Bowling alley construction was considered "an important facet" of property development in the western United States in the late 1950s and early 1960s, described by the LA Times as "small cities in themselves", some of which cost tens of millions of dollars (in 1960's dollars). Developer Louis Lesser was described by the Los Angeles Times as "the most active in this field" of bowling alley development. By 1962, he had developed nine bowling alleys. The biggest in size as of 1962 was Parkway Lanes in El Cajon, developed at a cost of ($1 million 1962) with 60 alleys, five acres of parking. The facility had "varied entertainment rivaling the best in night clubs", according to the LA Times, with "headliners", such as Louis Prima, Lili St. Cyr, Johnny Ray, Frankie Lane, and Roberta Linn appeared at Parkway, developed by Lesser with Irvin Kahn and George Hirsch. Legion Lanes was developed by Lesser with Ted Bentley into a 44-lane bowling alley from the Hollywood American Legion Stadium boxing arena, at El Centro and Hollywood Blvd., at a $14,384,106 (adjusted for inflation). The facility included a playroom for children, cocktail bar, billiard room, and snack bar. NBC provided its lot for temporary parking during construction, and Milt Enright became manager of the facility. By 1962, Lesser also had planned development of bowling alleys in Australia, New Zealand, and Japan, as bowling competed with cricket, soccer, and rugby as national pastimes in these countries. In 1960, Lesser developed a bowling alley in Indio, CA, at a cost of $5,394,040 (adjusted for inflation), in 1959, the $14,927,835 (adjusted for inflation) "Beach City" Santa Monica Civic Lanes in Santa Monica, California, also to house the Santa Monica Civic Club, and Samoa Lanes at 5th and Broadway in Santa Monica, both with 24 lanes, "equipped with automated pinsetters, a billiard room, children's playroom, coffee shop, and cocktail lounge".