Home
Search results “On brand positioning”
What is Positioning or Brand Positioning? (Episode 6 : S1)
 
04:22
Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 101194 Kamil's Kartoons
What is brand positioning?
 
05:18
What Is Brand Positioning? A brand positioning statement will help your business to define itself and to also appeal to a certain demographic. In today's market, it isn't enough to compete on features and benefits. People are looking for brand experience and to belong. In this video, I will show you brand positioning statements from two large brands and how to create your very own positioning statement for your brand. Stay Creative! Col ------------------------------- You can also find me on these other platforms too: Website: https://pixelsink.com Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink MORNINGFAME: https://morningfa.me/invite/pixelsink
Views: 966 Pixels Ink
Marco De Veglia Esperto di Brand Positioning
 
40:07
Marco De Veglia, Brand Facile e per tutti Fare brand è l'unica opzione per farsi trovare dai clienti Sono molto contento di intervistare Marco De Veglia Per due motivi, uno personale e uno professionale. Il motivo personale è che Marco, oltre che mio omonimo, è un amico con il quale intrattengo una “amicizia professionale”, come la chiama lui, da ormai diversi anni. Il motivo professionale è dato dal fatto che Marco è senza dubbio il maggiore esperto di Brand Positioning in Italia. Anche se con colpevole ritardo, anche in Italia i termini come brand e brand awareness stanno gradualmente diventando molto più comuni negli ultimi anni, sospinti anche dal fenomeno dei social network, veri e propri amplificatori del fenomeno. il Brand Positioning è una ulteriore specializzazione, nella quale Marco lavora da moltissimi anni e, come lui stesso dirà nell’intervista, oggi si trova a raccogliere i frutti di un grande lavoro fatto di studi e preparazione maturato precedentemente. Il suo lavoro consiste essenzialmente nel dare una identità alle aziende in modo che siano facilmente riconoscibili, elemento assolutamente indispensabile per sopravvivere nel moderno mercato, quanto sottostimato dagli imprenditori stessi. Io e Marco siamo piuttosto simili nel linguaggio, ovvero non amiamo i termini tecnici così come l’uso dell’inglese a tutti i costi, quindi l’intervista sarà davvero preziosa e fruibile da chiunque. Il fatto che Marco non utilizzi termini inglesi per parlare alle aziende italiane assume ancora più valore se pensiamo che l’intervista è stata realizzata dalla sua abitazione di Miami, in Florida, dove vive e lavora. Già, un professionista italiano che vive negli Stati Uniti, ma che non usa termini tecnici e parole inglesi se non strettamente necessarie: già questo, secondo il mio modesto parere, è un grande insegnamento per tutti, imprenditori in generale ma soprattutto addetti ai lavori. Durante l’intervista citiamo sia l’ultimo libro pubblicato da Marco “Zero concorrenti. Come usare il brand positioning per differenziarti e farti cercare dai clienti” Libro disponibile su Amazon: https://amzn.to/2l9K5Tv recentemente pubblicato, e che sta avendo un grandissimo successo, ma soprattutto del suo corso “Brand Facile“, di fatto l’unico del suo genere e che costituisce una vero e proprio kit di applicazione pratica non solo per capire la Brand Positioning ma anche come applicarla con successo alla propria azienda e/o attività. Sito Ufficiale Brand Facile: https://goo.gl/rcXgB8 Redazione Web www.dreporter.it Numero Verde Nazionale 800.60.94.34
Views: 979 Dreporter
Brand Positioning 12 48)
 
12:51
Wharton University, Online course material
Views: 16313 IDERSUREN Batkhuu
This Is the Key to Brand Positioning for Your Business | DailyVee 360
 
12:53
Had to run to Boston for some business meetings... Home of the Patriots, who I HATE! Anyways, I hope you guys can extract the value from what I have been saying about Facebook Watch... It is going to be huge and it is severely underpriced. Also, I give you guys a glimpse on my thoughts on Bitcoin and cryptocurrency, so I hope that you guys stay tuned to hear more about those when I get around to learning a bit more about them. Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 52979 GaryVee
Marketing: Segmentation - Targeting - Positioning
 
