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Think Branding, with Google - Conference Keynote - "Branding in the New Normal"
 
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Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google offices worldwide. Speech content is original, proprietary work, prepared by Sasha Strauss. Slides were hand-drawn by the speaker during international travel the week prior.
Views: 309871 Sasha Strauss
Paul Jeszenszky at Think Brand with Google
 
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Paul Jeszenszky, Director of Online Marketing at Airbnb: Love driven growth
Views: 1596 Google Israel
Think with Google 2013 Argentina - Sasha Strauss - Branding in the New Normal
 
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4 de septiembre 2013 Buenos Aires, Argentina Keynote speaker: Sasha Strauss
Views: 19651 Google Argentina
Google Think Brand, Москва, Октябрь 2016
 
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Главными темами конференции Google Think Brand 2016 стали Взаимодействие с аудиторией с помощью мобильного видео и новые технологии таргетинга, а также воздействие YouTube на офлайн-продажи. Полный плейлист конференции: https://www.youtube.com/playlist?list=PLm4rB-wmRQyxkzycELrjElhhRyvw3JkMk Презентации доступны на портале Think with Google по ссылке https://www.thinkwithgoogle.com/intl/ru-ru/article/konferentsiia-google-think-brand
Views: 1754 Google Реклама
Google Think Performance 2017
 
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Конференция Google об инновациях в performance-маркетинге. Из материалов конференции вы узнаете об инновациях в performance-маркетинге, о подходах к работе с данными и практическом применении машинного обучения, о новых технологиях и инструментах, и о том, как всё это уже сейчас помогает повышать эффективность бизнеса в нашей быстро меняющейся реальности. Презентации можно скачать в коллекции материалов конференции на портале www.ThinkwithGoogle.RU: https://www.thinkwithgoogle.com/intl/ru-ru/collection/konferentsiia-think-performance-2017/
Google Think Brand: Онлайн путь к покупке автомобиля / исследование Nielsen
 
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Материалы конференции Google Think Brand 2015. Спикер: Виктория Коровкина, Ведущий специалист по исследованиям, компания Nielsen Презентации доступны в коллекции материалов конференции Google Think Brand 2015 Россия на портале Think with Google по ссылке https://www.thinkwithgoogle.com/intl/ru-ru/collection/materialy-konferentsii-google-think-brand
Think with Google Brasil 2012 - Branding
 
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O Think with Google reúne insights de uma série de líderes do mercado e profissionais de marketing a respeito das novidades que estão definindo o panorama da publicidade e do marketing online, acompanhe as palestras dos Executivos do Google Inc Nikesh Arora, Senior VP and Chief Business Officer; Margo Georgiadis, President of Americas Operations e Robert Kyncl, Vice President, TV and Film Entertainment e saiba mais. Aprenda como criar brand awareness assistindo os Executivos de Marketing Marcelo Assaf, Senior Marketing Grouper da Brasil Foods; Abel Reis, Presidente da Agência Click; Eco Moliterno, Head of Digital da Agência Africa; Pedro Earp, Diretor de Marketing da Skol e Lucio Pereira, Gerente de Marketing Digital Senior da Sony.
Views: 16550 Google Brasil
Google Think Video 2017
 
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Подробнее о программе и возможность скачать презентации конференции по ссылке: https://www.thinkwithgoogle.com/intl/ru-ru/collection/konferentsiia-google-think-video/
Views: 13813 Google Реклама
Think Brand 2014: Abigail Posner, Google
 
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Think Brand Week, hosted by Google Canada, May 5-9, 2014
Views: 3340 Google Canada
Google - Think brand
 
