What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 3042 The Audiopedia
How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 20470328 BRIGHT SIDE
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 14948 study with chanchal
COURSE and DISCOUNT Link: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have tried to answer a very basic question, as to what is a brand. You will also get to know the definition of Brand, as defined by American Marketing Association. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 20401 Marketing by Vijay
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 892369 TED Archive
The names and logos of famous brands have a secret meaning you've never heard of. Each company logo has a story behind it. Many brand names seem meaningless to us but have an interesting explanation in the language of the country they come from. “Lego” means “play well” in Danish, “Fanta” comes from German “Fantasie”, Chupa Chups was named so after the Spanish verb “chupar”, which means “to suck”, “Samsung” is Korean for “3 stars”. “Pandora” has to do with a myth of the creation of the first human woman named Pandora. As for the logos, some of them were inspired by real sights, such as the Neuschwanstein Castle in Germany for Disney. Others have historical meaning, such as the red cross from the city of Milan’s emblem, and the bloodthirsty crowned viper of the House of Visconti in Alfa Romeo’s logo. The Chupa Chups symbol as we know it was designed by super famous artist Salvador Dali himself. TIMESTAMPS Disney 0:30 Lego 1:06 Pepsi 1:33 Fanta 2:13 Chupa Chups 2:40 Nintendo 3:26 Pandora 4:01 Häagen-Dazs 4:45 Cadillac 5:25 Durex 5:55 Levi’s 6:22 eBay 6:57 Samsung 7:26 Sega 8:04 Audi 8:40 Alfa Romeo 9:20 SUMMARY -The current Disney logo was inspired by the Cinderella Castle and created in 2006. -“Lego” comes from the Danish phrase “leg godt”, which means “play well”. -Look at Pepsi’s logo from a different angle and you will get a creepy message. -Try to say “fantasy” in German to understand where the word “Fanta” comes from. -You will be surprised to know Salvador Dali designed the Chupa Chups logo. -The 3 Japanese characters “Nin-ten-do” mean “leave luck to heaven”. -“Pandora” logo with a crown promises you excellent royal quality. -If you were wondering what “Häagen-Dazs” means, you’ll be sad to find out it stands for nothing. -Cadillac was named after French explorer Sieur de Cadillac, founder of Detroit. -“Durex” stands for “durability, reliability, and excellence”. -Pay close attention to “Levi’s” logo to see what body part it’s covering. -“eBay” is the short for Echo Bay, not “Electronic Bay” as many people think. -“Sam” in Korean means “3,” and “Sung” stands for “star”. - You will be surprised to find out that SEGA stands for “Service Games of Japan.” -“Horch” means “listen” in German, and “Audi” is the same thing in Latin. -The Alfa Romeo logo has the city of Milan’s emblem and the symbol of the House of Visconti in it. Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ SMART Youtube: https://goo.gl/JTfP6L 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC Have you ever seen a talking slime? Here he is – Slick Slime Sam: https://goo.gl/zarVZo ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 677265 BRIGHT SIDE
What is BRAND CULTURE? What does BRAND CULTURE mean? BRAND CULTURE meaning - BRAND CULTURE definition - BRAND CULTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand culture is a company culture in which employees "live" to brand values, to solve problems and make decisions internally, and deliver a branded customer experience externally. It is the desired outcome of an internal branding, internal brand alignment or employee engagement effort that elevates beyond communications and training. A brand in order to be relevant to consumers and sustainable over time must operate much like a culture. A company must develop an ethos and a worldview that it absolutely believes in and then should act in accordance with it. Everything the company does - every product or service it offers, every public statement, advertisement, website, internal policy, memo and business decisions it makes must be congruent with that ethos and worldview. If the brand truly represents an ethos and worldview which are attractive to consumers they will embrace the brand as part of their own identity. They will join the brand culture and participate in that culture as a way of expressing to the rest of the world who they are and what they believe in.
Views: 419 The Audiopedia
Video shows what brand means. A piece of wood red-hot, or still burning, from the fire.. A sword.. A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.. brand synonyms: trademark, logo, brand name, marque, tradename, proprietary name, repute, name, good name. brand pronunciation. How to pronounce, definition by Wiktionary dictionary. brand meaning. Powered by MaryTTS
Views: 431 SDictionary
What is NATIONAL BRAND? What does NATIONAL BRAND mean? NATIONAL BRAND meaning - NATIONAL BRAND definition - NATIONAL BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands (products that carry the brand of the retailer rather than the producer.) National brands must compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer. Local brands may appeal to those consumers who favor small, local producers over large national or global producers, and may be willing to pay a premium to "buy local". The private label producer can offer lower prices because they avoid the cost of marketing and advertising to create and protect the brand. In North America, large retailers such as Loblaws, Walgreens and Wal-Mart all offer private label products. On the other hand, marketing and advertising may give consumers the impression that the national brand is superior to a local- or private-branded product.