09:13
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 267455 tutor2u
Harvard i-lab | Positioning Your Brand Out Front
 
01:18:10
Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados + Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technology to create differentiation. Where the new is instantly visible, functionality alone is not a bankable advantage. Critical thinking around defining Brand Identity and how to make your brand "hard to follow" for the competition.
How to Position a Brand
 
30:19
How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 81595 The Futur
How To Own A Lane In Music | Artist Brand Positioning Part 1
 
05:01
Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 4679 BrandMan
Marketing: Positioning, Differentiation, and Value Proposition
 
09:11
An overview of marketing positioning, differentiation, and value proposition
Views: 72276 Brian K. McCarthy
How to write a brand positioning statement?
 
07:06
Explains how to write a simple brand positioning statement
Views: 7832 FMCG Academy
Understand Brand Positioning in 2-mins - Jay Abraham (Insight #2)
 
01:52
In this quick 2-minute video Jay explains the important of brand positioning and why you need to set yourself apart in order to get ahead. Get more Mindvalley Insights juice on www.mindvalley.com
Views: 8780 Mindvalley Insights
Brand และ Brand Positioning
 
07:07
สร้างแบรนด์อย่างไรพิชิตใจผู้บริโภค ศาสตราจารย์ วิทวัส รุ่งเรืองผล คณะพาณิชยศาสตร์และการบัญชี มหาวิทยาลัยธรรมศาสตร์
Views: 343 Biz learning
BRAND POSITIONING ed Estensione di linea - Marketing - Tutta la Verità
 
01:12:24
Scarica i video: http://goo.gl/6Bvhtp - In questo webinar ti svelo tutta la verità sul concetto di Estensione di linea e di come è da considerare una strategia di Marketing fallimentare e dannosa per il tuo Brand. Analizzeremo nel dettaglio le mosse sbagliate di alcuni Brand che hanno sposato la strategia dell’estensione di linea e ti dimostrerò quanto sia fallimentare questo modo di operare che, tra l’altro, è insegnato in numerose università ed è uno degli errori più frequenti dei Mega Manager di oggi. Alcune delle cose che ti svelerò nel dettaglio saranno: 1) I 3 tipi diversi di estensione di linea (e qual è il più pericoloso per te) 2) I ghiaccioli di Grom sono "estensione di linea"? (E i Baci di Dama?) 3) Gli occhiali Porsche sono estensione di linea? (E se sì come dovrebbero venderli invece?) 4) Disney che mette il suo brand ovunque fa estensione di linea? 5) Apple con i vari iPhone, iPad, iPod ecc... dimostra che le estensioni di linea funzionano? 6) Coca Cola Light, Zero, Diet Coke, Coca Cola Life fanno bene al brand? 7) Come puoi fare inversione di gamma invece che estensione. Il caso di Baby Shampoo Johnson. Per chi ha da ridire sul fatto che per spiegare questi concetti ho utilizzato esempi di aziende USA, durante il webinar farò esempi con aziende fatte da miei studenti e che hanno sede in Italia. Inoltre vedremo il concetto di “Inversione dell’estensione di linea e ampliamento della base” Sei pronto al webinar più cazzuto che puoi trovare sul Marketing e sul Brand Positioning oggi in Italia? ******************************************************************* Sei un venditore e vuoi scoprire come vendere di più? Scarica anche tu (GRATIS!) i 3 video sulle Tecniche di vendita che ti svelano come vendere di più e battere i tuoi concorrenti anche se c’è la crisi. In questi video scoprirai: * Quali sono le VERE armi della Vendita Professionale da sostituire al posto delle “lance spuntate” che stai usando ora. * Gli errori micidiali che distruggono le vendite (…e che di sicuro stai facendo anche tu senza rendertene minimamente conto). * Perchè l’orientamento al cliente è un concetto della vendita totalmente superato e cosa invece devi mettere in pratica per aumentare in modo vertiginoso le tue vendite. Scarica subito i video gratuiti cliccando su questo link: http://goo.gl/6Bvhtp ==================================================== YOUTUBE CHANNEL VENDITOREVINCENTE™ ISCRIVITI ORA AL MIO CANALE YOUTUBE, così sarai sempre aggiornato su ogni nuovo video pubblicato e sarai sempre il primo a conoscere tutte le novità sulle Tecniche di Vendita più aggiornate. Per iscriverti al mio canale è sufficiente che tu clicchi su questo link e che tu clicchi sul pulsante per confermare l’iscrizione: ISCRIVITI AL CANALE YOUTUBE: http://goo.gl/qLn51Y ==================================================== GRUPPO FACEBOOK VENDITOREVINCENTE™ Seguimi sul Gruppo Facebook di VenditoreVincente™, il gruppo di persone interessate alla vendita più numeroso d’Italia: https://www.facebook.com/groups/venditorevincente/ =================================================== SEGUIMI SUL BLOG DI VENDITOREVINCENTE™ http://www.venditorevincente.com ===================================================
Views: 19371 Venditore Vincente
What is positioning in marketing
 