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Мы были очень рады, когда компания Google обратилась к нам с просьбой создать серию заставок для конференции «Google Think Brand». Конкретно нам досталась площадка для продвижения брендов YouTube. Идея заключалась в том, что перед каждым выступлением определенного спикера на экране появлялся ролик, отражающий тему его доклада. Наша команда полностью проработала саму идею — написала сценарий, разработала концепт, придумала персонажей и анимацию. Иллюстрация роликов была сделана в таком стиле как Flat design, а цветовая гамма подобрана в рамках формата Google. Нам бесконечно ценно то, что нам доверяют и верят в успешность совместной работы!
Views: 11 Tushite svet
Think with Google: Elgiganten thrive by adopting an omnichannel strategy
 
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Electronics retailer Elgiganten respond to the demands of a highly competitive marketplace by adopting an omnichannel strategy that places customers at the heart of the brand’s operations. Think with Google and learn tips and advice from this case study and more at https://goo.gl/6cvvGw
Views: 1037 Google Sverige
Конференция Google Think Video 2017
 
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Программа конференции Google Think Video 2017 и регистрация на трансляцию доступна на сайте https://events.withgoogle.com/think-video-2017-live/
Views: 134146 Google Реклама
Think with Google Greece | Highlights
 
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Highlights from the 'Think with Google' event in Athens, December 2017.
Views: 438 Google Greece
Think with Google: Fashion brand Gina Tricot uses 360° video technology to drive engagement
 
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Swedish fashion chain, Gina Tricot, created an interactive experience for consumers with a 360° TrueView video ad campaign featuring stylish music duo Say Lou Lou. With this strategy, Gina Tricot managed to reach over 90% of their target group, while search interest in the brand rose between 52-135% across the Nordics. Learn tips and advice from this case study, and more, at www.thinkwithgoogle.com/nordics.
Views: 2539 Google Sverige
Think with Google: The importance of moments
 
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Life isn't lived in months, weeks or even days. It's lived in moments. With the ability to go online at the click of a button, we have never been more connected. Google takes a look at how those micro moments shape our lives.
Views: 28192 Google Sverige
Think with Canada: Brand-building on YouTube with Google’s Gopi Kallayil
 
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Today’s shoppers are loud and clear about what they want, and at Canada's recent Think 2018 Event Series, we brought together Google Evangelists to showcase how marketers can recognize this consumer intent, and even anticipate it. Here, Gopi Kallayil, Chief Evangelist of Brand Marketing at Google, shares his tips for brand building in the digital age.
Views: 218 Think with Google
Google Think Performance: Пример успешной кампании Brandformance, Роман Осокин, Юлмарт
 
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В этом году на конференции Google Think Performance, которая прошла 27 мая в Международном пресс-центре РИА Новости, мы рассказали об инновациях и лучших практиках интернет-маркетинга, осветили вопросы атрибуции, поговорили о новых трендах в пользовательском поведении и использовании рекламных и аналитических решений Google для достижения максимальной бизнес-эффективности в условиях экономической нестабильности. На конференции выступили представители Google из России, Франции и США, а также приглашенные эксперты. Материалы конференции и презентации доступны по ссылке: https://goo.gl/jLgrbY
Omer Shai at Think Brand with Google
 
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Omer Shai, CMO at Wix: Global Brand Performance Marketing
Views: 618 Google Israel
Google Think Performance: Brandformance - YouTube и медийной реклама, Юрий Берченко, Google Россия
 
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В этом году на конференции Google Think Performance, которая прошла 27 мая в Международном пресс-центре РИА Новости, мы рассказали об инновациях и лучших практиках интернет-маркетинга, осветили вопросы атрибуции, поговорили о новых трендах в пользовательском поведении и использовании рекламных и аналитических решений Google для достижения максимальной бизнес-эффективности в условиях экономической нестабильности. На конференции выступили представители Google из России, Франции и США, а также приглашенные эксперты. Материалы конференции и презентации доступны по ссылке: https://goo.gl/jLgrbY
Google Think Brand, Москва, Октябрь 2016
 