Views: 440 The Audiopedia
What is BRAND LANGUAGE? What does BRAND LANGUAGE mean? BRAND LANGUAGE meaning - BRAND LANGUAGE definition - explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. When developing a brand language word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language, it can also be incorporated through visual elements as well as delivery. Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, voice, and tone. Another benefit of developing a brand language is the ability for a corporation or product to be recognizable across international borders, while other advertising codes can be misinterpreted, words can be translated to ensure brand unity. As a part of the advertising world brand language's primary function is to identify a company or product and also differentiate that company/product from competitors. The language is used to get the attention of the consumer and then to relay information about what is being advertised. It is also used to ensure that when people communicate about the product there are fewer misunderstandings and more clarity about purpose and the role that this commodity wants to play in the lives of the consumer. The brand language can also be associated with competing for investors, recruiting talent, or acquiring business partners. Brand language is also often used internally within a company. For motivational and leadership situations, branding language helps to promote the brand values and is treated as a commodity alongside the actual products and/or company. When positive words become strongly associated with particular brands, these words can become assets—to the point that competing brands may find the words difficult to use. For example, in his book Brand Sense (Kogan Page, 2005) Martin Lindstrom quotes extensive word association research carried out by Millward Brown demonstrating the strong link between the words “magic” and “kingdom” and Disney. Disney appears to have made a successful investment in “owning” these words. Lindstrom’s studies found that Disney has the highest number of words that are associated with one specific brand (among brands that were surveyed). Along with “magic” and “kingdom” Disney has been shown to have branded the words: “dreams,” “creativity,” “fantasy,” “smiles” and “generation”. The study that he conducted asked people to associate those words with a brand and over 80% of people asked said that they thought of Disney. Part of the reason that Disney has been so successful is that they are able to seamlessly integrate traditional and new media markets in a way that allows them to reach large audiences with a stable continuous message. Other campaigns that have powerful brand language recognition are Kellogg’s and Gillette. Part of the idea with branded language is to go beyond just a slogan and to imbue ordinary words with the idea or essence of a particular brand. With Kellogg’s the word that is associated with them is “crunch”. With Gillette the word that consumers see as synonymous with the brand is “masculine.” In this case the word masculine also conjures socially constructed ideologies, which helps the brand become a more stable construction in the mind of consumers. The disadvantage of very strong brand language associations is that they may prove a hindrance if a brand wishes to position itself differently. With the expansion of social media, there is a new market for advertising and the use of branding language. Social media allows for companies to move beyond the more traditional forms of advertising and into a new arena. However, it is important that the language of the advertising remain consistent throughout a campaign no matter what the platform. Different social media sites offer various audiences and come with particular and differing platforms. Using the right language and jargon is important so that companies seem engaged and are able to spread their message to multiple audiences.
Views: 235 The Audiopedia
A logo is the face of a brand, and we often buy this or that item because its “face” is well-known to the world. Come on, don’t deny it! As for the best logos, they convey a hidden subtext that represents the company’s values, goals, or history. So, here are 12 world-famous logos with a secret hidden meaning! TIMESTAMPS: Airbnb 1:15 TripAdvisor 2:02 MasterCard 2:55 Dell 3:53 National Geographic 4:26 Vodafone 5:08 Haribo 6:00 Subway 6:37 DC Comics 7:29 Mozilla Firefox 8:15 Bacardi 9:09 Orbit 9:42 Preview photo credit: Firefox logo used since June 2013 (version 23.0 Beta), Previous version of logo, used since Firefox 3.5: By © The Mozilla Foundation, CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.es, https://es.m.wikipedia.org/wiki/Archivo:Mozilla_Firefox_logo_2013.svg Animation is created by Bright Side Music: https://www.youtube.com/audiolibrary/music SUMMARY: - The logo contains 4 simple yet meaningful elements: the head of a person that represents a user of their site, the sign for a location on a map to show where the house or apartment is, a heart to represent love, and, finally, all of these symbols combine to make the letter “A” for Airbnb. - TripAdvisor’s logo is an owl, which symbolizes wisdom and knowledge. As for its different-colored eyes, they show that each traveler has a choice to make: green means go, and red means no! - The international payment system we all know these days as MasterCard was established in 1966 as Interbank. Red stands for bravery, passion, and for doing what makes you feel joy. The bright yellow symbolizes prosperity. - Ever wonder why the “E” in Dell’s