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Brand Identity and Packaging Process

2218 ratings | 22481 views
How do you design a brand identity system? How do you develop a logo? What is the packaging design process? How do you come up with ideas and explore options? Today's episode features The Futur's graphic designer, Min Hye Cho, who shares her step by step process to re-design the Energizer Battery packaging. Chris Do sits down with Min to review her design work and talk about her process. Here's Min's process for this assignment: Brainstorming prompts: Before designing anything, Min finds an inspiring image and uses it to come up with words or prompts that will guide her designs. The logo wordmark: Using the prompts as a guide, she chooses a typeface and starts sketching shapes, icons, and images that come to mind. Going deep with exploration, trying lots of ideas. She then chooses the 3 best wordmarks, refines them and adds color. The packaging: She again goes into exploration mode and creates lots of different packaging designs. Exhausting many design options. Again, she narrows it down to the best ones and refines them into actual size mockups. At this point, she is done and ready to present her work to the boss or client. #GraphicDesign #LogoDesign #PackagingDesign === 👉Subscribe: https://goo.gl/vB9zoP 👉See our main channel: https://goo.gl/F2AEbk #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our recommended products and Booklist: https://kit.com/TheFuturIsHere Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
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Text Comments (245)
Pranay Tony (20 hours ago)
But there are some design studio people who force their designers to come up with 3 diff ideas to every single need with out providing any info about what they are working! What do you say about them?
Kremson Khan (8 days ago)
priceless! both the video and the end experission XD great vid
Oliver De la Rosa (8 days ago)
one one one of the greatesttttt of The Futur Academy youtube video, its just unmissable unmissable unmissable unmissable unmissable.
The Futur Academy (2 days ago)
Thank you
Daniel Pearson (13 days ago)
WOW!!! Superb stuff Min 10/10
muhd yuzir (14 days ago)
done subscribe !
The Futur Academy (2 days ago)
Welcome to the Futur
Lucsy3012 (15 days ago)
Wow, she is awesome and you both rock together. I'd love to see more of these in the futur(e) !
aldela rose (18 days ago)
Very clear and knowledgeable thankyou ! I like ur content
mancamoes (19 days ago)
Huge and so good lesson. Simple and impressive. Energized to another level of design. Thank you
JM C (20 days ago)
that sound from narcos at 2:51
Inside Theboard (20 days ago)
so great!!!
Thibaut Crépelle (21 days ago)
I need to do that challenge
Kelsy Baloch (22 days ago)
I enjoyed your process work, Min! And great final design! Also, I like how the e's visually convey movement and energy with the typography. :)
Cecilia Walker (22 days ago)
This process was very helpful and gave me some new ideas to try in my process. Thanks!
Byron ho (23 days ago)
Loving this type of content! More PLEASE !
Blend In (23 days ago)
Wow wow wow wow wow wowwwww
Artem Toderian (25 days ago)
How good is to see all the processes that have ben made. Mighty Min!
ROBERTO OROZCO (26 days ago)
Energizer rebrand, uses Duracell battery. I like it.
Muhammad Raza Ali Khan (26 days ago)
OMG, Minhye is here !!!!!! I've been waiting for her episode since the Typography Critique you did with her a long time ago. Please make more videos like this with her. I absolutely love her work.
Hiep Ha Le (26 days ago)
Gosh the quantity of her ideas is just astounding.
Teddy18 (26 days ago)
Just wanted to say a big thank you to Chris and Min for sharing this, and everyone at the Futur. Stuff like this is HUGE for someone like me. I spent my four years getting an engineering degree only to discover i don't like it, and want to do graphic design, but i can't afford to take 4 more years of school to learn it. I'm trying to teach myself with your videos on my few free nights a week. By breaking it down to a process like this, you really help me focus my efforts when I'm designing.
Silviya Mancheva (26 days ago)
One thing i do not like - the ton of paper used...
Akshat (27 days ago)
Min is a Gin!
Explore Design (27 days ago)
Creates packaging for energizer but uses a Duracell battery 🤦‍♂️ Totally dig the process though. Love watching professionals do what they do
srhyae45ku+a4u6 (27 days ago)
I think this has to be my favorite video. Is it best to pick typeface before creating logo or the inverse? I'm guessing logo and "all situations are different". Speaking of 3:24, I would love to dig a bit deeper into that one. Where the letters along with the top and bottom thicc lines sheared 15 degrees from the Y axis with the shear tool? Is the spacing over the letters and under the letters to the thicc line elements equal? I'd love to have access to the illustrator file. In my experience it's a great source for learning. Is there a tiny bit more space under the type to lift the baseline just a little bit? It looks like it to me.
Robert Schmitt (27 days ago)
Great video! Your process is spot on. Love the final design!
Spaz Grafficz (27 days ago)
Min just schooled the Energizer brand. I love the work...
Herbert Manula (27 days ago)
This is so properly comprehensive. The process is golden.