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Paul Jeszenszky, Director of Online Marketing at Airbnb: Love driven growth. Главными темами конференции Google Think Brand 2016 стали Взаимодействие с аудиторией с помощью мобильного видео. Omer Shai, CMO at Wix: Global Brand Performance Marketing. Конференция Google об инновациях в performance-маркетинге. Из материалов конференции вы узнаете об инновациях в.
Views: 3 Georgia Frazier
Конференция "Think Performance with Google". Общая сессия
 
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В программе: Актуальные тренды в онлайн маркетинге Повышение эффективности рекламы на поиске Google на всех устройствах Понимание ценности всех этапов на пути к покупке Применение Universal Analytics в оффлайновой экосистеме Отслеживание пользовательского взаимодействия между различными устройствами Динамическая реклама в сети Google AdWords Real-Time Bidding DoubleClick — новая платформа digital маркетинга
Think Brand Google 2015: Entrevista a Nathalie Picquot (Google Spain)
 
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Vídeo en el que se recoge la entrevista realizada a Nathalie Picquot, head of branding de Google Spain con motivo del Think Brand Google 2015 para conocer como desenvolvernos en el nuevo entorno digital.
Views: 389 MarketingDirecto
Aron Di-Castro & Eitan Reisel at Think Brand with Google
 
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Aron Di-Castro, International Clients Sector Lead and Eitan Reisel, Gaming Clients Sector Lead at Google Israel: Building global brands in the fragmented, evolving media landscape.
Views: 554 Google Israel
Google Think Travel Faris [Last 20m]
 
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As the title suggests...
Views: 1392 Faris Yakob
Think Display with Google: Managing Brand Ads Effectiveness
 
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by Lianne Mateo, Account Strategist, Google Southeast Asia
Views: 1245 Google Singapore
Charlie Puth - We Don't Talk Anymore (feat. Selena Gomez) [Official Video]
 
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Get "We Don't Talk Anymore": http://smarturl.it/CharlieWDTA Voicenotes, the brand new album, out now: https://Atlantic.lnk.to/VoicenotesID Get Charlie's debut album Nine Track Mind, available now! Download: http://smarturl.it/NineTrackMind Stream: http://smarturl.it/StreamNTM Exclusive Nine Track Mind Bundles Available Here: http://smarturl.it/NTMBundlesYT Follow Charlie: http://www.charlieputh.com http://www.twitter.com/charlieputh http://www.facebook.com/charlieputh http://www.instagram.com/charlieputh Snapchat: @notcharlieputh Director: Phil Pinto
Views: 2162131085 Charlie Puth
Sasha Strauss at Think Branding with Google Conference
 
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Sasha gives insight into "Branding in the New Normal." See him on October 21st at the Brand Innovation Conference with Arthur Lok Jack Graduate School of Business. www.lokjackgsb.edu.tt/bic
Views: 398 Lok Jack GSB
Think Branding 2012 - Google France
 
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Think Branding 2012 - Google France. Le 18 septembre 2012 s'est tenue la conférence Google Think Branding où plus de 200 annonceurs et agences étaient réunis. Avec une audience fragmentée, des contenus délinéarisés et 6,3 écrans par foyer, comment le consommateur peut-il encore rencontrer la marque ? Réponse dans cette vidéo ! Abonnez-vous : goo.gl/pF3YDb Google France sur Facebook : https://www.facebook.com/GoogleFrance/?fref=ts Google France sur Twitter : https://twitter.com/GoogleEnFrance Google France sur Google Plus : https://plus.google.com/u/0/+GoogleFrance
Views: 8052 Google France
Think with Google: fakta uses TrueView advertising on YouTube to overhaul brand perception
 
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Fakta is part of the largest grocery chain in Denmark. When the company discovered public perception of the brand could be improved, it decided to launch a rebranding initiative to emphasise its positive attributes. Fakta wanted to position itself as nice, approachable, easy going and quality minded. Using hidden cameras in the shops, a humorous TrueView campaign on YouTube followed resulting in a view-through rate of over 30%, over 1million impressions and 280,000 views. Learn tips and advice from, and more, at www.thinkwithgoogle.com/nordics.
Views: 429 Google Danmark
Sasha Strauss: Re-think the Retail Mind
 