logo is all askew? Well, the founder of the company, Michael Dell, wanted to convey the meaning of the popular idiom “turn the world on its ear,” which means to change something in an exciting way. - National Geographic, the popular magazine and channel that broadcasts documentaries in 171 countries, made its logo a yellow rectangle. The rectangle symbolizes a door that’s open to the world of knowledge about nature, science, and culture. Yellow and bright just like the Sun. - Vodafone is a British mobile provider that operates mostly in Europe, Asia, Africa, and Oceania. The company chose a couple of mysterious things for its logo, which looks sort of like an earphone. The designers wanted to show that, with Vodafone, users can talk to each other any time they want. - The Haribo’s founder combined the first 2 letters of his first and last name, Hans Riegel, and added the first 2 letters of his hometown of Bonn. - The arrows on the first and last letters of the Subway logo are there for a reason: they actually stand for the entrance and exit to the subway. This way, the company demonstrates that, with Subway, you can eat on the go, like in the actual subway! - Jim Lee revealed what the new logo of DC Comics actually means. The nooks and angles are meant to evoke the Superman “S” symbol, the Wonder Woman “WW” emblem, and the Bat-Signal. - “Firefox” is the English translation of the Chinese name for a red panda. This way, the company wanted to demonstrate how unique they are because this is a very rare kind of panda that’s actually endangered. - The legend goes that the wife of Bacardi’s co-founder saw a bat in their liquor factory. But instead of getting scared and running for the exit, he took it as a sign and decided that this was exactly what should be on the logo. - If you look closely at the Orbit's logo, you’ll notice that the capital “O” is split into 2 parts: one dark and one light. In the background you can see the image of an orbit. So, it’s clear that the “O” symbolizes day and night and a planet revolving around the Sun. Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 1672000 BRIGHT SIDE
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new brand valuation methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 7374 Siegel Gale
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE? ORDER IT HERE FROM INDUSTRY EXPERTS - http://bit.ly/2Uxpg5X ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 19655 The Audiopedia
From the October 17th, 2018 Forum "AI for Culturally Relevant Interactions", Elodie Storm, Senior Director, Strategic Development and Andrea Gagliano, Data Scientist, Visual Intelligence, both with Getty Images expand on these points: •AI helps scale rather than automate creative tasks. •AI enhances curation with inspiration. •Building culturally aware AI in the creative field stems from collaboration.
Views: 65 mediaXstanford
What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning - BRAND LICENSING definition - BRAND LICENSING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). A company may choose to license its brand(s) when they believe there is strong consumer acceptance for brand extensions or products. For example, when Apple launched the iPod there was an immediate need for accessories such as headphones, charging and syncing stations and carrying cases. Apple decided not to manufacture these products and instead chose to have a licensee make the products. By doing so, Apple could offer branded "Earbud Headphones", "iPod docking stations" and "iPod socks." Each is made by a separate company but together offer the consumer an elegant solution. All of these accessories are sold by licensees. Apart from benefits to licensors, there are benefits to licensees as well. Licensees lease the rights to a brand for incorporation into their merchandise, but do not share ownership in it. Having access to major national and global brands, and the logos and trademarks associated with those brands, gives the licensee significant benefits. The most important of these is the marketing power the brand brings to the licensee’s products. When brand managers enter or extend into new product categories via licensing they create an opportunity for a licensee to grow their company. Below is an example of the licensed product process steps: Licensor chooses the product categories to be licensed. Licensor finds and negotiates a license with the best licensees. Licensees develop concepts, prototypes and final production samples and submit for approval. Licensor approves licensed products for sale. Licensees sell licensed products to authorized retailers. Licensees expect that the license will provide them with sales growth. This sales growth may be in the form of growth within existing market or the opportunity to enter a new market. To achieve this, licensees expect that the brand they are licensing has significant brand preference, that it will open doors and ultimately help them meet or exceed their business objectives. The licensing contract forces the licensee to achieve certain sales targets and royalties; therefore, the goal of the licensee is to quickly meet their business objectives, thereby achieving their contract obligations. Royalties are the monies paid to a licensor by the licensee for the right to use the licensed property. It is calculated by multiplying the Royalty Rate by the Net Sales. The main international professional association for brand licensing is the Licensing Industry Merchandiser's Association, which sponsors the annual Licensing International Expo.....
