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Brand Identity and Packaging Process

2854 ratings | 30339 views
How do you design a brand identity system? How do you develop a logo? What is the packaging design process? How do you come up with ideas and explore options? Today's episode features The Futur's graphic designer, Min Hye Cho, who shares her step by step process to re-design the Energizer Battery packaging. Chris Do sits down with Min to review her design work and talk about her process. Here's Min's process for this assignment: Brainstorming prompts: Before designing anything, Min finds an inspiring image and uses it to come up with words or prompts that will guide her designs. The logo wordmark: Using the prompts as a guide, she chooses a typeface and starts sketching shapes, icons, and images that come to mind. Going deep with exploration, trying lots of ideas. She then chooses the 3 best wordmarks, refines them and adds color. The packaging: She again goes into exploration mode and creates lots of different packaging designs. Exhausting many design options. Again, she narrows it down to the best ones and refines them into actual size mockups. At this point, she is done and ready to present her work to the boss or client. #GraphicDesign #LogoDesign #PackagingDesign === 👉Subscribe: https://goo.gl/vB9zoP 👉See our main channel: https://goo.gl/F2AEbk #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our recommended products and Booklist: https://kit.com/TheFuturIsHere Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
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Text Comments (289)
Brian Justin (11 hours ago)
I had lost this video in my favorites. Am inlove
Muhammad Ensan (8 days ago)
Is that a Duracell Battery 😂
The GameArena (17 days ago)
She's too quiet <3
The Futur Academy (17 days ago)
It’s okay when you’re that good.
Sayrrin (18 days ago)
Yes this is gold but I just want to say Chris’s Astro Boy shirt is amazing
The Futur Academy (17 days ago)
Thank you.
milad bigdeli (20 days ago)
You guys are the greatest!! I live in iran where education standars are pretty low, you cant imagine how usefull your content is for someone like me!!! Thank you🙏🏻
The Futur Academy (19 days ago)
Thank you.
madhu sharoff (21 days ago)
TFA your content is getting better and better and better and... What you are giving back I hope you receive x100 of that! THANK YOU for all this aMaZINGNeSS!
The Futur Academy (19 days ago)
You’re very welcome x100
Bob P (22 days ago)
That was awesome. Love your channels.
Lee Hudson (22 days ago)
Hate to put shit on this, but you're comparing your Energizer mock ups with a DURACELL battery! How did no one pick up on that? Chris is literally talking about putting the product with the packaging to see what information is needed! And while we're critiquing, how much paper do you want to print? Keep it digital! Love most stuff from TheFutur but this is way below par. Yikes.
aida (25 days ago)
is anyone else stressed by the amount of paper used
hennwei (25 days ago)
two weeks! Matthew could have done this on his sick day in 8 hours. XD
C S (1 month ago)
Beautiful work and thank you for showing it to the world.
Mustafi H (1 month ago)
though I am not a graphics designer but this is one of my most favorite page.
Công Tuyến Nguyễn (1 month ago)
thank u very much!
Ploms (1 month ago)
Sooooo many strong designs
Amine Creativity (1 month ago)
i liked her process !
yoelkana (1 month ago)
gold!!
Philipe Abner (1 month ago)
That’s an amazing video and it shares a precious content+value. Thx The Futur team
Dil Limbu (1 month ago)
Hi, I am just wondering what the process is for finding the first image? Do we look at random images that represents the project? How do we know that the image is right for the project? Thank you.
sol0matrix (1 month ago)
@Chris I need more ming vid in my life 😂 I love these videos and damn she is so precise with each steps she takes. That's how it's done ladies and gentlemen.
Raden Yunos (2 months ago)
This is such a good show idea damn, all the things to showcase art direction skill and thinking, better than a portfolio imo
Shaklain Mohammed Sifath (2 months ago)
GOLD.
I was really looking forward to hearing the Narcos song every time I heard the drum beat.
Pranay Tony (2 months ago)
But there are some design studio people who force their designers to come up with 3 diff ideas to every single need with out providing any info about what they are working! What do you say about them?
Citizen Seven Academy (3 months ago)
priceless! both the video and the end experission XD great vid
Oliver De la Rosa (3 months ago)
one one one of the greatesttttt of The Futur Academy youtube video, its just unmissable unmissable unmissable unmissable unmissable.
The Futur Academy (2 months ago)
Thank you
Daniel Pearson (3 months ago)
WOW!!! Superb stuff Min 10/10
muhd yuzir (3 months ago)
done subscribe !
The Futur Academy (2 months ago)
Welcome to the Futur
Lucsy3012 (3 months ago)
Wow, she is awesome and you both rock together. I'd love to see more of these in the futur(e) !
a. rose (3 months ago)
Very clear and knowledgeable thankyou ! I like ur content
mancamoes (3 months ago)
Huge and so good lesson. Simple and impressive. Energized to another level of design. Thank you
JM C (3 months ago)
that sound from narcos at 2:51
Inside Theboard (3 months ago)
so great!!!