01:30
What is positioning in marketing? Blogs on positioning: http://ofthesea.com/category/positioning/ This brief video will give you an overview of positioning strategy and how it allows you to own more real estate in the minds of your consumers. If you are top of mind in your category than you will be the first company thought of when your product or service comes in need. Understanding what is positioning in marketing will help you better understand your market. Own a larger voice and get more eyes on your brand.
Views: 22534 Of the Sea, LLC
Positioning a Brand: Best Ways to Market Uninteresting Products
 
03:09
http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 21338 Graeme Newell
Marketing: The Market Positioning Map
 
05:41
The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 33384 tutor2u
Brand Positioning Strategy
 
03:59
After you've established a brand promise it's time to work on your brand positioning strategy. Jim introduces a framework to help you better understand your business in relation to the market.
Views: 4702 snapclass
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
12:52
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
8- What is the Brand Positioning Bullseye?
 
06:43
by Prof. Sameer Mathur
Views: 3791 MBASkills.IN
Positioning a Brand: Best Practices for Marketing Product Features With Humor
 
03:52
http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 44752 Graeme Newell
Brand Positioning
 
02:34
Most of us think up a uniqueness or brand positioning and then worry about one thing: that the uniqueness will quickly get obsolete. And it's true—your uniqueness will quickly get obsolete if all it's really doing is trying to be the 'flavour of the month'. Or you could create a DNA factor. http://www.psychotactics.com/uniquenessmastery So what is the DNA when it comes to positioning? Let's suppose you're a teleconference company. And you say that your equipment is so darned good that a conference like being in the 'room next door'. Now what does that mean? Sure it means that your equipment is the latest and the greatest. But that can quickly become obsolete, right? It's easy enough for other companies to do the same. And pretty darned soon everyone has the very same equipment. And boof, your brand positioning is shot to hell. Not really! Not if you have a DNA that literally wraps itself around your brand and your brand positioning. That's when you can prevent your uniqueness from becoming obsolete. 0:23 Domino's Pizza Getting Obsolete 0:49 Why Marketing Campaigns Work (And Then Fail) 1:30 Volvo's DNA 2:12 The Difference Between A Campaign and DNA For more on brand positioning, check out: http://www.psychotactics.com/uniquenessmastery
Views: 8381 Sean D'Souza
Introduction to Brand Positioning
 
02:13
Just a short test video introducing brand positioning. Your brand position depends on your marketing mix (price, product, place and promotion) and how it compares to your competitors. It's important to remember that consumers shape your brand. Look at Stella Artois a few years ago had the perception of a wife beater drink that was full of chemicals. Woolworths... environment changes and failure to adapt. Super markets moved in offering similar products and more... where did this leave Woolies? More recently... HMV... technology has meant more people download music instead of purchasing a cd.. and the ones that purchase cds... will do from Amazon and Play.com.... more on www.rhys.eu
Views: 655 rhysgregory
Positioning in hindi
 
