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How to create marketing plan. The 4 P's (product, place, price, promotion).
 
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Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
Product Marketing Mix - The 4 P's of Marketing
 
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The video speaks about the 4 P's of marketing also known as Product, price, place and promotion or the product Marketing mix. Learn more at http://www.marketing91.com/marketing-mix-4-ps-marketing/
Views: 19283 Marketing 91
4 P's of Marketing| Marketing Mix |Philip Kotler |Product-Price-Place-Promotion| Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing Mix - Making your product available to the right customers,at the right place and time. So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets? Watch this video to learn more Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 71292 Intellectual Indies
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 154921 Paxton/Patterson
The Marketing Mix Song (Business Studies take on Paparazzi by Lady Gaga)
 
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The song was written as a learning resource for GCSE Business Studies as an introduction to the marketing mix. Darren and I recorded the song and left the video editing up to Mike. Lyrics have come from the content of the Edexcel specifications. Enjoy Due popular demand, I have finally made note of the lyrics - here they are. Marketing Mix Song Lyrics -Verse 1 - Every business has to decide How to mix place, promotion, product and price They have got to get it right Of course it depends, on the segment, they're trying to reach It's the customers needs they must focus on Can't afford to get it wrong It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion -Verse 2- The product is key, to meeting the needs Of your market, make sure it's got a USP Without one it'll be too hard to see You got to beware, lots of products out there It's got to stand out, from the crowd for you to have a chance Of getting even a second glance It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion -Verse 3- When setting the price, you gotta find The value of, the product in your potential customers' minds Set it too high and they will not buy The choice that you make, depends on the way You wanna sell, your product today Is it exlusive, or is it aimed at the mass market? It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion -Verse 4- Think of a place, a suitable space For the product exchange This could be in a retailer, a wholesaler, or on the web Time to promote, get your name known Through advertising. TV, radio, leafleting Or maybe even PR It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion
Views: 211359 ShearerToon
4Ps मार्केटिंग मिक्स (हिंदी में ) I Marketing Mix I Product, Price, Place, Promotion
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix in Hindi. It is also widely known as 4 P's of Marketing. Check this video to know more...
Views: 13418 Marketing by Vijay
Marketing mix | Product | Price | place | promotion
 
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What is Marketing Mix , Detail explanation upon Product , Price , Place Promotion with the help of Hero Honda Company.
Views: 66 Smart Education
Starbucks Marketing Mix Analysis
 
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UBC COMM 465
Views: 116653 Amna Awan
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 48504 365 Careers
The Marketing Mix - Product distribution
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 13759 365 Careers
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 11954 365 Careers
The 4 P's of Marketing
 
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A quick overview of the 4 P's of Marketing. The 4 P's of Marketing 1. Product 2. Price 3. Place 4. Promotion The 4 P's are the main components of the Marketing Mix. Definitions: 1. Product: Defined as a good or service that satisfies some wants and needs of customers. 2. Price: The amount of money a customer is willing to pay, in order to acquire a product or service. 3. Place: The location where the customer will preview and buy the product (or service). 4. Promotion: All activities that encourage the customer to consider viewing and buying a product (or service). Thank you for watching.
Views: 32572 Akis Gbr
Unit 5 - Marketing Mix - Product & Price
 
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This video tutorial looks at the marketing mix in particular in product & price.
Views: 2325 ExamRevision
Marketing Mix: Promotion Strategy part 1
 
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Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 28704 Soma Datta
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 23637 365 Careers
A New Look at the 4Ps of Marketing
 
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https://www.Mirasee.com - (we have a new brand - Mirasee) The 4Ps of Marketing may sound simple, but they represent a very important business algorithm. Applied correctly, it can skyrocket your business's growth... In this video, the team at Firepole Marketing define the 4Ps of marketing (Place, Price, Product and Promotion) and investigate how, if properly combined and implemented into a marketing plan, they can increase sales and bring more value and happiness to your customers.
Views: 408436 Mirasee
Unit 5 - Marketing Mix - Place & Promotion
 