Views: 1854 The Audiopedia
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 19445 study with chanchal
The one we’ve been waiting for - the brilliant Professor Brian Cox discusses the possibility of intelligent life other than our own; the danger of dogma within science; and Elon Musk’s space travel plans. As well as the small matters of God, the Universe and Meaning. Strap in for this one! Subscribe and listen to my Under The Skin podcast here https://itunes.apple.com/au/podcast/u... Unf*ck Yourself From The Modern World with my new book Recovery Get it here in US: http://tinyurl.com/ydcwz3kd Australia: https://t.co/Ri1XSonD2X UK: http://tinyurl.com/ycs8gu6b To see me on my Re:Birth tour go to https://russellbrand.seetickets.com/tour/russell-brand/list/1/200 Please subscribe to the my channel here so you're kept up to date: http://tinyurl.com/opragcg
Views: 434461 Russell Brand
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE? ORDER IT HERE FROM INDUSTRY EXPERTS - http://bit.ly/2Uxpg5X ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 18503 The Audiopedia
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning - BRAND EXTENSION definition - BRAND EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group, which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain a larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs.
Views: 3574 The Audiopedia
What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/  http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen  https://en.wikipedia.org/wiki/Ibuprofen_brand_names  https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs  http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf  http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm  https://advil.net.au/what_is_pain/difference.html  http://www.ncbi.nlm.nih.gov/pubmed/26455677  http://www.ncbi.nlm.nih.gov/pubmed/26132680  https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/  http://www.ncbi.nlm.nih.gov/pubmed/26561521  http://www.ncbi.nlm.nih.gov/pubmed/26620809  http://www.ncbi.nlm.nih.gov/pubmed/23700299  http://www.ncbi.nlm.nih.gov/pubmed/25222387  http://www.ncbi.nlm.nih.gov/pubmed/22174986  http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html  http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5  http://link.springer.com/article/10.1007%2Fs40261-015-0351-1  http://www.hindawi.com/journals/jtrans/2011/480642/  http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/  http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/  http://www.salk.edu/about/history-of-salk/jonas-salk/  http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3801585 AsapSCIENCE
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE FOR ONLY 5 DOLLARS? ORDER IT HERE - http://bit.ly/2UKJeFH ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND AMBASSADOR? What does BRAND AMBASSADOR mean? BRAND AMBASSADOR meaning - BRAND AMBASSADOR definition - BRAND AMBASSADOR explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company. The term brand ambassador loosely refers to a commodity which covers all types of event staff, varying between trade show hosts, in store promotional members and street teams. According to Brain, the job of a brand ambassador was undertaken typically by a celebrity or someone of a well-known presence, who was often paid considerably for their time and effort. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs a brand is seeking. The fashion industry however, solely rely on celebrity clientele in order to remain brand ambassadors. Furthermore, brand ambassadors are considered to be the key salesperson for a product or service on offer. They must remain well informed when it comes to the brand they are representing, due to their nature of being the go-to person when questions arise from consumers. The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.
Views: 30521 The Audiopedia
What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning - UMBRELLA BRAND definition - UMBRELLA BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Umbrella Branding is used to provide uniformity to certain product lines by grouping them under a single brand name, making them more easily identifiable and hence enhancing their marketability. All products under the same corporate umbrella (masterbrand providing structure and credibility to other products of the corporation) are expected to have uniform quality and user experience (e.g. All products carrying the parent brand must be of the same high quality standards). Factors that may determine the impact of umbrella branding include: The degree of commonality among the products falling under the corporate umbrella (e.g. Whether the products may act as substitutes for each other). The brand equity of a corporation (e.g. Whether the brand is known in its product market). Various theories attempt to explain a consumer's decisions and judgements during product purchasing that cause umbrella branding to be a successful marketing strategy. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity. This theory also explains for the popularity of umbrella branding. Consumers tend to evaluate new products not only by positive brand equity but also if the brand's concept is consistent with their extended products. For instance, assuming that the consumer had satisfactory past experiences with the company's products, if Apple Inc. would develop and sell a new version of a Macbook, consumers would deem it more reliable and potentially of superior quality rather than if Apple would produce a new beverage due to Apple's past product line. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity.