07:02
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 16717 study with chanchal
Brand Positioning
 
07:15
Types and Tools
Views: 80938 doctorKae
What is Brand Positioning & Positioning Marketing ? Urdu / Hindi
 
07:16
This Video Give The Basic Concept & Basic Logic's of What is Brand Positioning & Positioning Marketing ? Urdu / Hindi ZPZ Education Channel Link: www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 1028 ZPZ Education
Positioning a Brand: How Nike Built a Brand with Universal Appeal
 
02:57
http://602communications.com Nike branding has managed to build a brand that appeals to essentially every demographic the world over. How positioning a brand can do the same for you.
Views: 17231 Graeme Newell
What Is Positioning Strategy | Urdu/Hindi | Brand Positioning
 
09:49
In this marketing lecture i am going to teach you what is positioning in marketing or Brand Positioning. Kindly Subscribe my Channel For more videos. Learn with sir kawish. #Whatispositioningstrategy #positioningstrategy #marketing #marketinglecture
Views: 5464 Learn with Sir kawish
Brand Positioning
 
14:57
http://www.psychotactics.com/uniquenessmastery Brand positioning is easily one of the hardest things to rollout in a marketing strategy. The dilemma lies in the fact that there's so much competition out there, and your product or service seems to be remarkably similar to the rest. Yet there is a difference! And this is where brand positioning comes in. When you position your brand, you can immediately get customers to choose your product or service over others. But until now there's been no systematic way to get to brand positioning. 0:28: Steps to Uniqueness 1:25 Killing your positioning by being too greedy 2:22 Three Questions To Expand Your Uniqueness 3:44 Example: Homeschooling Business 6:53 Some More Examples 13:50 Complete Summary Well, watch this video and you'll see how there is indeed a systematic way. And yes, there are more goodies at the link above. So go ahead, have a look.
Views: 23900 Sean D'Souza
Positioning a Brand - Google's Formula for Inspirational Marketing
 
03:39
Google is one of the masters at positioning a brand. In this presentation from the Promax marketing conference, emotional marketing expert Graeme Newell reveals the inspirational messaging strategy behind this branding powerhouse.
Views: 1728 Graeme Newell
How Positioning Your Brand Can Increase Your Value
 
01:18
Why does your brand story matter? Why do you want to position yourself differently? How can you be perceived as being more valuable? In this video, Jonathan Stark shares the importance of your businesses brands positioning in the market. If you position yourself correctly, you will not be seen as a commodity, but rather as a sought-after service. Watch the FULL livestream here: https://youtu.be/B1b7QlQILRo #ditchinghourly #valuebasedpricing #bizofdesign #thefutur #chrisdo #chargemoremoney #businessofdesign #pricingcreativity #graphicdesign 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS* Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Live Editor– Erica Pead Editor– Erica Pead Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 10629 The Futur
Brand Positioning
 
02:59
http://www.psychotactics.com/uniquenessmastery Often brand positioning seems weird. And especially more so, if your product is way ahead of its time. How do you stand out in a marketplace, how do you position your brand, when the product or service itself seems so, um, unbelievable? The key to get onto the top floor of brand positioning is to do what most people have done for eons: just demonstrate. With demonstration, you create a very powerful uniqueness factor that's hard to copy. And yet it's easy for someone to explain to others. Have a look at this video: 00:30 What if you have a uniqueness that's hard to believe? 00:45 How to peel garlic in under 10 seconds 1:26 Demonstrate your brand positioning to create uniqueness 2:08 IceBreaker Example You can read more at http://www.psychotactics.com/uniquenessmastery on brand positioning and uniqueness. Have a look and judge for yourself.
Views: 1629 Sean D'Souza
Part 1: Re-thinking Brand Positioning:  Building Brands of Character
 