Thibaut Crépelle (3 months ago)
I need to do that challenge
Kelsy Baloch (3 months ago)
I enjoyed your process work, Min! And great final design! Also, I like how the e's visually convey movement and energy with the typography. :)
Cecilia Walker (3 months ago)
This process was very helpful and gave me some new ideas to try in my process. Thanks!
Byron Ho (3 months ago)
Loving this type of content! More PLEASE !
Blend In (3 months ago)
Wow wow wow wow wow wowwwww
Artem Toderian (3 months ago)
How good is to see all the processes that have ben made. Mighty Min!
ROBERTO OROZCO (3 months ago)
Energizer rebrand, uses Duracell battery. I like it.
Muhammad Raza Ali Khan (3 months ago)
OMG, Minhye is here !!!!!! I've been waiting for her episode since the Typography Critique you did with her a long time ago. Please make more videos like this with her. I absolutely love her work.
Hiep Ha Le (3 months ago)
Gosh the quantity of her ideas is just astounding.
Teddy18 (3 months ago)
Just wanted to say a big thank you to Chris and Min for sharing this, and everyone at the Futur. Stuff like this is HUGE for someone like me. I spent my four years getting an engineering degree only to discover i don't like it, and want to do graphic design, but i can't afford to take 4 more years of school to learn it. I'm trying to teach myself with your videos on my few free nights a week. By breaking it down to a process like this, you really help me focus my efforts when I'm designing.
Silviya Mancheva (3 months ago)
One thing i do not like - the ton of paper used...
Akshat (3 months ago)
Min is a Gin!
Explore Design (3 months ago)
Creates packaging for energizer but uses a Duracell battery 🤦‍♂️ Totally dig the process though. Love watching professionals do what they do
srhyae45ku+a4u6 (3 months ago)
I think this has to be my favorite video. Is it best to pick typeface before creating logo or the inverse? I'm guessing logo and "all situations are different". Speaking of 3:24, I would love to dig a bit deeper into that one. Where the letters along with the top and bottom thicc lines sheared 15 degrees from the Y axis with the shear tool? Is the spacing over the letters and under the letters to the thicc line elements equal? I'd love to have access to the illustrator file. In my experience it's a great source for learning. Is there a tiny bit more space under the type to lift the baseline just a little bit? It looks like it to me.
Robert Schmitt (3 months ago)
Great video! Your process is spot on. Love the final design!
Spaz Grafficz (3 months ago)
Min just schooled the Energizer brand. I love the work...
Herbert Manula (3 months ago)
This is so properly comprehensive. The process is golden.
Fariha Feroze (3 months ago)
Thank you so much... I received a proposal to design packaging for a new product. And this video helped me a lot to understand what we should do.
Mind = Blown... no exaggeration
The Futur Academy (3 months ago)
Awesome!!
Benjamin Leavitt (3 months ago)
😳 this is amazing. I want more. 😍
HERTZ (3 months ago)
Min attitude, MAX altitude. Perfect.
Baabak Y. (3 months ago)
This is a very good practice I really enjoyed it. Such a great branding process explained in minimum time. By the way there was a typo in all of designs, it's alkaline. however this is great content thanks a lot.
Elle Woods (3 months ago)
more more more! absolutely love videos surrounding brand identity!
Gene Zhao (3 months ago)
5:10
Ross Lindsay (3 months ago)
Beautiful work, thanks as always for your time and attention guys, means a lot.
Natheniel Becken (3 months ago)
I love her
Ling Nieh (3 months ago)
Love the process. Almighty Min!
Atmika Atmana (3 months ago)
NEED MORE.
Monkey See Monkey Do (3 months ago)
Wow. Thats all i can say, thank you for the free knowledge as always the futur
The Silver Ninja (3 months ago)
Creates a cool package for energizer batteries. Uses a duracell 9 volt as placeholder. Ha, ha, ha. Duracell would be happier than Energizer in this instance.
Matt T (3 months ago)
Absolutely amazing
Gerry Facio (3 months ago)
Will you guys be making a packaging course?
The Futur Academy (3 months ago)
We know the right person to teach it.
Brenda Brewer (3 months ago)
Poor thing she’s afraid
The Futur Academy (3 months ago)
No she’s not.
Ejaz Ahmed (3 months ago)
Probably learned more about the process than I've had in years. Would love to see a detailed version where she dives deeper into the thought process behind selection of types for the redesign
eduardo ramos (3 months ago)
SUPERLIKE
Colleen Oconnor (3 months ago)
amazing thank you. love this video style
landon_castro (3 months ago)
Absolutely love this! Breaking down the process just enough is so incredibly helpful for those just starting out, so they can fill in the gaps of the process that are very self explanatory. Hopefully more of these type of breakdowns are in the works? 😁
Liam Andrew Cura (3 months ago)
Love this video! Thanks, Futur team!