Fariha Feroze (28 days ago)
Thank you so much... I received a proposal to design packaging for a new product. And this video helped me a lot to understand what we should do.
Mind = Blown... no exaggeration
The Futur Academy (27 days ago)
Awesome!!
Benjamin Leavitt (28 days ago)
😳 this is amazing. I want more. 😍
HERTZ (28 days ago)
Min attitude, MAX altitude. Perfect.
Baabak Y. (28 days ago)
This is a very good practice I really enjoyed it. Such a great branding process explained in minimum time. By the way there was a typo in all of designs, it's alkaline. however this is great content thanks a lot.
Elle Woods (28 days ago)
more more more! absolutely love videos surrounding brand identity!
Gene Zhao (28 days ago)
5:10
Ross Lindsay (28 days ago)
Beautiful work, thanks as always for your time and attention guys, means a lot.
Natheniel Becken (28 days ago)
I love her
Ling Nieh (28 days ago)
Love the process. Almighty Min!
Atmika Atmana (29 days ago)
NEED MORE.
Monkey See Monkey Do (29 days ago)
Wow. Thats all i can say, thank you for the free knowledge as always the futur
The Silver Ninja (29 days ago)
Creates a cool package for energizer batteries. Uses a duracell 9 volt as placeholder. Ha, ha, ha. Duracell would be happier than Energizer in this instance.
Matt T (29 days ago)
Absolutely amazing
Gerry Facio (29 days ago)
Will you guys be making a packaging course?
The Futur Academy (28 days ago)
We know the right person to teach it.
Brenda Brewer (29 days ago)
Poor thing she’s afraid
The Futur Academy (28 days ago)
No she’s not.
Ejaz Ahmed (29 days ago)
Probably learned more about the process than I've had in years. Would love to see a detailed version where she dives deeper into the thought process behind selection of types for the redesign
eduardo ramos (29 days ago)
SUPERLIKE
Colleen Oconnor (29 days ago)
amazing thank you. love this video style
landon_castro (29 days ago)
Absolutely love this! Breaking down the process just enough is so incredibly helpful for those just starting out, so they can fill in the gaps of the process that are very self explanatory. Hopefully more of these type of breakdowns are in the works? 😁
Liam Andrew Cura (29 days ago)
Love this video! Thanks, Futur team!
Wasiu Raji (29 days ago)
Only if energizer are watching, will rather paid for those design as no battery package come close to it, outstanding. This is exclusive design process to the core. Thank Master Chris Do✨
The Futur Academy (29 days ago)
Thanks
Anas Ahmed (29 days ago)
Gold video <3 Can we get a video on packaging sizing and guidelines? I am expecting videos on this topic from you guys :)
AnDRAWid (30 days ago)
5:09 i love what she did there. Good use of negative space. So minimal and clean.
Jay Guerrero (30 days ago)
Jaw drop!
Shreeram VT (1 month ago)
Hei min, good job !! You have lion(Chris) at your side. You never go wrong. All the best.
Ach Hadda (1 month ago)
This is why projects like this costs 20 000 or so
Ashley Nicole (1 month ago)
Awesome. This was so helpful. I wasn’t sure how you would accomplish enough info in 6 minutes, but you did an amazing job guys! Go Min!
Think Design (1 month ago)
This really resonated with me and some of my process. love this channel
Xavier Andres (1 month ago)
* Making Energizer package * ... * puts Duracell battery to test it * lol
The Futur Academy (30 days ago)
Haha. It’s what we had.
Iulia Tsvigun (1 month ago)
she is gooood
The Futur Academy (30 days ago)
So. So. So good.
Giuseppe Di Bari (1 month ago)
just wow..
Elpid Multipi (1 month ago)
totally love this , and i love her too she's cute anyway XD
Brittany Luby (1 month ago)
This is so helpful and super reassuring. Love seeing the start to finish, concentration of explorations at each phase and also the time check. Thanks friends!
Mikkel Toldam (1 month ago)
THIS IS SO INSANELY HELPFUL! please make more! Already in the typography 01 class and I'm so excited to lean from you!
The Futur Academy (1 month ago)
Yay. Thank you.
New Age Studio (1 month ago)
2 weeks to do this. And my clients ask me to do logo and brands in 2 or 3 hours hhhhh 😂😂😂🤣🤣 i must have job in the future. Please take me with you Chris.
Felipe Todesco (1 month ago)
Great exploration, loved the final battery design. Only thing I missed was a comp of the package with the battery placed inside, as it would be seen in real life.
The Futur Academy (1 month ago)
Yes. We agree.
Anne-Marie van Dijk (1 month ago)
I love Min <3
Daviher Loredo (1 month ago)
Is that the first notes of the narcos intro?
Graphics Vision (1 month ago)
The future academy is very amazing channel and I love this videos content, I am getting inspiration from him and create a YouTube channel " Graphics Vision" where I upload video tutorials of logo designing and graphic designing. Tap on the logo for check it out and please subscribe my channel.
wickathou (1 month ago)
Oh She's cool! Amazing work!