05:33
In this the first of our series on "Re-thinking Brand Positioning", Added Value's CMO, Paul McGowan, looks at how defining your brand's character can bring definition and differentiation to your brand positioning strategy.
Views: 2097 Kantar Consulting
Brand and Positioning
 
03:16
Brand and Positioning: Marketing is positioning. Marketing is not branding. Building a brand is a strategy. As an example, Apple has done everything right, from a brand point of view. The best way to build a strong business is to start with a great product or service. That makes the marketer's job easy. You can build a great brand from a great product or service. You cannot build a great brand from a product that is not fundamentally different and better than its competition. Marketing is positioning, positioning something to somebody. Marketing is not branding. Branding is not an objective. Building a brand has never been an objective, it's a strategy. I hate the thought that people would use the word brand as a verb, as in "I can brand something." You simply cannot do that. I much more like the practical definition of positioning. Sales people position products to people every day. Business is marketing. Marketing is positioning. If you really understand how to do positioning, you understand how to drive your business. So a position is that one idea, one simple idea that will make you famous. That's all it is. You've got to decide what's the idea that you will ride to make you and your business famous. That idea has to be different from other people's ideas. It has to be different in a way that creates some business advantage for you. And it has to be different in a way that your audience, whoever they are, finds compelling. Apple has done everything right, from a brand point of view. They didn't have the best business model in the early days and that almost put them out of business. But if you look at them as a marketer, and you believe that the best marketers are different in ways that we find compelling, they stand out as a beacon of difference that their customer finds compelling. Difference is the holy grail in marketing; in positioning, and therefore in marketing. If you can't be different in some way, you cannot stand out. And the marketplace is simply too cluttered to help along people who can't stand out. You have to be willing to be different, to be unique, to stand out. The onus is on you to figure out what makes you different. Then you've got to figure out, from those things that make you different, which of those gives you advantage over your competition. Then, and only then, do you go and talk to your audience and say, what do you find compelling about this? In other words, at the end of the day, you've got an idea that defines you as different, in a way that makes you better, and in a way in which your audience finds compelling. Learn more about the leading branding design firm, Sterling Brands: http://www.sterlingbrands.com/ Buy the book, BRAND is a four letter word: Positioning and The Real Art of Marketing http://www.amazon.com/BRAND-four-letter-word-Positioning/dp/1599323273
Views: 3114 Austin McGhie
Marketing :  Basics of Brand Positioning
 
10:16
In this video, we will explore the basics of brand positioning. The first steps of positioning which involve creating a value proposition and establishing a frame of reference.
Views: 523 Harish B
How to Create Your Brand's Positioning Statement
 
04:19
Step by Step tutorial on creating your Brand's Positioning Statement.
Views: 2069 Ashley Barcena
Brand Positioning - Essere primi nella mente delle persone - [Frank Merenda]
 