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This video tutorial looks at the marketing mix and they look at Place & Promotion.
Views: 2250 ExamRevision
7. 4Ps of Marketing / Marketing Mix by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix. It is also widely known as 4 P's of Marketing. Check this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page to stay updated in the area of Marketing: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 208677 Marketing by Vijay
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Marketing Mix, 4P's of Marketing Mix, Product, Price, Place, Promotion, Marketing 4P
 
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Marketing Mix, 4P's of Marketing Mix, Product, Price, Place, Promotion, Marketing 4P
Views: 31 EDUCATION 4 YOU
The Marketing Mix - The dynamic nature of the 4 P's
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The only way a marketing plan can succeed is if the four Ps are aligned and work in unison. Their role is to implement the strategic direction that top management has chosen. However, if one of the four Ps is not in sync with the others, the entire plan becomes compromised. Imagine you are a marketing manager in a company that produces air conditioners. Your R&D team has just let you know they have come up with an amazing breakthrough – they have created an air conditioner that uses 50% less energy than any other air conditioner in the marketplace. Until this moment, your company’s strategy has been cost leadership, but this new finding allows you to create a differentiated product! So, what are you going to do? Tell the R&D team their amazing breakthrough is not in line with the firm’s strategy? Even though it might win the firm market share and allow it to charge more for its products, and marketing studies indicate potential improvements of profitability? Or perhaps, you could readjust the four Ps plan to correspond to a differentiated product that is going to cost more, will be sold by premium resellers, and will need an extensive advertising campaign… The second scenario sounds better, right? The 4 Ps can be readjusted and needs to be readjusted when one of the Ps changes. Think of the Ps as an ecosystem that must adapt to a changing environment. If one component changes, all four must evolve and adapt accordingly.
Views: 14956 365 Careers
The Marketing Mix (Extended) - Simon Atack
 
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The definition of marketing using the extended Marketing Mix model originally developed by Adcock, Holborg and Ross in 2001, more commonly known as the Seven (7) P's of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence Website: http://business.caw.ac.uk/ Facebook: https://www.facebook.com/CawBusiness/ Twitter: https://twitter.com/CAWInfo LinkedIn: https://twitter.com/CAWBusiness
Views: 164993 CAWBusiness
4Ps of Marketing or Marketing Mix Product Place Price Promotion
 
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Definition and description of Marketing mix. you will get the knowledge of 4Ps, well known as Product Place Price Promotion Presentation by Anisur Rahman Proposed by Edward Jerome Mc Carthy in 1960 Marketing Lecture Series Management Lecture Series Marketing Video Marketing Online Lecture Md Anisur Rahman Marketing Lecture in Hindi-English Marketing Lecture in Hindi Marketing is easy marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman lecture by Rehman lecture by Anisur lecture by anees lecture by aneesur tutorial by anis anees Anisur aneesur rahman Rehman
Views: 171 Anisur Rahman
Marketing Mix - Place(Channels of Distribution), Marketing Management Part - 8, Business Studies  12
 
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Marketing Mix - Place. Definition & Importance of place. Channel of distribution - Zero Level, One Level, Two Level & Three Level Factors affecting choice of channel of distribution- Market factors (Size of Market || Geographical Concentration of buyer || Size of order) Product related factors (Nature of product || Perishable vs. non perishable || Unit value of product || product complexity) Company characteristics(Financial Strength || Control) Competitive factors Environmental factors Business Studies class 12
Views: 17147 Prince Academy
MARKETING MIX - Promotion
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 23027 Maga Gomez
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 24913 365 Careers
Introduction to Marketing: The Marketing Mix
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix. To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
The Marketing Mix 101|The 4p's |How to create a marketing strategy!
 
