch this video because that's what we're going to cover here on the whiteboard. Have you heard about PACE? Learn Below!P = Preparation - Part 1 - https://youtu.be/ys5Q8gW4t6kA = Attention - Part 2 - https://youtu.be/azuVZJDukVYC = Cultivation - Part 3 - https://youtu.be/LAky6tuKRwAE = Expansion - Part 4 - https://youtu.be/COg742Pty8M • Check out my Weekly Workshop Here: http://theamazingseller.com/workshop/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://theamazingseller.com/youtube ★☆★ Check out my Podcasts ► http://theamazingseller.com A Few of The Many Topics Discussed on My Blog are: ▪ Amazon FBA for Beginners - http://theamazingseller.com/453 ▪ Retail Arbitrage - http://theamazingseller.com/7 ▪ How to get more leads - http://theamazingseller.com/555 ▪ Internet Marketing Tips - http://theamazingseller.com/318 ▪ Insert Cards - http://theamazingseller.com/355 ▪ Video Marketing - http://theamazingseller.com/510 ▪ Advertising & Marketing - http://theamazingseller.com/522 ▪ Building Sales Funnels In Your Business (What – How And When?) - http://theamazingseller.com/527 ▪ 3 Types Of Sales Funnels For Your Business (Survive Without Amazon Sales)- http://theamazingseller.com/230 ▪ Product Selection - http://theamazingseller.com/429 ▪ FBA (Fulfillment by Amazon) - http://theamazingseller.com/459 ▪ Sourcing - http://theamazingseller.com/332 ▪ Email List Marketing - http://theamazingseller.com/520 ▪ Email List Building - http://theamazingseller.com/157 ▪ Facebook Fan Page - http://theamazingseller.com/485 ▪ Private Label - http://theamazingseller.com/440 ▪ How To Launch Products - http://theamazingseller.com/465 ▪ Jungle Scout - Greg Mercer - http://theamazingseller.com/344 ▪ Amazon PPC - http://theamazingseller.com/119 ▪ Keywords - http://theamazingseller.com/483 ▪ Entrepreneur - http://theamazingseller.com/125 ▪ And Much More Top Tools & Resources For FBA Private Label Sellers - http://theamazingseller.com/resources ★☆★ FOLLOW ME BELOW★☆★ Facebook ► http://theamazingseller.com/fb Itunes►https://itunes.apple.com/us/podcast/the-amazing-seller-podcast/id963294070 Instagram► http://instagram.com/scottvoelker -~-~~-~~~-~~-~- Please watch: "How To Find More Profit in Your Amazon FBA Business (Hacks and Tips) " https://www.youtube.com/watch?v=y7FHCsNseH0 -~-~~-~~~-~~-~-
Views: 1448 The Amazing Seller
Creating Digital Content - New Formats, New Platforms, New Storytelling | DMEXCO17
 
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Kevin Allocca, Christina Keller, Melanie Mohr, Tom Punch // Facebook, YEAY, Vice Media, Google // Experience Hall // September 14 // 4.05 pm dmexco:video // Creating Digital Content - New Formats, New Platforms, New Storytelling
Views: 2027 DMEXCO
Marketing Minute 092: “Developing Online Content for B2B Audiences (Digital / Content Marketing)
 
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Many B2B companies, especially those that provide customized solutions to their clientele, have a hard time developing online content because their audiences are diverse in their industries and their interests. In these cases, the key to providing relevant content is not necessarily to spend the majority of time discussing the details of the services the company provides, but rather to step back and observe the more general underlying goals of your various target audiences. Consider first that your target audiences are not the companies to which you sell, but the people who work at those companies. From there, it’s a straightforward evaluation of two areas: (1) what general business-related topics are of interest to your current and potential clientele? And (2) how would you like to present your company and your people to your target audiences? If, for example, you sell technology services, you’d like to present yourself to your potential buyers as being a leader in technology, adept at developing solutions to fit your customers' needs, and (3) savvy regarding business practices. More importantly, create and publish content that your audiences are motivated to share with others. By doing this, you help your clients to build their brands using your content. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 18350 Anthony Miyazaki