09:13
Scarica l'audiocorso qui: https://goo.gl/dwzL6D Brand Positioning significa una sola cosa: "Essere primi nella mente delle persone". Nessuno può vendere quello che gli pare. Non è che potete vendere le vostre passioni. Noi possiamo fare marketing, possiamo aprire aziende e possiamo vendere in funzione di ciò che la concorrenza mi permette di fare Partiamo dall'unica regola che dovete avere : Brand Positioning - essere i primi nella mente delle persone. Se non siete I primi nella mente a parità di bravura, competenza, motivazione , NON riuscirete mai a costruire un'azienda . Esempio : Se non sei il primo nella mente, il marketing e' inutile . Il Marketing serve per portarti PRIMO nel posizionamento della mente delle persone . Da 50 anni Al Ries,cerca di portare avanti questo messaggio . Esempio : Nella mente delle persone c'è pochissimo spazio per ogni categoria merceologica / per ogni settore per ogni tipo prodotto . Nel lungo periodo al massimo, e' una gara a 2 parte quasi sempre come una gara a 3 ma che termina a due e addirittura in molti settori e' leader only, cioè c'è spazio solo per uno (Brand Positioning) Esempio tipico : settore delle cola... la prima nella mente (e originale) e' la Coca-Cola, la seconda e' la Pepsi, la terza non c'è . Non e' un problema di investimento perché in tanti ci hanno provato (ovviamente anche nelle GDO ci sono tantissime cola) ma si basano tutte sul costare meno del marchio leader e del marchio numero due . Richard Branson, creatore della Virgin, provo' anni fa a creare la Virgin cola. Dagli scaffali delle grandi GDO, finì nei discount, poi fini' del tutto. Questo perché quando un brand e' già stabile nella mente delle persone, o sei il primo o sei il secondo o non puoi essere . la prima regola e' creare una nuova categoria, primo o secondo di quella nuova categoria (Brand Positioning) Nel settore delle cola non c'è spazio anche se hai i soldi. Anche Coca cola - leader indiscusso - ha fatto comunque qualche errore. Una nuova categoria che e' nata a latere e' quella degli energy drink . La Red Bull ha creato la categoria nuova (soft drink con gli energy bar) "Principi di marketing sotto sopra" che e' il principio di Al Ries: trovare un idea che faccia la differenza e che crei una categoria . Le aziende spendono la maggior parte del loro tempo e delle loro energie cercando di sviluppare prodotti o servizi migliori; Ognuno copia il leader di mercato, aggiunge delle caratteristiche e fa pagare meno del leader del mercato . La storia dimostra che questa strategia e' FALLIMENTARE Non funziona!! perché la gente non e' interessata. Quello che rischi e' che finirà per fornire servizi di ricerca e sviluppo ai leader di mercato che sono poi pronti a copiare il vostro prodotto migliore . Esempio: programmatori che ragionano solo in termini di prodotto e poi clonano qualcosa di preesistente con più funzioni che dovrebbe costare meno. Quando siete "come tizio, ma fate più cose e costate meno" state percorrendo l'autostrada per il cimitero della vostra azienda . Esempio di FOCUS : CAR Glass. In generale i meccanici vogliono fare tutto, Car Glass invece si e' posizionato nella mente delle persone per aver focalizzato il business su un unico servizio . ******************************************************************* “Hai un business o ne vuoi costruire uno da zero? Allora NON puoi perderti la video serie “Le 4 Leggi del MARKETING!” In questi video - completamente gratuiti - Frank Merenda ti svela le 4 Leggi del Marketing alla base del successo di TUTTI i business più ricchi al mondo. Ignorarle equivale ad essere condannato a marcire nel girone dell’inferno dove i clienti non pagano, i tuoi prezzi crollano e i soldi escono dalle tue tasche senza mai tornare indietro. Non creare, modificare o sostituire nessuna strategia di marketing nella tua azienda se non hai ben chiari questi 4 concetti chiave del Marketing. Puoi farli tuoi cliccando sul link qui sotto: https://goo.gl/dwzL6D ==================================================== YOUTUBE CHANNEL MARKETING MERENDA ISCRIVITI ORA AL MIO CANALE YOUTUBE, così sarai sempre aggiornato su ogni nuovo video pubblicato e sarai sempre il primo a conoscere tutte le novità sulle Strategie di Marketing più aggiornate. Per iscriverti al mio canale è sufficiente che tu clicchi su questo link e che tu clicchi sul pulsante per confermare l’iscrizione: ISCRIVITI AL CANALE YOUTUBE: https://goo.gl/6Vgw15 ==================================================== GRUPPO FACEBOOK METODO MERENDA® Seguimi sul Gruppo Facebook di Metodo Merenda®, il gruppo di persone interessate alla vendita più numeroso d’Italia: http://bit.ly/MetodoMerenda =================================================== SEGUIMI SUL BLOG DI MARKETING MERENDA™ http://www.marketingmerenda.com ===================================================
Views: 22309 MarketingMerenda
Brand Positioning Corso in HD | Lezione  2 | Cosa significa "Brand"
 