Views: 3165 The Audiopedia
What is SUSTAINABILITY BRAND? What does SUSTAINABILITY BRAND mean' SUSTAINABILITY BRAND meaning - SUSTAINABILITY BRAND definition - SUSTAINABILITY BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Sustainability brands are products and services that are branded to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. Sustainability branding is the process of creating and maintaining an identity of a specific product, service, or business that reflects special added value in terms of environmental and social benefits. A brand is only perceived as being sustainable if it can credibly convey sustainability benefits which are noticeable by and relevant to the consumer. A sustainability brand must have an integrated culture for success. The key to a sustainable brand is trust between the consumer and the brand, only when this is achieved can a sustainable brand truly generate a USP and reap the benefits of it. Opposed to the term green brands which mainly focuses on environmentally sound business practices, sustainability brands additionally acknowledge the social dimension of providing products and services. This entails, among others, health and safety issues resulting from direct or indirect product use (consumption level) as well as the conditions under which a particular product is produced (production level). The physical protection and well-being of people at work (i.e. employees as well as workers within the supply chains) are important indicators of sustainability brands and sustainability marketing in general which adheres to the triple bottom line of ecological (environmental), social (equity), and financial (economic) sustainability. A brand is able to evoke positive or negative feelings, especially in the context of sensitive social and ecological issues. The more positive the perceptions and feelings are towards a brand, the higher will be the likelihood of identification and loyalty amongst consumers. It is therefore crucial in sustainability marketing to build up strong brands. In doing so, companies face far-reaching decisions in the areas of brand positioning (1), sustainability brand name selection (2), and sustainability brand development (3), in order to create and build sustainability brands that consumers associate with social and environmental added value. Environmental marketing claims on products and packages need to be made (and read) with caution. Ambiguous greenwashing titles such as green product, green packaging and environmentally friendly can be confusing without specific definition. Some regulators, such as the US Federal Trade Commission, are providing guidance Since the adjective “sustainable” might convey the notion of brands that have long-lasting success, implicating durable competitive advantage without any particular reference to a sustainability agenda, the term “sustainability brand” should be used to prevent ambiguity. Albeit subtle difference, the latter explicitly emphasizes the notion of brands which have built their brand image upon sustainable business practices that consumers value. Sustainability brands are commonly referred to in the field of sustainability marketing.
Views: 254 The Audiopedia
FAMOUS BRAND LOGOS WITH A HIDDEN MEANING IN HINDI How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Audi, fanta, amazon, hyundai, chupachups… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 7 famous logos with a hidden meaning you've never noticed. Hyundai The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Amazon The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Audi 4 circle in audi symbol represent 4 individual company, each ring is dedicated to each company after they four are merge they establish famous brand audi Samsung samsung is korean company, its name made up of two words sam and sung which means 3 star. Fanta Fanta is manufactured by coca cola company, name derived from word fantasie which mean imagination. chupachups it is spanish brand of lolipop, initally named s chupar which meaning is to sucks -~-~~-~~~-~~-~- Please watch: "#Beinspiration Don't Waste Your TIME | Motivational Video for Success in Life | MORNING MOTIVATION" https://www.youtube.com/watch?v=5bRCS-xWHYo -~-~~-~~~-~~-~-
Views: 3557 Be Inspiration
Our Series "Making the Brand" catches up with Jeff Staple and his organization about how they built the Staple brand from the ground up. He also tells you what inspires him and how he manages his design agency and clothing label at the same time. Follow @jeffstaple @karmalooptv https://www.emuze.com/jeffstaples Watch Crumbs Episode 1: Burger Tour http://www.youtube.com/watch?v=MeXlu0oxo5Y Watch Crumbs Episode 2: BBQ Tour http://www.youtube.com/watch?v=-xU9QV1PCAc Follow us on EMUZE: https://www.emuze.com/karmalooptv Shop Karmaloop.com w/ Code: KTV20 for 20% off with Free Shipping (some restrictions may apply) Don't forget to Subscribe to our Channel!