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In this video we will be discussing the original 4p’s of the Marketing mix, Product, Price,place, Promotion. We will dive into the basics that you need to understand to create a successful marketing strategy. The 101 series:https://www.youtube.com/playlist?list=PLmfPVNFiaJwxjK5PQxipJH6yhpCne16fb Increase your workflow on Youtube through Tubebuddy: https://www.tubebuddy.com/Realistic Build your own Webshop with Shopify: http://bit.ly/RVShopify ----------------------------------------- "What is the goal of the channel & Who is the host" The channel is hosted by Ivan who has a background in business administration, marketing and is a entrepreneur with the goal to help you achieve your goals; in terms of business personal goals and fitness. The Realistic Viewer Channel dedicated in helping you :Understand, Deconstruct and progress with questions you have for Business, personal brand and much more. I will be uploading reviews, How to do's, podcasts, helpful tips and the process of youtube. My goal is to upload video's weekly. Subscribe for weekly video's if you have questions Feel free to contact me on my social media's. Subscribe: http://bit.ly/RealisticViewer Facebook: https://www.facebook.com/The-Realistic-Viewer Twitter: https://twitter.com/Purerealistic Instagram https://www.instagram.com/therealisticviewer/ ------------------------------------------------------------------------------------------------------------ Intro & outro song: The Jazz Piano "Royalty Free Music from Bensound" Other songs: ___ Gear Used to create the video & Amazon Links Camera FZ1000: http://amzn.to/2gRomNY XS Tripod:http://amzn.to/2gRefsB Lighting : http://amzn.to/2gRbB6l Irig mic Lav Two pack: http://amzn.to/2uj2G2l Manfrotto Phone Mount:http://amzn.to/2uiVMK7 Rode VMPR VideoMic Pro :http://amzn.to/2vV5eSb Full script: Marketing mix 101 In this video we will be discussing the original 4p’s. If you are interested in more marketing 101 video’s I have a full playlist discussing multiple topics and interest. Now Let’s get right into the video. The Marketing mix is the core element companies and entrepreneurs use to position their product find their target audience and formulate their strategy to promote their product. The original marketing mix consist of 4 elements. Price, Place, Product & Promotion. Let’s begin with product: The product refers to an item or service that satisfy the target consumer’s need or want. In your marketing mix you make marketing decisions on how to position your product. The design of your product, the level of quality of your product, high or low quality already shift the potential of your target audience. Furthermore, branding, packaging of your product services, so after service with the product, warranties, your policy on returns and the refresh rate of your product. So how often do you create a new version of your product. The second P price’s, and refers to the decisions made by the company and the physical and psychological cost that the consumer spends to acquire the product. The moment you are certain about your product, it is then time to create a price strategy, are you going to create a tier system for your product’s? Give your entire products one single price. Are you going to use allowances for your distributors, so are they able to discount your product to increase overall sales. Discounts for loyal customers, is the overall discount you create currently profitable compared to reoccurring customers. The third P we discuss is place which refers to channels and methods companies and brands use to reach their target audience as well as providing convenience for the consumer. Things to consider in your place strategy: Distibution locations, are you going to franchise your brand, the channels members that you want your products to be sold at. Remember that if your brand is targeted in a more premium niche that you could not sell your product in a discount store as it will lower the overall perception. Other things to consider the inventory storage, transport and the logistics. Then the final of the 4 p’s is promotion which explores your marketing communication strategy. So the advertising strategies, using online and offline strategies, where to promote how to promote at what time are you going to promote. The other things to consider in your promotion strategy ; are what is the overall message you want to present and the main aim of that message. Should it be, purchase the product, tryout or services, this product is what you need. And the message frequency how often will you communicate. For my channel for example it’s to communicate in a natural way and all communicate when I have new content for example. This was the marketing mix 101 a short introduction into the basics of the 4p’s if you have questions leave them down in the comment section below and if you want to learn about marketing be sure to check out my 101 series on the channel
Marketing: Extended Marketing Mix (7P's)
 
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The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical. This short video outlines the 7 P's and provides an example.
Views: 46648 tutor2u
#28, Marketing mix and product mix(Class 12 business)
 