Wasiu Raji (3 months ago)
Only if energizer are watching, will rather paid for those design as no battery package come close to it, outstanding. This is exclusive design process to the core. Thank Master Chris Do✨
The Futur Academy (3 months ago)
Thanks
Anas Ahmed (3 months ago)
Gold video <3 Can we get a video on packaging sizing and guidelines? I am expecting videos on this topic from you guys :)
AnDRAWid (3 months ago)
5:09 i love what she did there. Good use of negative space. So minimal and clean.
Jay Guerrero (3 months ago)
Jaw drop!
Shreeram VT (3 months ago)
Hei min, good job !! You have lion(Chris) at your side. You never go wrong. All the best.
Ach Hadda (3 months ago)
This is why projects like this costs 20 000 or so
Ashley Nicole (3 months ago)
Awesome. This was so helpful. I wasn’t sure how you would accomplish enough info in 6 minutes, but you did an amazing job guys! Go Min!
Think Design (3 months ago)
This really resonated with me and some of my process. love this channel
Xavier Andres (3 months ago)
* Making Energizer package * ... * puts Duracell battery to test it * lol
The Futur Academy (3 months ago)
Haha. It’s what we had.
Iulia Tsvigun (3 months ago)
she is gooood
The Futur Academy (3 months ago)
So. So. So good.
Giuseppe Di Bari (3 months ago)
just wow..
Elpid Multipi (3 months ago)
totally love this , and i love her too she's cute anyway XD
Brittany Luby (3 months ago)
This is so helpful and super reassuring. Love seeing the start to finish, concentration of explorations at each phase and also the time check. Thanks friends!
Mikkel Toldam (3 months ago)
THIS IS SO INSANELY HELPFUL! please make more! Already in the typography 01 class and I'm so excited to lean from you!
The Futur Academy (3 months ago)
Yay. Thank you.
New Age Studio (3 months ago)
2 weeks to do this. And my clients ask me to do logo and brands in 2 or 3 hours hhhhh 😂😂😂🤣🤣 i must have job in the future. Please take me with you Chris.
Felipe Todesco (3 months ago)
Great exploration, loved the final battery design. Only thing I missed was a comp of the package with the battery placed inside, as it would be seen in real life.
The Futur Academy (3 months ago)
Yes. We agree.
Anne-Marie van Dijk (3 months ago)
I love Min <3
Daviher Loredo (3 months ago)
Is that the first notes of the narcos intro?
Graphics Vision (3 months ago)
The future academy is very amazing channel and I love this videos content, I am getting inspiration from him and create a YouTube channel " Graphics Vision" where I upload video tutorials of logo designing and graphic designing. Tap on the logo for check it out and please subscribe my channel.
wickathou (3 months ago)
Oh She's cool! Amazing work!
DesignCraveyard (3 months ago)
What's her instagram handle ?
The Futur Academy (3 months ago)
She doesn’t have one
DesignCraveyard (3 months ago)
Amazing like always !!
Zyte Studios (3 months ago)
Love the process she went through and how cool the final result was.
Ann-Sophie Degroote (3 months ago)
A duracell on an energizer packaging? Are you testing us?
Rokas Skeivys (3 months ago)
Fantastic video, great designers, interesting process... but I always feel slightly bothered by amounts of paper design agencies misuse. Printing 6 sets of 50 page presentations which will be seen once at the meeting and later only looked at on the screen. It would be nice it was one big whiteboard to get that same sense of overview without using paper.
Mouad Nolstnm (3 months ago)
Dear Energizer, hire Mighty Min, NOW!!
breadboyshaun (4 months ago)
So good, gleaning them gold! I've been a graphic designer for a few years now, with not prior official training nor went to any design class / schools. Learning everything from scratch without pointers has been such a struggle but this, THIS channel has been amazing! Appreciate all these precious content! BIG FAT BOLD THANK YOU FROM ME!
Laily Tan (4 months ago)
❤️ the process!
Kriss Suarez (4 months ago)
Really helpful!! She makes me feel good about my process and for me as a designer (hahaha) the way she says "some times I just dont know what i'm doing" is something that i think is very often in our process and sometimes I think of it as if it were a problem. Also, the time frame she went to get all the ideas (2 weeks), sketches and final product, really makes me feel better, because sometimes, i just get one week or a couple of days to come up with something presentable (not my ideal escenario) but, right now i'm working in a multiple discipline envirionment office, and theres a lot of different projects i have to work on. So. good stuff. keep it up.
Alec Sy (4 months ago)
This is gold 👌👌👌👌

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