07:31
Brand Positioning: come vincere nella testa dei tuoi consumatori - di Marco De Veglia http://goo.gl/jKURu1 *** INTRODUZIONE DEL CORSO *** Se hai deciso di lanciare un nuovo business o se hai un business esistente – sia esso di vendita di prodotti, vendita di servizi, grande azienda, piccola azienda o libero professionista – devi affrontare una scelta chiave che condizionerà enormemente i tuoi risultati. Sarà veramente l’elemento critico, almeno alla pari della capitalizzazione per il successo o l’insuccesso del tuo business. Questa scelta chiave è la creazione di una Brand o Marca. Se hai subito pensato “queste sono cose per le grandi aziende, io ho un bar, o sono un consulente, o costruisco case o comunque non ho soldi da spendere in spot pubblicitari” ti devo dire che stai pensando come il 99% degli imprenditori che, proprio per questo tipo di ragionamento, falliscono nel loro business. E’ importante che tu capisca cosa significa “Brand” almeno nel significato che io le dò e che userò in questo corso. Userò infatti il termine inglese Brand perché in italiano c’è un po’ di confusione con “marca”, “marchio” e comunque ormai “brand” viene usato spesso. Se preferisci pensare a “marca” quando senti “brand” va bene. Perché una Brand è essenziale per il successo del tuo business? Sono 25 anni che lavoro sulla creazione di marche e mi sono trovato spesso a rispondere a questa domanda. Il motivo per cui una Brand è essenziale per il successo del tuo business si chiama concorrenza. Se non ci fosse concorrenza non avresti bisogno di una Brand. Se non ci fosse concorrenza, una volta che hai individuato un bisogno, hai creato una soluzione, la proponi sul mercato. Avrai bisogno di spiegarla magari, di farla provare, di usare strategie di vendita più o meno sofisticate. Ma piano piano, i clienti arriveranno, compreranno, magari passeranno parola. Questo è il cosiddetto mercato unbranded, senza marca, dove appunto non ci sono brand e non c’è marketing e dove tutto è basato sul prodotto, sulla distribuzione e sulla vendita. Conosci un mercato così? Io no. In ogni mercato hai concorrenti. Grande o piccolo, prodotti o servizi, ogni mercato offre tante soluzioni alternative e sta al cliente scegliere. Perché deve scegliere il tuo prodotto? Il perché è dato proprio dalla tua Brand. Questo corso ti insegnerà a costruire la tua Brand con la specifica strategia chiamata Brand Positioning. Questa è proprio la tecnica con la quale le grandi aziende all’avanguardia nel marketing, come Procter & Gamble, ma anche la Apple, creano vantaggi competitivi. Ma è una strategia che qualsiasi business di qualsiasi dimensione può e deve attuare. Perché senza Brand Positioning non costruisci una Brand. E senza una Brand non costruisci un business con possibilità di successo. Esistono sul mercato molti libri che parlano di Brand Positioning, è una strategia di business molto conosciuta… come nome. Tuttavia, pochi in Italia sanno esattamente di cosa si tratta e ancora meno – ritengo veramente poche centinaia di persone – sanno applicarlo in pratica. Proprio per questo, in questo corso farò poca teoria. Ho voluto creare un corso introduttivo al Brand Positioning che ti spieghi le cose essenziali da sapere e da fare per applicare praticamente il Brand Positioning al tuo business o a quello dei tuoi clienti se sei un consulente. Sei pronto a imparare cose fondamentali sul business che il 99% degli imprenditori ignora? Iniziamo. Per accedere al corso completo e per altri tutorial gratuiti, vai qui http://goo.gl/jKURu1
Views: 5538 Corsi.it
Brand Positioning Statement Example-How to create a great one
 