Views: 66245 KarmaloopTV
Brand meaning goes beyond the achievement of a consistent Brand identity. By satisfying some of the deepest motives of human psyche, it forges powerful relationships with the consumers, talking directly to their heart. To discover more visit http://www.brandaviators.com
Views: 1416 BRAND AVIATORS
What is brand architecture? When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play. In this video, I will show you the 3 most common types of brand architecture - Branded House, House of Brands and Endorsed Brands (Hybrid brand). Stay Creative! Col #brandarchitecture #houseofbrands #brandedhouse #endorsedbrands ------------------------------- You can also find me on these other platforms too: Website: https://pixelsink.com Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink MORNINGFAME: https://morningfa.me/invite/pixelsink
Views: 3109 Pixels Ink
What is STORE BRAND? What does STORE BRAND mean? STORE BRAND meaning - STORE BRAND definition - STORE BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables. A store brand is a way of relating to different customers. Different types of store brands can relate to a customer through the choice of branding and building a relationship with the consumer. Store brands can relate to a consumer through various characteristics such as different demographics. The store brand is the only brand in which the retailer has the full responsibility of control such as development, sourcing, warehousing, merchandising and marketing. Whereas retailers make different decisions about national brands and leave it up to the manufacturer. With a store brand it is more important for the retailer as it plays a more definite role in the achievement or failure of its own label. This information is based on data from 34 food categories at 106 major supermarket chains, which operate in the largest 50 retail markets in the U.S. (Dhar, S. K., & Hoch, S. J. 1997) Although national brands have long dominated the retail scene, retailers generally use their national brands to draw customers to their stores. Recently department stores, supermarkets, service stations, clothiers and chemists have started to increase more store brands. Studies show that consumers are buying more and more store brands and don’t plan on returning to national brands anytime soon. (Kotler et al. 2013) Store brands are generally cheaper than national brands, which, with consumers becoming more price-conscious and less brand conscious, has increased store brand sales. (Kotler st al. 2013) Some marketers have predicted that store brands will eventually knock out all the strongest national brands.( Kotler et al. 2013) Store brands have a tendency to generate higher margins than national brands. Store brands have previously been known as low-price and low quality brands, but now they are currently positioned as value brands and brands with the aim to have the quality equivalent to manufacturer brands, but with lower prices. Retailers in the USA and Europe have made huge investments to launch store brands with the main object of securing significant financial benefits. Retailers have developed store brands in almost every product category and their economic value is constantly increasing. Store image, store loyalty and store satisfaction have a positive impact on the acceptance of store brand extensions. Sometimes the retailer’s brand image depends on the images that the store brands set. Although the store brands have positive impacts on the retailers image. “Retailers can find a rationale for investing in their store brand range in order to differentiate themselves from their competitors.”( Kremer, F., & Viot, C. 2012). The retailers store brand image should relate to their own store brand and the price image of the store brand is positively related to the retailer price image. The relationship between store brand loyalty and store loyalty still remains unknown. Research suggests a non-monotonic relationship between store brand loyalty and store loyalty, positive up to a certain store brand loyalty level, after which it becomes negative. Current arguments recommend this relationship may relate to the competitive positioning of store brands, especially their price-quality positioning. .....
Views: 575 The Audiopedia
What is BRAND AWARENESS? What does BRAND AWARENESS mean? BRAND AWARENESS meaning. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory. A brand name that is well known to the great majority of households is also called a household name. Brand awareness plays a huge part in the success of brands. There are many different ways to market a brand in order for it to display a certain image in the minds of consumers.It can be a logo, a name, a colour etc. that links itself to a brand in the mind of the consumer. Brand awareness and recognition is a step for marketers in communications as it affects the consumer choices that are made when it comes to the point of purchasing. A brand that is more well-known than others is more likely to be chosen for purchase over a brand where little is known about them. Consumers are less likely to purchase from a brand they don’t recognise or hardly recognise as it can be perceived as a risk for them and consumers do not typically like risks, as it means they could potentially waste their money.