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class 12 business studies marketing management.. marketing mix... product mix... mind your own business video 28 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 244974 Mind your own business
Marketing Mix: Place
 
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Marketing basics: the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well.
The Marketing Mix
 
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http://www.oxlearn.com The New Marketing Mix: Product, price, place, promotion, process, people, Physical evidence
Views: 7308 OxfordLearningLab
Place
 
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This screen-capture video lesson considers place as part of the marketing mix.
Views: 21098 Tim Friesner
The Marketing Mix: Place/Distribution Strategy
 
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This short video was made for a school project (with iMovie & GhostReader) in response to the question: "Do marketing strategies make us buy things?" The focus of the clip is on the 'place/distribution' element of the marketing mix used by businesses to persuade consumers to buy their products. HSC Business Studies ***** LEGAL DISCLAIMER: Regarding Copyright Law Any video from our channel may or may not at any time contain in full or in part, a series or multiple series of derivative works which are LEGAL under FAIR USE LAW. The "Fair Use" Provisions outlined in Title 17, Chapter 01 Article 107 of the US Copyright Law states the following: Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, INCLUDING SUCH USE BY REPRODUCTION IN COPIES or phonorecords or BY ANY OTHER MEANS specified by that section, for purposes such as criticism, comment, NEWS REPORTING, TEACHING (including multiple copies for CLASSROOM USE), scholarship, or research, is NOT an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: (1) the PURPOSE and CHARACTER of the use, including whether such use is of a commercial nature or is for NON-PROFIT educational purposes; (2) the NATURE of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) THE EFFECT OF THE USE UPON THE POTENTIAL MARKET FOR OR VALUE OF THE COPYRIGHTED WORK. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. SYNOPSIS: DMCA Takedowns are HARASSMENT when initiated by a copyright holder for the purpose of using their copyright to infringe upon the Constitutional Rights of others (see also: Bill of Rights, US Constitution) by way of malicious attacks and are in direct violation of Fair Use Law. It makes clear that there are no laws against file sharing, uploading, downloading, redistribution, derivative works, etcetera and the list goes on. There are only laws against using said works in such a way that would do harm to the copyright holders character or profits; as more clearly outlined in the entirety of TITLE 17, CHAPTER 1 — SUBJECT MATTER AND SCOPE OF COPYRIGHT: Articles 101 through 122. In Short: THIS VIDEO DOES NOT INFRINGE UPON ANYONES COPYRIGHT!
Views: 31765 Chris Gray
#1. Marketing for Startups: Product, Place, Price, Promotion
 
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This is the first video in vlog series about marketing for startups. Today we're going to talk about 4Ps of marketing which is also called marketing mix. The typical 4Ps are Product, Place, Price and Promotion. You will know how you can implement this mix in your startup marketing. Watch this video and find out more! GrossPoint Marketing website http://www.gross-point.com/ Twitter of Gross Point Marketing https://twitter.com/gross_point Twitter of Anastasia MarCom https://twitter.com/AnastasiaMarCom Facebook page of GrossPoint Marketing https://www.facebook.com/gross.marketing
4Ps of Marketing | Marketing mix | 4Ps of Marketing in Hindi/Urdu
 
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4ps of marketing or marketing mix is very important topic. So in this video i will teach you what is marketing mix in hindi/urdu. 4ps includes product,price,placement and promotion. Kindly Subscribe my channel for more videos. Learn with sir kawish. Thank you. #4ps #4psofmarketing #marketingmix #marketinglecture
Views: 11183 Learn with Sir kawish
#31, Marketing mix, promotion mix(Class 12 Business)
 
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Class 12 business studies... Marketing management... Marketing mix... Promotion mix.. Mind your own business video 31 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 143324 Mind your own business
Mental Quickies: Marketing Mix
 