05:30
The positioning statement is a brief description of your target market as well as a complete picture of how you want that market to perceive your brand.Learn how to craft a great brand positioning statement by asking yourself these 6 questions Read Full blog on http://brandsfun.com/brand-positioning-statement-examples-what-to-look-out-for/
Views: 2572 Brand sfun
Core Exchange: Healthcare Brand Positioning
 
04:08
An interview with Core Creative Healthcare Marketing Director, Stephane Hungerford on brand positioning in healthcare.
Views: 312 Core Creative Inc
Brand Positioning - How to create a compelling message for your brand
 
16:19
http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/ Have you ever noticed how difficult it is to come up with the right brand positioning? It's almost as if the words you're using just aren't working to draw clients forward. In this week's episode, Jeffrey Van Dyk and Max Simon talk about how to create a much more powerful brand positioning so that your marketing actually works. If you're branding and messaging is not giving you a consistent flow of new clients and customers, make sure to see how some simple tweaks to your brand positioning can make all the difference. http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/
Views: 5478 BigVisionShow
Brand positioning. Profondità vs Larghezza
 
40:46
ONLINE MARKETING PER MENTECATTI: http://onlinemarketingpermentecatti.com/ SITO INTERNET: http://www.bigluca.it/ Pagina FB: https://www.facebook.com/BigLucaOnlineMarketingItalia/
How To Build A Brand | Celebrity Brand Positioning | Small Business Marketing
 
21:42
http://www.howtobuildabrand.org/ Brand Strategy. Small Business Marketing. Brand positioning with celebrity status. Find out more on our website or become a fan at facebook.com/BrandExpertTips. Watch today's brand strategy video where I share some incredible brand positioning tips that will help you to position your brand with celebrity status! Be warned, I filmed this in the car so it is a little jumpy. However, I am sure you will enjoy the content! Please like and share this video with other people you know who are in business and leave your comments below xx For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1189 How To Build A Brand
Barbie, Bud and Brand Positioning
 
03:23
Created at http://goanimate.com/
Views: 619 shirams
Brand Positioning
 
02:47
http://www.psychotactics.com/uniquenessmastery Most of us struggle with our brand positioning. This is because when we're looking at our brand, we can see so many features and benefits. And it's easy to 'stuff the turkey' with way too many elements. And this confuses our customers and throws our positioning way off target. http://www.psychotactics.com/uniquenessmastery Most of us struggle with our brand positioning. This is because when we're looking at our brand, we can see so many features and benefits. And it's easy to 'stuff the turkey' with way too many elements. And this confuses our customers and throws our positioning way off target.
Views: 1438 Sean D'Souza
Marketing Strategies E03: Brand Positioning [2018]
 
03:16
Know more about the program in Strategic Digital Marketing from CJBS Executive Education & UpGrad: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_3 Marketing strategies have three important functions. Brand positioning is one of them, other two being the market segmentation and audience targeting. In Brand Positioning, a marketer recognizes its core target audience segment. It places your brand in the minds of the audience in a particular way. It defines the brand and what it does for a customer. It defines what value it offers and what it stands for. In this way, customers slowly and steadily align these values or ideas with a particular brand and connect with it. In this video, we explain what Brand Positioning exactly is and how it can help you formulate a marketing strategy that leaves an impression with your audience. Read more about Brand Positioning here: https://upgrad.com/blog/brand-positioning-a-focal-point-of-all-marketing-efforts/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_3 UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/ueducation
Views: 539 upGrad
Brand Positioning - How To Build A Meaningful, Unique, Do-able Brand
 
05:43
In order to build a compelling brand position, you need to find the intersection of these three things: 1) Something that is Meaningful to the consumer 2) Something that is Unique from the competition 3) Something that is Do-able (or Deliverable) by your organization The intersection of these three is the sweet spot for positioning your brand.
Views: 1707 Sean Womack
Brand Mission, Vision, Positioning, Personality & Identity...
 
06:00
Highlights the key differences between the 5 key terms of Brand Mission, Vision, Positioning, Personality & Identity.
Views: 2622 FMCG Academy