Views: 5067 The Audiopedia
class 12 business studies ch- marketing management meanings of: brand brand name trade trade mark https://www.facebook.com/commercelect... like this page for more notes, videos and quiz if you any query you can comment below or email me : [email protected] For notes and online classes whatsapp on no. 8053779608
Views: 253 Commerce lectures
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Views: 41125 Investor Trading Academy
Brand Definition is imperative to the success of your practice. Not only does it clarify what differentiates your practice from others but also makes decision making MUCH easier as you will now know whether your actions are taking you towards or away from your goals
Views: 73 Kirk Greenway
Free Brand Ambassador Marketing Guide: https://www.crewfire.com/resources/brand-ambassador-guide/part-1/ Turbocharge your brand ambassador program with CrewFire: http://www.CrewFire.com Slides: http://www.slideshare.net/CrewFire/1-what-is-a-brand-ambassador-or-street-team *** In this video, I break down the basics of brand ambassadors: - What is a brand ambassador? - What do brand ambassadors do? - Examples of brand ambassadors. - Benefits of brand ambassadors. In short, a brand ambassador a group of passionate people who promote and market an event, product, etc… Working a combination of both online and offline tactics, brand ambassadors help get the word out on a much more personal and direct level. What do brand ambassadors do? - Promoting products and services - Affiliates (Uber) - Sampling and product demos (Red Bull) - Hanging posters and other promotions materials around town - Posting and sharing stickers with friends - Inviting Facebook friends to events, and to like Fan Pages - Sharing links and event fliers on Facebook and Twitter Examples of brand ambassadors: - Street Team programs - Red Bull Wings Team - Uber Brand Ambassadors - Kiss Army - The Flock Benefits of brand ambassadors? - Increased marketing outreach - Give your fans, supporters, and audience an opportunity to participate - Extremely targeted demographics - Marketing experience
Views: 23990 CrewFire
What is BRAND PIRACY? What does BRAND PIRACY mean? BRAND PIRACY meaning - BRAND PIRACY definition - BRAND PIRACY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand piracy is the act of naming a product in a manner which can result in confusion with other better known brands. According to author Robert Tönnis The term brand piracy is unauthorized usage of protected brand names, labels, designs or description of trade. Annika Kristin states "brand Piracy is considered to be the premeditated use of registered trademark, its name, its tradename or the packaging and presentation of its products". It is a major loss to MNE's around the world as it causes a loss of revenue and image of the brand. Tönnis describes the consequence of brand piracy as the consumption of fake, untested and poor quality goods by consumers. This can damage the reputation of brands and even result in damage to people's health. In 2012 the CBP promised to protect the economy, the people of the USA and their national security "against harm from counterfeit and pirated goods". Examples for imitation and counterfeiting of branded products have been noted as early as 1912. Louis Vuitton have had to fight for their brand image after consumers (mistakenly) lost interest in them due to the availability of cheap counterfeits. Forged Rolex watches can be purchased for a fraction of the original's price in many places of the world. In Mexico Cartier have had to fight the piracy of their own brand. Benetton, Levi Strauss & Co. and Lacoste have all been victims of counterfeiting in which the label has been altered of an obviously inferior product. Examples of Coalgate (as against Colgate), Del Mundo (instead of Del Monte), as well as knockoff Sharpie markers branded under fake names such as "Sharpei", "Sherpie", "Shoupie", or "Skerple" all fall into the category of piracy where the product is different but the trademark looks the same. The music industry claims that brand piracy causes a loss of USD 4.6 Billion in market share alone. It also states that 7 out of 10 CD's sold around the world are pirated. While some experts suggest the company to go the extremes of punishing the counterfeiter, others also suggest takeover or franchisee agreements with them. Some other authors suggest web based web crawlers that can identify and delete any promotional material that infringes with the product of the company. Some authors suggest recourse to legal action and a study of legal protections available in those markets where Piracy is prevalent. Since 1977 obvious plagiarism in regards to established design is also exposed in public by awarding the negative prize Plagiarius.
Views: 225 The Audiopedia
What is brand experience, exactly? In this video, Dennis Hahn, Liquid Agency's Executive Vice President of Brand Experience, explores the concept of brand experience, and explains how a multisensory, multidimensional path allows consumers to engage with a brand on a profound level. This is an excerpt - view the full video here: http://www.liquidagency.com/blog/looking-for-meaning-dennis-hahn-on-brand-experience/#.UfCylZJ14rY
Views: 773 Liquid Agency