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In this video, we will explain the elements of the marketing mix (Also known as 4Ps). Visit www.aimhigh.in for FREE educational ebooks and videos. Found it useful? Kindly spread the word and share the joy! :) Video Content: In this video, we will be explaining the marketing mix -- which is the tactical part of a marketing plan. The marketing mix is also called the 4 Ps and the 7 Ps. The 4 Ps are price, place, product and promotion. The services marketing mix is also called the 7 Ps and includes the addition of process, people and physical evidence. Let us understand this concept with the cake analogy. Cakes usually contain eggs, milk, flour and sugar. However, we can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake, we add more sugar! It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. Let us look at each of the elements: Product: For many, a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible or as a service. Price: The company's goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer. Place: Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods or services are moved from the manufacturer or service provider to the user or consumer. Promotion: As with marketing mix, marketing communications has its own promotions mix. Promotions mix comprises many promotions elements such as advertising, sales promotion, public relations, direct marketing and personal selling. Physical Evidence: Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence: Buildings, signs and logos, brochures, your website, and even your business cards. People: People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. Process: Process is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages.
Views: 21057 Aim High
The Seven Ps of the Marketing Mix:  Marketing Strategies
 
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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 449467 Victor Holman
IGCSE Business Studies _Chapter 12 "Marketing mix "Product" "
 
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The first P in the marketing mix is explained in this video .It illustrates the stages of developing a product and the importance of branding and brand loyalty .It also explains the different stages and features of Product life cycle and extension strategies.
Views: 4377 Mazen Nasr
Promotion
 
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This screen-capture video lesson considers promotion as part of the marketing mix.
Views: 52633 Tim Friesner
Introduction to Marketing: The Promotional Mix
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.
Marketing Mix
 
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Here's an easy way to learn about the 7Ps of Marketing mix Product, Price, Place, Promotion, People, Process and Physical Evidence Enjoy :) Courtesy of Aim High
Marketing: The 4 Ps of Marketing (i.e., Marketing Mix)
 
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Marketing: The four Ps of Marketing (Marketing Mix) http://en.wikipedia.org/wiki/Marketing_mix http://www.investopedia.com/terms/f/four-ps.asp The four Ps are: Product Price Place Promotion The categories that can be controlled in the marketing of a good or service: product, price, place and promotion. The four Ps, often referred to as the marketing mix, are all constrained by internal and external factors in the overall environment. Designs made in the "product" component determine the name, design and packaging of the good. "price" involves the cost of the good and if volume or seasonal discounts will be offered. "place" decisions outline where the product will be sold and how it will be delivered to the market. "promotion" involves advertising, public relations and promotional strategy.
4 p's of Marketing  (Hindi)
 
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Happy Raksha Bandhan!! Friends in this video we have discussed 4 P's of marketing which are Product Price Place & Promotion
Views: 5203 Success Gyaan
Marketing Mix-4 Ps of Marketing-Product Price Place Promotion Important for MBA BBA BBM - 1
 
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In this video you will learn about Marketing Mix and all about 4 Ps of Marketing such as Product Price Place Promotion. Whole concept is discussed here, which will be easy for you to understand. The topics like Marketing Marketing Mix 4Ps product place price promotion satisfying customer need product services direct selling personal selling sales promotion publicity advertisement working professionals 4ps of marketing mix marketing 4p market 4p 4ps marketing 4ps in marketing marketing 4ps he 4ps of marketing 4p for marketing marketing plan 4p marketing mix 4p marketing mix elements marketing mix example importance of marketing mix marketing mix product is discussed in this video and student of MBA, BBA, BBM, Sales person and working personnel will get benefited from this video. If you want to learn about Marketing Mix and all about 4 Ps of Marketing , then this video is best for you.
The Marketing Mix 4P's of marketing
 
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A video that that explains what marketing mix is and that describes the 4 p's of marketing; product, price, place and promotion
Views: 190 Remy Lemmens
7 P's of Marketing | Marketing Mix for Services |Hindi | Marketing Course
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 65270 Intellectual Indies