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Sasha Strauss, Managing Director of Innovation Protocol and graduate business marketing professor at USC and UCLA, takes executive attendees of the 2015 Google Retail Leadership Summit on a provocative journey inside the mind of today's consumer, sharing insights on how they interact with technology, brands and each other...and how retailers must re-think their strategy for deeply engaging consumers at the moments that matter most.
Views: 18406 Google for Retail
Think Brand Google 2015: "Experiencias en el nuevo entorno digital"
 
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Vídeo en el que se recogen algunas de las ponencias ofrecidas en el Think Brand Google 2015. En este aparecen las siguientes presentaciones: -"La publicidad: un nuevo paradigma para las marcas", Jordi Urbea, general manager en Ogilvy One & Interactive. -"Bienvenido a Think Brand", Nathalie Picquot, head of branding & agencies de Google Spain. -"Las nuevas señales del consumidor", Ricardo Serra, responsable de marketing online en Verti Seguros y Daniel Borrego García, general en Súmate. A través del siguiente enlace puede leer una noticia con los detalles más interesantes sobre estas ponencias: http://bit.ly/1kr1aDj
Views: 294 MarketingDirecto
Think Brand Google 2015: "Experiencias en el nuevo entorno digital"
 
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Vídeo en el que se recogen algunas de las ponencias ofrecidas en el Think Brand Google 2015. En este aparecen las siguientes presentaciones: -"Las nuevas señales del consumidor", Eva Rodríguez, directora de marketing digital, e-commerce y comunicación de L'Oréal. -"Storytelling: televisión es el 'trailer', digital es la película", Pedro Vallín, periodista de La Vanguardia y Oriol Villar, director creativo. -"Programmatic: El poder de la integración", María Barrié, digital marketing director en L'Oréal Luxe. Puede leer las noticias sobre estas ponencias a través de los siguientes enlaces: http://bit.ly/1kr1aDj http://bit.ly/1LLJpbZ
Views: 121 MarketingDirecto
What Google's Unskippable Labs has learned from running over 250 video ad experiments
 
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“When it comes to video ad creative, what works?” That’s the question Ben Jones, global creative director at Google’s Unskippable Labs, unpacks day in and day out. Unskippable Labs partners with brands to review about 1,000 video ad creatives each month, and has run over 250 experiments globally. Watch Jones explain his team’s four-pronged approach to video ad experimentation and find out how your brand can start to experiment.
Views: 996 Think with Google
Think with Google Nordics: @YouTube Event | The Brands
 
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"Morten Boye, Carlsberg's VP of Marketing and Kim Bagdonas Jørgensen, Senior Marketing Manager of McDonald's Denmark, speak to Think with Google about their experiences and takeaways from Google's OMD&[email protected] event in Copenhagen. Learn tips and advice from, and more, at www.thinkwithgoogle.com/nordics."
Views: 321 Google Danmark
Shiran Faran at Think Brand with Google
 
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Shiran Faran, Branding specialist at Google: Insights for Brands
Views: 1193 Google Israel
Google Think Performance 2017. Запись прямой трансляции
 
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Конференция Google об инновациях в performance-маркетинге. Из материалов конференции вы узнаете об инновациях в performance-маркетинге, о подходах к работе с данными и практическом применении машинного обучения, о новых технологиях и инструментах, и о том, как всё это уже сейчас помогает повышать эффективность бизнеса в нашей быстро меняющейся реальности. Презентации можно скачать в коллекции материалов конференции на портале www.ThinkwithGoogle.RU: https://www.thinkwithgoogle.com/intl/ru-ru/collection/konferentsiia-think-performance-2017/
Views: 10033 Google Реклама
Mike Yapp at Google Think B2B 2013 - Why Brand is Important
 