Brand Strategy Definition is pretty simple. The branding marketing strategy is about showing what your business stands for. Here’s a checklist I created called Branding For Beginners or as some would like to refer to as Branding for Dummies. It will help you figure out what your brand should consist of: ⭐️⭐️FREE DOWNLOAD (CHECK YOUR SPAM FOLDER)⭐️⭐️ https://fabandfocused.lpages.co/branding-guide/ In this video, I give you easy to follow branding strategies so you can implement them right away. Now, let’s talk about from some Branding Basics. So, many people ask “Why is product branding important?” or “What is the importance of Branding?”. The reason why it’s so important is that it helps you stand out from the competition. The importance of product branding is not the product itself but the values your business holds. Branding on social media can feel impossible or too competitive but the truth is that if you show your authentic self to people, it will be easy for you to attract the right people and grow your business fast. For example, by branding yourself on Instagram as someone people can relate, people will see how sincere and real you are and want to buy what you’re selling. When it comes to branding your business, always think about the overall message you’re trying to send. This will make branding a business easier for you. Also, realize that the branding guidelines for a small business are not the same as that of a bigger one like Nike. It's more about the person behind the brand. YOU. So, the best way to do your branding research to find your tribe is by making a list of things of the type of person you want to associates themselves with you. Branding yourself on social media is not as hard as people think. I hope this video gives you clarity on the branding meaning and importance, Brand Strategy Definition and how branding yourself is not as complicated as you think. If you ever have any trouble coming up with ideas, re-watch this video and make sure to download the branding for dummies checklist I created. LINKS: [DOWNLOAD FREE GUIDE] https://fabandfocused.lpages.co/branding-guide/ [BE FAB & SUBSCRIBE HERE] http://bit.ly/2OSHJU0 [WATCH THIS VIDEO NEXT] ⭐️How To Pick A Niche: https://youtu.be/OngxLs0kzLQ [TWEET THIS VIDEO] https://ctt.ac/l3idx [SOCIAL MEDIA] Facebook: http://bit.ly/2MiWDRT Twitter: https://twitter.com/FabandFocused_ Instagram: https://www.instagram.com/fabandfocused_/ Blog: http://www.fabandfocused.com https://www.youtube.com/watch?v=hmaUic1ou3M&feature=youtu.be #business101 #brandingyourself #branding
Views: 183 Angie Navarro
what is youtube brand account or channel , advantages and benefits , differs from personal account . process to create and convert a normal channel to brand account For any quick Tech Support,queries & help related to Youtube , blogging, android apps development , online earning suggestions. please visit - https://goo.gl/xuLzbh My Youtube Gears / devices & equipements 1. My DSLR Camera : https://amzn.to/2GFOQzf 2. My Microphone : https://amzn.to/2QPVo2D 3. My Studio Lights : https://amzn.to/2RcbdAl 4. My Laptop : https://amzn.to/2QOLGxB 5 . My Tripod : https://amzn.to/2BF4vch 6 . Vlog Camera : https://amzn.to/2Sfe88l 7 . My Smartphone : https://amzn.to/2SkCwWa 8 .My Studio Green screen :https://amzn.to/2BF5edk 9. Studio wallpaper : https://amzn.to/2SinUqn
Views: 103598 My Smart Support
Kevin Bethune explains the meaning behind the name, "dreams • design + life" (pronounced "dreams, design and life"). He reflects on his career path, and how that informed the purpose of his company moving forward. Dreams, the role of design and life circumstances are all connected and cyclical. Thank you for watching. If you're interested in beginning a collaboration with dd•l, please visit our website at http://dreamsdesignandlife.com and click on the Contact link. Thank you. dreams • design + life (dd•l for short) provides multidisciplinary design & innovation services for purpose-driven brands who uphold a shared-vision for unlocking human potential. Fit for the future, dd•l offers holistic creative collaboration by exercising breadth and depth through a range of differentiated capabilities including innovation strategy, future visioning, ethnographic research, concept design, service design, industrial design and product development. Kevin Bethune founded dd•l with the vision and desire to create an independent creative collaboration platform that would address latent needs in the marketplace, and truly improve people's daily lives through thoughtfully designed experiences. dd•l sets itself apart from the typical agency by offering premium collaboration, differentiated access to thought leadership and shared investments in projects where there is mutual interest to co-create a unique value proposition.
Views: 342 dreams • design + life
In this video Mobile Brand name meaning in hindi Xiaomi,Samsung,Vivo and oppo -------------------------------------------------------------------------------------------------------- For Business Related Question- [email protected] --------------------------------------------------------------------------------------------------------- Social Media Links- 🌐Facebook - https://www.facebook.com/ashamshad111/ 🌐Twitter- https://twitter.com/ashamshad379 🌐 Instagram - https://www.instagram.com/sham7ahmad 🌐 Google Plus -https://plus.google.com/u/1/107002371226500885332 --------------------------------------------------------------------------------------------------------- Please Dont Forget to Like, Share & Subcribe --------------------------------------------------------------------------------------------- Note- NOTE : ALL THE IMAGES/PICTURES SHOWN IN THE VIDEO BELONGS TO THE RESPECTED OWNERS AND NOT ME.. I AM NOT THE OWNER OF ANY PICTURES SHOWED IN THE VIDEO --------------------------------------------------------------------------------------------------------- Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use
Views: 533 Sham7 Tech
Is There A God? YES! Stephen Fry Proves It: Russell Brand The Trews (E247). Reaction to Stephen Fry denouncing God on RTE Television's The Meaning of Life. Subscribe Here Now: http://tinyurl.com/opragcg and send links to video news items of topical stories that you'd like me to analyse. Produced directed & edited by Gareth Roy. Trews Theme by The Rubberbandits Thanks to Jimi Mackay: @jimimackay and Urban Nerds: www.urbannerdscollective.com for our creative services
Views: 1504608 Russell Brand