DesignCraveyard (1 month ago)
What's her instagram handle ?
The Futur Academy (1 month ago)
She doesn’t have one
DesignCraveyard (1 month ago)
Amazing like always !!
N'Namdi J. (1 month ago)
Love the process she went through and how cool the final result was.
Ann-Sophie Degroote (1 month ago)
A duracell on an energizer packaging? Are you testing us?
Rokas Skeivys (1 month ago)
Fantastic video, great designers, interesting process... but I always feel slightly bothered by amounts of paper design agencies misuse. Printing 6 sets of 50 page presentations which will be seen once at the meeting and later only looked at on the screen. It would be nice it was one big whiteboard to get that same sense of overview without using paper.
Mouad Nolstnm (1 month ago)
Dear Energizer, hire Mighty Min, NOW!!
breadboyshaun (1 month ago)
So good, gleaning them gold! I've been a graphic designer for a few years now, with not prior official training nor went to any design class / schools. Learning everything from scratch without pointers has been such a struggle but this, THIS channel has been amazing! Appreciate all these precious content! BIG FAT BOLD THANK YOU FROM ME!
Laily Tan (1 month ago)
❤️ the process!
Kriss Suarez (1 month ago)
Really helpful!! She makes me feel good about my process and for me as a designer (hahaha) the way she says "some times I just dont know what i'm doing" is something that i think is very often in our process and sometimes I think of it as if it were a problem. Also, the time frame she went to get all the ideas (2 weeks), sketches and final product, really makes me feel better, because sometimes, i just get one week or a couple of days to come up with something presentable (not my ideal escenario) but, right now i'm working in a multiple discipline envirionment office, and theres a lot of different projects i have to work on. So. good stuff. keep it up.
Alec Sy (1 month ago)
This is gold 👌👌👌👌
jon otero (1 month ago)
I am in the process of helping a client with a refresh of their identity, when it comes to presenting the new Concepts how would you present them in order of mild medium and spicy Concepts?
karan kumar (1 month ago)
Those expressions at 0:05 on introduction😂 Min is a rockstar🤟🏻
Marc Lamparter (1 month ago)
Ok...ummm... really strange process. And the outcome is really generic and unoriginal.
Simon Searle (1 month ago)
This is such a useful video. Lots of info in a short edit. I'm pretty busy with work and life in general, so I don't have a huge amount of time to consume long videos. More like this please 👍🏻
stephan john (1 month ago)
🔥 maan, i just love what i'm watching🐺🛡 @slydign on instagram.
Paul Scott (1 month ago)
Absolutely love the process behind the thinking, it shows something that can be repeatable and teachable to others. So many times I just jump in and just start sketching and then get stuck because I have one "great" idea and then I dont want to move from that one but I need to start getting more exhaustive with my logo studies. Thanks so much for the video it was great AND GREAT JOB MIN!!! (Hope I spelled it right lol)
Itumeleng Stimela (1 month ago)
SO MUCH VALUE, LOVE IT
Mike Butkus (1 month ago)
Thank you for asking Min to do this
Fayssal Amin (1 month ago)
I didn't understand can you repeat the video using another method to explain to me more.
Hbib Bouallagui (1 month ago)
So amazing redesign stuff ;p
Triads (1 month ago)
A digital presentation would have been better, so much paper gets wasted here...
Mai Mohamed (1 month ago)
WOW, I'm glad I saw this in an ad so I clicked so quickly to watch the whole thing of this high value stuff, thank you so much 😎✨✨✨👌👌👌 More of these plz🙌
LivingLife (1 month ago)
"Her name is Min but she is MIGHTY" This video is proof of that! LOVED the process and thank you for sharing it in so much detail! <3
Novi Rahmatika (1 month ago)
what a gold! would love to see more process!
Bobby Madula (1 month ago)
You're aMINzing!!!
The Futur Academy (1 month ago)
Hahhaha
Adrian Octavio (1 month ago)
Wow, amazing video. Min is such a good designer, you have Chris giving good feedback, and the production of the video is also very nice.
marwa mohammed (1 month ago)
More of these please!, that is "THE PROCESS"
Zahirul Islam Mamoon (1 month ago)
Min did a wonderful job. Most of the mockups are so nice, but her inside process is so impressive at the same time!!!
The Tokolos (1 month ago)
Love videos like these!
Indraja Salunkhe (1 month ago)
Thank you Min and Chris for sharing the process. Beautiful work done by her. 😍😍 Love the episode. :)
The Futur Academy (1 month ago)
You're very welcome
Micah Hansen (1 month ago)
Dang, I thought I was thorough
The Futur Academy (1 month ago)
haha. she's next level.
the oroborus (1 month ago)
That is an amazingly exhaustive exploration!! What a design beast ! Well done Min
The Futur Academy (1 month ago)
#BeastMode

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