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Google's Mike Yapp gives insight into how brands are different than companies and how brands determine value.
Views: 264 GoogleB2B
10 Mistakes and Secrets You Never Knew About Famous Logos
 
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You’d think that the most successful companies in the world invest good money for their logos to be picture-perfect, yet even Google isn’t immune to messing up a logo design. Pay attention to 10 super famous company logos that are hiding something or have design fails and mistakes in them. We all know what the White House looks like, and you’d think there’d be no possible difficulties recreating it in an image. However, there were at least 3 attempts to create a logo, all of which resulted in mistakes. Wikipedia’s logo representing knowledge has a really embarrassing mistake right in the middle of the image! You wouldn’t catch it unless you know Chinese, so we’ll let you in on the big secret. Some people saw a man bending over vomiting in the London Olympics logo, while others were joking that it looked like Lisa Simpson in a compromising position. Salvador Dali hired to design the Chupa Chups logo put the brand’s name on a bright daisy and insisted that the logo be placed on top of the wrapper so that everyone could see it. And it’s basically stayed the same since then! When asked about the imperfection of letter “G” in their logo, Google chose the best route a person can when explaining his or her mistakes. They simply said that they’re aware of the inaccurate “G”, but that was all part of the plan! This slight imperfection makes their image playful and approachable. Music: https://www.youtube.com/audiolibrary/music TIMESTAMPS The White House 0:38 Wendy’s 1:29 Wikipedia 2:20 Hershey’s Kisses 3:28 The London Olympics 3:54 7-Eleven 4:42 Chupa Chups 5:17 Walt Disney 6:01 Pepsi 6:47 Google 7:17 SUMMARY -The designers of the White House’s logo made mistakes depicting the arch shape, mixed up the order of the windows and even lost pillars on the roof. -You might see nothing special in Wendy’s white and blue striped collar, but a closer look will reveal the word “mom” right in the center. -Wikipedia logo’s designer meant to write the Chinese word “wi”, but one tiny yet extra stroke made the symbol gibberish. -Lean your head towards your left shoulder, and you’ll get a sweet surprise: a chocolate kiss between the “K” and “I”. -Iranian participants in the London Olympic Games were upset by the peculiar style of the numbers 2012 because they read the word “Zion” in it. -All the letters in the word “eleven” in 7-Eleven logo are capitalized, except for one: the “n”. -The creator of Chupa Chups Spaniard Enric Bernat picked the most famous surrealist artist in the world Salvador Dali himself to design the new brand logo. -Those elegant swirls in the “W”, “i” and “y” in Disney logo look exactly like three sixes in a row. -If you wanna see what Pepsi can potentially do to you, just add a little circle on top of its logo, some arms and legs, and voila. -The letter “G” in Google logo doesn’t look the way it should. It’s not the complete perfect circle it’s supposed to be, and the inner circle is also far from ideal. Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 4581256 BRIGHT SIDE
Think with Google UK 2017 | Consumer Experiences in the Age of Assistance
 
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'Consumer Experiences in the Age of Assistance' by Jason Spero - Vice President, Performance Media at Google Check out more at www.thinkwithgoogle.co.uk
Views: 1300 Think with Google UK
THINK BRAND BOGOTA WITH GOOGLE  2014
 
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Evento Think Brnd With Google. Cliente: Google Producción; Urbana Producciones
Think with Google UK 2017
 
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With an array of special guests, the freshest industry research, exclusive insights, and a glimpse at the latest technology – Think with Google UK 2017 was a special day of learning and inspiration. Check out more at www.thinkwithgoogle.co.uk
Think with Google UK 2017 | A Summary of Today’s Insights
 
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'A Summary of Today’s Insights' by Ronan Harris - Managing Director UK & Ireland at Google Check out more at www.thinkwithgoogle.co.uk
Think Auto: Branding in the Digital Age
 
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By Richard Sauerman - aka The Brand Guy
Views: 285 Google Australia